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Publicist Salary

Publicists in the United States take home an average $43K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Publicists who responded to the questionnaire are largely women, dominating at 87 percent. Most Publicists like their work and job satisfaction is high. Around one in four of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and just over a half claim dental coverage as well. The numbers in this rundown were provided by PayScale's salary survey participants.
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$28,161 - $69,049
(Median)
$28K
$43K
$69K
MEDIAN: $43,135
10%
50%
90%

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$10.21 - $34.52
(Median)
$10
$20
$35
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$28,161 - $69,049  
   
Bonus
$0.00 - $6,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,145 - $71,153  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 308
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.21 - $34.52  
   
Overtime
$11.63 - $45.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $6,851  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,145 - $71,153  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 58

Find Out Exactly What You Should Be Paid

United States (change)


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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Advancing into a Public Relations Manager role seems to be a popular career move for Publicists, and folks who currently work in the latter position report a notably larger median income of $57K per year.

Publicist Job Listings

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Popular Skills for Publicist


Publicists generally report applying a varied skill set to their work. Most notably, skills in Media / Public Relations, Marketing Communications, Event Planning, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Press Releases and Social Media Marketing. Most people familiar with Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries of relatively inexperienced workers fall in the neighborhood of $40K, but folks who have racked up five to 10 years see a notably higher median of $51K. Publicists see a median salary of $63K after reaching one to two decades on the job. Publicists who claim more than two decades of experience actually make somewhat smaller average paychecks of $53K.

Pay Difference by Location


Washington is home to an above-average pay rate for Publicists, 13 percent higher than the national average. Publicists will also find cushy salaries in Los Angeles (+13 percent), New York (+4 percent), Atlanta (+3 percent), and Boston (+2 percent). Those in the field find the lowest salaries in Chicago, 11 percent below the national average.

Related Job Salaries

United States (change)

Experience Affects Publicist Salaries

Experienced
up arrow 43%

Late-Career
up arrow 21%


National Average
$44,000


Skills That Affect Publicist Salaries

Media / Public Relations
up arrow 2%

National Average
$44,000

Marketing Communications
up arrow 1%

Event Planning
up arrow 2%

Social Media Marketing
up arrow 8%

Press Releases
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 75 votes.

Gender

Female
87 %
Male
13 %

Years of Experience

Less than 1 year
6%
1-4 years
56%
5-9 years
23%
10-19 years
12%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 55%
vision benefits Vision: 40% employee benefits None: 27%
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