Public Relations (PR) Specialist Salary
Job Description for Public Relations (PR) Specialist
A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.Read More...
Much of the PR specialist's work involves helping to execute marketing or advertising strategies. They may work with Internet content providers to advertise and promote organizations through social media, blogs, and other means. They work through local media to help publicize special events and other relevant news related to the entity they represent. In some cases, they also work to help defuse unfavorable situations by ensuring that a company’s message gets out and is received favorably. They often work with a corporate communications team to craft a message and then make sure that message informs everyone who give statements on behalf of the organization.
Much of the time, a public relations specialist works regular business hours; however that schedule can be frequently interrupted by the need to help promote evening events or the occurrence of negative situations requiring the specialist’s attention at all hours of the day.
A PR specialist must possess outstanding communication skills. The education requirements are normally a bachelor's degree in business or communication. Specialists also normally have at least three to five years of public relations experience.
Public Relations (PR) Specialist Tasks
- Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
- Respond to requests for information or designate another appropriate spokesperson or information source.
- Plan and execute press conferences and special events.
- Lead community marketing efforts, ensuring execution of strategies to improve market presence.
- Develop public relations strategies that will influence public opinion or promote ideas, products and services.
Common Career Paths for Public Relations (PR) Specialist
Public Relations Specialists sometimes assume positions such as Directors of Public Relations. That role pays $81K per year on average. Public Relations Specialists moving up in their careers tend to step into positions as Public Relations Managers or Public Relations Directors. The median paychecks in those roles are $13K higher and $23K higher, respectively.
Public Relations (PR) Specialist Job Listings
Search for more jobs:
Popular Skills for Public Relations (PR) Specialist
Public Relations Specialists report using a deep pool of skills on the job. Most notably, skills in Corporate Communications, Media / Public Relations, Marketing Communications, and Event Planning are correlated to pay that is above average, with boosts between 4 percent and 8 percent. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Adobe Photoshop and Microsoft Word also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Social Media Marketing.
Pay by Experience Level for Public Relations (PR) Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $42K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $52K. People with 10 to 20 years of experience make an average of about $57K in this role. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.
Pay Difference by Location
For those looking to make money, Public Relations Specialists in Washington enjoy an exceptional pay rate, 55 percent above the national average. Public Relations Specialists can also look forward to large paychecks in cities like Boston (+30 percent), Los Angeles (+29 percent), Seattle (+21 percent), and San Francisco (+19 percent). The smallest paychecks in the market, 12 percent south of the national average, can be found in Milwaukee. Employers pay around 9 percent less in Atlanta and 7 percent less in Minneapolis, below-median salaries for those in this field.