Publicist Salary

Publicists in the United States pull down an average of $43K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Publicists is high. There are far more female Publicists who answered the questionnaire than men, making up 86 percent. Health benefits are not claimed by all — close to a fourth lack any form of coverage — but a strong majority have medical insurance, and the larger part have dental, too. The information for this snapshot was generated by responses to the PayScale salary survey.
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$28,454 - $69,092
(Median)
$28K
$43K
$69K
MEDIAN: $43,110
10%
50%
90%

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$10.19 - $34.65
(Median)
$10
$20
$35
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$28,454 - $69,092  
   
Bonus
$0.00 - $6,953  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,256 - $71,140  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 314
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.19 - $34.65  
   
Overtime
$6.00 - $45.94  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,953  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,256 - $71,140  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 57
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Many Publicists move into a Public Relations Manager role, and folks who currently hold that position report a much higher median income of $57K per year.

Publicist Job Listings

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Popular Skills for Publicist


Survey takers who work as Publicists usually report a few specific skills. Most notably, skills in Marketing Communications, Media / Public Relations, Event Planning, and Press Releases are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing and Press Releases. Those educated in Media / Public Relations tend to be well versed in Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $40K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $51K. Publicists with one to two decades of relevant experience report an average salary of approximately $62K. Publicists who claim more than two decades of experience actually make somewhat smaller average paychecks of $56K.

Pay Difference by Location


For Publicists, working in the bustling city of Washington has its advantages, including an above-average pay rate. Publicists can also look forward to large paychecks in cities like Los Angeles (+15 percent), Atlanta (+6 percent), New York (+4 percent), and Boston (+3 percent). Nashville ranks last in the field for pay, reporting salaries 16 percent below the national average. A couple other locations with smaller-than-average paychecks include San Francisco (8 percent lower) and Chicago (7 percent lower).

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Experience Affects Publicist Salaries

Experienced
up arrow 42%

Late-Career
up arrow 28%


National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 8%

Media / Public Relations
up arrow 2%

National Average
$44,000

Event Planning
up arrow 2%

Press Releases
up arrow 5%

Social Media Marketing
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 70 votes.

Gender

Female
86 %
Male
14 %

Years of Experience

Less than 1 year
6%
1-4 years
55%
5-9 years
23%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 72% dental benefits Dental: 56%
vision benefits Vision: 40% employee benefits None: 26%
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