Public Relations (PR) Associate Salary
Pay for Public Relations Associates in the United States is very modest at just $40K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Not all workers are lucky enough to have benefits; in fact, just under a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the greater part. Job satisfaction is high and work is enjoyable for most Public Relations Associates. Men are in the minority of survey respondents, with female Public Relations Associates making up 75 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Job Description for Public Relations (PR) Associate
The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.Read More...
The PR associate usually reports to the director of marketing, director of communications, or an individual in a similar position. This is generally a full time job in an office setting, although time outside of the office may required (such as for events and fundraisers). Overtime may be required for deadlines, events, and emerging items of interest to media.
A bachelor's degree in marketing, communications, or a related field is typically required for PR associate positions. Experience - generally at least three years - in a similar PR position is expected as well. In addition, the PR associate must have excellent communication, multitasking, and writing skills. Proficiency with basic office software is necessary as well.
Public Relations (PR) Associate Tasks
- Maintain positive working relationship with media members.
- Write and distribute press releases and other articles about the company.
- Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
- Develop a strong social media presence and manage all internet marketing efforts.
Common Career Paths for Public Relations (PR) Associate
Public Relations (PR) Associate Job Listings
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Popular Skills for Public Relations (PR) Associate
Public Relations Associates report a narrow range of specific skills. Most notably, skills in Strategic Planning, Marketing Communications, Media / Public Relations, and Social Media Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Press Releases and Social Media Marketing. Those educated in Media / Public Relations tend to be well versed in Social Media Marketing.
Pay Difference by Location
Public Relations Associates will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 15 percent. Public Relations Associates will also find cushy salaries in San Francisco (+13 percent), Denver (+12 percent), New York (+11 percent), and Chicago (+10 percent). Location is a huge contributor to overall pay, with Public Relations Associates in Dallas earning a whopping 23 percent below the national average. Employers pay around 23 percent less in Cleveland and 20 percent less in Philadelphia, below-median salaries for those in this field.