Project Director, Marketing Research Salary
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|Salary||$41,704 - $89,533|
|Bonus||$705 - $12,913|
|Profit Sharing||$503 - $5,761|
|Total Pay (||$40,708 - $98,831|
Job Description for Project Director, Marketing Research
Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.Read More...
Marketing research project director positions are commonly available in a wide variety of industries, and these professionals generally work in an office environment during regular business hours. Physical requirements are generally limited to working at a computer and moving around the office.
Educational requirements for this position typically include a bachelor’s degree in a related field, but many positions either require or prefer an advanced degree as well. Experience requirements vary from company to company, but it is common to ask for five to 10 years of relevant experience involving management activities or operations supervision. Specific industry-related knowledge, education, and experience may be required depending on the employer.
Project Director, Marketing Research Tasks
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
- Plan and direct marketing research program and strategies within an organization.
- Oversee staff operations, business planning and budget development and adherence.
Common Career Paths for Project Director, Marketing Research
Project Director, Marketing Research Job Listings
Popular Skills for Project Director, Marketing Research
Marketing Research Project Directors note just a narrow range of job skills. Those who have experience with Project Management, Market Research, and Data Analysis can expect to be compensated well for these skills. Data Analysis, on the other hand, is typically associated with much lower pay. For most people, competency in Market Research indicates knowledge of Data Analysis.
Pay by Experience Level for Project Director, Marketing Research
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Research Project Directors with a rich background of experience are typically rewarded with larger paychecks. The median compensation for relatively untried workers is $51K; in the five-to-10 year group, it's higher at around $60K. Marketing Research Project Directors with one to two decades of relevant experience report an average salary of approximately $75K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $85K.
Pay Difference by Location
New York offers some of the highest pay in the country for Marketing Research Project Directors, 21 percent above the national average. Compared to the national average, St. Louis Marketing Research Project Directors have considerably lower salaries, 24 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession.
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