Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States pull down an average of $45K annually. Total cash compensation for Public Relations Specialists runs from $30K to $67K depending on bonuses that can occasionally exceed $6K and profit sharing that can reach almost $7K. Geography is the biggest factor affecting pay for this group, followed by years of experience. Men are in the minority of survey respondents, with female Public Relations Specialists making up 77 percent. Most Public Relations Specialists like their work and job satisfaction is high. Medical benefits are awarded to most, and the greater part earn dental coverage. Respondents to the PayScale salary survey provided the data for this report.
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$30,460 - $67,013
(Median)
$30K
$45K
$67K
MEDIAN: $44,798
10%
50%
90%

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$10.06 - $28.13
(Median)
$10
$18
$28
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$30,460 - $67,013  
   
Bonus
$0.00 - $5,781  
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,987 - $67,165  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 653
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.06 - $28.13  
   
Overtime
$12.58 - $35.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,781  
   
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,987 - $67,165  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 147
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists may progress into high-paying roles like Marketing Director, where median compensation is $79K annually. Public Relations Specialists moving up in their careers tend to step into positions as Public Relations Managers or Public Relations Directors. The median paychecks in those roles are $13K higher and $22K higher, respectively.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Survey results suggest that Public Relations Specialists put a wide range of professional skills to use. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Event Planning are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Technical Writing and Microsoft Office also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Public Relations Specialists — those with more experience do not necessarily bring in higher earnings. Although individuals who have less than five years' experience earn $40K on average, people with five to 10 years benefit from a notably larger average of $50K. Public Relations Specialists claiming one to two decades of experience make an estimated median of $56K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $60K.

Pay Difference by Location


With a pay rate for Public Relations Specialists that is 33 percent greater than the national average, Boston offers a comfortable salary for those in this profession. Public Relations Specialists can also look forward to large paychecks in cities like Seattle (+32 percent), San Diego (+24 percent), Washington (+15 percent), and Los Angeles (+14 percent). The smallest paychecks in the market, 19 percent south of the national average, can be found in Pittsburgh.

Public Relations (PR) Specialist Reviews

What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

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Experience Affects Public Relations (PR) Specialist Salaries




National Average
$44,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Press Releases
up arrow 2%

Event Planning
up arrow 1%

Media / Public Relations
0%

National Average
$44,000


Microsoft Word
up arrow 5%

Microsoft Office
up arrow 8%

Technical Writing
up arrow 10%

Graphic Design
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 167 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
27%
10-19 years
10%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 17%
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