Public Relations (PR) Specialist Salary

Earnings for Public Relations Specialists in the United States come in at around $46K annually on average. Location is the biggest factor affecting pay for this group, followed by years of experience. There are far more female Public Relations Specialists who answered the questionnaire than men, making up 80 percent. The majority of workers are highly satisfied with their job. Medical benefits are awarded to most, and a strong majority earn dental coverage. This report is based on answers to PayScale's salary questionnaire.
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$32,556 - $69,198
$33K
$46K
$69K
MEDIAN: $45,580
10%
50%
90%

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$12.17 - $27.66
$12
$20
$28
MEDIAN: $19.71
10%
50%
90%

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$0$69K
Salary $32,556 - $69,198
Bonus $675 - $9,000
Profit Sharing $650
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,102 - $69,004
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 568
Hourly Data $0$39
Hourly Rate $12.17 - $27.66
Overtime $20.67 - $39.79
Annual Data $0$69K
Bonus $675 - $9,000
Profit Sharing $650
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,102 - $69,004
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 126

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.
  • Plan and execute press conferences and special events.
  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists who advance into the role of a Director of Public Relations are fairly uncommon. Directors of Public Relations on average earn $80K per year. Public Relations Specialists moving up in their careers tend to step into positions as Public Relations Managers or Public Relations Directors. The median paychecks in those roles are $13K higher and $23K higher, respectively.

Public Relations (PR) Specialist Job Listings

Popular Skills for Public Relations (PR) Specialist


Public Relations Specialists seem to wield many skills on the job. Most notably, skills in Corporate Communications, Marketing Communications, Media / Public Relations, and Event Planning are correlated to pay that is above average, with boosts between 3 percent and 10 percent. Adobe Photoshop and Microsoft Word, on the other hand, are typically associated with much lower pay. Most people experienced in Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Pay by Experience for a Public Relations (PR) Specialist has a positive trend. An entry-level Public Relations (PR) Specialist with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 469 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Public Relations (PR) Specialist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $53,000 based on 179 salaries. An experienced Public Relations (PR) Specialist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $58,000 based on 67 salaries. A Public Relations (PR) Specialist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $60,000 based on 17 salaries.

Pay Difference by Location

National Average: $45,156

Larger city markers indicate a job is popular in that location.

Washington offers some of the highest pay in the country for Public Relations Specialists, 51 percent above the national average. Public Relations Specialists can also look forward to large paychecks in cities like Los Angeles (+35 percent), San Francisco (+19 percent), Seattle (+18 percent), and Boston (+15 percent). The smallest paychecks in the market, 14 percent south of the national average, can be found in Milwaukee. Not at the bottom but still paying below the median are employers in Atlanta and Minneapolis (11 percent lower and 9 percent lower, respectively).

Public Relations (PR) Specialist Reviews

Q: What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

Related Job Salaries

Key Stats for Public Relations (PR) Specialist

Gender

Female
80 %
Male
20 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.
Less than 1 year
7%
1-4 years
57%
5-9 years
23%
10-19 years
10%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Specialist Salaries

▲33%

▲28%

▲18%

National Average
$45,000

▼8%

Skills That Affect Public Relations (PR) Specialist Salaries






Technical Writing
▲2%


Microsoft Office
▼0%

National Average
$45,000

Graphic Design
▼2%


Adobe Photoshop
▼24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.

Gender

Female
80 %
Male
20 %

Years of Experience

Less than 1 year
7%
1-4 years
57%
5-9 years
23%
10-19 years
10%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 70%
vision benefits
Vision: 57%
no benefits
None: 16%
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