Public Information Officer Salary
The average Public Information Officer in the United States earns approximately $51K per year. Cash earnings for Public Information Officers — including $4K in bonuses at the top of the pay scale — generally stretch from $34K to $77K depending on individual performance. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Most Public Information Officers survey respondents are women (71 percent). For the most part, Public Information Officers enjoy their work and report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
Job Description for Public Information Officer
A public information officer is generally employed within a government agency, and this person is primarily responsible for maintaining positive public relations between the government and the citizens. This position will typically work within an office type of environment. However, light travel is often required. This can be a part-time position for smaller agencies and governments. Oftentimes, the hours required of this person can be during evenings and weekends. This person will typically work independently but will report to the city manager, mayor, or other head of government. A public information officer should typically hold a bachelor’s degree in a field such as journalism, public relations, marketing, or communications.Read More...
A public information officer may be referred to as a public relations specialist, and will have a variety of job duties. Some are dependent on their government, which generally include acting as a representative of the government, making public appearances for the city or town, responding to the media, writing press statements, maintaining press material, acting as a liaison between citizens and the government, writing newspaper articles or advertisements, maintaining social media, maintaining the city/town news letter, meeting with city representatives, drafting speeches for city officials, and keeping a professional demeanor.
A public information officer should have expert professional communication skills, including public speaking and interpersonal communication. This person should be highly organized and dependable, be proficient with modern technology, possess expert organizational skills, and have high attention to detail. Ideally, this person his highly personable and outgoing and is capable of working professionally in high-stress environments.
Public Information Officer Tasks
- Work closely with the communications team, agency leadership and at-large staff to develop digital and social media content to achieve agency strategic priorities.
- Monitor and report on results using analytic tools, and make ongoing improvements.
- Design and implement techniques that support effective use of digital and social media by agency staff and partners.
- Use a variety of social media platforms to converse with key stakeholders, and to increase engagement and interaction with agency customers.
- Coordinate and execute social media campaigns to achieve mission-driven goals.
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Pay by Experience Level for Public Information Officer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Public Information Officers, more experience generally translates to higher pay. Survey participants with less than five years' experience report a median income of $45K, and earnings aren't much higher for respondents who have five to 10 years under their belts; respondents in the latter group report a median of just $49K. The average pay reported by folks with 10 to 20 years of experience is around $62K. Public Information Officers who have spent more than 20 years on the job report earning a significantly higher median of $75K.
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Key Stats for Public Information Officer
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