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Publicist Salary

The average Publicist in the United States can expect to rake in roughly $43K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. The vast majority of Publicists (87 percent) who participated in the survey are women. While some workers in this profession — nearly one-fourth — do not have any health coverage, a strong majority do receive medical benefits and a little over a half have dental insurance. Most Publicists report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
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$28,254 - $68,950
(Median)
$28K
$43K
$69K
MEDIAN: $43,171
10%
50%
90%

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$10.21 - $34.52
(Median)
$10
$20
$35
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$28,254 - $68,950  
   
Bonus
$0.00 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,201 - $71,061  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 310
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.21 - $34.52  
   
Overtime
$11.63 - $45.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,851  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,201 - $71,061  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 58
United States (change)

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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Publicists might see a strong upturn in salary after transitioning into upper-level roles such as Public Relations Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $57K per year.

Publicist Job Listings

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Popular Skills for Publicist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Marketing Communications, Media / Public Relations, Event Planning, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Press Releases and Social Media Marketing. Those proficient in Media / Public Relations are, more often than not, also skilled in Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $40K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $51K. People with 10 to 20 years of experience make an average of about $64K in this role. Publicists who claim more than two decades of experience actually make somewhat smaller average paychecks of $53K.

Pay Difference by Location


Publicists will find that Washington offers an impressive pay rate, one which exceeds the national average by 13 percent. Publicists can also look forward to large paychecks in cities like Los Angeles (+13 percent), New York (+4 percent), Atlanta (+3 percent), and Boston (+2 percent). Chicago is the lowest-paying area, 11 percent south of the national average.

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United States (change)

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United States (change)


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Experience Affects Publicist Salaries

Experienced
up arrow 45%

Late-Career
up arrow 21%


National Average
$44,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 8%

Media / Public Relations
up arrow 1%

National Average
$44,000

Event Planning
up arrow 2%

Social Media Marketing
up arrow 8%

Press Releases
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.

Gender

Female
87 %
Male
13 %

Years of Experience

Less than 1 year
6%
1-4 years
56%
5-9 years
23%
10-19 years
11%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 55%
vision benefits Vision: 40% employee benefits None: 27%
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