Public Information Officer Salary
The average Public Information Officer in the United States can expect to rake in roughly $52K per year. In the world of Public Information Officers, overall income ranges from $34K near the bottom to $79K at the top; this can include more than $4K from bonuses in exceptional cases. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Public Information Officers. Medical benefits are awarded to a large number, and a fair number earn dental coverage. More than half of Public Information Officers (67 percent) survey participants are women. The numbers in this rundown were provided by PayScale's salary survey participants.
Job Description for Public Information Officer
A public information officer is generally employed within a government agency, and this person is primarily responsible for maintaining positive public relations between the government and the citizens. This position will typically work within an office type of environment. However, light travel is often required. This can be a part-time position for smaller agencies and governments. Oftentimes, the hours required of this person can be during evenings and weekends. This person will typically work independently but will report to the city manager, mayor, or other head of government. A public information officer should typically hold a bachelor’s degree in a field such as journalism, public relations, marketing, or communications.Read More...
A public information officer may be referred to as a public relations specialist, and will have a variety of job duties. Some are dependent on their government, which generally include acting as a representative of the government, making public appearances for the city or town, responding to the media, writing press statements, maintaining press material, acting as a liaison between citizens and the government, writing newspaper articles or advertisements, maintaining social media, maintaining the city/town news letter, meeting with city representatives, drafting speeches for city officials, and keeping a professional demeanor.
A public information officer should have expert professional communication skills, including public speaking and interpersonal communication. This person should be highly organized and dependable, be proficient with modern technology, possess expert organizational skills, and have high attention to detail. Ideally, this person his highly personable and outgoing and is capable of working professionally in high-stress environments.
Public Information Officer Tasks
- Use a variety of social media platforms to converse with key stakeholders, and to increase engagement and interaction with agency customers.
- Coordinate and execute social media campaigns to achieve mission-driven goals.
- Design and implement techniques that support effective use of digital and social media by agency staff and partners.
- Work closely with the communications team, agency leadership and at-large staff to develop digital and social media content to achieve agency strategic priorities.
- Monitor and report on results using analytic tools, and make ongoing improvements.
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Pay by Experience Level for Public Information Officer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Public Information Officers generally obtain higher compensation for more plentiful past experience. At career start (within the first five years), average income sits near $46K, and the average for folks who have worked for five to 10 years is only slightly higher at $51K. After working for 10 to 20 years, Public Information Officers make a median salary of $61K. Public Information Officers who have spent more than 20 years on the job report earning a significantly higher median of $75K.