Project Manager, Marketing Salary
Marketing Project Managers in the United States pull down an average of $57K annually. Incomes of Marketing Project Managers depend heavily on individual performance. In exceptional cases, bonuses and profit sharing can bring in $10K each, and a few high-rollers can pull down as much as $12K in commissions; this causes total packages to range between $36K and $90K. The most important factor affecting compensation for this group is the specific employer, followed by geography and experience level. A strong majority report receiving medical coverage from their employers and more than half collect dental insurance. The majority of Marketing Project Managers claim high levels of job satisfaction. Most Marketing Project Managers survey respondents are women (74 percent). The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Project Manager, Marketing
Marketing project managers primarily work to keep a project running smoothly, on time and free of as many complications as possible. They will effectively oversee the conception of an idea, all the way up to its execution and follow-up. Marketing can be a very stressful environment, and it's the job of marketing project managers to reduce the number of variables that can disrupt a project from getting done on time. It's very common for marketing projects, such as advertisements, to be completed on/by a very strict deadline, so the project manager must observe the big picture of the project at hand. They also offer advice and assistance in speeding up certain processes to aid the timely completion of the project itself.Read More...
The specific roles of a project manager in marketing are varied and require a great degree of flexibility. It may be necessary for the project manager to suggest new software or services that can enhance or speed up an area of a project when necessary. Alternatively, it may be assistance in the form of simple time-keeping, which ensures that everybody involved from the ground up is on the same pace. Marketing project managers may not always be seen as a senior position, but rather a member of the marketing team.
Most jobs of this kind will require a BA in either marketing or business/business management. Depending on the size of the projects being handled, some organizations may require further qualifications along with work experience that demonstrates an ability to handle large operations.
Marketing project managers can expect to work a full week with additional time required to fit around a project's schedule. Due to the seasonal nature of marketing projects, it's not unusual for a project to dictate a large number of hours in order to stay on schedule. Conversely, in between projects a project manager may have a lighter workload and fewer hours as they prep for the next task.
Project Manager, Marketing Tasks
- Develop and implement strategies to promote a company's brand or product.
- Supervise marketing projects, assigning tasks, overseeing work, and ensuring deadlines are met.
- Design advertisements and marketing campaigns to reach potential customers.
Common Career Paths for Project Manager, Marketing
Marketing Project Managers' salaries may rise greatly for those who assume a higher-end position such as a Senior Marketing Manager. The average Senior Marketing Manager brings home $102K per year. Career advancement for the typical Marketing Project Manager often leads to becoming a Marketing Director or a Marketing Communications Manager; median salaries in these positions are $22K higher and $4K higher, respectively.
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Popular Employer Salaries for Project Manager, Marketing
Well-known firms with a reputation for hiring numerous Marketing Project Managers include Projectline Services, Staples, Inc., Discover Financial Services LLC, AT&T Inc., and Target Corporation. AT&T Inc. attracts talent by shelling out the biggest paychecks in the area — the median in that office is $102K.
With a median salary of only $59K (72 percent less than the top paying company), Projectline Services lags significantly in the earnings department.
Popular Skills for Project Manager, Marketing
Survey takers working as Marketing Project Managers report using a large range of professional skills. Most notably, skills in Marketing Management, Market Research, Advertising, and Microsoft Excel are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Event Management, and Client Interaction. Those educated in Client Interaction tend to be well versed in Marketing Communications and Advertising.
Pay by Experience Level for Project Manager, Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Relatively untried employees who have less than five years' experience make $51K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $65K. After working for 10 to 20 years, Marketing Project Managers make a median salary of $72K. Marketing Project Managers who surpass 20 years on the job report pay that isn't higher than those with 10 to 20 years.
Pay Difference by Location
San Francisco is home to an above-average pay rate for Marketing Project Managers, 39 percent higher than the national average. Marketing Project Managers can also look forward to large paychecks in cities like Boston (+23 percent), New York (+15 percent), Los Angeles (+7 percent), and Chicago (+7 percent). Cincinnati is home to the smallest salaries in the field, lagging the national average by 16 percent. Not at the bottom but still paying below the median are employers in Denver and Dallas (10 percent lower and 5 percent lower, respectively).
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