Sales and Marketing Analyst Salary

Earnings for Sales and Marketing Analysts in the United States come in at around $52K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. The majority of workers are highly satisfied with their job. Although a strong majority have medical coverage and a majority have dental coverage, about one in four claim no health benefits at all. There are more male Sales and Marketing Analysts than female among those who completed the questionnaire, making up 61 percent. This snapshot results from replies to PayScale's salary survey.
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$36,344 - $70,156
$36K
$52K
$70K
MEDIAN: $52,091
10%
50%
90%

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$11.23 - $48.94
$11
$20
$49
MEDIAN: $19.95
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$36,344 - $70,156  
   
Bonus
$303.04 - $5,166  
Profit Sharing
$4,250  
Commission
$15,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,157 - $72,305  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 60
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$11.23 - $48.94  
   
Overtime
$30.97  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$303.04 - $5,166  
   
Commission
$15,500  
Profit Sharing
$4,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,157 - $72,305  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 12

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United States (change)

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Job Description for Sales and Marketing Analyst

Sales and marketing analysts typically work in the marketing departments of companies to collect and analyze information and data and evaluate existing and potential products/services offered by the company, as well as specific target-markets and the company's competitors. They must also research and evaluate current macro- and micro-economic conditions, industry trends, and customer growth that may impact the company's sales.

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Sales and Marketing Analyst Tasks

  • Conduct data analysis to provide support for strategic plans designed to increase revenue.
  • Provide assistance to both sales and leadership through the use of data to support budget assumptions.
  • Conduct analysis and provide reports to management in support of day to day business.
  • Coordinate with finance or business analysts to retrieve, format, and analyze data for business reviews.

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Key Stats for Sales and Marketing Analyst

Gender

Female
39 %
Male
61 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 10 votes.
Less than 1 year
4%
1-4 years
72%
5-9 years
14%
10-19 years
8%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales and Marketing Analyst Salaries

▲45%

▲15%

National Average
$52,000

▼4%

Skills That Affect Sales and Marketing Analyst Salaries

Strategic Marketing
▲10%

Market Research
▲6%



National Average
$52,000

Salesforce
▼1%

Database Management & Reporting
▼4%

Customer Relationship Management (CRM)
▼10%

Marketing Communications
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 10 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

Less than 1 year
4%
1-4 years
72%
5-9 years
14%
10-19 years
8%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 64%
vision benefits
Vision: 56%
no benefits
None: 24%
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