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Sales and Marketing Director Salary

With just under three-fifths of Sales and Marketing Directors in the United States reporting more than 10 years of experience in the field, this area is heavily weighted toward experienced professionals. Pay ranges from $34K to $158K per year and averages out to $68K annually. With bonuses and profit sharing proceeds each occasionally running north of $41K and a few commissions that surpass $29K, total incomes for Sales and Marketing Directors generally vary between $34K and $158K according to individual performance. Career duration is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report high levels of job satisfaction. Although nearly one in five lack health benefits of any kind, a strong majority do enjoy medical insurance, and the larger part get dental coverage, too. Women are just slightly outnumbered, with male Sales and Marketing Directors making up 52 percent of survey respondents. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$34,340 - $132,259
(Median)
$34K
$68K
$130K
MEDIAN: $67,880
10%
50%
90%

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$9.88 - $27.11
(Median)
$9
$15
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$34,340 - $132,259  
   
Bonus
$0.70 - $41,175  
Profit Sharing
$2,875 - $41,217  
Commission
$0.00 - $29,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,900 - $157,595  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 693
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.88 - $27.11  
   
Overtime
$0.00 - $27.89  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.70 - $41,175  
   
Commission
$0.00 - $29,087  
Profit Sharing
$2,875 - $41,217  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,900 - $157,595  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 50

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United States (change)


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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Directors do not often transition into President roles. The role averages $152K per year. Typical career progression for a Sales and Marketing Director involves becoming a VP of Sales & Marketing or a VP of Sales, roles that pay $62K more and $71K more on average.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Sales and Marketing Directors seem to exploit a large range of skills on the job. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 37 percent, 32 percent, and 31 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Word, Sales, and Microsoft Excel. Those educated in Marketing Management tend to be well versed in Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Sales and Marketing Directors. The average worker who claims fewer than five years of experience earns around $50K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. On average, Sales and Marketing Directors make $87K following one to two decades on the job. Sales and Marketing Directors who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $104K on average.

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United States (change)

Experience Affects Sales and Marketing Director Salaries



National Average
$73,000



Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 37%






Market Research
up arrow 7%

National Average
$73,000

Customer Relationship Management (CRM)
up arrow 2%

Account Sales
up arrow 4%

Microsoft Office
up arrow 8%



Microsoft Excel
up arrow 12%

up arrow 15%

Microsoft Word
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 168 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
23%
10-19 years
38%
20 years or more
20%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 46% employee benefits None: 21%
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