Retail Sales Representative Salary

The median total income of Retail Sales Representatives is around $30K, and for the average worker in this area, a good chunk of that (nearly two-fifths, in fact) comes from commissions. Cash earnings for Retail Sales Representatives — including $13K in bonuses and $5K in profit sharing proceeds near the top of the pay scale — generally stretch from $18K to $53K depending on individual performance. The most influential factor affecting pay for this group is the company, though geography and years of experience have a (lesser) impact as well. Not all workers are lucky enough to have benefits; in fact, nearly one in three are without coverage. Medical insurance is claimed by more than half and dental insurance is reported by the greater part. Job satisfaction for Retail Sales Representatives is high. Women are just slightly outnumbered, with male Retail Sales Representatives making up 53 percent of survey respondents. The numbers in this rundown were provided by PayScale's salary survey participants.

$23,553 - $57,612
(Median)
$24K
$37K
$58K
MEDIAN: $37,210
10%
50%
90%

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$8.03 - $15.64
(Median)
$8
$11
$16
MEDIAN: $10
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$23,553 - $57,612  
   
Bonus
$0.00 - $12,533  
Profit Sharing
$51.52 - $5,034  
Commission
$0.00 - $24,917  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$17,955 - $53,495  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 453
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$9$18$27
Hourly Rate
$8.03 - $15.64  
   
Hourly Tips
$1.71  
Overtime
$9.44 - $26.10  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Bonus
$0.00 - $12,533  
   
Commission
$0.00 - $24,917  
Profit Sharing
$51.52 - $5,034  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$17,955 - $53,495  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 708
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Job Description for Retail Sales Representative

Retail sales representatives are responsible for helping drive a store's sales of merchandise and services to customers. With the wide variety of retail environments, the specific products and services they represent can differ significantly between retailers, however, many of the tasks are universal for retail sales reps. They are generally expected to have working knowledge of the majority of the products a store sells, even when the representative is assigned to specific locations. Retail sales representatives should have a friendly demeanor, the ability to make customers feel welcome, excellent communication skills, the ability to explain the functions of various products and to direct customers to the locations within the store where they may find the products they're seeking.

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Retail Sales Representative Tasks

  • Ensure that paperwork such as contracts or warranties are completed properly.
  • Provide customer service, answering questions and resolving problems.
  • Sell products and services to customers, explaining and demonstrating their advantages.
  • Process sales transactions and handle customer payments.

Common Career Paths for Retail Sales Representative


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Retail Sales Representatives may progress into high-paying roles like Account Executive, where median compensation is $52K annually. The most common next step for a Retail Sales Representative is to become a Personal Banker or a Retail Store Manager. The former position pays an additional $5K per year on average, and the latter position pays $11K more per year.

Retail Sales Representative Job Listings

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Popular Employer Salaries for Retail Sales Representative


Dominating the field, Verizon Wireless, Sprint Nextel Corporation, T-Mobile, Inc., Best Buy, and Advantage Sales & Marketing, LLC are top firms with a reputation for hiring a great number of Retail Sales Representatives. Kellogg Co pays the most with a median salary of $50K, though with a large amount of variation, going from a low of $28K to a high of $62K. Retail Sales Representatives will also find cushy salaries at Frito-Lay, Inc. (+$45K), Nestles' (+$44K), and The Hershey Company (+$43K).

Others at the bottom of the scale for this job include Metropcs at $19K, and Sprint Nextel Corporation where $22K is the norm, but it is worth noting that some Retail Sales Representatives there earn up to $35K.

Popular Skills for Retail Sales Representative


Survey takers working as Retail Sales Representatives report using a large range of professional skills. Most notably, facility with Field Sales, Account Sales, and Inside Sales are correlated to pay that is significantly above average, leading to increases of 68 percent, 59 percent, and 53 percent, respectively. Those listing Cash Handling as a skill should be prepared for drastically lower pay. Bilingual and Sales Management also typically command lower compensation. Those proficient in Customer Relations are, more often than not, also skilled in Merchandising.

Pay by Experience Level for Retail Sales Representative

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Retail Sales Representatives, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Workers in their first five years can expect to earn $27K, but people who have been around for five to 10 years earn a noticeably bigger sum of $35K. Retail Sales Representatives who work for 10 to 20 years in their occupation tend to earn about $38K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $39K on average.

Pay Difference by Location

National Average: $29,824

Larger city markers indicate a job is popular in that location.

Retail Sales Representatives will find that Omaha offers an impressive pay rate, one which exceeds the national average by 58 percent. Retail Sales Representatives can also look forward to large paychecks in cities like New York (+51 percent), Seattle (+37 percent), Orlando (+34 percent), and Los Angeles (+20 percent). Trailing the national average by 20 percent, Philadelphia is the market with the smallest paychecks. Workers in Atlanta and San Diego earn salaries that trail the national average for those in this profession (16 percent less).

Retail Sales Representative Reviews

What is it like working as a Retail Sales Representative at T-Mobile, Inc.?

Retail Sales Representative in Pasadena:
"Working For Tmobile USA Inc."
Pros: I do love where you can meet lots of people. You are aware of the growing technology of communications through the cell phone world. You can move up in the company with hard work. It is easier if you build great relationships with store managers and district managers. I love how Tmobile is competitive on the prices of plans and what types of benefits you can have. Lots of features for dirt prices plus be a major network. Great plans for employees and benefits for employees.
Cons: There is a lot of politics just like lots of companies. The world of cell phone plans are getting cheaper and therefore compensation is getting lower and lower. They did take away discounted phones to employees.

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Experience Affects Retail Sales Representative Salaries




National Average
$30,000


Skills That Affect Retail Sales Representative Salaries

Field Sales
up arrow 68%

Account Sales
up arrow 59%

Inside Sales
up arrow 53%

Customer Relationship Management (CRM)
up arrow 17%

up arrow 16%

Oral / Verbal Communication
up arrow 7%

Customer Relations
up arrow 4%

Merchandising
up arrow 1%

National Average
$30,000

Customer Service
up arrow 3%

Sales Management
up arrow 14%

Bilingual
up arrow 19%

Cash Handling
up arrow 41%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 176 votes.

Gender

Female
47 %
Male
53 %

Years of Experience

Less than 1 year
8%
1-4 years
49%
5-9 years
23%
10-19 years
13%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 65%
dental benefits
Dental: 56%
medical benefits
Vision: 49%
dental benefits
None: 33%
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