Browse Categories

Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States pull down an average of $44K per year. In the world of Public Relations Specialists, overall income ranges from $30K near the bottom to $67K at the top; this can include more than $5K from bonuses and more than $7K from profit sharing in exceptional cases. Geography and career length each impact pay for this group, with the former having the largest influence. Most Public Relations Specialists survey respondents are women (75 percent). The majority of workers are highly satisfied with their job. A large number enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than half. This report is based on answers to PayScale's salary questionnaire.
Read More
$30,857 - $65,718
(Median)
$31K
$44K
$66K
MEDIAN: $44,380
10%
50%
90%

Add this chart to your site: 640px    300px

$10.16 - $29.48
(Median)
$10
$17
$29
MEDIAN: $17.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$30,857 - $65,718  
   
Bonus
$0.00 - $5,203  
Profit Sharing
$304.10 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,208 - $66,835  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 683
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.16 - $29.48  
   
Overtime
$12.50 - $35.39  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,203  
   
Profit Sharing
$304.10 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,208 - $66,835  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 149
United States (change)

Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

Read More...

Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


Add this chart to your site:   640px 640px    300px 300px


At the upper end, Public Relations Specialists who move into a Marketing Director role can end up with a hefty increase in pay. The average income for Marketing Directors is $79K per year. A common career progression for a Public Relations Specialist is to become a Public Relations Manager or a Public Relations Director. Compared to Public Relations Specialists, the first group earns $13K more on average, and the second group earns $23K more.

Public Relations (PR) Specialist Job Listings

Search for more jobs:

Popular Skills for Public Relations (PR) Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Corporate Communications, Marketing Communications, Event Planning, and Press Releases are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Social Media Marketing also typically command lower compensation. Those educated in Marketing Communications tend to be well versed in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Salaries for the relatively untried average out to around $40K, but survey participants with five to 10 years of experience earn a significantly higher median of $50K. Public Relations Specialists bring in $55K after working for 10 to 20 years. Public Relations Specialists who have spent more than 20 years on the job report earning a significantly higher median of $61K.

Pay Difference by Location


For Public Relations Specialists, working in the bustling city of Boston has its advantages, including an above-average pay rate. Public Relations Specialists will also find cushy salaries in Seattle (+32 percent), San Diego (+28 percent), Los Angeles (+16 percent), and Denver (+16 percent). The lowest-paying market is Pittsburgh, which sits 18 percent below the national average. Workers in Chicago and Salt Lake City earn salaries that trail the national average for those in this profession (6 percent less and 4 percent less, respectively).

Related Job Salaries

Experience Affects Public Relations (PR) Specialist Salaries




National Average
$44,000


Skills That Affect Public Relations (PR) Specialist Salaries

Corporate Communications
up arrow 12%

Marketing Communications
up arrow 3%

Event Planning
up arrow 2%

Press Releases
up arrow 1%

Media / Public Relations
0%

National Average
$44,000

Microsoft Word
up arrow 4%


Microsoft Office
up arrow 7%

Graphic Design
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 216 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
6%
1-4 years
50%
5-9 years
28%
10-19 years
11%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 69%
vision benefits Vision: 54% employee benefits None: 15%