Project Director, Marketing Research Salary

Marketing Research Project Directors in the United States can expect to earn an average of $53K annually. Total cash compensation to Marketing Research Project Directors bottoms out near $39K and approaches $96K on the high end; the biggest paychecks include approximately $8K from bonuses and almost $6K from profit sharing. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Most enjoy medical while the larger part get dental coverage. Vision coverage is also available to about one-half. Female Marketing Research Project Directors are more common than men among those who completed the survey; more than half (64 percent) are women. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$38,679 - $91,463
(Median)
$39K
$53K
$91K
MEDIAN: $53,242
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$38,679 - $91,463  
   
Bonus
$483.68 - $8,054  
Profit Sharing
$967 - $5,839  
Commission
$14,650  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,686 - $95,685  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 147
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for Project Director, Marketing Research


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Advancing into a Market Research Manager role seems to be a popular career move for Marketing Research Project Directors, and folks who currently work in the latter position report a notably larger median income of $75K per year.

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Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Research Project Directors, more experience generally translates to higher pay. Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $61K. Marketing Research Project Directors with one to two decades of relevant experience report an average salary of approximately $69K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $76K.

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Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 43%

Experienced
up arrow 29%

Mid-Career
up arrow 14%

National Average
$53,000

Entry-Level
up arrow 6%

Skills That Affect Project Director, Marketing Research Salaries

Market Research
up arrow 1%

National Average
$53,000

Project Management
up arrow 4%

Data Analysis
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 36 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
37%
10-19 years
16%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 65%
medical benefits
Vision: 51%
dental benefits
None: 16%
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