Public Relations (PR) Associate Salary

It's impossible to make it big as a Public Relations Associates in the United States; the average employee scrapes together only around $40K per year. Residence and years of experience each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and the greater part earn dental coverage. Most workers in this position report high levels of job satisfaction. Most Public Relations Associates survey respondents are women (76 percent). Participants in PayScale's salary questionnaire provided the particulars of this report.

$29,885 - $55,598
(Median)
$30K
$40K
$56K
MEDIAN: $39,895
10%
50%
90%

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$9.87 - $22.79
(Median)
$9
$14
$23
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$29,885 - $55,598  
   
Bonus
$0.00 - $5,516  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,542 - $56,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 405
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$9.87 - $22.79  
   
Overtime
$13.79 - $35.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,516  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,542 - $56,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 62
United States (change)

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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Common Career Paths for Public Relations (PR) Associate


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Public Relations Associates often transition into Public Relations Manager positions, for which compensation tends to be much higher. On average, Public Relations Managers earn $58K per year.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates seem to require a number of specific skills. Most notably, skills in Marketing Communications, Strategic Planning, Media / Public Relations, and Press Releases are correlated to pay that is above average. It is often found that people who know Media / Public Relations are also skilled in Social Media Marketing.

Pay Difference by Location

National Average: $39,434

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Public Relations Associates, San Francisco offers exceptional salaries, 22 percent above the national average. Public Relations Associates will also find cushy salaries in Washington (+13 percent), Denver (+13 percent), Los Angeles (+10 percent), and Boston (+7 percent). Public Relations Associates' salaries are heavily influenced by location — Public Relations Associates in Dallas bring in salaries that are 22 percent lower than the national average. Workers in Cleveland and St. Louis earn salaries that trail the national average for those in this profession (22 percent less and 16 percent less, respectively).

Related Job Salaries

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Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 42%


National Average
$39,000


Skills That Affect Public Relations (PR) Associate Salaries

Marketing Communications
up arrow 2%

Strategic Planning
up arrow 2%

Media / Public Relations
up arrow 1%

Press Releases
0%

National Average
$39,000

Social Media Marketing
up arrow 2%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 71 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
9%
1-4 years
79%
5-9 years
9%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 61%
medical benefits
Vision: 47%
dental benefits
None: 18%
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