Average Publicists in the United States make around $44K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Female Publicists make up most of the survey respondents at 78 percent. For the most part, people in this position report moderate levels of job satisfaction. Although a strong majority have medical coverage and approximately one-half have dental coverage, about one in four claim no health benefits at all. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$29,255 - $66,610
$29K
$44K
$67K
MEDIAN: $44,342
10%
50%
90%

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$10.21 - $36.06
$10
$20
$36
MEDIAN: $19.87
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$29,255 - $66,610  
   
Bonus
$500 - $9,826  
Commission
$7,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,229 - $68,784  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 223
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.21 - $36.06  
   
Overtime
$35.19  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$500 - $9,826  
   
Commission
$7,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,229 - $68,784  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 36

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Create and execute publicity plans for clients.
  • Pitch stories to media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.

Common Career Paths for Publicist


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Many Publicists move into a Public Relations Manager role, and folks who currently hold that position report a much higher median income of $58K per year.

Publicist Job Listings

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Popular Skills for Publicist


Survey results show that Publicists use a fair number of skills. Most notably, skills in Marketing Communications, Media / Public Relations, Press Releases, and Event Planning are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing and Event Planning. The majority of those who know Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Publicists. Survey participants with less than five years' experience pocket $41K on average, but those with five to 10 years of experience enjoy a much bigger median of $50K. On average, Publicists make $54K following one to two decades on the job. Average wages for folks with more than 20 years of experience come out to around $65K.

Pay Difference by Location

National Average: $44,400

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Publicists, Washington offers exceptional salaries, 24 percent above the national average. Publicists can also look forward to large paychecks in cities like New York (+22 percent), Los Angeles (+12 percent), Seattle (+4 percent), and Boston (+1 percent). Publicists in Nashville earn salaries far below the national average by 21 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Workers in Atlanta and Philadelphia earn salaries that trail the national average for those in this profession (19 percent less and 17 percent less, respectively).

Related Job Salaries

Key Stats for Publicist

Gender

Female
78 %
Male
22 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.
059
Less than 1 year
5%
1-4 years
59%
5-9 years
21%
10-19 years
12%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Publicist Salaries

Late-Career
up arrow 46%



National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 2%

Media / Public Relations
0%

National Average
$44,000

Press Releases
up arrow 1%



Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
5%
1-4 years
59%
5-9 years
21%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 50%
vision benefits
Vision: 38%
dental benefits
None: 26%
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