Project Director, Marketing Research Salary

An average Marketing Research Project Director in the United States can expect to take home roughly $54K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Women Marketing Research Project Directors who took the survey just slightly outnumber men. Job satisfaction is considered about average by most people in this profession. Although a strong majority have medical coverage and the larger part have dental coverage, about one in five claim no health benefits at all. The numbers in this rundown were provided by PayScale's salary survey participants.
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$41,704 - $83,201
$42K
$54K
$83K
MEDIAN: $53,907
10%
50%
90%

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$0$83K
Salary $41,704 - $83,201
Bonus $518 - $14,544
Profit Sharing $1,024
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,839 - $83,185
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 50

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United States (change)

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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.

Common Career Paths for Project Director, Marketing Research


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Advancing into a Market Research Manager role seems to be a popular career move for Marketing Research Project Directors, and folks who currently work in the latter position report a notably larger median income of $76K per year.

Project Director, Marketing Research Job Listings

Popular Skills for Project Director, Marketing Research


Marketing Research Project Directors usually report a few specific skills. Those who have experience with Project Management, Market Research, and Data Analysis can expect to be compensated well for these skills. Skills that pay less than market rate include Data Analysis. Those familiar with Market Research also tend to know Data Analysis.

Pay by Experience Level for Project Director, Marketing Research

Pay by Experience for a Project Director, Marketing Research has a positive trend. An entry-level Project Director, Marketing Research with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 40 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Project Director, Marketing Research with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $60,000 based on 16 salaries. An experienced Project Director, Marketing Research which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $75,000 based on 14 salaries. A Project Director, Marketing Research with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $85,000 based on 7 salaries.

Pay Difference by Location

National Average: $53,137

Larger city markers indicate a job is popular in that location.

New York is home to an above-average pay rate for Marketing Research Project Directors, 25 percent higher than the national average. Marketing Research Project Directors in St. Louis report much lower salaries than the rest of the country — 22 percent below the national average — proving that residence is a major factor in overall pay.

Related Job Salaries

Key Stats for Project Director, Marketing Research

Gender

Female
54 %
Male
46 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 7 votes.
Less than 1 year
2%
1-4 years
54%
5-9 years
17%
10-19 years
17%
20 years or more
11%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Project Director, Marketing Research Salaries

Late-Career
▲60%

▲41%

▲12%

National Average
$53,000

▼4%

Skills That Affect Project Director, Marketing Research Salaries



National Average
$53,000

Data Analysis
▼20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 7 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
2%
1-4 years
54%
5-9 years
17%
10-19 years
17%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 65%
vision benefits
Vision: 65%
no benefits
None: 20%
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