Retail Sales Representative Salary
Retail Sales Representatives in the United States pull down an average of $10.85 per hour. Earnings for this group are mostly affected by the company, followed by the particular city and experience level. The majority of Retail Sales Representatives claim high levels of job satisfaction. Male Retail Sales Representatives are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field. While more than a third report receiving no health benefits, more than half do receive medical coverage, and over one-half have dental, as well. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Retail Sales Representative
Retail sales representatives are responsible for helping drive a store's sales of merchandise and services to customers. With the wide variety of retail environments, the specific products and services they represent can differ significantly between retailers, however, many of the tasks are universal for retail sales reps. They are generally expected to have working knowledge of the majority of the products a store sells, even when the representative is assigned to specific locations. Retail sales representatives should have a friendly demeanor, the ability to make customers feel welcome, excellent communication skills, the ability to explain the functions of various products and to direct customers to the locations within the store where they may find the products they're seeking.Read More...
Retail sales representatives typically work in a single location and are assigned shifts. Some retailers are open 24 hours, and may assign overnight shifts. Other retailers will have overnight shifts so that their stock rooms can be replenished while the store is closed to customers. Depending on the structure, representatives may work alone or in teams, and may or may not be assigned to specific departments. In most instances, retail sales positions include moderate physical demands, such as standing or walking for the majority of a shift, and the ability to lift heavy objects. Representatives may also be assigned secondary duties such as cash register operation, cleaning, inventory management, maintaining fixtures, loss prevention and stocking merchandise on shelves. Representatives assigned to specific areas may be reassigned to other areas as needed.
There are no formal education requirements for retail sales representative positions. Prospective employers often desire previous retail experience, while it is usually required for specialized departments. However, there are many positions that are entry-level (many high school and college students will work as retail sales reps as their first job). The majority of retail establishments train their reps in-house, either directly by managers or with other hourly employees acting as mentors.
Retail Sales Representative Tasks
- Sell products and services to customers, explaining and demonstrating their advantages.
- Process sales transactions and handle customer payments.
- Ensure that paperwork such as contracts or warranties are completed properly.
- Provide customer service, answering questions and resolving problems.
Common Career Paths for Retail Sales Representative
While not commonly seen, Retail Sales Representatives who transition into a Key Account Manager position may see a rise in pay. The median salary for Key Account Managers is $74K per year. A common career progression for a Retail Sales Representative is to become a Personal Banker or a Retail Store Manager. Compared to Retail Sales Representatives, the first group earns $5K more on average, and the second group earns $11K more.
Retail Sales Representative Job Listings
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Popular Employer Salaries for Retail Sales Representative
Verizon Wireless, Advantage Sales & Marketing, LLC, T-Mobile, Inc., Acosta Sales & Marketing Company, Inc., and Nestles' are some prominent firms with considerable interest in employing a large team of Retail Sales Representatives. Frito-Lay, Inc. offers the largest salaries in town — $59K on average. Retail Sales Representatives can also look forward to large paychecks at Kellogg Co ($50K), Mondelez International, Inc. ($50K), and Nestles' ($44K).
Employees at Sprint Nextel Corporation, Best Buy, and Kay Jewelers can also expect below-average earnings of $21K, $23K, and $23K.
Popular Skills for Retail Sales Representative
Survey participants wield an impressively varied skill set on the job. Most notably, facility with Account Sales, Field Sales, and Customer Relationship Management (CRM) are correlated to pay that is significantly above average, leading to increases of 75 percent, 70 percent, and 18 percent, respectively. Those listing Bilingual as a skill should be prepared for drastically lower pay. Cash Handling and Sales also typically command lower compensation. For most people, competency in Customer Relations indicates knowledge of Merchandising.
Pay by Experience Level for Retail Sales Representative
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Retail Sales Representatives who reported more years of relevant experience also reported higher earnings. Salaries of relatively inexperienced workers fall in the neighborhood of $26K, but folks who have racked up five to 10 years see a notably higher median of $34K. After working for 10 to 20 years, Retail Sales Representatives make a median salary of $37K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $46K.
Pay Difference by Location
Retail Sales Representatives will find that Omaha offers an impressive pay rate, one which exceeds the national average by 59 percent. Retail Sales Representatives will also find cushy salaries in Cincinnati (+50 percent), Grand Rapids (+46 percent), Orlando (+23 percent), and New York (+23 percent). Location is a huge contributor to overall pay, with Retail Sales Representatives in Miami earning a whopping 24 percent below the national average. Employers also pay below the national average in San Diego (15 percent lower) and Atlanta (12 percent lower).
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