Retail Sales Representative Salary

A substantial slice of final earnings for Retail Sales Representatives (close to two-fifths) arrives through commissions. Median overall income in this area is approximately $30K. Total cash compensation to Retail Sales Representatives approaches anywhere from $18K on the lower end to $53K on the higher end; in exceptional cases, this can include more than $13K from bonuses and upwards of $5K from profit sharing. The company is the biggest factor affecting pay for this group, followed by the particular city and years of experience. Men make up a slight majority of Retail Sales Representatives (53 percent) who responded to the survey. Health benefits are not claimed by all — close to one-third lack any form of coverage — but more than half have medical insurance, and the greater part have dental, too. Job satisfaction for Retail Sales Representatives is high. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$23,553 - $57,612
(Median)
$24K
$37K
$58K
MEDIAN: $37,210
10%
50%
90%

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$8.03 - $15.64
(Median)
$8
$11
$16
MEDIAN: $10
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$23,553 - $57,612  
   
Bonus
$0.00 - $12,533  
Profit Sharing
$51.52 - $5,034  
Commission
$0.00 - $24,917  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$17,955 - $53,495  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 453
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$9$18$27
Hourly Rate
$8.03 - $15.64  
   
Hourly Tips
$1.71  
Overtime
$9.44 - $26.10  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Bonus
$0.00 - $12,533  
   
Commission
$0.00 - $24,917  
Profit Sharing
$51.52 - $5,034  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$17,955 - $53,495  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 708
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Job Description for Retail Sales Representative

Retail sales representatives are responsible for helping drive a store's sales of merchandise and services to customers. With the wide variety of retail environments, the specific products and services they represent can differ significantly between retailers, however, many of the tasks are universal for retail sales reps. They are generally expected to have working knowledge of the majority of the products a store sells, even when the representative is assigned to specific locations. Retail sales representatives should have a friendly demeanor, the ability to make customers feel welcome, excellent communication skills, the ability to explain the functions of various products and to direct customers to the locations within the store where they may find the products they're seeking.

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Retail Sales Representative Tasks

  • Ensure that paperwork such as contracts or warranties are completed properly.
  • Provide customer service, answering questions and resolving problems.
  • Sell products and services to customers, explaining and demonstrating their advantages.
  • Process sales transactions and handle customer payments.

Common Career Paths for Retail Sales Representative


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Retail Sales Representatives who transition into an Account Executive role may receive large pay increases as the latter position pays an average $52K per year. Retail Sales Representatives most often move into positions as Personal Bankers or Retail Store Managers; those groups report median salaries that are $5K higher and $11K higher, respectively.

Retail Sales Representative Job Listings

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Popular Employer Salaries for Retail Sales Representative


Verizon Wireless, Sprint Nextel Corporation, T-Mobile, Inc., Best Buy, and Advantage Sales & Marketing, LLC are among the top companies that take on many Retail Sales Representatives. Retail Sales Representatives seeking a sizable paycheck can earn the most at Kellogg Co, where the median salary comes to $50K, though the large pay difference between employees at the top ($28K) and those starting out ($62K) creates a rather diverse pay scale. Retail Sales Representatives will also find cushy salaries at Frito-Lay, Inc. (+$45K), Nestles' (+$44K), and The Hershey Company (+$43K).

Other low-paying employers include Metropcs at $19K and Sprint Nextel Corporation at $22K, though some Retail Sales Representatives there earn up to $35K.

Popular Skills for Retail Sales Representative


Retail Sales Representatives seem to exploit a large range of skills on the job. Most notably, facility with Field Sales, Account Sales, and Inside Sales are correlated to pay that is significantly above average, leading to increases of 68 percent, 59 percent, and 53 percent, respectively. Those listing Cash Handling as a skill should be prepared for drastically lower pay. Bilingual and Sales Management also typically command lower compensation. Most people who know Customer Relations also know Merchandising.

Pay by Experience Level for Retail Sales Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Retail Sales Representatives, extensive experience does not lead to significantly more money. Those in the early stages of their career can expect to make around $27K; however, individuals with five to 10 years of experience bring in $35K on average — a distinctly larger sum. After working for 10 to 20 years, Retail Sales Representatives make a median salary of $38K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $39K.

Pay Difference by Location

National Average: $29,824

Larger city markers indicate a job is popular in that location.

For Retail Sales Representatives, busy Omaha offers a higher-than-average pay rate, 58 percent above the national average. Retail Sales Representatives will also find cushy salaries in New York (+51 percent), Seattle (+37 percent), Orlando (+34 percent), and Los Angeles (+20 percent). In Philadelphia, salaries are 20 percent below the national average and represent the lowest-paying market. Employers in Atlanta and San Diego also lean toward paying below-median salaries (16 percent less).

Retail Sales Representative Reviews

What is it like working as a Retail Sales Representative?

Retail Sales Representative in Bargersville:
"Sales associate."
Pros: I enjoy working with people and I also enjoy helping people look and feel beautiful.
Cons: The pay isn't right and I don't get insurance.

What is it like working as a Retail Sales Representative at T-Mobile, Inc.?

Retail Sales Representative in Pasadena:
"Working For Tmobile USA Inc."
Pros: I do love where you can meet lots of people. You are aware of the growing technology of communications through the cell phone world. You can move up in the company with hard work. It is easier if you build great relationships with store managers and district managers. I love how Tmobile is competitive on the prices of plans and what types of benefits you can have. Lots of features for dirt prices plus be a major network. Great plans for employees and benefits for employees.
Cons: There is a lot of politics just like lots of companies. The world of cell phone plans are getting cheaper and therefore compensation is getting lower and lower. They did take away discounted phones to employees.

Related Job Salaries

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Experience Affects Retail Sales Representative Salaries




National Average
$30,000


Skills That Affect Retail Sales Representative Salaries

Field Sales
up arrow 68%

Account Sales
up arrow 59%

Inside Sales
up arrow 53%

Customer Relationship Management (CRM)
up arrow 17%

up arrow 16%

Oral / Verbal Communication
up arrow 7%

Customer Relations
up arrow 4%

Merchandising
up arrow 1%

National Average
$30,000

Customer Service
up arrow 3%

Sales Management
up arrow 14%

Bilingual
up arrow 19%

Cash Handling
up arrow 41%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 176 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
8%
1-4 years
49%
5-9 years
23%
10-19 years
13%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 65%
dental benefits
Dental: 56%
medical benefits
Vision: 49%
dental benefits
None: 33%
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