Public Relations Officers in the United States take home approximately $49K annually on average. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most Public Relations Officers report high levels of job satisfaction. Men are in the minority of survey respondents, with female Public Relations Officers making up 74 percent. Respondents to the PayScale salary survey provided the data for this report.
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$30,201 - $107,235
$30K
$49K
$110K
MEDIAN: $48,741
10%
50%
90%

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$13.76 - $31.54
$20
MEDIAN: $20
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$30,201 - $107,235  
   
Bonus
$1,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,913 - $115,053  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 56
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$20.22  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,017  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,913 - $115,053  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 6

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United States (change)

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Job Description for Public Relations (PR) Officer

Public relations (PR) officer jobs are typically classified as marketing or communications positions. Public relations officers are responsible for planning, developing, and implementing marketing and communication strategies for an organization. They are also responsible for presenting these strategies to the organization’s clients, stakeholders, and the general public. A public relations officer’s main objective is to communicate with the media and other outside news and press organizations to ensure that all media communications regarding the company are positive. This position is present in many different industries, including hospitals, businesses, universities, construction firms, law firms, manufacturing facilities, and many others. The public relations officer is also responsible for writing speeches and public presentations; preparing visual aids, press releases, and news releases; compiling and distributing media press kits; and organizing public events.

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Public Relations (PR) Officer Tasks

  • Create, support, steer and track publicity campaigns.
  • Set brand standards and design online and paper materials are up to date.
  • Interact with the press and the public, forming strong positive relations.
  • Plan and advertise special events.
  • React to publicity situations and interact with the press to improve organizational image.

Public Relations (PR) Officer Job Listings

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Popular Skills for Public Relations (PR) Officer


Typical Public Relations Officers report a focused set of job skills. Most notably, facility with Marketing Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 69 percent and 11 percent, respectively. Those listing Oral / Verbal Communication and Social Media Marketing as skills, on the other hand, should be prepared for drastically lower pay. It is not unusual for someone who knows Marketing Communications to be familiar with Media / Public Relations as well.

Pay by Experience Level for Public Relations (PR) Officer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for inexperienced workers average out to $57K, and those with five to 10 years' experience earn a higher median of $45K. For Public Relations Officers, 10 to 20 years of experience on the job amounts to an average salary of $50K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $89K.

Related Job Salaries

Key Stats for Public Relations (PR) Officer

Gender

Female
74 %
Male
26 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 5 votes.
Less than 1 year
6%
1-4 years
42%
5-9 years
19%
10-19 years
23%
20 years or more
10%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Officer Salaries

Late-Career
up arrow 84%

Mid-Career
up arrow 18%

Experienced
up arrow 3%

National Average
$49,000

Entry-Level
up arrow 7%

Skills That Affect Public Relations (PR) Officer Salaries

Marketing Communications
up arrow 69%


National Average
$49,000

Social Media Marketing
up arrow 4%

Oral / Verbal Communication
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 5 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
6%
1-4 years
42%
5-9 years
19%
10-19 years
23%
20 years or more
10%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 78%
vision benefits
Vision: 59%
dental benefits
None: 14%
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