Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.
Employers for publicists vary, but common employers are book publishers and movie/television studios. This is generally a full-time position, and travel may be required depending on the needs of the employer.
Basic requirements for publicist positions include possessing excellent writing skills and possessing experience in pitching ideas and securing positive media attention. They must also be able to manage and prioritize simultaneously occurring projects. A publicist must also be well-organized, self-motivated, and have strong attention to detail. They should be creative individuals that are strong problem-solvers that create new opportunities for publicity for their organization.
Draft and edit press releases, media alerts, and press kit materials.
Build and maintain relationships with the media.
Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
Create and execute publicity plans for clients.
Pitch stories to media.