Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States can expect wages of $45K annually on average. Total cash earnings of Public Relations Specialists range from $30K on the low end to $66K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $5K and $7K, respectively. Location is the biggest factor affecting pay for this group, followed by years of experience. Job satisfaction is high and work is enjoyable for most Public Relations Specialists. Most enjoy medical while the greater part get dental coverage. Vision coverage is also available to just over a half. Men are in the minority of survey respondents, with female Public Relations Specialists making up 76 percent. The data in this summary comes from the PayScale salary survey.
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$30,539 - $66,186

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$10.13 - $28.19

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$30,539 - $66,186  
   
Bonus
$0.00 - $5,464  
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,086 - $66,282  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 651
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.13 - $28.19  
   
Overtime
$12.50 - $35.78  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,464  
   
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,086 - $66,282  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 146
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists do not often transition into Marketing Director roles. The role averages $79K per year. When Public Relations Specialists are ready for the next step in their careers, they often become Public Relations Managers or Public Relations Directors. Those roles pay an additional $13K and $22K, respectively.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Public Relations Specialists report using a pretty varied skill set on the job. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Event Planning are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Technical Writing and Microsoft Office also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Public Relations Specialists, more experience in the field does not usually mean bigger paychecks. Relatively untried employees who have less than five years' experience make $40K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $50K. On average, Public Relations Specialists make $56K following one to two decades on the job. People who have worked for more than 20 years report a median income of $60K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


Public Relations Specialists will find that Boston offers an impressive pay rate, one which exceeds the national average by 33 percent. Public Relations Specialists can also look forward to large paychecks in cities like Seattle (+27 percent), Washington (+15 percent), Los Angeles (+14 percent), and Minneapolis (+14 percent). Those in the field find the lowest salaries in Pittsburgh, 19 percent below the national average. Two other places where employers offer below-median salaries are Indianapolis (3 percent less) and Chicago (2 percent less).

Public Relations (PR) Specialist Reviews

What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

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Experience Affects Public Relations (PR) Specialist Salaries




National Average
$44,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Press Releases
up arrow 2%

Media / Public Relations
0%

Event Planning
0%

National Average
$44,000


Microsoft Word
up arrow 5%


Technical Writing
up arrow 10%

Graphic Design
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 163 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
6%
1-4 years
52%
5-9 years
27%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 17%
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