Public Relations (PR) Associate Salary

Public Relations Associates in the United States are not likely to strike it rich; they only make around $39K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Female Public Relations Associates make up most of the survey respondents at 77 percent. Most Public Relations Associates like their work and job satisfaction is high. Most report receiving medical coverage from their employers and the greater part collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.

$29,451 - $54,789
(Median)
$29K
$39K
$55K
MEDIAN: $39,449
10%
50%
90%

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$9.76 - $20.01
(Median)
$9
$13
$20
MEDIAN: $13.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$19K$38K$57K
Salary
$29,451 - $54,789  
   
Bonus
$0.00 - $5,147  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,660 - $55,001  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 389
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.76 - $20.01  
   
Overtime
$13.68 - $34.82  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,147  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,660 - $55,001  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 57
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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates report a focused set of job skills. Most notably, skills in Marketing Communications, Strategic Planning, Press Releases, and Media / Public Relations are correlated to pay that is above average. Skills that pay less than market rate include Social Media Marketing. For most people, competency in Media / Public Relations indicates knowledge of Social Media Marketing.

Pay Difference by Location


For Public Relations Associates, Washington provides a pay rate that is 16 percent greater than the national average. Public Relations Associates can also look forward to large paychecks in cities like San Francisco (+15 percent), Denver (+14 percent), Boston (+11 percent), and Los Angeles (+4 percent). Public Relations Associates in Dallas take home the lowest salaries, earning a whopping 21 percent less than the national average. Cleveland and Philadelphia are a couple other places where companies are known to pay below the median — salaries are 21 percent lower and 12 percent lower, respectively.

Related Job Salaries

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Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 46%


National Average
$39,000


Skills That Affect Public Relations (PR) Associate Salaries

Marketing Communications
up arrow 4%

Media / Public Relations
up arrow 1%

Press Releases
up arrow 1%

Strategic Planning
up arrow 1%

National Average
$39,000

Social Media Marketing
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 84 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
11%
1-4 years
79%
5-9 years
8%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 61%
vision benefits Vision: 47% employee benefits None: 17%
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