Public Relations (PR) Associate Salary

It's impossible to make it big as a Public Relations Associates in the United States; the average employee scrapes together only around $40K per year. Residence and tenure each impact pay for this group, with the former having the largest influence. Female Public Relations Associates make up most of the survey respondents at 76 percent. The majority of workers are highly satisfied with their job. Medical benefits are awarded to a large number, and a majority earn dental coverage.

$29,885 - $55,598
(Median)
$30K
$40K
$56K
MEDIAN: $39,895
10%
50%
90%

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$9.87 - $22.79
(Median)
$9
$14
$23
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$29,885 - $55,598  
   
Bonus
$0.00 - $5,516  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,542 - $56,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 405
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$9.87 - $22.79  
   
Overtime
$13.79 - $35.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,516  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,542 - $56,270  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 62
United States (change)

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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Common Career Paths for Public Relations (PR) Associate


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Public Relations Associates who move on to become Public Relations Managers may enjoy significant pay raises, as Public Relations Managers get paid an average of $58K per year.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates generally report applying a varied skill set to their work. Most notably, skills in Marketing Communications, Strategic Planning, Media / Public Relations, and Press Releases are correlated to pay that is above average. Those proficient in Media / Public Relations are, more often than not, also skilled in Social Media Marketing.

Pay Difference by Location

National Average: $39,434

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 22 percent, Public Relations Associates in San Francisco receive some of the highest pay in the country. Public Relations Associates will also find cushy salaries in Washington (+13 percent), Denver (+13 percent), Los Angeles (+10 percent), and Boston (+7 percent). Place of residence plays a huge part in a Public Relations Associate's salary, with Dallas Public Relations Associates earning salaries that are 22 percent less than the national average. Employers in Cleveland and St. Louis also lean toward paying below-median salaries (22 percent lower and 16 percent lower, respectively).

Related Job Salaries

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Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 42%


National Average
$39,000


Skills That Affect Public Relations (PR) Associate Salaries

Marketing Communications
up arrow 2%

Strategic Planning
up arrow 2%

Media / Public Relations
up arrow 1%

Press Releases
0%

National Average
$39,000

Social Media Marketing
up arrow 2%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 71 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
9%
1-4 years
79%
5-9 years
9%
10-19 years
2%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 61%
medical benefits
Vision: 47%
dental benefits
None: 18%
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