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Project Director, Marketing Research Salary

The average Marketing Research Project Director in the United States earns approximately $52K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Female Marketing Research Project Directors make up most of the survey respondents at 71 percent. Most report receiving medical coverage from their employers and the larger part collect dental insurance. The majority of workers are highly satisfied with their job. Respondents to the PayScale salary survey provided the data for this report.
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$38,071 - $90,587
(Median)
$38K
$52K
$91K
MEDIAN: $51,746
10%
50%
90%

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$10.07 - $27.80
(Median)
$10
$20
$28
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$38,071 - $90,587  
   
Bonus
$202.73 - $8,054  
Profit Sharing
$1,000 - $4,792  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,193 - $94,160  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 126
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.07 - $27.80  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$202.73 - $8,054  
   
Profit Sharing
$1,000 - $4,792  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,193 - $94,160  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 10

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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for Project Director, Marketing Research


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Marketing Research Project Directors often transition into Market Research Manager positions, for which compensation tends to be much higher. On average, Market Research Managers earn $75K per year.

Project Director, Marketing Research Job Listings

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Marketing Research Project Directors report a narrow range of specific skills. Market Research and Project Management are considered valuable skills and can increase employee pay. At the other end of the pay range are skills like Project Management. Market Research and Project Management are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Research Project Directors with a lot of experience tend to enjoy higher earnings. Relatively untried employees who have less than five years' experience make $49K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $58K. After working for 10 to 20 years, Marketing Research Project Directors make a median salary of $65K. Old hands who claim more than two decades on the job enjoy average earnings of $78K.

Related Job Salaries

United States (change)

Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 48%

Experienced
up arrow 24%

Mid-Career
up arrow 12%

National Average
$52,000

Entry-Level
up arrow 7%

Skills That Affect Project Director, Marketing Research Salaries

Market Research
up arrow 1%

National Average
$52,000

Project Management
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
1%
1-4 years
35%
5-9 years
38%
10-19 years
19%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 63%
vision benefits Vision: 43% employee benefits None: 19%