Project Director, Marketing Research Salary

Earnings for Marketing Research Project Directors in the United States come in at around $54K annually on average. Total incomes of Marketing Research Project Directors incorporate potential for, in a few cases, more than $8K from bonuses and close to $6K from profit sharing; these performance components cause packages to range between $39K and $97K. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is high and work is enjoyable for most Marketing Research Project Directors. Most enjoy medical while the greater part get dental coverage. Vision coverage is also available to close to one-half. Female Marketing Research Project Directors are more common than men among those who completed the survey; more than half (67 percent) are women. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$38,705 - $92,652
MEDIAN: $53,686

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$38,705 - $92,652  
$309.13 - $7,757  
Profit Sharing
$959 - $5,976  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$38,722 - $96,891  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 139
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.


Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Common Career Paths for

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Marketing Research Project Directors often transition into Market Research Manager positions, for which compensation tends to be much higher. On average, Market Research Managers earn $75K per year.

Project Director, Marketing Research Job Listings

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Survey takers who work as Marketing Research Project Directors report a focused set of job skills. Market Research and Project Management are considered valuable skills and can increase employee pay. Skills that seem to negatively impact pay include Project Management and Market Research. Market Research and Project Management are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Average salaries for inexperienced employees average out to around $51K, but folks who have five to 10 years of experience earn a higher median of $61K. After working for 10 to 20 years, Marketing Research Project Directors make a median salary of $63K. Seasoned veterans with 20 years under their belts enjoy a median income of $78K.

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Experience Affects Salaries

up arrow 44%

up arrow 17%

up arrow 13%

National Average

up arrow 6%

Skills That Affect Salaries

National Average

Market Research
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 34 votes.


67 %
33 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 65%
vision benefits Vision: 49% employee benefits None: 17%