Project Director, Marketing Research Salary

Pay for Marketing Research Project Directors in the United States sits in the ballpark of $55K per year. In the world of Marketing Research Project Directors, overall income ranges from $41K near the bottom to $99K at the top; this can include more than $13K from bonuses and more than $6K from profit sharing in exceptional cases. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a strong majority. Women make up a slight majority of Marketing Research Project Directors (50 percent) survey respondents. Men make up a slight majority of Marketing Research Project Directors (50 percent) who responded to the survey. Among folks in this role, job satisfaction levels approximately match the national average. This report is based on answers to PayScale's salary questionnaire.
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$41,704 - $89,533
$42K
$55K
$90K
MEDIAN: $55,064
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$41,704 - $89,533  
   
Bonus
$705 - $12,913  
Profit Sharing
$503 - $5,761  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,708 - $98,831  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 60
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for Project Director, Marketing Research


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Advancing into a Market Research Manager role seems to be a popular career move for Marketing Research Project Directors, and folks who currently work in the latter position report a notably larger median income of $76K per year.

Project Director, Marketing Research Job Listings

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Popular Skills for Project Director, Marketing Research


Marketing Research Project Directors note just a narrow range of job skills. Those who have experience with Project Management, Market Research, and Data Analysis can expect to be compensated well for these skills. Data Analysis, on the other hand, is typically associated with much lower pay. For most people, competency in Market Research indicates knowledge of Data Analysis.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Research Project Directors with a rich background of experience are typically rewarded with larger paychecks. The median compensation for relatively untried workers is $51K; in the five-to-10 year group, it's higher at around $60K. Marketing Research Project Directors with one to two decades of relevant experience report an average salary of approximately $75K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $85K.

Pay Difference by Location

National Average: $54,649

Larger city markers indicate a job is popular in that location.

New York offers some of the highest pay in the country for Marketing Research Project Directors, 21 percent above the national average. Compared to the national average, St. Louis Marketing Research Project Directors have considerably lower salaries, 24 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession.

Related Job Salaries

Key Stats for Project Director, Marketing Research

Gender

Female
50 %
Male
50 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.
Less than 1 year
2%
1-4 years
50%
5-9 years
20%
10-19 years
17%
20 years or more
11%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Project Director, Marketing Research Salaries

Late-Career
▲56%

▲37%

▲9%

National Average
$55,000

▼7%

Skills That Affect Project Director, Marketing Research Salaries

National Average
$55,000



Data Analysis
▼22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
2%
1-4 years
50%
5-9 years
20%
10-19 years
17%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 71%
vision benefits
Vision: 71%
dental benefits
None: 17%
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