Public Relations (PR) Officer Salary
|Salary||$30,201 - $107,235|
|Total Pay (||$30,913 - $115,053|
|Total Pay (||$30,913 - $115,053|
Job Description for Public Relations (PR) Officer
Public relations (PR) officer jobs are typically classified as marketing or communications positions. Public relations officers are responsible for planning, developing, and implementing marketing and communication strategies for an organization. They are also responsible for presenting these strategies to the organization’s clients, stakeholders, and the general public. A public relations officer’s main objective is to communicate with the media and other outside news and press organizations to ensure that all media communications regarding the company are positive. This position is present in many different industries, including hospitals, businesses, universities, construction firms, law firms, manufacturing facilities, and many others. The public relations officer is also responsible for writing speeches and public presentations; preparing visual aids, press releases, and news releases; compiling and distributing media press kits; and organizing public events.Read More...
Individuals in this position typically work with other individuals in varying levels of responsibility within the organization, including executives, assistants, senior managers, customer service personnel, marketing professionals, and sales representatives. The public relations officer also works directly with outside media outlets and their representatives. The position is typically full time in an office setting, although overtime may be required during specific periods of time and prior to large events. Some travel is usually required. This job typically reports to a marketing director or manager.
Public relations officer jobs typically require a bachelor’s degree in marketing, communications, or a related field, as well as three to five years of public relations experience. Previous media experience is often preferred. Strong written and oral communications skills, good interpersonal skills, and the ability to think creatively is a must. Public relations officers must be proficient with basic computer programs as well.
Public Relations (PR) Officer Tasks
- Create, support, steer and track publicity campaigns.
- Set brand standards and design online and paper materials are up to date.
- Interact with the press and the public, forming strong positive relations.
- Plan and advertise special events.
- React to publicity situations and interact with the press to improve organizational image.
Popular Skills for Public Relations (PR) Officer
Typical Public Relations Officers report a focused set of job skills. Most notably, facility with Marketing Communications and Media / Public Relations are correlated to pay that is significantly above average, leading to increases of 69 percent and 11 percent, respectively. Those listing Oral / Verbal Communication and Social Media Marketing as skills, on the other hand, should be prepared for drastically lower pay. It is not unusual for someone who knows Marketing Communications to be familiar with Media / Public Relations as well.
Pay by Experience Level for Public Relations (PR) Officer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries for inexperienced workers average out to $57K, and those with five to 10 years' experience earn a higher median of $45K. For Public Relations Officers, 10 to 20 years of experience on the job amounts to an average salary of $50K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $89K.
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Key Stats for Public Relations (PR) Officer
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