Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States pull down an average of $45K per year. In the world of Public Relations Specialists, overall income ranges from $30K near the bottom to $66K at the top; this can include more than $6K from bonuses and more than $7K from profit sharing in exceptional cases. Residence and years of experience each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and the greater part collect dental insurance. The majority of Public Relations Specialists claim high levels of job satisfaction. Men are in the minority of survey respondents, with female Public Relations Specialists making up 78 percent. This overview is based on answers to PayScale's salary questionnaire.
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$30,873 - $66,785
(Median)
$31K
$45K
$67K
MEDIAN: $45,270
10%
50%
90%

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$11.56 - $27.88
(Median)
$12
$19
$28
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$30,873 - $66,785  
   
Bonus
$0.00 - $5,888  
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,243 - $66,347  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 707
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.56 - $27.88  
   
Hourly Tips
$1.75  
Overtime
$0.00 - $40.97  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,888  
   
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,243 - $66,347  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 156
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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Though some Public Relations Specialists move into positions like Director of Public Relations (where the average salary is $80K), this progression is not the norm. A common career progression for a Public Relations Specialist is to become a Public Relations Manager or a Public Relations Director. Compared to Public Relations Specialists, the first group earns $13K more on average, and the second group earns $22K more.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Public Relations Specialists seem to require a number of specific skills. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Media / Public Relations are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Microsoft Word also typically command lower compensation. Most people familiar with Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Relatively untried employees who have less than five years' experience make $41K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $51K. Public Relations Specialists bring in $56K after working for 10 to 20 years. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $60K on average.

Pay Difference by Location

National Average: $44,595

Larger city markers indicate a job is popular in that location.

Seattle offers some of the highest pay in the country for Public Relations Specialists, 30 percent above the national average. Public Relations Specialists will also find cushy salaries in Boston (+29 percent), Dallas (+17 percent), Washington (+15 percent), and San Francisco (+14 percent). The lowest-paying market is Pittsburgh, which sits 16 percent below the national average. Not at the bottom but still paying below the median are employers in Salt Lake City and Houston (10 percent lower and 5 percent lower, respectively).

Public Relations (PR) Specialist Reviews

What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

Related Job Salaries

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Experience Affects Public Relations (PR) Specialist Salaries




National Average
$45,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Media / Public Relations
up arrow 1%

Press Releases
up arrow 1%

Technical Writing
0%

National Average
$45,000

Event Planning
up arrow 1%

Social Media Marketing
up arrow 4%



Graphic Design
up arrow 27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 147 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
27%
10-19 years
9%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 68%
medical benefits
Vision: 54%
dental benefits
None: 16%
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