Public Relations (PR) Officer Salary
Job Description for Public Relations (PR) Officer
Public relations (PR) officer jobs are typically classified as marketing or communications positions. Public relations officers are responsible for planning, developing, and implementing marketing and communication strategies for an organization. They are also responsible for presenting these strategies to the organization’s clients, stakeholders, and the general public. A public relations officer’s main objective is to communicate with the media and other outside news and press organizations to ensure that all media communications regarding the company are positive. This position is present in many different industries, including hospitals, businesses, universities, construction firms, law firms, manufacturing facilities, and many others. The public relations officer is also responsible for writing speeches and public presentations; preparing visual aids, press releases, and news releases; compiling and distributing media press kits; and organizing public events.Read More...
Individuals in this position typically work with other individuals in varying levels of responsibility within the organization, including executives, assistants, senior managers, customer service personnel, marketing professionals, and sales representatives. The public relations officer also works directly with outside media outlets and their representatives. The position is typically full time in an office setting, although overtime may be required during specific periods of time and prior to large events. Some travel is usually required. This job typically reports to a marketing director or manager.
Public relations officer jobs typically require a bachelor’s degree in marketing, communications, or a related field, as well as three to five years of public relations experience. Previous media experience is often preferred. Strong written and oral communications skills, good interpersonal skills, and the ability to think creatively is a must. Public relations officers must be proficient with basic computer programs as well.
Public Relations (PR) Officer Tasks
- Plan and advertise special events.
- React to publicity situations and interact with the press to improve organizational image.
- Interact with the press and the public, forming strong positive relations.
- Create, support, steer and track publicity campaigns.
- Set brand standards and design online and paper materials are up to date.
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Popular Skills for Public Relations (PR) Officer
Survey takers who work as Public Relations Officers typically report just a few professional skills. Most notably, facility with Marketing Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 73 percent and 14 percent, respectively. Those listing Oral / Verbal Communication as a skill should be prepared for drastically lower pay. Marketing Communications and Media / Public Relations are correlating skills — those who know the former usually know the latter.
Pay by Experience Level for Public Relations (PR) Officer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Relatively untried employees who have fewer than five years of experience earn around $45K on average. People who have worked for five to 10 years can expect a higher median salary of $57K. The average pay reported by folks with 10 to 20 years of experience is around $50K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $89K, which is substantially larger than the medians reported by folks with fewer years on their resumes.
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