Publicist Salary

A Publicist earns an average salary of $44,507 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience. Most people move on to other jobs if they have more than 20 years' experience in this career.
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$30,080 - $64,551
$30K
$44K
$65K
MEDIAN: $44,316
10%
50%
90%

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$10.21 - $35.75
$10
$19
$36
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$30,080 - $64,551  
   
Bonus
$493.88 - $9,787  
Profit Sharing
$3,000  
Commission
$6,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,689 - $66,174  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 208
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.21 - $35.75  
   
Overtime
$33.87  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$493.88 - $9,787  
   
Commission
$6,600  
Profit Sharing
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,689 - $66,174  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 36

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United States (change)

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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Create and execute publicity plans for clients.
  • Pitch stories to media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.

Common Career Paths for Publicist


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Publicist Job Listings

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Popular Skills for Publicist

Pay by Experience Level for Publicist

Pay by Experience for a Publicist has a positive trend. An entry-level Publicist with less than 5 years of experience can expect to earn an average total compensation of $41,000 based on 180 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Publicist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 76 salaries. An experienced Publicist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $53,000 based on 32 salaries. A Publicist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $50,000 based on 5 salaries.

Pay Difference by Location

National Average: $43,962

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Publicist

Gender

Female
78 %
Male
22 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.
Less than 1 year
4%
1-4 years
59%
5-9 years
23%
10-19 years
11%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Publicist Salaries

▲20%

▲15%

Late-Career
▲14%

National Average
$44,000

▼6%

Skills That Affect Publicist Salaries

Marketing Communications
▲3%

Media / Public Relations
▲1%


National Average
$44,000



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 29 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
4%
1-4 years
59%
5-9 years
23%
10-19 years
11%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 72%
dental benefits
Dental: 50%
vision benefits
Vision: 39%
no benefits
None: 27%
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