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Public Relations (PR) Associate Salary

Pay for Public Relations Associates in the United States is very modest at just $39K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Public Relations Associates survey respondents are women (77 percent). Most report receiving medical coverage from their employers and more than half collect dental insurance. Most Public Relations Associates report high levels of job satisfaction. The information for this snapshot was generated by responses to the PayScale salary survey.

$29,352 - $54,702
(Median)
$29K
$39K
$55K
MEDIAN: $39,485
10%
50%
90%

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$9.73 - $19.81
(Median)
$9
$13
$20
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$29,352 - $54,702  
   
Bonus
$0.00 - $5,141  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,684 - $54,955  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 393
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.73 - $19.81  
   
Overtime
$13.79 - $34.72  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,141  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,684 - $54,955  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 55

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United States (change)


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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Survey takers who work as Public Relations Associates typically report just a few professional skills. Most notably, skills in Marketing Communications, Media / Public Relations, Strategic Planning, and Press Releases are correlated to pay that is above average. Most people skilled in Media / Public Relations are similarly competent in Social Media Marketing.

Pay Difference by Location


Public Relations Associates will find that Washington offers an impressive pay rate, one which exceeds the national average by 16 percent. Public Relations Associates can also look forward to large paychecks in cities like Denver (+14 percent), Boston (+12 percent), San Francisco (+7 percent), and Los Angeles (+2 percent). Compared to the national average, Cleveland Public Relations Associates have considerably lower salaries, 21 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. A couple other locations with smaller-than-average paychecks include Dallas (20 percent lower) and Philadelphia (12 percent lower).

Related Job Salaries

United States (change)

Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 46%


National Average
$39,000


Skills That Affect Public Relations (PR) Associate Salaries

Marketing Communications
up arrow 4%

Media / Public Relations
up arrow 2%

Press Releases
up arrow 1%

Strategic Planning
up arrow 1%

National Average
$39,000

Social Media Marketing
up arrow 2%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 94 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
11%
1-4 years
79%
5-9 years
8%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 62%
vision benefits Vision: 46% employee benefits None: 17%
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