A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.
Much of the PR specialist's work involves helping to execute marketing or advertising strategies. They may work with Internet content providers to advertise and promote organizations through social media, blogs, and other means. They work through local media to help publicize special events and other relevant news related to the entity they represent. In some cases, they also work to help defuse unfavorable situations by ensuring that a company’s message gets out and is received favorably. They often work with a corporate communications team to craft a message and then make sure that message informs everyone who give statements on behalf of the organization.
Much of the time, a public relations specialist works regular business hours; however that schedule can be frequently interrupted by the need to help promote evening events or the occurrence of negative situations requiring the specialist’s attention at all hours of the day.
A PR specialist must possess outstanding communication skills. The education requirements are normally a bachelor's degree in business or communication. Specialists also normally have at least three to five years of public relations experience.
Public Relations (PR) Specialist Tasks
Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
Respond to requests for information or designate another appropriate spokesperson or information source.
Plan and execute press conferences and special events.
Lead community marketing efforts, ensuring execution of strategies to improve market presence.
Develop public relations strategies that will influence public opinion or promote ideas, products and services.