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Publicist Salary

The average Publicist in the United States earns approximately $42K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. There are far more female Publicists who answered the questionnaire than men, making up 88 percent. Job satisfaction for Publicists is high. Not all workers are lucky enough to have benefits; in fact, just under one in three are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by more than half. Respondents to the PayScale salary survey provided the data for this report.
$29,103 - $67,678
(Median)
29K
42K
51K
68K
MEDIAN: $42,352
10%
50%
75%
90%

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$10.05 - $34.52
(Median)
10
15
20
26
35
MEDIAN: $19.00
10%
25%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$29,103 - $67,678  
   
Bonus
$0.00 - $7,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,724 - $71,310  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 292
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.05 - $34.52  
   
Overtime
$0.21 - $46.25  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $7,750  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$28,724 - $71,310  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 51
United States (change)

Job Description for Publicist

Publicists perform a wide variety of duties related to ensuring their company or client is consistently portrayed publicly in a positive light. They are responsible for working closely with the company's upper management to help promote the company's image. They need to manage day-to-day relations with media, as well as the company's social media outlets. Publicists are also responsible for scheduling interviews and booking speaking engagements and appearances with relevant personnel. They may also be responsible for developing buzz for upcoming company products (such as newly released books) to increase demand and drive sales. Additionally, the publicist must follow all company guidelines in their day-to-day work.

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Publicist Tasks

  • Draft and edit press releases, media alerts, and press kit materials.
  • Build and maintain relationships with the media.
  • Arrange and develop talking points for press visits, interviews, appointments, and press conferences.
  • Create and execute publicity plans for clients.
  • Pitch stories to media.

Publicist Job Listings

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Popular Skills for Publicist


Publicists report using a wide range of professional skills. Most notably, skills in Marketing Communications, Media / Public Relations, Event Planning, and Social Media Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Press Releases, Social Media Marketing, and Event Planning. Those familiar with Media / Public Relations also tend to know Event Planning.

Pay by Experience Level for Publicist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries of relatively inexperienced workers fall in the neighborhood of $40K, but folks who have racked up five to 10 years see a notably higher median of $50K. Publicists bring in $58K after working for 10 to 20 years. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Publicists report making only $53K on average.

Pay Difference by Location


Surpassing the national average by 16 percent, Publicists in Los Angeles receive some of the highest pay in the country. Publicists will also find cushy salaries in Atlanta (+5 percent) and New York (+4 percent). In Boston, salaries are 7 percent below the national average and represent the lowest-paying market. Workers in San Francisco and Chicago earn salaries that trail the national average for those in this profession (7 percent less and 6 percent less, respectively).

Related Job Salaries

Experience Affects Publicist Salaries

Experienced
up arrow 34%

Late-Career
up arrow 22%


National Average
$43,000


Skills That Affect Publicist Salaries

Marketing Communications
up arrow 10%

Media / Public Relations
up arrow 4%

National Average
$43,000

Event Planning
up arrow 5%

Social Media Marketing
up arrow 8%

Press Releases
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 84 votes.

Gender

Female
88 %
Male
12 %

Years of Experience

Less than 1 year
6%
1-4 years
56%
5-9 years
23%
10-19 years
12%
20 years or more
3%

Common Health Benefits

medical benefits Medical: 70% dental benefits Dental: 54%
vision benefits Vision: 40% employee benefits None: 28%