Public Information Officer Salary

Public Information Officers in the United States can expect wages of $54K per year on average. The pay spectrum stretches from $35K to $81K per year. Female Public Information Officers survey participants are more prevalent than men — 65 percent of professionals. Job satisfaction for Public Information Officers is high. Almost all enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$37,099 - $80,881
(Median)
$37K
$54K
$81K
MEDIAN: $53,617
10%
50%
90%

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$12.37 - $31.25
(Median)
$12
$22
$31
MEDIAN: $21.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Salary
$37,099 - $80,881  
   
Bonus
$0.00 - $4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,244 - $81,069  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 179
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22$44$66
Hourly Rate
$12.37 - $31.25  
   
Overtime
$0.21 - $65.69  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $4,000  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,244 - $81,069  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 23
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Job Description for Public Information Officer

A public information officer is generally employed within a government agency, and this person is primarily responsible for maintaining positive public relations between the government and the citizens. This position will typically work within an office type of environment. However, light travel is often required. This can be a part-time position for smaller agencies and governments. Oftentimes, the hours required of this person can be during evenings and weekends. This person will typically work independently but will report to the city manager, mayor, or other head of government. A public information officer should typically hold a bachelor’s degree in a field such as journalism, public relations, marketing, or communications.

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Public Information Officer Tasks

  • Use a variety of social media platforms to converse with key stakeholders, and to increase engagement and interaction with agency customers.
  • Coordinate and execute social media campaigns to achieve mission-driven goals.
  • Design and implement techniques that support effective use of digital and social media by agency staff and partners.
  • Work closely with the communications team, agency leadership and at-large staff to develop digital and social media content to achieve agency strategic priorities.
  • Monitor and report on results using analytic tools, and make ongoing improvements.

Common Career Paths for Public Information Officer


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Many Public Information Officers advance into a slightly higher-paying Communications Director position. Average compensation for Communications Directors is $62K.

Public Information Officer Job Listings

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Survey takers who work as Public Information Officers usually report a few specific skills. Those who have experience with Media / Public Relations, Marketing Communications, and Social Media Marketing can expect to be compensated well for these skills. Skills that seem to negatively impact pay include Social Media Marketing. Marketing Communications and Media / Public Relations are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Public Information Officer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Public Information Officers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Salaries of relatively inexperienced workers fall in the neighborhood of $45K, but folks who have racked up five to 10 years see a notably higher median of $53K. Public Information Officers bring in $58K after working for 10 to 20 years. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $64K.

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Experience Affects Public Information Officer Salaries

Late-Career
up arrow 21%

Experienced
up arrow 11%

Mid-Career
0%

National Average
$53,000

Entry-Level
up arrow 15%

Skills That Affect Public Information Officer Salaries

Media / Public Relations
up arrow 1%

National Average
$53,000

Marketing Communications
up arrow 3%

Social Media Marketing
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 49 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
33%
5-9 years
22%
10-19 years
23%
20 years or more
19%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 78%
vision benefits Vision: 70% employee benefits None: 9%
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