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Project Director, Marketing Research Salary

Marketing Research Project Directors in the United States pull down an average of $53K per year. Total cash compensation to Marketing Research Project Directors bottoms out near $38K and approaches $93K on the high end; the biggest paychecks include approximately $8K from bonuses and almost $10K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Female Marketing Research Project Directors are more common than men among those who completed the survey; more than half (69 percent) are women. Job satisfaction is high and work is enjoyable for most Marketing Research Project Directors. A fair number enjoy medical while a majority get dental coverage. Vision coverage is also available to more than two-fifths. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$38,208 - $88,824
(Median)
$38K
$53K
$89K
MEDIAN: $52,848
10%
50%
90%

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$9.90 - $27.61
(Median)
$9
$20
$28
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$38,208 - $88,824  
   
Bonus
$203.47 - $8,000  
Profit Sharing
$811 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,226 - $93,475  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 126
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.90 - $27.61  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$203.47 - $8,000  
   
Profit Sharing
$811 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,226 - $93,475  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 11

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United States (change)


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Job Description for Project Director, Marketing Research

Marketing research project directors are in charge of gathering information about current and/or potential customers, analyzing data, and presenting it to relevant individuals within their organization.Typical duties performed by these professionals include collecting and analyzing data from various sources, as well as communicating these findings with subordinates and other departments within the company. They generate reports for other manages to explain options, lay out plans, and report results. Marketing research project directors may also work with research partners, external vendors, and others to collect data for analyzing internal and external factors that impact their business.

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Project Director, Marketing Research Tasks

  • Maintain awareness in market changes and adjust marketing strategies accordingly.
  • Forecast marketing and sales trends, identify potential markets and propose and maintain an organizational plan.
  • Plan and direct marketing research program and strategies within an organization.
  • Oversee staff operations, business planning and budget development and adherence.

Project Director, Marketing Research Job Listings

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Marketing Research Project Directors typically list a handful of skills they use on the job. Market Research and Project Management are considered valuable skills and can increase employee pay. At the other end of the pay range are skills like Project Management. Those with knowledge of Market Research tend to be skilled in Project Management as well.

Pay by Experience Level for Project Director, Marketing Research

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Research Project Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Relatively untried employees who have fewer than five years of experience earn around $49K on average. People who have worked for five to 10 years can expect a higher median salary of $60K. Marketing Research Project Directors who work for 10 to 20 years in their occupation tend to earn about $63K. Seasoned veterans with 20 years under their belts enjoy a median income of $78K.

Related Job Salaries

United States (change)

Experience Affects Project Director, Marketing Research Salaries

Late-Career
up arrow 46%

Experienced
up arrow 19%

Mid-Career
up arrow 12%

National Average
$53,000

Entry-Level
up arrow 8%

Skills That Affect Project Director, Marketing Research Salaries

National Average
$53,000

Market Research
up arrow 2%

Project Management
up arrow 12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 42 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
36%
5-9 years
39%
10-19 years
18%
20 years or more
7%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 62%
vision benefits Vision: 43% employee benefits None: 19%
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