Sales and marketing analysts typically work in the marketing departments of companies to collect and analyze information and data and evaluate existing and potential products/services offered by the company, as well as specific target-markets and the company's competitors. They must also research and evaluate current macro- and micro-economic conditions, industry trends, and customer growth that may impact the company's sales.
Sales and marketing analysts must be able to recognize seasonal demands and provide forecasts for production managers or procurement staff, and some attend operational planning meetings on a regular basis. These analysts should be experienced with applications and software such as Retail Link, Network Information, CRM, or Target Partners Online, and proficiency with Microsoft Office programs may also be necessary. The ability to use Excel is important to create pivot tables and formulas related to sales and marketing, and PowerPoint may be used to conduct presentations. Strong written and verbal communication skills are important in this position, and they must also be organized and able to meet tight deadlines. They should also be able to multitask, pay close attention to detail, and work independently as well as in a team environment.
A bachelor's degree in business, marketing, statistics, or a related field is generally required for this position, and prior experience and internships are highly beneficial. The ability to travel may also be necessary for some positions.
Sales and Marketing Analyst Tasks
Conduct data analysis to provide support for strategic plans designed to increase revenue.
Provide assistance to both sales and leadership through the use of data to support budget assumptions.
Conduct analysis and provide reports to management in support of day to day business.
Coordinate with finance or business analysts to retrieve, format, and analyze data for business reviews.