Public Information Officer Salary

Average Public Information Officers in the United States make around $53K annually. Lower pay rates hover around $34K, and the higher rates verge on $82K per year. The majority of workers are highly satisfied with their job. Medical benefits are awarded to most, and a strong majority earn dental coverage. Female Public Information Officers are more common than men among those who completed the survey; more than half (68 percent) are women. This snapshot results from replies to PayScale's salary survey.

$36,081 - $82,736
(Median)
$36K
$53K
$83K
MEDIAN: $53,337
10%
50%
90%

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$12.95 - $28.91
(Median)
$13
$22
$29
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$36,081 - $82,736  
   
Bonus
$0.00 - $3,945  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,815 - $82,288  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 199
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22$44$66
Hourly Rate
$12.95 - $28.91  
   
Overtime
$0.21 - $65.69  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $3,945  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,815 - $82,288  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 29
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Job Description for Public Information Officer

A public information officer is generally employed within a government agency, and this person is primarily responsible for maintaining positive public relations between the government and the citizens. This position will typically work within an office type of environment. However, light travel is often required. This can be a part-time position for smaller agencies and governments. Oftentimes, the hours required of this person can be during evenings and weekends. This person will typically work independently but will report to the city manager, mayor, or other head of government. A public information officer should typically hold a bachelor’s degree in a field such as journalism, public relations, marketing, or communications.

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Public Information Officer Tasks

  • Use a variety of social media platforms to converse with key stakeholders, and to increase engagement and interaction with agency customers.
  • Coordinate and execute social media campaigns to achieve mission-driven goals.
  • Design and implement techniques that support effective use of digital and social media by agency staff and partners.
  • Work closely with the communications team, agency leadership and at-large staff to develop digital and social media content to achieve agency strategic priorities.
  • Monitor and report on results using analytic tools, and make ongoing improvements.

Common Career Paths for Public Information Officer


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Although it's unusual, some Public Information Officers transition into jobs as Communications Directors. The latter group reports earning a slightly lower median of $62K per year, though.

Public Information Officer Job Listings

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Public Information Officers typically list a handful of skills they use on the job. Those who have experience with Media / Public Relations, Marketing Communications, and Social Media Marketing can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing. Many workers who know Marketing Communications also know Media / Public Relations.

Pay by Experience Level for Public Information Officer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. People who have worked for fewer than five years bring home $45K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $51K. On average, Public Information Officers make $60K following one to two decades on the job. People who have worked for more than 20 years report a median income of $65K, which is barely higher than the median for folks with 10 to 20 years of experience.

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Experience Affects Public Information Officer Salaries

Late-Career
up arrow 24%

Experienced
up arrow 15%

National Average
$52,000

Mid-Career
up arrow 1%

Entry-Level
up arrow 14%

Skills That Affect Public Information Officer Salaries

Media / Public Relations
0%

National Average
$52,000

Marketing Communications
up arrow 2%

Social Media Marketing
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
3%
1-4 years
35%
5-9 years
21%
10-19 years
21%
20 years or more
21%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 76%
medical benefits
Vision: 67%
dental benefits
None: 10%
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