Job Description for Publicist
Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.Read More...
Employers for publicists vary, but common employers are book publishers and movie/television studios. This is generally a full-time position, and travel may be required depending on the needs of the employer.
Basic requirements for publicist positions include possessing excellent writing skills and possessing experience in pitching ideas and securing positive media attention. They must also be able to manage and prioritize simultaneously occurring projects. A publicist must also be well-organized, self-motivated, and have strong attention to detail. They should be creative individuals that are strong problem-solvers that create new opportunities for publicity for their organization.
- Draft and edit press releases, media alerts, and press kit materials.
- Build and maintain relationships with the media.
- Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
- Create and execute publicity plans for clients.
- Pitch stories to media.
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Popular Skills for Publicist
Survey results imply that Publicists put a diverse skill set to use. Most notably, skills in Media / Public Relations, Press Releases, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Event Planning. Most people experienced in Media / Public Relations also know Event Planning.
Pay by Experience Level for Publicist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Publicists with a rich background of experience are typically rewarded with larger paychecks. Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $51K on average — a distinctly larger sum. On average, Publicists make $53K following one to two decades on the job. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $65K on average.
Pay Difference by Location
For Publicists, New York provides a pay rate that is 22 percent greater than the national average. Publicists will also find cushy salaries in Washington (+22 percent) and Los Angeles (+10 percent). Publicists in Atlanta earn salaries far below the national average by 20 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Two other places where employers offer below-median salaries are Philadelphia (19 percent less) and San Francisco (11 percent less).