Average Retail Sales Representatives in the United States make around $10.81 per hour. The most important factor affecting compensation for this group is the specific employer, followed by the particular city and tenure. While some workers in this profession — more than a third — do not have any health coverage, the larger part do receive medical benefits and a little more than half have dental insurance. Women are just slightly outnumbered, with male Retail Sales Representatives making up 55 percent of survey respondents. Job satisfaction for Retail Sales Representatives is high. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$23,544 - $57,306
(Median)
$24K
$39K
$57K
MEDIAN: $38,642
10%
50%
90%

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$8.30 - $16.19
(Median)
$8
$11
$16
MEDIAN: $10
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$23,544 - $57,306  
   
Bonus
$979 - $15,562  
Profit Sharing
$3,750  
Commission
$197.27 - $29,012  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$18,552 - $53,066  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 245
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$10$20$30
Hourly Rate
$8.30 - $16.19  
   
Hourly Tips
$0.56  
Overtime
$9.87 - $27.35  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Bonus
$979 - $15,562  
   
Commission
$197.27 - $29,012  
Profit Sharing
$3,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$18,552 - $53,066  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 440
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Job Description for Retail Sales Representative

Retail sales representatives are responsible for helping drive a store's sales of merchandise and services to customers. With the wide variety of retail environments, the specific products and services they represent can differ significantly between retailers, however, many of the tasks are universal for retail sales reps. They are generally expected to have working knowledge of the majority of the products a store sells, even when the representative is assigned to specific locations. Retail sales representatives should have a friendly demeanor, the ability to make customers feel welcome, excellent communication skills, the ability to explain the functions of various products and to direct customers to the locations within the store where they may find the products they're seeking.

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Retail Sales Representative Tasks

  • Ensure that paperwork such as contracts or warranties are completed properly.
  • Provide customer service, answering questions and resolving problems.
  • Sell products and services to customers, explaining and demonstrating their advantages.
  • Process sales transactions and handle customer payments.

Common Career Paths for Retail Sales Representative


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Retail Sales Representatives who go on to become Key Account Managers may see their salaries climb quite a bit. Median pay for Key Account Managers is $74K annually. It is quite typical for Retail Sales Representatives to transition into roles as Personal Bankers or Retail Store Managers, where reported median earnings are $6K and $12K higher per year.

Retail Sales Representative Job Listings

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Popular Employer Salaries for Retail Sales Representative


Verizon Wireless, Advantage Sales & Marketing, LLC, Sprint Nextel Corporation, T-Mobile, Inc., and Acosta Sales & Marketing Company, Inc. are among the top companies that take on many Retail Sales Representatives. Those at Frito-Lay, Inc. can expect to make the most, with the company offering a median salary of $59K. Also paying near the top of the field are Kellogg Co at $50K, Nestles' at $44K, and PepsiCo Inc, where Retail Sales Representatives annually earn $42K.

Sprint Nextel Corporation, Best Buy, and Kay Jewelers also rank near the bottom for pay, handing out $21K, $23K, and $23K-paychecks on average.

Popular Skills for Retail Sales Representative


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Account Sales, Field Sales, and Customer Relationship Management (CRM) are correlated to pay that is significantly above average, leading to increases of 77 percent, 72 percent, and 20 percent, respectively. Those listing Bilingual and Cash Handling as skills, on the other hand, should be prepared for drastically lower pay. The majority of those who know Customer Relations also know Merchandising.

Pay by Experience Level for Retail Sales Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Retail Sales Representatives generally obtain higher compensation for more plentiful past experience. The average worker who claims fewer than five years of experience earns around $26K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $32K. People with 10 to 20 years of experience make an average of about $37K in this role. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $46K.

Pay Difference by Location

National Average: $29,040

Larger city markers indicate a job is popular in that location.

Omaha is home to an above-average pay rate for Retail Sales Representatives, 62 percent higher than the national average. Retail Sales Representatives will also find cushy salaries in Grand Rapids (+48 percent), New York (+31 percent), Orlando (+25 percent), and Houston (+23 percent). Retail Sales Representatives in Miami make 22 percent less than the national average, proving that location is a major factor in pay. Below-median salaries also turn up in San Diego and San Francisco (14 percent lower and 6 percent lower, respectively).

Retail Sales Representative Reviews

What is it like working as a Retail Sales Representative?

Retail Sales Representative in Bargersville:
"Sales associate."
Pros: I enjoy working with people and I also enjoy helping people look and feel beautiful.
Cons: The pay isn't right and I don't get insurance.

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Experience Affects Retail Sales Representative Salaries




National Average
$29,000


Skills That Affect Retail Sales Representative Salaries

Account Sales
up arrow 77%

Field Sales
up arrow 72%

Customer Relationship Management (CRM)
up arrow 20%

Oral / Verbal Communication
up arrow 10%

Sales Management
up arrow 4%

Inside Sales
up arrow 3%

Customer Relations
up arrow 2%

Merchandising
up arrow 2%

National Average
$29,000

Customer Service
up arrow 2%

Sales
up arrow 3%

Cash Handling
up arrow 14%

Bilingual
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 76 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

Less than 1 year
8%
1-4 years
53%
5-9 years
20%
10-19 years
12%
20 years or more
7%

Common Health Benefits

medical benefits
Medical: 59%
dental benefits
Dental: 52%
medical benefits
Vision: 46%
dental benefits
None: 38%
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