Retail assistant managers support retail managers and/or store managers in the daily functions of a retail store or the retail area of a store. Retail assistant managers are responsible for the direction of subordinates, implementing the retail manager’s directions and maintaining levels of excellent customer service. At times, retail assistant managers will need to perform the duties of their superior when that supervisor is unavailable and often will also perform the duties of retail associates as well, covering breaks and providing additional coverage at peak sales times.
Primary daily activities of retail assistant managers include answering product questions from both retail associates and customers, helping with purchase choices, and dealing with customer returns, exchanges and other customer concerns. Often, retail assistant managers will have the duty of ensuring store cleanliness, maintaining sales floor merchandise levels, ensuring store policies and procedures are met and other company expectations are followed.
Retail assistant managers must possess strong interpersonal skills and an ability to handle difficult situations effectively and patiently as they occur. They also will generally have prior experience in a retail environment, knowledge of marketing and merchandising principals, and have a sales orientation.
Educational requirements vary for retail assistant managers, although having graduated high school is generally a minimum requirement. As with most management positions, an associate’s degree or higher is usually preferred. Many retail assistant managers have been promoted to their position after initially working for their company as a retail associate or other similar position.
Retail Assistant Manager Tasks
- Assist in overseeing the day-to-day retail operations and staff; monitor and prioritize workflow and schedules.
- Manage and stock inventory at specified levels.
- Sell the organization's products and/or services to new or established customers; handle and resolve escalated customer complaints and issues.
- Assist in managing the selection, training and development of staff; ensure monthly sales quota are met.