Regional or district managers of sales lead and organize large groups of employees to accomplish specific organizational goals related to sales. This involves knowing general managers and associates - including their strengths and weaknesses - and how to bring those individuals together as as an effective team. These managers help develop strategies to increase sales, set sales goals, and communicate those strategies to general or store managers in a way that managers can understand and put into action. This may involve providing step-by-step procedures or more general goals.
Regional managers must also work to develop relationships with current customers and build a wider customer base. They also develop financial strategies that efficiently increase profits and productivity. Additionally, regional or district managers of sales track and record actual sales versus sales goals and recognize reasons for gains and losses. They must keep up-to-date with the company’s latest policies and procedures for loss prevention, advertising and marketing, and store layout. Regional managers also utilize loss prevention policies to prevent the loss of merchandise and profit, as well as use marketing strategies to maintain and increase customer flow and sales.
Previous experience in a related position is generally required for this job, and a postsecondary degree in a related field may be required or preferred. Basic computer skills are necessary for email communication and retaining sales records.
Regional/District Manager of Sales Tasks
Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation.
Develop and maintain relationships with major or key accounts within a specific area or market.
Manage sales professional staff across multiple locations.
Plan and implement sales programs for one or more of the company's product line.