Sales representatives sell products and services for a company, either directly to consumers or to other businesses. These representatives often have goals which must be reached, and commission may be offered based on sales performance. In some positions, they may either be provided with lists of clients or receive calls from interested customers, which may involve working in a call center environment. In other positions, cold-calling will be required. Research may also be required in order to discover new clients.
Some work is done in an office, though some travel may be required to meet with clients. Strong written, verbal, and electronic communication skills are essential in order to determine customers’ needs and budgets to offer the most suitable products and services. These representatives should also be highly familiar with the products and services offered by their companies so all questions from customers can be answered efficiently.
Aspiring sales representatives should have strong customer service skills and friendly and professional personalities to sell products and services and encourage customers to return for future purchases. Depending on the complexity of the job, those in this position may be expected to create and present reports based on performance and findings, so strong computer skills are highly beneficial and may be required for some positions. Some employers require only a minimum of a high school diploma, while others may require a college degree in business, marketing, or a related field.
Sales Representative Tasks
Monitor market conditions, product innovations, and competitors' products, prices, and sales.
Build relationships and identify the prospect's need for the products or services.
Track activity, prepare and maintain records for sales leads and account status.
Sell the organization's products or services to established customers or develop new prospects within assigned territory.