Public Relations (PR) Specialist Salary (United States)

More than half of Public Relations (PR) Specialists are relatively junior in their careers, reporting less than five years' experience and an average income of $42,996 per year. Compensation starts at $30,146 and can reach $65,994 per year. Cash earnings—including $5,109 in bonuses and $7,450 profit sharing proceeds near the top of the pay scale—generally stretch from $30,795 to $64,487 depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Benefits are common in this line of work, with most reporting medical and dental coverage and more than half collecting vision insurance. Men are in the minority in the field, with female Public Relations (PR) Specialists making up 75 percent of workers. For the most part, Public Relations (PR) Specialists enjoy their work and report high levels of job satisfaction. Responses to PayScale's salary questionnaire form the basis for this outline.
Public Relations (PR) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,795 - $64,487
(Median)
31K
44K
53K
64K
MEDIAN: $43,934
10%
50%
75%
90%
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Public Relations (PR) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.06 - $32.17
(Median)
10
14
17
22
32
MEDIAN: $17.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Salary
$30,795 - $64,487  
   
Bonus
$0.00 - $5,109  
Profit Sharing
$306.39 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,146 - $65,994  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 706
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.06 - $32.17  
   
Overtime
$12.58 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,109  
   
Profit Sharing
$306.39 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,146 - $65,994  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 150
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Job Description for Public Relations (PR) Specialist

A public relations (PR) specialist helps promote and elevate awareness of a company, brand, or individual. They also help ensure that awareness in the public eye remains positive. They work with a variety of media, from the the web to more traditional media outlets such as TV, radio, and newspapers. They coordinate with marketing teams on branding and promotion to ensure consistency.
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Public Relations (PR) Specialist Tasks
  • Lead community marketing efforts, ensuring execution of strategies to improve market presence.
  • Develop public relations strategies that will influence public opinion or promote ideas, products and services.
  • Plan and execute press conferences and special events.
  • Promote individuals, groups, or organizations by writing or selecting publicity material and releasing it through various communications media.
  • Respond to requests for information or designate another appropriate spokesperson or information source.

Common Career Paths for Public Relations (PR) Specialist

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Public Relations (PR) Specialists may enjoy a sizeable increase in earnings as they climb the career ladder. For example, top-notch roles like Marketing Director can offer an extra $36K annually than lower-level jobs in the same field. Public Relations (PR) Specialists most often move into positions as Public Relations (PR) Managers or Public Relations (PR) Directors, where they can expect an extra $13,780 or $23K per year.

Public Relations (PR) Specialist Job Listings

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Popular Skills for Public Relations (PR) Specialist

Public Relations (PR) Specialists seem to require a number of specific skills. Most notably, skills in Corporate Communications, Marketing Communications, Press Releases, and Event Planning are correlated to pay that is above average, with boosts of 12 percent, 4 percent, 4 percent, and 4 percent, respectively. Those listing Graphic Design as a skill should be prepared for drastically lower pay. Microsoft Office and Social Media Marketing also typically command lower compensation. Most people experienced in Marketing Communications also know Social Media Marketing.

Pay by Experience Level for Public Relations (PR) Specialist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Public Relations (PR) Specialists, experience in the field tends to play a major role in salary negotiations; pay increases with more experience. New salaries start at $40K and reach $49,633 in five to 10 years. Pay amounts to $55K after 10 to 20 years. Even after two decades, Public Relations (PR) Specialists continue to experience substantial salary development and pay is estimated at $61K. Experienced employees who have 10-20 years of experience make up 12 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 6 percent, and senior people with more than 20 years under their belt fill out the remaining less than five. Between one and nine years is the typical spectrum of experience for those in this line of work—of those who took the survey, most land within this radius.

Pay Difference By Location

up arrow 39%
Boston
up arrow 32%
San Diego
up arrow 29%
Los Angeles
up arrow 17%
Washington
up arrow 16%
Denver
up arrow 16%
Minneapolis
up arrow 14%
up arrow 9%
Dallas
up arrow 9%
National Average
$43,000
Austin
up arrow 4%
Chicago
up arrow 5%
Pittsburgh
up arrow 13%
Larger circles over a city indicate a job is popular in that location.
Public Relations (PR) Specialists will find that Seattle offers an impressive pay rate, one which exceeds the national average by 39 percent. Also paying near the top of the field are Boston, San Diego, Los Angeles, and Denver, where Public Relations (PR) Specialists annually earn 32 percent, 29 percent, 17 percent, and 16 percent more than the national average. Pittsburgh is home to the smallest salaries in the field, lagging the national average by 13 percent. A couple other locations with smaller-than-average paychecks include Chicago (-5 percent) and Austin (-4 percent).

Related Job Salaries

Experience Affects Public Relations (PR) Specialist Salaries

National Average
$43,000

Skills That Affect Public Relations (PR) Specialist Salaries

Corporate Communications
up arrow 12%
Marketing Communications
up arrow 4%
Press Releases
up arrow 4%
Event Planning
up arrow 3%
Media / Public Relations
up arrow 1%
National Average
$43,000
Microsoft Word
up arrow 3%
Social Media Marketing
up arrow 4%
Microsoft Office
up arrow 5%
Graphic Design
up arrow 28%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 243 votes.

Gender

Female
75%
female alumni
 
Male
25%
male alumni

Years of Experience

Less than 1 year
6%
1-4 years
49%
5-9 years
28%
10-19 years
12%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 70%
vision benefits Vision: 54% employee benefits None: 15%
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