Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States take home approximately $45K annually on average. In the world of Public Relations Specialists, total cash compensation can vary between $30K and $66K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $6K and $7K, respectively. Location is the biggest factor affecting pay for this group, followed by career duration. Medical benefits are awarded to most, and the larger part earn dental coverage. Female Public Relations Specialists make up most of the survey respondents at 78 percent. Work is enjoyable for Public Relations Specialists, who typically claim high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$30,873 - $66,785
(Median)
$31K
$45K
$67K
MEDIAN: $45,270
10%
50%
90%

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$11.56 - $27.88
(Median)
$12
$19
$28
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$30,873 - $66,785  
   
Bonus
$0.00 - $5,888  
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,243 - $66,347  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 707
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.56 - $27.88  
   
Hourly Tips
$1.75  
Overtime
$0.00 - $40.97  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,888  
   
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,243 - $66,347  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 156
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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Though it's uncommon, some Public Relations Specialists move into roles as Directors of Public Relations, where pay is an average $80K per year. Public Relations Specialists moving up in their careers tend to step into positions as Public Relations Managers or Public Relations Directors. The median paychecks in those roles are $13K higher and $22K higher, respectively.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Survey results suggest that Public Relations Specialists put a wide range of professional skills to use. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Media / Public Relations are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Microsoft Word also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Public Relations Specialists with a lot of experience do not necessarily enjoy more money. The average beginner in this position makes around $41K, but folks who have been around for five to 10 years see a markedly higher median salary of $51K. After working for 10 to 20 years, Public Relations Specialists make a median salary of $56K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $60K.

Pay Difference by Location

National Average: $44,595

Larger city markers indicate a job is popular in that location.

With a pay rate for Public Relations Specialists that is 30 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Public Relations Specialists can also look forward to large paychecks in cities like Boston (+29 percent), Dallas (+17 percent), Washington (+15 percent), and San Francisco (+14 percent). Pittsburgh is home to the smallest salaries in the field, lagging the national average by 16 percent. Two other places where employers offer below-median salaries are Salt Lake City (10 percent less) and Houston (5 percent less).

Public Relations (PR) Specialist Reviews

What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

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Experience Affects Public Relations (PR) Specialist Salaries




National Average
$45,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Media / Public Relations
up arrow 1%

Press Releases
up arrow 1%

Technical Writing
0%

National Average
$45,000

Event Planning
up arrow 1%

Social Media Marketing
up arrow 4%



Graphic Design
up arrow 27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 147 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
27%
10-19 years
9%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 68%
medical benefits
Vision: 54%
dental benefits
None: 16%
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