A public relations representative helps their company build and maintain a positive public image. Tasks performed by the representative include writing and issuing press releases, interacting with members of the media, and building and maintaining good relationships with members of the media and individuals within their organization. A public relations representative may also be in charge of developing community service initiatives and collaborating with external parties on these efforts. When their company faces a problem or crisis that may negatively impact its image, the public relations representative must develop ways to minimize the issue's impact and improve the company's reputation; they also need to enact these ideas.
Public Relations Representative Tasks
Represent and promote the reputation and/or brand of the organization or client.
Help to develop and implement internal and external communications.
Assist in planning and execution of PR and communication activities.