Pay for Public Relations Associates in the United States is very modest at just $40K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Not all workers are lucky enough to have benefits; in fact, just under a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the greater part. Job satisfaction is high and work is enjoyable for most Public Relations Associates. Men are in the minority of survey respondents, with female Public Relations Associates making up 75 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$30,139 - $55,982
(Median)
$30K
$40K
$56K
MEDIAN: $39,775
10%
50%
90%

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$11.74 - $25.31
(Median)
$12
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$30,139 - $55,982  
   
Bonus
$515 - $8,027  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,613 - $56,207  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 217
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$11.74 - $25.31  
   
Overtime
$18.72 - $33.56  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$515 - $8,027  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,613 - $56,207  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 40
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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Common Career Paths for Public Relations (PR) Associate


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Advancing into a Public Relations Manager role seems to be a popular career move for Public Relations Associates, and folks who currently work in the latter position report a notably larger median income of $58K per year.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates report a narrow range of specific skills. Most notably, skills in Strategic Planning, Marketing Communications, Media / Public Relations, and Social Media Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Press Releases and Social Media Marketing. Those educated in Media / Public Relations tend to be well versed in Social Media Marketing.

Pay Difference by Location

National Average: $39,904

Larger city markers indicate a job is popular in that location.

Public Relations Associates will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 15 percent. Public Relations Associates will also find cushy salaries in San Francisco (+13 percent), Denver (+12 percent), New York (+11 percent), and Chicago (+10 percent). Location is a huge contributor to overall pay, with Public Relations Associates in Dallas earning a whopping 23 percent below the national average. Employers pay around 23 percent less in Cleveland and 20 percent less in Philadelphia, below-median salaries for those in this field.

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Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 40%


National Average
$40,000


Skills That Affect Public Relations (PR) Associate Salaries

Strategic Planning
up arrow 4%

National Average
$40,000

Marketing Communications
up arrow 1%

Media / Public Relations
up arrow 2%

Social Media Marketing
up arrow 3%

Press Releases
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 30 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
10%
1-4 years
79%
5-9 years
9%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 59%
medical benefits
Vision: 44%
dental benefits
None: 22%
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