The average Publicist in the United States can expect to rake in roughly $45K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Although approximately one in four lack health benefits of any kind, a strong majority do enjoy medical insurance, and more than half get dental coverage, too. Most Publicists survey respondents are women (75 percent). Job satisfaction is considered about average by most people in this profession. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$28,962 - $67,256
(Median)
$29K
$45K
$67K
MEDIAN: $44,910
10%
50%
90%

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$10.21 - $36.06
(Median)
$10
$20
$36
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$28,962 - $67,256  
   
Bonus
$487.96 - $8,500  
Commission
$10,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,873 - $69,307  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 229
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.21 - $36.06  
   
Overtime
$34.79  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$487.96 - $8,500  
   
Commission
$10,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,873 - $69,307  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 36
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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Many Publicists move into a Public Relations Manager role, and folks who currently hold that position report a much higher median income of $58K per year.

Publicist Job Listings

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Popular Skills for Publicist


Survey results imply that Publicists put a diverse skill set to use. Most notably, skills in Media / Public Relations, Press Releases, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Event Planning. Most people experienced in Media / Public Relations also know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Publicists with a rich background of experience are typically rewarded with larger paychecks. Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $51K on average — a distinctly larger sum. On average, Publicists make $53K following one to two decades on the job. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $65K on average.

Pay Difference by Location

National Average: $45,138

Larger city markers indicate a job is popular in that location.

For Publicists, New York provides a pay rate that is 22 percent greater than the national average. Publicists will also find cushy salaries in Washington (+22 percent) and Los Angeles (+10 percent). Publicists in Atlanta earn salaries far below the national average by 20 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Two other places where employers offer below-median salaries are Philadelphia (19 percent less) and San Francisco (11 percent less).

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Experience Affects Publicist Salaries

Late-Career
up arrow 44%



National Average
$45,000


Skills That Affect Publicist Salaries

Media / Public Relations
0%

Press Releases
0%

National Average
$45,000

Marketing Communications
up arrow 1%

Social Media Marketing
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
5%
1-4 years
58%
5-9 years
22%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 52%
medical benefits
Vision: 39%
dental benefits
None: 24%
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