Public Relations (PR) Specialist Salary

Public Relations Specialists in the United States pull down an average of $45K annually. Location is the biggest factor affecting pay for this group, followed by tenure. There are far more female Public Relations Specialists who answered the questionnaire than men, making up 81 percent. Most report receiving medical coverage from their employers and a majority collect dental insurance. For the most part, Public Relations Specialists enjoy their work and report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$31,362 - $68,104
$31K
$45K
$68K
MEDIAN: $44,843
10%
50%
90%

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$12.38 - $28.63
$12
$20
$29
MEDIAN: $19.75
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$31,362 - $68,104  
   
Bonus
$797 - $6,685  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,691 - $67,758  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 526
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$12.38 - $28.63  
   
Overtime
$19.87 - $36.17  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$797 - $6,685  
   
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,691 - $67,758  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 114

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United States (change)

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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.

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Public Relations (PR) Specialist Tasks

  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.
  • Plan and execute press conferences and special events.
  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.

Common Career Paths for Public Relations (PR) Specialist


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Though it's uncommon, some Public Relations Specialists move into roles as Directors of Public Relations, where pay is an average $81K per year. A common career progression for a Public Relations Specialist is to become a Public Relations Manager or a Public Relations Director. Compared to Public Relations Specialists, the first group earns $13K more on average, and the second group earns $24K more.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist


Survey results imply that Public Relations Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Corporate Communications, Marketing Communications, Media / Public Relations, and Event Planning are correlated to pay that is above average, with boosts between 3 percent and 10 percent. Adobe Photoshop and Microsoft Word, on the other hand, are typically associated with much lower pay. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $41K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $52K. Public Relations Specialists see a median salary of $58K after reaching one to two decades on the job. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Public Relations Specialists report making only $56K on average.

Pay Difference by Location

National Average: $44,587

Larger city markers indicate a job is popular in that location.

For those looking to make money, Public Relations Specialists in Washington enjoy an exceptional pay rate, 54 percent above the national average. Public Relations Specialists can also look forward to large paychecks in cities like Los Angeles (+32 percent), Boston (+30 percent), San Francisco (+20 percent), and Seattle (+20 percent). The smallest paychecks in the market, 11 percent south of the national average, can be found in Milwaukee. Two other places where employers offer below-median salaries are Atlanta (10 percent less) and Minneapolis (8 percent less).

Public Relations (PR) Specialist Reviews

Q: What is it like working as a Public Relations (PR) Specialist?

Public Relations (PR) Specialist in Phoenix:
"Corporate PR Life."
Pros: Strong corporate culture, work flexibility, can work from home, food trucks, holiday party, in-office snacks, extremely smart co-workers.
Cons: Small PR team in various locations, stressful at times.

Related Job Salaries

Key Stats for Public Relations (PR) Specialist

Gender

Female
81 %
Male
19 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.
Less than 1 year
7%
1-4 years
57%
5-9 years
25%
10-19 years
9%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Public Relations (PR) Specialist Salaries

▲31%

▲25%

▲18%

National Average
$45,000

▼7%

Skills That Affect Public Relations (PR) Specialist Salaries






Technical Writing
▲3%


Microsoft Office
▼0%

National Average
$45,000

Graphic Design
▼1%


Adobe Photoshop
▼23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.

Gender

Female
81 %
Male
19 %

Years of Experience

Less than 1 year
7%
1-4 years
57%
5-9 years
25%
10-19 years
9%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 69%
vision benefits
Vision: 56%
dental benefits
None: 17%
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