Project Director, Marketing Research Salary
Job Description for Project Director, Marketing Research
Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.Read More...
Marketing research project director positions are commonly available in a wide variety of industries, and these professionals generally work in an office environment during regular business hours. Physical requirements are generally limited to working at a computer and moving around the office.
Educational requirements for this position typically include a bachelor’s degree in a related field, but many positions either require or prefer an advanced degree as well. Experience requirements vary from company to company, but it is common to ask for five to 10 years of relevant experience involving management activities or operations supervision. Specific industry-related knowledge, education, and experience may be required depending on the employer.
Project Director, Marketing Research Tasks
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
- Plan and direct marketing research program and strategies within an organization.
- Oversee staff operations, business planning and budget development and adherence.
Common Career Paths for Project Director, Marketing Research
Marketing Research Project Directors might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year.
Project Director, Marketing Research Job Listings
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Popular Skills for Project Director, Marketing Research
Marketing Research Project Directors typically list a handful of skills they use on the job. Those who have experience with Project Management, Market Research, and Data Analysis can expect to be compensated well for these skills. Data Analysis, on the other hand, is typically associated with much lower pay. It is often found that people who know Market Research are also skilled in Data Analysis.
Pay by Experience Level for Project Director, Marketing Research
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Salaries for the relatively untried average out to around $51K, but survey participants with five to 10 years of experience earn a significantly higher median of $69K. The average pay reported by folks with 10 to 20 years of experience is around $78K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $89K on average.