An average Public Relations Officer in the United States can expect to take home roughly $48K annually. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. Men are in the minority of survey respondents, with female Public Relations Officers making up 76 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,767 - $104,086
(Median)
$31K
$48K
$100K
MEDIAN: $47,786
10%
50%
90%

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$13.76 - $31.54
(Median)
$
$20
$
MEDIAN: $20
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$30,767 - $104,086  
   
Bonus
$1,017  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,520 - $106,436  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 61
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$20.22  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,017  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,520 - $106,436  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 6
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Job Description for Public Relations (PR) Officer

Public relations (PR) officer jobs are typically classified as marketing or communications positions. Public relations officers are responsible for planning, developing, and implementing marketing and communication strategies for an organization. They are also responsible for presenting these strategies to the organization’s clients, stakeholders, and the general public. A public relations officer’s main objective is to communicate with the media and other outside news and press organizations to ensure that all media communications regarding the company are positive. This position is present in many different industries, including hospitals, businesses, universities, construction firms, law firms, manufacturing facilities, and many others. The public relations officer is also responsible for writing speeches and public presentations; preparing visual aids, press releases, and news releases; compiling and distributing media press kits; and organizing public events.

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Public Relations (PR) Officer Tasks

  • Plan and advertise special events.
  • React to publicity situations and interact with the press to improve organizational image.
  • Interact with the press and the public, forming strong positive relations.
  • Create, support, steer and track publicity campaigns.
  • Set brand standards and design online and paper materials are up to date.

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Popular Skills for Public Relations (PR) Officer


Survey takers who work as Public Relations Officers typically report just a few professional skills. Most notably, facility with Marketing Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 73 percent and 14 percent, respectively. Those listing Oral / Verbal Communication as a skill should be prepared for drastically lower pay. Marketing Communications and Media / Public Relations are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Public Relations (PR) Officer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have fewer than five years of experience earn around $45K on average. People who have worked for five to 10 years can expect a higher median salary of $57K. The average pay reported by folks with 10 to 20 years of experience is around $50K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $89K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

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Experience Affects Public Relations (PR) Officer Salaries

Late-Career
up arrow 88%

Mid-Career
up arrow 21%

Experienced
up arrow 5%

National Average
$47,000

Entry-Level
up arrow 5%

Skills That Affect Public Relations (PR) Officer Salaries

Marketing Communications
up arrow 73%


National Average
$47,000

Social Media Marketing
up arrow 2%

Oral / Verbal Communication
up arrow 32%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 5 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
9%
1-4 years
45%
5-9 years
18%
10-19 years
19%
20 years or more
9%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 79%
medical benefits
Vision: 62%
dental benefits
None: 13%
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