Retail Sales Representative Salary
Average Retail Sales Representatives in the United States make around $10.81 per hour. The most important factor affecting compensation for this group is the specific employer, followed by the particular city and tenure. While some workers in this profession — more than a third — do not have any health coverage, the larger part do receive medical benefits and a little more than half have dental insurance. Women are just slightly outnumbered, with male Retail Sales Representatives making up 55 percent of survey respondents. Job satisfaction for Retail Sales Representatives is high. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Job Description for Retail Sales Representative
Retail sales representatives are responsible for helping drive a store's sales of merchandise and services to customers. With the wide variety of retail environments, the specific products and services they represent can differ significantly between retailers, however, many of the tasks are universal for retail sales reps. They are generally expected to have working knowledge of the majority of the products a store sells, even when the representative is assigned to specific locations. Retail sales representatives should have a friendly demeanor, the ability to make customers feel welcome, excellent communication skills, the ability to explain the functions of various products and to direct customers to the locations within the store where they may find the products they're seeking.Read More...
Retail sales representatives typically work in a single location and are assigned shifts. Some retailers are open 24 hours, and may assign overnight shifts. Other retailers will have overnight shifts so that their stock rooms can be replenished while the store is closed to customers. Depending on the structure, representatives may work alone or in teams, and may or may not be assigned to specific departments. In most instances, retail sales positions include moderate physical demands, such as standing or walking for the majority of a shift, and the ability to lift heavy objects. Representatives may also be assigned secondary duties such as cash register operation, cleaning, inventory management, maintaining fixtures, loss prevention and stocking merchandise on shelves. Representatives assigned to specific areas may be reassigned to other areas as needed.
There are no formal education requirements for retail sales representative positions. Prospective employers often desire previous retail experience, while it is usually required for specialized departments. However, there are many positions that are entry-level (many high school and college students will work as retail sales reps as their first job). The majority of retail establishments train their reps in-house, either directly by managers or with other hourly employees acting as mentors.
Retail Sales Representative Tasks
- Sell products and services to customers, explaining and demonstrating their advantages.
- Process sales transactions and handle customer payments.
- Ensure that paperwork such as contracts or warranties are completed properly.
- Provide customer service, answering questions and resolving problems.
Common Career Paths for Retail Sales Representative
Retail Sales Representatives who go on to become Key Account Managers may see their salaries climb quite a bit. Median pay for Key Account Managers is $74K annually. It is quite typical for Retail Sales Representatives to transition into roles as Personal Bankers or Retail Store Managers, where reported median earnings are $6K and $12K higher per year.
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Popular Employer Salaries for Retail Sales Representative
Verizon Wireless, Advantage Sales & Marketing, LLC, Sprint Nextel Corporation, T-Mobile, Inc., and Acosta Sales & Marketing Company, Inc. are among the top companies that take on many Retail Sales Representatives. Those at Frito-Lay, Inc. can expect to make the most, with the company offering a median salary of $59K. Also paying near the top of the field are Kellogg Co at $50K, Nestles' at $44K, and PepsiCo Inc, where Retail Sales Representatives annually earn $42K.
Sprint Nextel Corporation, Best Buy, and Kay Jewelers also rank near the bottom for pay, handing out $21K, $23K, and $23K-paychecks on average.
Popular Skills for Retail Sales Representative
Survey participants wield an impressively varied skill set on the job. Most notably, facility with Account Sales, Field Sales, and Customer Relationship Management (CRM) are correlated to pay that is significantly above average, leading to increases of 77 percent, 72 percent, and 20 percent, respectively. Those listing Bilingual and Cash Handling as skills, on the other hand, should be prepared for drastically lower pay. The majority of those who know Customer Relations also know Merchandising.
Pay by Experience Level for Retail Sales Representative
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Retail Sales Representatives generally obtain higher compensation for more plentiful past experience. The average worker who claims fewer than five years of experience earns around $26K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $32K. People with 10 to 20 years of experience make an average of about $37K in this role. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $46K.
Pay Difference by Location
Omaha is home to an above-average pay rate for Retail Sales Representatives, 62 percent higher than the national average. Retail Sales Representatives will also find cushy salaries in Grand Rapids (+48 percent), New York (+31 percent), Orlando (+25 percent), and Houston (+23 percent). Retail Sales Representatives in Miami make 22 percent less than the national average, proving that location is a major factor in pay. Below-median salaries also turn up in San Diego and San Francisco (14 percent lower and 6 percent lower, respectively).
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