Public Relations (PR) Associate Salary
Public Relations Associates in the United States take home approximately $40K per year on average. Career length and the particular city each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Public Relations Associates making up 78 percent. Most workers in this position report high levels of job satisfaction. Between a fifth and a fourth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and a majority claim dental coverage as well. This report is based on responses to the PayScale salary survey.
|Salary||$30,025 - $57,365|
|Bonus||$511 - $8,054|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$29,550 - $57,884|
|Hourly Rate||$10.77 - $25.45|
|Overtime||$18.55 - $36.36|
|Bonus||$511 - $8,054|
|Total Pay (||$29,550 - $57,884|
Job Description for Public Relations (PR) Associate
The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.Read More...
The PR associate usually reports to the director of marketing, director of communications, or an individual in a similar position. This is generally a full time job in an office setting, although time outside of the office may required (such as for events and fundraisers). Overtime may be required for deadlines, events, and emerging items of interest to media.
A bachelor's degree in marketing, communications, or a related field is typically required for PR associate positions. Experience - generally at least three years - in a similar PR position is expected as well. In addition, the PR associate must have excellent communication, multitasking, and writing skills. Proficiency with basic office software is necessary as well.
Public Relations (PR) Associate Tasks
- Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
- Develop a strong social media presence and manage all internet marketing efforts.
- Maintain positive working relationship with media members.
- Write and distribute press releases and other articles about the company.
Common Career Paths for Public Relations (PR) Associate
Popular Skills for Public Relations (PR) Associate
Public Relations Associates report using a wide range of professional skills. Most notably, skills in Strategic Planning, Marketing Communications, Media / Public Relations, and Press Releases are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing and Press Releases. Those familiar with Media / Public Relations also tend to know Social Media Marketing.
Pay Difference by Location
Surpassing the national average by 15 percent, Public Relations Associates in Los Angeles receive some of the highest pay in the country. Public Relations Associates will also find cushy salaries in San Francisco (+12 percent), New York (+11 percent), Denver (+11 percent), and Washington (+10 percent). Compared to the national average, Dallas Public Relations Associates have considerably lower salaries, 24 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Two other places where employers offer below-median salaries are Cleveland (24 percent less) and Philadelphia (23 percent less).
Related Job Salaries
Key Stats for Public Relations (PR) Associate
Rated 4 out of 5
based on 32 votes.