Project Director, Marketing Research Salary (United States)

The average salary for a Project Director, Marketing Research is $52,404 per year. Skills that are associated with high pay for this job are SPSS and Client Interaction. Most people with this job move on to other positions after 20 years in this career.
Project Director, Marketing Research Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$36,154 - $83,318
(Median)
36K
52K
69K
83K
MEDIAN: $52,404
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$36,154 - $83,318  
   
Bonus
$290.87 - $8,124  
Profit Sharing
$201.34 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,375 - $87,570  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 177
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Location:
United States (change)
Years in Field/Career:
Job Description for Project Director, Marketing Research
Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.
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Project Director, Marketing Research Tasks
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
Common Career Paths for Project Director, Marketing Research

Project Director, Marketing Research Job Listings

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Pay Difference By Location
Philadelphia
up arrow 18%
New York
up arrow 2%
National Average
$54,000
Cincinnati
up arrow 17%
St. Louis
up arrow 24%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Project Director, Marketing Research Salaries

Experienced
up arrow 18%
Mid-Career
up arrow 7%
National Average
$54,000
Entry-Level
up arrow 11%

Skills That Affect Project Director, Marketing Research Salaries

SPSS
up arrow 28%
Client Interaction
up arrow 23%
National Average
$54,000
Market Research
up arrow 12%
Project Management
up arrow 15%
Job Satisfaction
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Highly satisfied
Rated 4 out of 5 based on 62 votes.
Gender
Female
67%
female alumni
 
Male
33%
male alumni
Years of Experience
Less than 1 year
2%
1-4 years
36%
5-9 years
37%
10-19 years
18%
20 years or more
7%
Common Health Benefits
medical benefits Medical: 85% dental benefits Dental: 72%
vision benefits Vision: 50% employee benefits None: 14%
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