Publicist Salary

Publicists in the United States can expect wages of $43K per year on average. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Female Publicists far outnumber their male contemporaries among survey respondents. Most Publicists like their work and job satisfaction is high. Although a fair number have medical coverage and a majority have dental coverage, close to a fourth claim no health benefits at all. This overview is based on answers to PayScale's salary questionnaire.
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$28,115 - $68,958
(Median)
$28K
$43K
$69K
MEDIAN: $43,171
10%
50%
90%

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$10.21 - $34.52
(Median)
$10
$20
$35
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$28,115 - $68,958  
   
Bonus
$0.00 - $6,904  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,100 - $70,972  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 317
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.21 - $34.52  
   
Overtime
$6.00 - $45.94  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,904  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,100 - $70,972  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 58
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

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Popular Skills for Publicist


Survey takers who work as Publicists typically report just a few professional skills. Most notably, skills in Marketing Communications, Media / Public Relations, Event Planning, and Press Releases are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing and Press Releases. The majority of those who know Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $40K; however, individuals with five to 10 years of experience bring in $51K on average — a distinctly larger sum. Publicists who work for 10 to 20 years in their occupation tend to earn about $62K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $56K on average.

Pay Difference by Location


For Publicists, Washington provides a pay rate that is 23 percent greater than the national average. Publicists will also find cushy salaries in Los Angeles (+14 percent), Atlanta (+6 percent), New York (+4 percent), and Boston (+2 percent). Nashville is the lowest-paying area, 16 percent south of the national average. Two other places where employers offer below-median salaries are San Francisco (9 percent less) and Chicago (5 percent less).

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Experience Affects Publicist Salaries

Experienced
up arrow 41%

Late-Career
up arrow 28%


National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 8%

Media / Public Relations
up arrow 3%

Event Planning
0%

National Average
$44,000

Press Releases
up arrow 5%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 71 votes.

Gender

Female
86 %
Male
14 %

Years of Experience

Less than 1 year
6%
1-4 years
55%
5-9 years
23%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 73% dental benefits Dental: 56%
vision benefits Vision: 41% employee benefits None: 25%
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