Project Director, Marketing Research Salary

Earnings for Marketing Research Project Directors in the United States come in at around $53K per year on average. In the world of Marketing Research Project Directors, overall cash allowance can occasionally include more than $7K from bonuses and, in some exceptional cases, $10K from profit sharing, causing incomes to vary widely between $38K and $95K. Career length and the particular city each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and the greater part collect dental insurance. Marketing Research Project Directors survey participants are largely women, dominating at 67 percent. Work is enjoyable for Marketing Research Project Directors, who typically claim high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$38,476 - $91,702
(Median)
$38K
$53K
$92K
MEDIAN: $53,333
10%
50%
90%

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$9.86 - $27.80
(Median)
$9
$20
$28
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$38,476 - $91,702  
   
Bonus
$297.99 - $7,047  
Profit Sharing
$817 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,267 - $95,258  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 126
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.86 - $27.80  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$297.99 - $7,047  
   
Profit Sharing
$817 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,267 - $95,258  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 10
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for Project Director, Marketing Research


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Many Marketing Research Project Directors move into a Market Research Manager role, and folks who currently hold that position report a much higher median income of $75K per year.

Project Director, Marketing Research Job Listings

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Marketing Research Project Directors note just a narrow range of job skills. Market Research and Project Management are considered valuable skills and can increase employee pay. Skills that pay less than market rate include Project Management and Market Research. Aptitude in Market Research tends to also indicate an understanding of Project Management.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. The average inexperienced worker's salary is approximately $50K, and people with five to 10 years of experience bring in more at around $60K on average. The average pay reported by folks with 10 to 20 years of experience is around $63K. Average wages for folks with more than 20 years of experience come out to around $78K.

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Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 44%

Experienced
up arrow 17%

Mid-Career
up arrow 11%

National Average
$54,000

Entry-Level
up arrow 7%

Skills That Affect Project Director, Marketing Research Salaries

National Average
$54,000

Market Research
up arrow 3%

Project Management
up arrow 12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 38 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
35%
5-9 years
39%
10-19 years
18%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 63%
vision benefits Vision: 46% employee benefits None: 19%
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