Project Director, Marketing Research Salary

The average Marketing Research Project Director in the United States can expect to rake in roughly $53K per year. Including potential for bonuses and profit sharing — peaking near $7K and $10K, respectively — total cash payment to Marketing Research Project Directors can bottom out near $38K or peak near $95K depending on individual performance. Career length and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Marketing Research Project Directors, who typically claim high levels of job satisfaction. The majority of Marketing Research Project Directors (67 percent) who took the survey are female. Medical benefits are awarded to a large number, and the greater part earn dental coverage. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$38,502 - $91,537
(Median)
$39K
$53K
$92K
MEDIAN: $53,075
10%
50%
90%

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$9.86 - $27.80
(Median)
$9
$20
$28
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$38,502 - $91,537  
   
Bonus
$297.99 - $7,047  
Profit Sharing
$817 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,302 - $94,976  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 127
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.86 - $27.80  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$297.99 - $7,047  
   
Profit Sharing
$817 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,302 - $94,976  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 10
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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Project Director, Marketing Research Job Listings

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Typical Marketing Research Project Directors report a focused set of job skills. Market Research and Project Management are considered valuable skills and can increase employee pay. Skills that seem to negatively impact pay include Project Management. Market Research and Project Management are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. The median compensation for relatively untried workers is $50K; in the five-to-10 year group, it's higher at around $60K. For Marketing Research Project Directors, 10 to 20 years of experience on the job amounts to an average salary of $63K. Average wages for folks with more than 20 years of experience come out to around $78K.

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Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 45%

Experienced
up arrow 18%

Mid-Career
up arrow 11%

National Average
$54,000

Entry-Level
up arrow 7%

Skills That Affect Project Director, Marketing Research Salaries

National Average
$54,000

Market Research
up arrow 3%

Project Management
up arrow 12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 39 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
35%
5-9 years
39%
10-19 years
18%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 63%
vision benefits Vision: 46% employee benefits None: 18%
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