Public Relations Specialists in the United States pull down an average of $45K annually. Geography is the biggest factor affecting pay for this group, followed by tenure. Most report receiving medical coverage from their employers and the larger part collect dental insurance. Most Public Relations Specialists report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$31,203 - $68,605
(Median)
$31K
$45K
$69K
MEDIAN: $44,899
10%
50%
90%

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$12.38 - $29.25
(Median)
$12
$20
$29
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$31,203 - $68,605  
   
Bonus
$786 - $9,696  
Profit Sharing
$2,150  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,686 - $68,431  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 510
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.38 - $29.25  
   
Overtime
$19.73 - $36.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$786 - $9,696  
   
Profit Sharing
$2,150  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,686 - $68,431  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 104

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United States (change)

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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.
  • Plan and execute press conferences and special events.
  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists sometimes assume positions such as Directors of Public Relations. That role pays $81K per year on average. Public Relations Specialists moving up in their careers tend to step into positions as Public Relations Managers or Public Relations Directors. The median paychecks in those roles are $13K higher and $23K higher, respectively.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Public Relations Specialists report using a deep pool of skills on the job. Most notably, skills in Corporate Communications, Media / Public Relations, Marketing Communications, and Event Planning are correlated to pay that is above average, with boosts between 4 percent and 8 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Adobe Photoshop and Microsoft Word also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $42K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $52K. People with 10 to 20 years of experience make an average of about $57K in this role. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.

Pay Difference by Location

National Average: $44,836

Larger city markers indicate a job is popular in that location.

For those looking to make money, Public Relations Specialists in Washington enjoy an exceptional pay rate, 55 percent above the national average. Public Relations Specialists can also look forward to large paychecks in cities like Boston (+30 percent), Los Angeles (+29 percent), Seattle (+21 percent), and San Francisco (+19 percent). The smallest paychecks in the market, 12 percent south of the national average, can be found in Milwaukee. Employers pay around 9 percent less in Atlanta and 7 percent less in Minneapolis, below-median salaries for those in this field.

Public Relations (PR) Specialist Reviews

What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

Related Job Salaries

Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Specialist Salaries




National Average
$45,000


Skills That Affect Public Relations (PR) Specialist Salaries


Media / Public Relations
up arrow 4%

Marketing Communications
up arrow 4%

Event Planning
up arrow 3%

Press Releases
up arrow 2%

Social Media Marketing
0%

Microsoft Office
0%

Technical Writing
0%

National Average
$45,000

Microsoft Word
up arrow 4%

Adobe Photoshop
up arrow 23%

Graphic Design
up arrow 27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 78 votes.

Gender

Female
79 %
Male
21 %

Years of Experience

Less than 1 year
6%
1-4 years
57%
5-9 years
24%
10-19 years
9%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
medical benefits
Vision: 55%
dental benefits
None: 16%
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