Public Relations (PR) Specialist Salary (United States)

With 56 percent of Public Relations (PR) Specialists reporting fewer than five years of experience, the field is full of relatively green workers making an average of $42,996 per year. Compensation generally starts at $30,146 and does not exceed $65,994 per year. Location and years of experience each impact pay for this group, with the former having the largest influence. The greater part enjoy medical while around two-thirds get dental coverage in this occupation. Vision coverage is also available to more than half. Most Public Relations (PR) Specialists are women (75 percent). Most Public Relations (PR) Specialists like their work and job satisfaction is high. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Public Relations (PR) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,795 - $64,487
(Median)
31K
44K
53K
64K
MEDIAN: $43,934
10%
50%
75%
90%
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Public Relations (PR) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.06 - $32.17
(Median)
10
14
17
22
32
MEDIAN: $17.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,795 - $64,487  
   
Bonus
$0.00 - $5,109  
Profit Sharing
$306.39 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,146 - $65,994  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 706
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.06 - $32.17  
   
Overtime
$12.58 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,109  
   
Profit Sharing
$306.39 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,146 - $65,994  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 150
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.
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Public Relations (PR) Specialist Tasks
  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist

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Public Relations (PR) Specialists may receive a large increase in pay with career advancement. Those who transition into an upper level Marketing Director position may earn an additional $36K per year. When Public Relations (PR) Specialists are ready for the next step in their career, they often become Public Relations (PR) Managers or Public Relations (PR) Directors, where they can expect an additional $13,780 or $23K per year.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist

Survey results suggest that Public Relations (PR) Specialists put a wide range of professional skills to use. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Event Planning are correlated to pay that is above average, with boosts of 12 percent, 4 percent, 4 percent, and 4 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Social Media Marketing also typically command lower compensation. Most people familiar with Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Public Relations (PR) Specialists, experience in the field tends to play a major role in salary negotiations; pay increases with more experience. Workers new to the field can expect to earn $40K, increasing to $49,633 after five to 10 years. Compensation is $55K after 10 to 20 years. As Public Relations (PR) Specialists reach 20 years on the job, salary growth continues to be strong, with earnings averaging $61K. Experienced employees who have 10-20 years of experience make up 12 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 6 percent, and senior people with more than 20 years under their belt fill out the remaining less than five percent. Between one and nine years is the typical spectrum of experience for those in this line of work—of those who took the survey, most land within it.

Pay Difference By Location

up arrow 39%
Boston
up arrow 32%
San Diego
up arrow 29%
Los Angeles
up arrow 17%
Washington
up arrow 16%
Denver
up arrow 16%
Minneapolis
up arrow 14%
up arrow 9%
Dallas
up arrow 9%
National Average
$43,000
Austin
up arrow 4%
Chicago
up arrow 5%
Pittsburgh
up arrow 13%
Larger circles over a city indicate a job is popular in that location.
Seattle is home to an above-average pay rate for Public Relations (PR) Specialists, 39 percent higher than the national average. Other big spenders include Boston, San Diego, Los Angeles, and Denver, top-paying cities where Public Relations (PR) Specialists see paychecks higher than average (+32 percent, +29 percent, +17 percent, and +16 percent). Falling short of the national average by 13 percent, the area with the worst salaries is Pittsburgh. Two other places where employers offer below-median salaries are Chicago (-5 percent) and Austin (-4 percent).

Related Job Salaries

Experience Affects Public Relations (PR) Specialist Salaries

National Average
$43,000

Skills That Affect Public Relations (PR) Specialist Salaries

Corporate Communications
up arrow 12%
Marketing Communications
up arrow 4%
Press Releases
up arrow 4%
Event Planning
up arrow 3%
Media / Public Relations
up arrow 1%
National Average
$43,000
Microsoft Word
up arrow 3%
Social Media Marketing
up arrow 4%
Microsoft Office
up arrow 5%
Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 243 votes.

Gender

Female
75%
female alumni
 
Male
25%
male alumni

Years of Experience

Less than 1 year
6%
1-4 years
49%
5-9 years
28%
10-19 years
12%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 70%
vision benefits Vision: 54% employee benefits None: 15%
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