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Public Relations (PR) Specialist Salary

For Public Relations Specialists, annual average wages total $45K per year. Final cash compensation to Public Relations Specialists varies from around $30K to approximately $67K; choice pay grades include potential for bonuses and profit sharing as high as $5K and $8K, respectively. Location and years of experience each impact pay for this group, with the former having the largest influence. Work is enjoyable for Public Relations Specialists, who typically claim high levels of job satisfaction. Most Public Relations Specialists survey respondents are women (76 percent). A large number enjoy medical while a majority get dental coverage. Vision coverage is also available to just over a half. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,492 - $66,424
(Median)
$30K
$45K
$66K
MEDIAN: $44,778
10%
50%
90%

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$10.11 - $28.13
(Median)
$10
$17
$28
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$30,492 - $66,424  
   
Bonus
$0.00 - $5,479  
Profit Sharing
$300.00 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,940 - $66,695  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 663
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.11 - $28.13  
   
Overtime
$12.50 - $35.34  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,479  
   
Profit Sharing
$300.00 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,940 - $66,695  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 147

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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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For Public Relations Specialists, progressing to a Marketing Director role may result in a significant raise. On average, a Marketing Director can earn $79K annually. Career advancement for the typical Public Relations Specialist often leads to becoming a Public Relations Manager or a Public Relations Director; median salaries in these positions are $13K higher and $22K higher, respectively.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Survey results suggest that Public Relations Specialists use a fairly large toolkit of professional skills. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Event Planning are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Technical Writing and Microsoft Office also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Workers in their first five years can expect to earn $41K, but people who have been around for five to 10 years earn a noticeably bigger sum of $50K. Public Relations Specialists who work for 10 to 20 years in their occupation tend to earn about $56K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $60K.

Pay Difference by Location


Seattle offers some of the highest pay in the country for Public Relations Specialists, 33 percent above the national average. Public Relations Specialists will also find cushy salaries in Boston (+32 percent), Washington (+17 percent), Los Angeles (+15 percent), and Minneapolis (+14 percent). Falling short of the national average by 19 percent, the area with the worst salaries is Pittsburgh. Not at the bottom but still paying below the median are employers in Houston and Indianapolis (3 percent lower and 1 percent lower, respectively).

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United States (change)

Experience Affects Public Relations (PR) Specialist Salaries




National Average
$44,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Press Releases
up arrow 2%

Event Planning
up arrow 1%

National Average
$44,000

Media / Public Relations
up arrow 1%


Microsoft Word
up arrow 5%

Microsoft Office
up arrow 7%

Technical Writing
up arrow 10%

Graphic Design
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 189 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
27%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 16%
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