|Salary||$29,255 - $66,610|
|Bonus||$500 - $9,826|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$27,229 - $68,784|
|Hourly Rate||$10.21 - $36.06|
|Bonus||$500 - $9,826|
|Total Pay (||$27,229 - $68,784|
Job Description for Publicist
Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.Read More...
Employers for publicists vary, but common employers are book publishers and movie/television studios. This is generally a full-time position, and travel may be required depending on the needs of the employer.
Basic requirements for publicist positions include possessing excellent writing skills and possessing experience in pitching ideas and securing positive media attention. They must also be able to manage and prioritize simultaneously occurring projects. A publicist must also be well-organized, self-motivated, and have strong attention to detail. They should be creative individuals that are strong problem-solvers that create new opportunities for publicity for their organization.
- Create and execute publicity plans for clients.
- Pitch stories to media.
- Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
- Draft and edit press releases, media alerts, and press kit materials.
- Build and maintain relationships with the media.
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Popular Skills for Publicist
Survey results show that Publicists use a fair number of skills. Most notably, skills in Marketing Communications, Media / Public Relations, Press Releases, and Event Planning are correlated to pay that is above average. At the other end of the pay range are skills like Social Media Marketing and Event Planning. The majority of those who know Media / Public Relations also know Event Planning.
Pay by Experience Level for Publicist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience seems to be a major factor in determining the incomes of Publicists. Survey participants with less than five years' experience pocket $41K on average, but those with five to 10 years of experience enjoy a much bigger median of $50K. On average, Publicists make $54K following one to two decades on the job. Average wages for folks with more than 20 years of experience come out to around $65K.
Pay Difference by Location
Home to some of the best pay for Publicists, Washington offers exceptional salaries, 24 percent above the national average. Publicists can also look forward to large paychecks in cities like New York (+22 percent), Los Angeles (+12 percent), Seattle (+4 percent), and Boston (+1 percent). Publicists in Nashville earn salaries far below the national average by 21 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Workers in Atlanta and Philadelphia earn salaries that trail the national average for those in this profession (19 percent less and 17 percent less, respectively).
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Key Stats for Publicist
Rated 4 out of 5
based on 27 votes.