Project Director, Marketing Research Salary

For Marketing Research Project Directors, yearly average wages total $53K annually. Total cash compensation for Marketing Research Project Directors runs from $39K to $96K depending on bonuses that can occasionally exceed $8K and profit sharing that can reach almost $6K. Experience level is the biggest factor affecting pay for this group, followed by geography. Female Marketing Research Project Directors are more common than men among those who completed the survey; more than half (64 percent) are women. Job satisfaction for Marketing Research Project Directors is high. Medical benefits are awarded to most, and more than half earn dental coverage. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$38,679 - $91,463
(Median)
$39K
$53K
$91K
MEDIAN: $53,242
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$38,679 - $91,463  
   
Bonus
$483.68 - $8,054  
Profit Sharing
$967 - $5,839  
Commission
$14,650  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,686 - $95,685  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 147
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for Project Director, Marketing Research


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Advancing into a Market Research Manager role seems to be a popular career move for Marketing Research Project Directors, and folks who currently work in the latter position report a notably larger median income of $75K per year.

Project Director, Marketing Research Job Listings

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Survey results show that Marketing Research Project Directors typically report just a few professional skills. Those who have experience with Market Research, Project Management, and Data Analysis can expect to be compensated well for these skills. Skills that pay less than market rate include Data Analysis and Project Management. Market Research and Project Management are also commonly seen together.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Research Project Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Survey participants with less than five years' experience pocket $50K on average, but those with five to 10 years of experience enjoy a much bigger median of $61K. After working for 10 to 20 years, Marketing Research Project Directors make a median salary of $69K. People who have worked for more than 20 years report a median income of $76K, which is barely higher than the median for folks with 10 to 20 years of experience.

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Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 43%

Experienced
up arrow 29%

Mid-Career
up arrow 14%

National Average
$53,000

Entry-Level
up arrow 6%

Skills That Affect Project Director, Marketing Research Salaries

Market Research
up arrow 1%

National Average
$53,000

Project Management
up arrow 4%

Data Analysis
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 36 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
37%
10-19 years
16%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 65%
medical benefits
Vision: 51%
dental benefits
None: 16%
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