Promotions Directors aren't exactly in the most profitable line of business; these folks earn a belt-tightening average of $39K per year. Medical benefits are awarded to a fair number, and the larger part earn dental coverage. The majority of workers are highly satisfied with their job. Men are in the minority of survey respondents, with female Promotions Directors making up 78 percent. This overview is based on answers to PayScale's salary questionnaire.
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$26,894 - $71,318
(Median)
$27K
$39K
$71K
MEDIAN: $38,989
10%
50%
90%

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$11.14 - $17.30
(Median)
$
$14
$
MEDIAN: $14.00
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$26,894 - $71,318  
   
Bonus
$0.00 - $34,255  
Profit Sharing
$983  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,036 - $70,323  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 64
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$14.25  
   
Overtime
$12.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $34,255  
   
Profit Sharing
$983  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,036 - $70,323  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 6
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Job Description for Promotions Director

Promotions directors are responsible for promoting requests for clients, such as promoting particular activities to large groups of people to make company projects successful. They are directors who plan events at which clients would like to promote projects to earn revenue or raise public awareness of a trend or topic.

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Promotions Director Tasks

  • Analyze advertising campaign costs and effectiveness, and report results to clients.
  • Maximize the revenue an organization gains through advertising campaigns while minimizing costs.
  • Promote products using diverse and innovative techniques involving print media, television, social media, sales representatives, etc.
  • Establish organization's brand image by developing advertising and promotional campaigns.

Common Career Paths for Promotions Director


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Advancing into a Marketing Director role seems to be a popular career move for Promotions Directors, and folks who currently work in the latter position report a notably larger median income of $80K per year.

Advertising/Promotions Director Job Listings

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Popular Skills for Promotions Director


Survey takers who work as Promotions Directors typically report just a few professional skills. Most notably, skills in Event Management, Promotions, Event Planning, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing. Most people skilled in Event Planning are similarly competent in Event Management.

Pay by Experience Level for Promotions Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $32K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $45K. People with 10 to 20 years of experience make an average of about $44K in this role. Old hands who claim more than two decades on the job enjoy average earnings of $58K.

Related Job Salaries

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Experience Affects Promotions Director Salaries

Late-Career
up arrow 54%

Mid-Career
up arrow 19%

Experienced
up arrow 18%

National Average
$37,000

Entry-Level
up arrow 16%

Skills That Affect Promotions Director Salaries

Event Management
up arrow 1%

National Average
$37,000

Promotions
up arrow 1%

Event Planning
up arrow 2%

Social Media Marketing
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 11 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
3%
1-4 years
37%
5-9 years
23%
10-19 years
23%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 66%
medical benefits
Vision: 57%
dental benefits
None: 19%
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