A Publicist earns an average salary of $44,911 per year. Most people move on to other jobs if they have more than 20 years' experience in this career.
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$28,962 - $67,256
$29K
$45K
$67K
MEDIAN: $44,910
10%
50%
90%

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$10.21 - $36.06
$10
$20
$36
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$28,962 - $67,256  
   
Bonus
$487.96 - $8,500  
Commission
$10,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,873 - $69,307  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 229
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.21 - $36.06  
   
Overtime
$34.79  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$487.96 - $8,500  
   
Commission
$10,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,873 - $69,307  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 36

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United States (change)

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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Create and execute publicity plans for clients.
  • Pitch stories to media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.

Common Career Paths for Publicist


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Publicist Job Listings

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Popular Skills for Publicist

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $45,138

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Publicist

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.
Less than 1 year
5%
1-4 years
58%
5-9 years
22%
10-19 years
12%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Publicist Salaries

Late-Career
up arrow 44%



National Average
$45,000


Skills That Affect Publicist Salaries

Media / Public Relations
0%

Press Releases
0%

National Average
$45,000

Marketing Communications
up arrow 1%

Social Media Marketing
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
22%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 52%
vision benefits
Vision: 39%
dental benefits
None: 24%
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