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Project Director, Marketing Research Salary

Average Marketing Research Project Directors in the United States make around $51K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and the greater part earn dental coverage. Most Marketing Research Project Directors are fairly content with their jobs, and work satisfaction falls in line with the national average. Female Marketing Research Project Directors are more common than men among those who completed the survey; more than half (69 percent) are women. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$37,358 - $85,144
(Median)
$37K
$51K
$85K
MEDIAN: $50,855
10%
50%
90%

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$10.07 - $27.80
(Median)
$10
$20
$28
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$37,358 - $85,144  
   
Bonus
$202.73 - $7,946  
Profit Sharing
$983 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,439 - $88,435  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 145
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.07 - $27.80  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$202.73 - $7,946  
   
Profit Sharing
$983 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,439 - $88,435  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 10
United States (change)

Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Project Director, Marketing Research Job Listings

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Marketing Research Project Directors report a narrow range of specific skills. Market Research and Project Management are considered valuable skills and can increase employee pay. Skills that are correlated to lower pay, on the other hand, include Project Management and Market Research. Market Research and Project Management are also commonly seen together.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Research Project Directors, more experience generally translates to higher pay. The average inexperienced worker earns $47K, and someone who has worked for five to 10 years can expect a bigger median salary of $56K. Marketing Research Project Directors claiming one to two decades of experience make an estimated median of $61K. Seasoned veterans with 20 years under their belts enjoy a median income of $78K.

Related Job Salaries

Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 50%

Experienced
up arrow 17%

Mid-Career
up arrow 9%

National Average
$52,000

Entry-Level
up arrow 8%

Skills That Affect Project Director, Marketing Research Salaries

National Average
$52,000

Market Research
up arrow 4%

Project Management
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 54 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
35%
10-19 years
22%
20 years or more
8%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 66%
vision benefits Vision: 42% employee benefits None: 17%