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Publicist Salary

Publicists in the United States can expect wages of $43K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Female Publicists far outnumber their male contemporaries among survey respondents. Job satisfaction for Publicists is high. Health benefits are not enjoyed by everyone in this line of work, and nearly one-fourth lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by more than half. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$28,825 - $70,159
(Median)
$29K
$43K
$70K
MEDIAN: $43,317
10%
50%
90%

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$10.19 - $34.65
(Median)
$10
$20
$35
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$28,825 - $70,159  
   
Bonus
$0.00 - $8,384  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,666 - $72,344  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 309
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.19 - $34.65  
   
Overtime
$11.63 - $45.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $8,384  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,666 - $72,344  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 57

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Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Common Career Paths for Publicist


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Advancing into a Public Relations Manager role seems to be a popular career move for Publicists, and folks who currently work in the latter position report a notably larger median income of $57K per year.

Publicist Job Listings

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Popular Skills for Publicist


Publicists report a narrow range of specific skills. Most notably, skills in Event Planning, Media / Public Relations, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Press Releases and Social Media Marketing. Those familiar with Media / Public Relations also tend to know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Publicists with a rich background of experience are typically rewarded with larger paychecks. Salaries of relatively inexperienced workers fall in the neighborhood of $40K, but folks who have racked up five to 10 years see a notably higher median of $52K. Publicists who work for 10 to 20 years in their occupation tend to earn about $62K. Publicists who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $65K on average.

Pay Difference by Location


For Publicists, busy Los Angeles offers a higher-than-average pay rate, 14 percent above the national average. Publicists can also look forward to large paychecks in cities like Washington (+13 percent), New York (+3 percent), Atlanta (+2 percent), and Boston (+2 percent). In Chicago, salaries are 16 percent below the national average and represent the lowest-paying market.

Related Job Salaries

United States (change)

Experience Affects Publicist Salaries

Late-Career
up arrow 47%

Experienced
up arrow 40%


National Average
$44,000


Skills That Affect Publicist Salaries

Event Planning
up arrow 2%

Media / Public Relations
up arrow 1%

National Average
$44,000

Marketing Communications
up arrow 1%

Social Media Marketing
up arrow 8%

Press Releases
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 79 votes.

Gender

Female
86 %
Male
14 %

Years of Experience

Less than 1 year
6%
1-4 years
56%
5-9 years
22%
10-19 years
11%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 55%
vision benefits Vision: 39% employee benefits None: 27%