Sales advisors work in a number of job settings from retail outlets to banks to call centers. These individuals, who must have excellent product knowledge, generally supervise all aspects of the company’s sales process. Because the sales advisor's main goal is to sell to consumers, they must have excellent communication skills and the ability to converse with a wide range of people. Sales advisors who work in a call center must be able to talk with individuals over the phone about the products that the company has to offer; they are also sometimes required to make cold calls to potential clientele. In a retail setting, sales advisors are usually expected to approach customers and speak with them about the products or services offered. In addition, sales advisors are also often responsible for completing sales, following up with customers, and keeping track of and ordering inventory. They also must set and meet sales goals for themselves and, often, for a team.
Desirable skills for a sales advisor include communication, time management, negotiation, and database management. The sales advisor's schedule, job environment, and salary may vary drastically depending on the company, the product, and how much product they are able to sell (since most sales advisors have some of their salary come from commission). In terms of education, employers generally look for individuals who have earned at least a bachelor’s degree in business management, communications, marketing, or a related field to fill these positions.
Sales Advisor Tasks
Prospect for buyers through fliers, promotional programs and referrals to generate one third of traffic.
Maintain a follow up program for prospects that converts them to buyers.
Educate, inform and consult prospects regarding product features and financing that promotes prospect interest.
Influence the decision process and communicate value to our prospects through in-depth needs analysis.
Plan and participate in community events/ meetings and other networking venues.