A retail store designer helps to create and improve the image of a store. Some positions may involve structural design of the store building. Interior design is also another important part of the job. This may involve creating art and using graphic design software in order to create an appealing store image.
Presentation skills may also be necessary in order to pitch ideas to management. Also, the designer may be expected to create training material regarding store direction. The designer may also have to teach this material directly. The store designer may have to take ideas for concepts from store owners or managers and be able to apply those ideas in a store theme. It may also be a part of the job to come up with a direction for things that are less tangible, such as a customer service approach. Other areas of focus may be creating attractive store displays, coming up with store events, and choosing the products to be sold. Creating marketing plans is also often included in the role, including setting targets and coming up with new programs and initiatives. In order to come up with these aspects, the store designer should take input from management and make sure that the plans are in line with the company policies. It is also important to be able to carry out research as to what the competition is up to and what the current trends are in the market.
Experience using software such as Adobe Creative Suite and AutoCAD is often a requirement. Experience in retail store design is usually needed. An associate's or bachelor's degree in design or a related field is often required.
Retail Store Designer Tasks
Manage and publish reports of store counts and assortment levels.
Provide investment guidance based on company productivity and sales.
Generate planning documents including store condition analysis, fixture types, and scope development.
Develop store sales, inventory plans, and new merchandise strategies.
Manage store opening and closing process including projecting sales and inventory, new store assortments, and directing closing liquidation.