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Publicist Salary

A Publicist earns an average salary of $43,171 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience. Most people move on to other jobs if they have more than 20 years' experience in this career.
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$28,254 - $68,950
(Median)
$28K
$43K
$69K
MEDIAN: $43,171
10%
50%
90%

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$10.21 - $34.52
(Median)
$10
$20
$35
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$28,254 - $68,950  
   
Bonus
$0.00 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,201 - $71,061  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 310
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.21 - $34.52  
   
Overtime
$11.63 - $45.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,851  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,201 - $71,061  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 58
United States (change)

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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Publicist Job Listings

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Popular Skills for Publicist

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


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Experience Affects Publicist Salaries

Experienced
up arrow 45%

Late-Career
up arrow 21%


National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 8%

Media / Public Relations
up arrow 1%

National Average
$44,000

Event Planning
up arrow 2%

Social Media Marketing
up arrow 8%

Press Releases
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.

Gender

Female
87 %
Male
13 %

Years of Experience

Less than 1 year
6%
1-4 years
56%
5-9 years
23%
10-19 years
11%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 55%
vision benefits Vision: 40% employee benefits None: 27%
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