A sales representative in wholesale and manufacturing (but not technical and scientific products) acts as a liaison between the company offering products and customers. Working in conjunction with the rest of the sales team, a sales representative is responsible for having in-depth knowledge of the wholesale and/or manufactured goods offered to ensure customer satisfaction and increased sales abilities. Their sales team usually includes other department-related managers, sales associates, and a general manager. The sales representative may be responsible for reporting to the general manager, who has authority over what discounts and promotions the sales representative can offer and the ability to authorize specialized rates.
Sales representatives generally have a bachelor’s degree in business or a related field and are proficient in basic computer programs such as the Microsoft Office suite. They must also have excellent communication skills and the ability to have a working knowledge over a wide inventory. Generally, sales representatives work indoors in offices during regular business hours.
A typical day for wholesale and manufacturing sales representatives may involve meetings with different teams, managers, or clients, as well as direct sales to customers. Meetings with other members of the team ensure that sales representatives are aware of any new products the company is offering, as well as any goals or prospects for their team. Meetings with clients might be to negotiate prices or discounts. Throughout the day, sales representatives use their e-mail to stay in communication with other staff members in their company.
Sales Representative, Wholesale and Manufacturing, (but not Technical and Scientific Products) Tasks
Track activity, prepare and maintain records for sales leads and account status.
Sell the organization's products or services to established customers or develop new prospects within assigned territory.
Monitor market conditions, product innovations, and competitors' products, prices, and sales.
Build relationships and identify the prospect's need for the products or services.