Public affairs officers implement and manage public relations for their organization. Officers in large organizations typically work in a department with others officers and a supervisor; however, many work alone serving their company and/or clients. Public affairs officers have a number of responsibilities, including analyzing their clients'/company's needs, as well as designing and implementing a public relations policy. They may also be in charge of interacting with media organizations and/or the general public, writing and editing materials for publication, and organizing and attending events, among other duties.
Public Affairs Officer Tasks
Facilitate media relations and determine information needs of both internal and external audiences.
Plan and execute communication strategies to achieve desired objectives.
Advise senior leaders on public affairs issues and assist them in making decisions about disseminating information to the media.
Evaluate media strategies and their effectiveness.