Sales managers may work in both retail and non-retail settings. Sales managers are responsible for the day-to-day management of sales activities and sales associates. They may have assistants. They are responsible for the implementation of their company’s sales programs and sales activities, in order to meet or exceed established sales goals.
They must grow company profits without sacrificing customers’ satisfaction, and, at the same time, create a good work environment for their workers. Sales managers must be very experienced and effective salespeople. They must also have managerial and leadership skills. The duties of sales managers may include the coordination of direct sales, inventory control, sales reporting, and sales performance analysis. They must be knowledgeable in the products or services that their company sells. They must conduct regular meetings with their regional or national sales managers, either face to face or via video conferences.
Employers require that sales managers have a bachelor’s degree in marketing, finance, business, or another relevant field. However, some companies may accept candidates with significant years of experience in lieu of a bachelor's degree requirement. They must have excellent customer service and interpersonal skills. They must have good oral and written communication skills. They must keep themselves up to date with relevant product trends in their industry. They may be required to mentor or coach junior sales managers. They may be required to travel.
Sales Manager Tasks
Maintain contact with key markets by visiting and investigating the operations and local conditions.
Evaluate and provide analysis to management for new products and international market opportunities.
Plans and implements sales programs for one or more of the company's product line.
Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
Ensure activities are in accordance with the developed sales objectives.