Public Relations (PR) Associate Salary

Public Relations Associates in the United States are not likely to strike it rich; they only make around $40K per year on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Female Public Relations Associates make up most of the survey respondents at 77 percent. A large number report receiving medical coverage from their employers and a majority collect dental insurance. Job satisfaction for Public Relations Associates is high. The data in this summary comes from the PayScale salary survey.

$29,504 - $55,244

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$9.74 - $19.89

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$29,504 - $55,244  
   
Bonus
$0.00 - $5,114  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,753 - $55,520  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 388
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$9.74 - $19.89  
   
Overtime
$13.68 - $34.82  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,114  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,753 - $55,520  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 56
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Job Description for Public Relations (PR) Associate

The public relations (PR) associate helps maintain a positive public image for their organization, promoting its services, products, and projects. They help develop marketing and advertising programs, as well as assist in market research and in designing ads or campaigns. Because a wide variety of companies hire PR associates - from retail companies to hospitals to universities - their duties may vary widely by position. However, these professionals generally work with other PR department staff in creating, monitoring, and building marketing strategies for their agency. In addition to working with other staff, though, PR associates must be able to work well on their own. For example, these individuals may represent their company at events, press conferences, and other public forums.

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Public Relations (PR) Associate Tasks

  • Maintain positive working relationship with media members.
  • Write and distribute press releases and other articles about the company.
  • Monitor media coverage and assist in the formation of a positive public narrative surrounding company.
  • Develop a strong social media presence and manage all internet marketing efforts.

Public Relations (PR) Associate Job Listings

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Popular Skills for Public Relations (PR) Associate


Public Relations Associates note just a narrow range of job skills. Most notably, skills in Marketing Communications, Strategic Planning, Press Releases, and Media / Public Relations are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing. Those familiar with Media / Public Relations also tend to know Social Media Marketing.

Pay Difference by Location


Washington offers some of the highest pay in the country for Public Relations Associates, 16 percent above the national average. Public Relations Associates will also find cushy salaries in San Francisco (+15 percent), Denver (+14 percent), Boston (+11 percent), and Los Angeles (+9 percent). Public Relations Associates in Dallas earn salaries far below the national average by 21 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers pay around 21 percent less in Cleveland and 12 percent less in Philadelphia, below-median salaries for those in this field.

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Experience Affects Public Relations (PR) Associate Salaries

Experienced
up arrow 46%


National Average
$39,000


Skills That Affect Public Relations (PR) Associate Salaries

Marketing Communications
up arrow 3%

Media / Public Relations
up arrow 1%

Press Releases
up arrow 1%

Strategic Planning
up arrow 1%

National Average
$39,000

Social Media Marketing
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 81 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
10%
1-4 years
79%
5-9 years
9%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 61%
vision benefits Vision: 47% employee benefits None: 17%
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