Program Manager, Marketing Salary (United States)

The average pay for a Program Manager, Marketing is $66,976 per year. Most people with this job move on to other positions after 20 years in this career. Pay for this job rises steadily for more experienced workers, but goes down noticeably for employees with more than 20 years' experience. A skill in Strategic Marketing is associated with high pay for this job.
Program Manager, Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$42,665 - $107,481
(Median)
43K
52K
67K
85K
110K
MEDIAN: $66,975
10%
25%
50%
75%
90%
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Program Manager, Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.56 - $51.71
(Median)
15
20
30
44
52
MEDIAN: $29.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,665 - $107,481  
   
Bonus
$725 - $15,549  
Profit Sharing
$502 - $10,101  
Commission
$-0.43 - $24,468  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,937 - $115,751  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 796
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.56 - $51.71  
   
Overtime
$20.78 - $52.85  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$725 - $15,549  
   
Commission
$-0.43 - $24,468  
Profit Sharing
$502 - $10,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,937 - $115,751  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 796
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Job Description for Program Manager, Marketing

Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.
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Program Manager, Marketing Tasks
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.

Common Career Paths for Program Manager, Marketing

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Program Manager, Marketing Job Listings

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Popular Skills for Program Manager, Marketing

Pay by Experience Level for Program Manager, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

San Jose
up arrow 31%
San Francisco
up arrow 23%
Minneapolis
up arrow 19%
Milwaukee
up arrow 15%
up arrow 12%
New York
up arrow 11%
Boston
up arrow 9%
Houston
up arrow 8%
Portland
up arrow 8%
Los Angeles
up arrow 3%
National Average
$69,000
Atlanta
up arrow 4%
Dallas
up arrow 5%
Austin
up arrow 8%
Chicago
up arrow 11%
San Diego
up arrow 11%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Program Manager, Marketing Salaries

Late-Career
up arrow 16%
National Average
$69,000

Skills That Affect Program Manager, Marketing Salaries

Program Management
up arrow 4%
Project Management
up arrow 3%
Data Analysis
0%
National Average
$69,000
Marketing Communications
up arrow 3%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 232 votes.

Gender

Female
68%
female alumni
 
Male
32%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
32%
5-9 years
35%
10-19 years
27%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 81%
vision benefits Vision: 67% employee benefits None: 10%
Find Out Exactly What You Should Be Paid
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