Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.
Project Director, Marketing Research Tasks
Maintain awareness in market changes and adjust marketing strategies accordingly.
Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
Plan and direct marketing research program and strategies within an organization.
Oversee staff operations, business planning and budget development and adherence.