A sales consultant in event management offers various event packages to customers and may work with businesses to help develop events such as trade shows, conventions, or gatherings for employee morale. These consultants determine clients' needs, the types of budgets they have, and recommend various aspects of events such as location, housing, catering, and entertainment.
Those in this position may work in teams to bring events to life or, may be directly in charge of organizing such events. They may develop event packages which can be easily replicated and sold to customers as needed, but should also be flexible when customers have special needs. Sales consultants may work with marketing teams to develop marketing strategies and pamphlets and other documents to promote the company or particular events being held. There may be minimum sales goals to be met, and commission may be offered based on the profits of the events.
Generally, a bachelor’s degree in marketing is necessary for this position. Some positions may require experience in the field, while others will offer training. Travel to meet with clients is often needed, so a valid driver’s license will be necessary.
Sales Consultant, Event Management Tasks
Negotiate and prepare sales contracts.
Answer customer's questions about services and prices.
Contact new and existing customers to discuss how their needs could be met by specific event management services.
Innovate selling strategies in collaboration with colleagues.