Hospitality sales consultants help ensure that their hospitality chain operates smoothly and successfully. They serve as the link between hotel and consumer, selling rooms, catering and even conventions. These consultants are experts in sales, often focusing on a certain product or service; however, many specialize in selling only hospitality services. Hospitality sales consultants are generally outside consultants hired directly by companies, and they must be able to represent the company accurately and positively at all times. A detailed knowledge of the hiring company's offerings is required, including returns, warranties, benefits and any special deals. Hospitality sales consultants may also be in charge of other sales professionals, which requires ensuring their team is properly trained and able to meet all sales goals.
To find clients, hospitality sales consultants must generate leads using methods such as previous sales records, following up with referrals and using databases purchased from trade associations. Advertising may also be supplied by the company to help with promotion, and sales consultants may also participate in exhibitions and networking. After getting the lead, they are responsible for making appointments and setting up payments with the client. They must give customers all the information they need to make an informed decision, as well as conduct follow up and remain available to troubleshoot any problems.
A bachelor's degree in business or a related field is often required for this position, although a high school diploma or equivalent may be sufficient in some positions. Previous experience in a related role is typically required or preferred as well.