Sales and Marketing Analyst Salary

Pay for Sales and Marketing Analysts in the United States sits in the ballpark of $53K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. Though the majority of Sales and Marketing Analysts do not report high levels of job satisfaction, most are moderately content with their role. Close to a fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and a strong majority claim dental coverage as well. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$35,784 - $70,899
$36K
$53K
$71K
MEDIAN: $52,638
10%
50%
90%

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$11.84 - $30.41
$12
$21
$30
MEDIAN: $21.21
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$35,784 - $70,899  
   
Bonus
$303.04 - $5,083  
Profit Sharing
$5,098  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,247 - $72,570  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 73
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.84 - $30.41  
   
Overtime
$30.94  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$303.04 - $5,083  
   
Profit Sharing
$5,098  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,247 - $72,570  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 17

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United States (change)

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Job Description for Sales and Marketing Analyst

Sales and marketing analysts typically work in the marketing departments of companies to collect and analyze information and data and evaluate existing and potential products/services offered by the company, as well as specific target-markets and the company's competitors. They must also research and evaluate current macro- and micro-economic conditions, industry trends, and customer growth that may impact the company's sales.

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Sales and Marketing Analyst Tasks

  • Conduct data analysis to provide support for strategic plans designed to increase revenue.
  • Provide assistance to both sales and leadership through the use of data to support budget assumptions.
  • Conduct analysis and provide reports to management in support of day to day business.
  • Coordinate with finance or business analysts to retrieve, format, and analyze data for business reviews.

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Key Stats for Sales and Marketing Analyst

Gender

Female
41 %
Male
59 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.
Less than 1 year
4%
1-4 years
69%
5-9 years
14%
10-19 years
11%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales and Marketing Analyst Salaries

Experienced
▲38%

Mid-Career
▲20%

National Average
$51,000

▼4%

Skills That Affect Sales and Marketing Analyst Salaries

Strategic Marketing
▲12%

Market Research
▲8%



Salesforce
▼0%

National Average
$51,000

Database Management & Reporting
▼3%

Customer Relationship Management (CRM)
▼8%

Marketing Communications
▼13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.

Gender

Female
41 %
Male
59 %

Years of Experience

Less than 1 year
4%
1-4 years
69%
5-9 years
14%
10-19 years
11%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 71%
vision benefits
Vision: 63%
dental benefits
None: 21%
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