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Publicist Salary (United States)

Nearly three in five of Publicists report fewer than five years in the field, and the median pay in this field is about $43K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Health benefits are not claimed by all — just under one in three lack any form of coverage — but more than half have medical insurance, and more than half have dental, too. The vast majority of Publicists (88 percent) are women. Most Publicists report high levels of job satisfaction. Replies to PayScale's salary questionnaire form the basis for this summary.
Publicist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,054 - $68,197
(Median)
29K
43K
51K
68K
MEDIAN: $42,534
10%
50%
75%
90%
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Publicist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.03 - $34.25
(Median)
10
15
19
26
34
MEDIAN: $18.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$29,054 - $68,197  
   
Bonus
$0.00 - $6,183  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,645 - $71,620  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 287
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.03 - $34.25  
   
Overtime
$0.21 - $46.25  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,183  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,645 - $71,620  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 52
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.
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Publicist Tasks
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Publicist Job Listings

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Popular Skills for Publicist

Survey results show that Publicists typically report just a few professional skills. Most notably, skills in Marketing Communications, Media / Public Relations, Event Planning, and Social Media Marketing are correlated to pay that is above average. Skills that pay less than market rate include Press Releases, Social Media Marketing, and Event Planning. Most people familiar with Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average beginner in this position makes around $40K, but folks who have been around for five to 10 years see a markedly higher median salary of $50K. After working for 10 to 20 years, Publicists make a median salary of $59K. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $52K. Between one and nine years is the typical spectrum of experience for those in this line of work — of those who took the survey, a fair portion land within it. Experienced employees who have 10-20 years of experience make up approximately one in eight of the workforce; inexperienced individuals who have been working for less than one year comprise fewer than one in ten, and senior people with more than 20 years under their belt fill out the remaining fewer than one in twenty.

Pay Difference By Location

Los Angeles
up arrow 16%
Atlanta
up arrow 5%
National Average
$43,000
Chicago
up arrow 3%
Washington
up arrow 5%
San Francisco
up arrow 7%
Boston
up arrow 7%
Larger circles over a city indicate a job is popular in that location.
For Publicists, busy Los Angeles offers a higher-than-average pay rate, 16 percent above the national average. Publicists will also find cushy salaries in Atlanta (+5 percent) and New York (+4 percent). The smallest paychecks in the market, 7 percent south of the national average, can be found in Boston. Employers pay around 7 percent less in San Francisco and 5 percent less in Washington, below-median salaries for those in this field.

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Experience Affects Publicist Salaries

Experienced
up arrow 36%
Late-Career
up arrow 20%
National Average
$43,000

Skills That Affect Publicist Salaries

Marketing Communications
up arrow 10%
Media / Public Relations
up arrow 3%
National Average
$43,000
Event Planning
up arrow 7%
Social Media Marketing
up arrow 8%
Press Releases
up arrow 14%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 89 votes.

Gender

Female
88%
female alumni
 
Male
12%
male alumni

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
24%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 69% dental benefits Dental: 54%
vision benefits Vision: 39% employee benefits None: 29%