The average salary for a Program Manager, Marketing is $66,339 per year. People in this job generally don't have more than 20 years' experience.
Program Manager, Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$42,090 - $102,451
(Median)
42K
52K
66K
82K
100K
MEDIAN: $66,338
10%
25%
50%
75%
90%
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Program Manager, Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.39 - $48.94
(Median)
14
25
43
49
MEDIAN: $24.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$42,090 - $102,451  
   
Bonus
$514 - $14,839  
Profit Sharing
$512 - $9,759  
Commission
$0.00 - $14,544  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,656 - $111,236  
PayScale
Country: United States | Currency: USD | Updated: 21 Apr 2014 | Individuals Reporting: 832
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.39 - $48.94  
   
Overtime
$-0.49 - $51.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$514 - $14,839  
   
Commission
$0.00 - $14,544  
Profit Sharing
$512 - $9,759  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,656 - $111,236  
PayScale
Country: United States | Currency: USD | Updated: 21 Apr 2014 | Individuals Reporting: 832
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Job Description for Program Manager, Marketing
Marketing program managers are in charge of developing strong and effective marketing initiatives to increase awareness for their company's products or services. They create and execute marketing plans to increase sales. They coordinate with other departments in their organization to create an effective message, help craft communication statements for customers, create marketing calendars, and develop effective schedules. They attend department meetings and training sessions. They must understand viral marketing campaigns and work with other industry partners to create product visibility. They approve marketing campaigns and supervise their results, as well as facilitate communication among marketing, design, and management executives. They manage other marketing professionals, and supervise their performance. They train, and are involved in, the recruitment process for new staff in their department.
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Program Manager, Marketing Tasks
  • Work with departments such as sales and advertising to present a cohesive and effective message to the public.
  • Coordinate and manage a company’s outreach to the public, including advertising, product launches, website, and press relations.
  • Analyze and evaluate marketing strategies to determine current and predict future performance and effectiveness.
  • Plan and carry out marketing strategies to increase company sales, bring in new customers, and retain current customers.
  • Handle the marketing budget and ensure funds are used effectively and efficiently.
Popular Skills for Program Manager, Marketing
Pay by Experience Level for Program Manager, Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
San Jose
up arrow 33%
San Francisco
up arrow 21%
Boston
up arrow 16%
Houston
up arrow 16%
Raleigh
up arrow 14%
Milwaukee
up arrow 13%
New York
up arrow 12%
Portland
up arrow 12%
Seattle
up arrow 7%
National Average
$68,000
Chicago
up arrow 3%
Austin
up arrow 5%
Los Angeles
up arrow 8%
San Diego
up arrow 8%
Cincinnati
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Program Manager, Marketing Salaries

Late-Career
up arrow 20%
National Average
$68,000

Skills That Affect Program Manager, Marketing Salaries

Marketing Management
up arrow 3%
Program Management
up arrow 3%
National Average
$68,000
Marketing Communications
up arrow 2%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 227 votes.
Gender
Female
68%
female alumni
 
Male
32%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
31%
5-9 years
34%
10-19 years
28%
20 years or more
6%
Common Health Benefits
medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 10%
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