Public Relations (PR) Associate Salary

Pay for Public Relations Associates in the United States sits in the ballpark of $41K per year. Residence and years of experience each impact pay for this group, with the former having the largest influence. The majority of Public Relations Associates claim high levels of job satisfaction. A fair number enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than two-fifths. Most Public Relations Associates survey respondents are women (74 percent). The data for this snapshot was collected from individuals who took PayScale's salary survey.

$30,020 - $59,696
$30K
$41K
$60K
MEDIAN: $40,721
10%
50%
90%

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$11.15 - $25.27
$11
$17
$25
MEDIAN: $17.31
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$30,020 - $59,696  
   
Bonus
$970 - $6,183  
Profit Sharing
$1,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,467 - $59,965  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 205
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$11.15 - $25.27  
   
Overtime
$22.19 - $118.78  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$970 - $6,183  
   
Profit Sharing
$1,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,467 - $59,965  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 41

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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Common Career Paths for Public Relations (PR) Associate


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Many Public Relations Associates move into a Public Relations Manager role, and folks who currently hold that position report a much higher median income of $58K per year.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Survey results suggest that Public Relations Associates use a fairly large toolkit of professional skills. Most notably, skills in Strategic Planning, Marketing Communications, Press Releases, and Media / Public Relations are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing. Most people experienced in Media / Public Relations also know Social Media Marketing.

Pay Difference by Location

National Average: $41,139

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 15 percent, Public Relations Associates in Los Angeles receive some of the highest pay in the country. Public Relations Associates will also find cushy salaries in New York (+13 percent), Denver (+9 percent), Washington (+8 percent), and Boston (+3 percent). Compared to the national average, Dallas Public Relations Associates have considerably lower salaries, 25 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Two other places where employers offer below-median salaries are Cleveland (25 percent less) and Philadelphia (20 percent less).

Related Job Salaries

Key Stats for Public Relations (PR) Associate

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 33 votes.
Less than 1 year
10%
1-4 years
78%
5-9 years
9%
10-19 years
2%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Associate Salaries

Experienced
▲36%

▲30%

National Average
$41,000

▼2%

Skills That Affect Public Relations (PR) Associate Salaries


Marketing Communications
▼0%

National Average
$41,000

Press Releases
▼1%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 33 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
10%
1-4 years
78%
5-9 years
9%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 60%
vision benefits
Vision: 45%
no benefits
None: 19%
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