Public Relations (PR) Associate Salary

Public Relations Associates in the United States may have to scrimp and save; the median compensation is $39K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a majority earn dental coverage. Job satisfaction for Public Relations Associates is high. Men are in the minority of survey respondents, with female Public Relations Associates making up 77 percent. This report is based on answers to PayScale's salary questionnaire.

$29,352 - $54,919
(Median)
$29K
$39K
$55K
MEDIAN: $39,449
10%
50%
90%

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$9.76 - $20.01
(Median)
$9
$13
$20
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$29,352 - $54,919  
   
Bonus
$0.00 - $5,144  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,509 - $55,142  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 393
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.76 - $20.01  
   
Overtime
$13.68 - $34.82  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,144  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,509 - $55,142  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 57
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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates note just a narrow range of job skills. Most notably, skills in Marketing Communications, Strategic Planning, Press Releases, and Media / Public Relations are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing. Most people skilled in Media / Public Relations are similarly competent in Social Media Marketing.

Pay Difference by Location


Public Relations Associates will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 15 percent. Public Relations Associates will also find cushy salaries in Washington (+15 percent), Denver (+14 percent), Boston (+11 percent), and Los Angeles (+4 percent). Location is a huge contributor to overall pay, with Public Relations Associates in Cleveland earning a whopping 21 percent below the national average. Two other places where employers offer below-median salaries are Dallas (20 percent less) and Philadelphia (12 percent less).

Related Job Salaries

United States (change)

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Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 46%


National Average
$39,000


Skills That Affect Public Relations (PR) Associate Salaries

Marketing Communications
up arrow 4%

Media / Public Relations
up arrow 1%

Press Releases
up arrow 1%

Strategic Planning
up arrow 1%

National Average
$39,000

Social Media Marketing
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 86 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
11%
1-4 years
79%
5-9 years
8%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 61%
vision benefits Vision: 47% employee benefits None: 17%
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