Publicist Salary

Publicists in the United States can expect wages of $43K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by tenure. While around one in four report receiving no health benefits, a strong majority do receive medical coverage, and just over a half have dental, as well. Publicists who responded to the questionnaire are largely women, dominating at 84 percent. Work is enjoyable for Publicists, who typically claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$28,877 - $67,299
(Median)
$29K
$43K
$67K
MEDIAN: $43,466
10%
50%
90%

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$10.11 - $35.48
(Median)
$10
$20
$35
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$28,877 - $67,299  
   
Bonus
$0.00 - $8,500  
Profit Sharing
$750  
Commission
$2,035  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,882 - $70,342  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 343
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.11 - $35.48  
   
Overtime
$0.00 - $46.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $8,500  
   
Commission
$2,035  
Profit Sharing
$750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,882 - $70,342  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 60
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Publicists who move on to become Public Relations Managers may enjoy significant pay raises, as Public Relations Managers get paid an average of $58K per year.

Publicist Job Listings

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Popular Skills for Publicist


Publicists who responded to the survey report just a handful of professional skills. Most notably, skills in Marketing Communications, Media / Public Relations, Press Releases, and Event Planning are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing. Most people who know Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $40K on average, people with five to 10 years benefit from a notably larger average of $51K. For Publicists, 10 to 20 years of experience on the job amounts to an average salary of $61K. Publicists who claim more than two decades of experience actually make somewhat smaller average paychecks of $53K.

Pay Difference by Location

National Average: $44,142

Larger city markers indicate a job is popular in that location.

For Publicists, busy Washington offers a higher-than-average pay rate, 25 percent above the national average. Publicists can also look forward to large paychecks in cities like Los Angeles (+13 percent), New York (+11 percent), Atlanta (+9 percent), and Seattle (+4 percent). Publicists in Nashville report much lower salaries than the rest of the country — 25 percent below the national average — proving that residence is a major factor in overall pay. Austin and San Francisco are a couple other places where companies are known to pay below the median — salaries are 18 percent lower and 9 percent lower, respectively.

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Experience Affects Publicist Salaries

Experienced
up arrow 39%

Late-Career
up arrow 20%


National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 3%

Media / Public Relations
up arrow 1%

Press Releases
0%

National Average
$44,000

Event Planning
up arrow 2%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 67 votes.

Gender

Female
84 %
Male
16 %

Years of Experience

Less than 1 year
4%
1-4 years
56%
5-9 years
24%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 55%
medical benefits
Vision: 40%
dental benefits
None: 25%
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