Project Manager, Marketing Salary
Earnings for Marketing Project Managers in the United States come in at around $57K annually on average. Overall incomes of Marketing Project Managers generally bottom out at around $36K and peak near $89K; the final number can, in exceptional cases, include upwards of $10K each for bonuses and profit sharing proceeds. Earnings for this group are mostly affected by geography, followed by the specific employer and tenure. A strong majority enjoy medical while a majority get dental coverage. Vision coverage is also available to more than half. The majority of Marketing Project Managers claim high levels of job satisfaction. Female Marketing Project Managers make up most of the survey respondents at 74 percent.
Job Description for Project Manager, Marketing
Marketing project managers primarily work to keep a project running smoothly, on time and free of as many complications as possible. They will effectively oversee the conception of an idea, all the way up to its execution and follow-up. Marketing can be a very stressful environment, and it's the job of marketing project managers to reduce the number of variables that can disrupt a project from getting done on time. It's very common for marketing projects, such as advertisements, to be completed on/by a very strict deadline, so the project manager must observe the big picture of the project at hand. They also offer advice and assistance in speeding up certain processes to aid the timely completion of the project itself.Read More...
The specific roles of a project manager in marketing are varied and require a great degree of flexibility. It may be necessary for the project manager to suggest new software or services that can enhance or speed up an area of a project when necessary. Alternatively, it may be assistance in the form of simple time-keeping, which ensures that everybody involved from the ground up is on the same pace. Marketing project managers may not always be seen as a senior position, but rather a member of the marketing team.
Most jobs of this kind will require a BA in either marketing or business/business management. Depending on the size of the projects being handled, some organizations may require further qualifications along with work experience that demonstrates an ability to handle large operations.
Marketing project managers can expect to work a full week with additional time required to fit around a project's schedule. Due to the seasonal nature of marketing projects, it's not unusual for a project to dictate a large number of hours in order to stay on schedule. Conversely, in between projects a project manager may have a lighter workload and fewer hours as they prep for the next task.
Project Manager, Marketing Tasks
- Develop and implement strategies to promote a company's brand or product.
- Supervise marketing projects, assigning tasks, overseeing work, and ensuring deadlines are met.
- Design advertisements and marketing campaigns to reach potential customers.
Common Career Paths for Project Manager, Marketing
Marketing Project Managers may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $102K annually. Marketing Project Managers moving up in their careers tend to step into positions as Marketing Directors or Marketing Communications Managers. The median paychecks in those roles are $23K higher and $5K higher, respectively.
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Popular Employer Salaries for Project Manager, Marketing
The biggest paychecks can be found at Discover Financial Services LLC — the median salary there is $87K.
Marketing Project Managers will find the worst pay at Projectline Services, where the median salary crawls in at $58K. Furthermore, compensation is curbed at $67K, leaving little room for growth.
Popular Skills for Project Manager, Marketing
Marketing Project Managers report using a deep pool of skills on the job. Most notably, skills in Market Research, Marketing Management, Project Management, and Budget Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing, Graphic Design, and Event Management. Those proficient in Client Interaction are, more often than not, also skilled in Marketing Communications and Advertising.
Pay by Experience Level for Project Manager, Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $51K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $65K. On average, Marketing Project Managers make $71K following one to two decades on the job. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $70K.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Marketing Project Managers, 36 percent above the national average. Marketing Project Managers can also look forward to large paychecks in cities like Boston (+24 percent), New York (+14 percent), Atlanta (+8 percent), and Chicago (+8 percent). Falling short of the national average by 18 percent, the area with the worst salaries is Nashville. Employers pay around 15 percent less in Cincinnati and 5 percent less in Denver, below-median salaries for those in this field.
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