Sales and Marketing Analysts in the United States take home an average $53K per year. Geography and years of experience each impact pay for this group, with the former having the largest influence. Health benefits are not enjoyed by everyone in this line of work, and one in five lack any coverage at all. Medical benefits are reported by a fair number and dental coverage is claimed by a strong majority. Men working as Sales and Marketing Analysts who took the survey just slightly outnumber women at 56 percent. Though the majority of Sales and Marketing Analysts do not report high levels of job satisfaction, most are moderately content with their role. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$35,713 - $71,396
(Median)
$36K
$53K
$71K
MEDIAN: $53,214
10%
50%
90%

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$11.92 - $30.20
(Median)
$12
$21
$30
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$35,713 - $71,396  
   
Bonus
$481.77 - $5,098  
Profit Sharing
$5,098  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,054 - $73,187  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 77
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.92 - $30.20  
   
Overtime
$30.94  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$481.77 - $5,098  
   
Profit Sharing
$5,098  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,054 - $73,187  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 18
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Job Description for Sales and Marketing Analyst

Sales and marketing analysts typically work in the marketing departments of companies to collect and analyze information and data and evaluate existing and potential products/services offered by the company, as well as specific target-markets and the company's competitors. They must also research and evaluate current macro- and micro-economic conditions, industry trends, and customer growth that may impact the company's sales.

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Sales and Marketing Analyst Tasks

  • Conduct analysis and provide reports to management in support of day to day business.
  • Coordinate with finance or business analysts to retrieve, format, and analyze data for business reviews.
  • Conduct data analysis to provide support for strategic plans designed to increase revenue.
  • Provide assistance to both sales and leadership through the use of data to support budget assumptions.

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Experience Affects Sales and Marketing Analyst Salaries

Experienced
up arrow 37%

Mid-Career
up arrow 15%

National Average
$51,000


Skills That Affect Sales and Marketing Analyst Salaries

Strategic Marketing
up arrow 13%

Market Research
up arrow 8%


Microsoft Excel
up arrow 4%

Salesforce
0%

National Average
$51,000

Database Management & Reporting
up arrow 3%

Customer Relationship Management (CRM)
up arrow 8%

Marketing Communications
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
5%
1-4 years
66%
5-9 years
15%
10-19 years
12%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 71%
medical benefits
Vision: 63%
dental benefits
None: 21%
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