Median pay for Marketing Research Project Directors in the United States is around $55K per year. With some bonuses approaching $13K and certain profit sharing proceeds approaching $6K, overall incomes of Marketing Research Project Directors spread between $41K and $98K depending on individual performance. Career length and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Women make up a slight majority of Marketing Research Project Directors (52 percent) survey respondents. Among folks in this role, job satisfaction levels approximately match the national average. The data in this summary comes from the PayScale salary survey.
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$42,196 - $91,851
$42K
$55K
$92K
MEDIAN: $55,469
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$42,196 - $91,851  
   
Bonus
$715 - $12,723  
Profit Sharing
$511 - $5,677  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,111 - $98,413  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 65

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United States (change)

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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.
  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.

Common Career Paths for Project Director, Marketing Research


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Marketing Research Project Directors might see a strong upturn in salary after transitioning into upper-level roles such as Market Research Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $75K per year.

Project Director, Marketing Research Job Listings

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Popular Skills for Project Director, Marketing Research


Marketing Research Project Directors report a narrow range of specific skills. Those who have experience with Market Research, Project Management, and Data Analysis can expect to be compensated well for these skills. Data Analysis, on the other hand, is typically associated with much lower pay. Those familiar with Market Research also tend to know Data Analysis.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Research Project Directors with a rich background of experience are typically rewarded with larger paychecks. The average worker who claims fewer than five years of experience earns around $51K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $66K. After working for 10 to 20 years, Marketing Research Project Directors make a median salary of $77K. Marketing Research Project Directors who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $85K on average.

Related Job Salaries

Key Stats for Project Director, Marketing Research

Gender

Female
52 %
Male
48 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 9 votes.
049
Less than 1 year
1%
1-4 years
49%
5-9 years
20%
10-19 years
19%
20 years or more
10%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 55%

Experienced
up arrow 40%

Mid-Career
up arrow 20%

National Average
$55,000

Entry-Level
up arrow 8%

Skills That Affect Project Director, Marketing Research Salaries

National Average
$55,000



Data Analysis
up arrow 21%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 9 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
1%
1-4 years
49%
5-9 years
20%
10-19 years
19%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 71%
vision benefits
Vision: 71%
dental benefits
None: 18%
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