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Public Relations (PR) Specialist Salary

Median pay for Public Relations Specialists in the United States is around $45K annually. Cash earnings for Public Relations Specialists — which occasionally include more than $5K from bonuses and more than $7K from profit sharing — stretch from around $30K to approximately $66K. Location is the biggest factor affecting pay for this group, followed by tenure. Men are in the minority of survey respondents, with female Public Relations Specialists making up 76 percent. Most Public Relations Specialists report high levels of job satisfaction. Medical benefits are awarded to most, and the larger part earn dental coverage. This snapshot results from replies to PayScale's salary survey.
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$30,614 - $66,029
(Median)
$31K
$45K
$66K
MEDIAN: $44,762
10%
50%
90%

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$10.12 - $27.63
(Median)
$10
$17
$28
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$30,614 - $66,029  
   
Bonus
$0.00 - $5,386  
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,029 - $66,348  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 666
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.12 - $27.63  
   
Overtime
$12.50 - $35.34  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,386  
   
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,029 - $66,348  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 148

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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists' salaries may rise greatly for those who assume a higher-end position such as a Marketing Director. The average Marketing Director brings home $79K per year. It is quite typical for Public Relations Specialists to transition into roles as Public Relations Managers or Public Relations Directors, where reported median earnings are $13K and $22K higher per year.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Corporate Communications, Marketing Communications, Event Planning, and Press Releases are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Technical Writing and Microsoft Office also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Public Relations Specialists with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. The average worker who claims fewer than five years of experience earns around $41K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $50K. The average pay reported by folks with 10 to 20 years of experience is around $56K. Public Relations Specialists who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $60K.

Pay Difference by Location


Home to some of the best pay for Public Relations Specialists, Seattle offers exceptional salaries, 33 percent above the national average. Public Relations Specialists can also look forward to large paychecks in cities like Boston (+33 percent), Los Angeles (+15 percent), Washington (+15 percent), and Denver (+14 percent). Public Relations Specialists in Pittsburgh make 20 percent less than the national average, proving that location is a major factor in pay. A couple other locations with smaller-than-average paychecks include Houston (3 percent lower) and Indianapolis (1 percent lower).

Related Job Salaries

United States (change)

Experience Affects Public Relations (PR) Specialist Salaries




National Average
$44,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Press Releases
up arrow 1%

Event Planning
up arrow 1%

National Average
$44,000

Media / Public Relations
up arrow 1%

Microsoft Word
up arrow 5%


Microsoft Office
up arrow 7%

Technical Writing
up arrow 10%

Graphic Design
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 192 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
6%
1-4 years
51%
5-9 years
28%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 68%
vision benefits Vision: 54% employee benefits None: 16%