The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.
Public Relations (PR) Associate Tasks
Maintain positive working relationship with media members.
Write and distribute press releases and other articles about the company.
Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
Develop a strong social media presence and manage all internet marketing efforts.