Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States take home an average $45K annually. In the world of Public Relations Specialists, total cash compensation can vary between $30K and $67K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $5K and $7K, respectively. Location is the biggest factor affecting pay for this group, followed by career length. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and more than half collect dental insurance. Men are in the minority of survey respondents, with female Public Relations Specialists making up 76 percent. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$30,441 - $66,951
(Median)
$30K
$45K
$67K
MEDIAN: $44,774
10%
50%
90%

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$10.06 - $28.13
(Median)
$10
$17
$28
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$23K$46K$69K
Salary
$30,441 - $66,951  
   
Bonus
$0.00 - $5,464  
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,981 - $66,867  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 656
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.06 - $28.13  
   
Overtime
$12.50 - $35.78  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,464  
   
Profit Sharing
$301.00 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,981 - $66,867  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 147
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist


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Public Relations Specialists' salaries may rise greatly for those who assume a higher-end position such as a Marketing Director. The average Marketing Director brings home $79K per year. The most common next step for a Public Relations Specialist is to become a Public Relations Manager or a Public Relations Director. The former position pays an additional $13K per year on average, and the latter position pays $22K more per year.

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Popular Skills for Public Relations (PR) Specialist


Public Relations Specialists report using a pretty varied skill set on the job. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Event Planning are correlated to pay that is above average. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Technical Writing and Microsoft Office also typically command lower compensation. The majority of those who know Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience does not seem to be a strong driver of pay increase in this role. Relatively untried employees who have less than five years' experience make $40K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $50K. Public Relations Specialists with one to two decades of relevant experience report an average salary of approximately $56K. Public Relations Specialists who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $60K on average.

Pay Difference by Location


For Public Relations Specialists, working in the bustling city of Boston has its advantages, including an above-average pay rate. Public Relations Specialists can also look forward to large paychecks in cities like Seattle (+32 percent), San Diego (+24 percent), Washington (+15 percent), and Los Angeles (+14 percent). The smallest paychecks in the market, 19 percent south of the national average, can be found in Pittsburgh.

Public Relations (PR) Specialist Reviews

What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

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Experience Affects Public Relations (PR) Specialist Salaries




National Average
$44,000


Skills That Affect Public Relations (PR) Specialist Salaries


Marketing Communications
up arrow 3%

Press Releases
up arrow 2%

Event Planning
up arrow 1%

Media / Public Relations
0%

National Average
$44,000

Social Media Marketing
up arrow 4%

Microsoft Word
up arrow 5%


Technical Writing
up arrow 10%

Graphic Design
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 167 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
27%
10-19 years
10%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 81% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 17%
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