Publicist Salary

Publicists in the United States pull down an average of $43K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Most Publicists report high levels of job satisfaction. There are far more female Publicists who answered the questionnaire than men, making up 87 percent. Although nearly one in four lack health benefits of any kind, a fair number do enjoy medical insurance, and the larger part get dental coverage, too. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$27,938 - $68,677

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$10.18 - $34.77

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$27,938 - $68,677  
   
Bonus
$0.00 - $6,792  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,874 - $71,053  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 323
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.18 - $34.77  
   
Overtime
$0.00 - $46.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,792  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,874 - $71,053  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 56
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Publicists who move on to become Public Relations Managers may enjoy significant pay raises, as Public Relations Managers get paid an average of $57K per year.

Publicist Job Listings

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Popular Skills for Publicist


Publicists report using a pretty varied skill set on the job. Most notably, skills in Marketing Communications, Media / Public Relations, Event Planning, and Press Releases are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing and Press Releases. Most people familiar with Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $40K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $52K. Publicists with one to two decades of relevant experience report an average salary of approximately $62K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $53K on average.

Pay Difference by Location


Home to some of the best pay for Publicists, Washington offers exceptional salaries, 22 percent above the national average. Publicists will also find cushy salaries in Los Angeles (+13 percent), New York (+6 percent), Atlanta (+5 percent), and Boston (+1 percent). Nashville is home to the smallest salaries in the field, lagging the national average by 17 percent. A couple other locations with smaller-than-average paychecks include San Francisco (10 percent lower) and Chicago (4 percent lower).

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Experience Affects Publicist Salaries

Experienced
up arrow 40%

Late-Career
up arrow 20%


National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 7%

Media / Public Relations
up arrow 2%

National Average
$44,000

Event Planning
up arrow 1%

Press Releases
up arrow 6%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 68 votes.

Gender

Female
87 %
Male
13 %

Years of Experience

Less than 1 year
5%
1-4 years
56%
5-9 years
23%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 73% dental benefits Dental: 56%
vision benefits Vision: 41% employee benefits None: 25%
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