Public Relations (PR) Associate Salary

Public Relations Associates in the United States take home approximately $40K per year on average. Career length and the particular city each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Public Relations Associates making up 78 percent. Most workers in this position report high levels of job satisfaction. Between a fifth and a fourth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and a majority claim dental coverage as well. This report is based on responses to the PayScale salary survey.

$30,025 - $57,365
$30K
$40K
$57K
MEDIAN: $40,139
10%
50%
90%

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$10.77 - $25.45
$11
$17
$25
MEDIAN: $16.65
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$30,025 - $57,365  
   
Bonus
$511 - $8,054  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,550 - $57,884  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 205
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.77 - $25.45  
   
Overtime
$18.55 - $36.36  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$511 - $8,054  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,550 - $57,884  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 36

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United States (change)

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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.
  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.

Common Career Paths for Public Relations (PR) Associate


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Advancing into a Public Relations Manager role seems to be a popular career move for Public Relations Associates, and folks who currently work in the latter position report a notably larger median income of $58K per year.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates report using a wide range of professional skills. Most notably, skills in Strategic Planning, Marketing Communications, Media / Public Relations, and Press Releases are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing and Press Releases. Those familiar with Media / Public Relations also tend to know Social Media Marketing.

Pay Difference by Location

National Average: $40,350

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 15 percent, Public Relations Associates in Los Angeles receive some of the highest pay in the country. Public Relations Associates will also find cushy salaries in San Francisco (+12 percent), New York (+11 percent), Denver (+11 percent), and Washington (+10 percent). Compared to the national average, Dallas Public Relations Associates have considerably lower salaries, 24 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Two other places where employers offer below-median salaries are Cleveland (24 percent less) and Philadelphia (23 percent less).

Related Job Salaries

Key Stats for Public Relations (PR) Associate

Gender

Female
78 %
Male
22 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 32 votes.
Less than 1 year
10%
1-4 years
77%
5-9 years
10%
10-19 years
2%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Associate Salaries

Experienced
▲39%

▲25%

National Average
$40,000

▼1%

Skills That Affect Public Relations (PR) Associate Salaries


National Average
$40,000

Marketing Communications
▼2%




Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 32 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
10%
1-4 years
77%
5-9 years
10%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 57%
vision benefits
Vision: 43%
dental benefits
None: 22%
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