Project Director, Marketing Research Salary
|Salary||$41,704 - $83,201|
|Bonus||$518 - $14,544|
|Total Pay (||$39,839 - $83,185|
Job Description for Project Director, Marketing Research
Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.Read More...
Marketing research project director positions are commonly available in a wide variety of industries, and these professionals generally work in an office environment during regular business hours. Physical requirements are generally limited to working at a computer and moving around the office.
Educational requirements for this position typically include a bachelor’s degree in a related field, but many positions either require or prefer an advanced degree as well. Experience requirements vary from company to company, but it is common to ask for five to 10 years of relevant experience involving management activities or operations supervision. Specific industry-related knowledge, education, and experience may be required depending on the employer.
Project Director, Marketing Research Tasks
- Plan and direct marketing research program and strategies within an organization.
- Oversee staff operations, business planning and budget development and adherence.
- Maintain awareness in market changes and adjust marketing strategies accordingly.
- Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
Common Career Paths for Project Director, Marketing Research
Project Director, Marketing Research Job Listings
Popular Skills for Project Director, Marketing Research
Marketing Research Project Directors usually report a few specific skills. Those who have experience with Project Management, Market Research, and Data Analysis can expect to be compensated well for these skills. Skills that pay less than market rate include Data Analysis. Those familiar with Market Research also tend to know Data Analysis.
Pay by Experience Level for Project Director, Marketing Research
Pay by Experience for a Project Director, Marketing Research has a positive trend. An entry-level Project Director, Marketing Research with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 40 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Project Director, Marketing Research with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $60,000 based on 16 salaries. An experienced Project Director, Marketing Research which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $75,000 based on 14 salaries. A Project Director, Marketing Research with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $85,000 based on 7 salaries.
Pay Difference by Location
New York is home to an above-average pay rate for Marketing Research Project Directors, 25 percent higher than the national average. Marketing Research Project Directors in St. Louis report much lower salaries than the rest of the country — 22 percent below the national average — proving that residence is a major factor in overall pay.
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Key Stats for Project Director, Marketing Research
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