Publicist Salary (United States)

A relatively inexperienced group of workers, roughly three-fifths of Publicists report fewer than five years of experience; the average pay for this group is around $43,212 per year. Pay starts at $28,645 and can approach $71,620 per year on the higher side. Career length and geography each impact pay for this group, with the former having the largest influence. While about a third report receiving no health benefits, about two-thirds do receive medical coverage, and more than half have dental, as well. For the most part, Publicists enjoy their work and report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
Publicist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,054 - $68,197
(Median)
29K
43K
51K
68K
MEDIAN: $42,534
10%
50%
75%
90%
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Publicist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.03 - $34.25
(Median)
10
15
19
26
34
MEDIAN: $18.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$29,054 - $68,197  
   
Bonus
$0.00 - $6,183  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,645 - $71,620  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 287
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.03 - $34.25  
   
Overtime
$0.21 - $46.25  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,183  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,645 - $71,620  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 52
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.
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Publicist Tasks
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Publicist Job Listings

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Popular Skills for Publicist

Survey results suggest that Publicists put a wide range of professional skills to use. Those who have experience with Marketing Communications can expect to be compensated well for these skills, typically earning 10 percent more than the national average, respectively. Skills that pay less than market rate include Press Releases, Social Media Marketing, and Event Planning. Most people who know Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Though starting salaries approximate $39,613, they climb to $50K after five to 10 years. Between 10 and 20 years, pay reaches $59K. For Publicists, two decades of experience in the field often means a drop in salary—average earnings fall to $53K. Experienced employees who have 10-20 years of experience make up 12 percent of the workforce; inexperienced individuals who have been working for less than one year comprise 6 percent, and senior people with more than 20 years under their belt fill out the remaining less than five percent. In this field, workers tend to have anywhere from one to nine years of experience—of those surveyed, most land within this range.

Pay Difference By Location

Los Angeles
up arrow 16%
Atlanta
up arrow 5%
National Average
$43,000
Chicago
up arrow 3%
Washington
up arrow 5%
San Francisco
up arrow 7%
Boston
up arrow 7%
Larger circles over a city indicate a job is popular in that location.
For Publicists, busy Los Angeles offers a higher-than-average pay rate, 16 percent above the national average. Publicists will also find cushy salaries in Atlanta (+5 percent) and New York (+4 percent). Boston ranks last in the field for pay, reporting salaries 7 percent below the national average. Below-median salaries also turn up in San Francisco and Washington (-7 percent and -5 percent, respectively).

Related Job Salaries

Experience Affects Publicist Salaries

Experienced
up arrow 36%
Late-Career
up arrow 20%
National Average
$43,000

Skills That Affect Publicist Salaries

Marketing Communications
up arrow 10%
Media / Public Relations
up arrow 3%
National Average
$43,000
Event Planning
up arrow 7%
Social Media Marketing
up arrow 8%
Press Releases
up arrow 14%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 89 votes.

Gender

Female
88%
female alumni
 
Male
12%
male alumni

Years of Experience

Less than 1 year
6%
1-4 years
53%
5-9 years
24%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 69% dental benefits Dental: 54%
vision benefits Vision: 39% employee benefits None: 29%
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