The public relations coordinator is typically responsible for creating and maintaining a positive public image for their organization. They work with the media to provide a positive perspective on their company and proactively promote stories of potential interest to media. Public relations coordinators work for a variety of industries such as hospitals, universities, large corporations, construction firms, and law firms.
The public relations coordinator is responsible for writing news releases, building and distributing media kits, organizing public events, leading branding initiatives, overseeing media coverage, and planning company fundraisers. Their day-to-day responsibilities vary by position, but they typically involve working with various employees including executives, assistants, customer service representatives, and sales representatives, as well as with external partners and media outlets. The position generally requires working during regular business hours at an office or at company-planned events, although overtime or off-site duties may also occasionally be required.
Public relations coordinator jobs typically require a bachelor's degree in communications, marketing, or a related field, as well as two to five years' public relations experience. Previous media experience is a plus. Additionally, a public relations coordinator must possess strong oral and written communication skills, excellent interpersonal skills, and a creative mindset. They may be required to sit or stand or long periods of time and must be proficient with basic computer software.
Public Relations Coordinator Tasks
- Assist in event planning and execution.
- Support consumer media relations efforts including media list development, media monitoring and pitching.
- Manage collateral production, interact with vendors and manage deadlines.
- Draft press materials including media alerts, press releases and pitch letters.
- Perform administrative support to in house PR team.