Sales and Marketing Director Salary

Three-fifths of Sales and Marketing Directors in the United States have been in the field for more than 10 years. Pay can fall anywhere from $35K to $158K per year, but median earnings come to around $67K per year. Total cash earnings of Sales and Marketing Directors range from $35K on the low end to $158K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $41K and $47K, respectively. Career length and the particular city each impact pay for this group, with the former having the largest influence. Although roughly a fifth lack health benefits of any kind, a fair number do enjoy medical insurance, and the larger part get dental coverage, too. Men make up a slight majority of Sales and Marketing Directors (51 percent) who responded to the survey. For the most part, Sales and Marketing Directors enjoy their work and report high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.

$34,611 - $133,661
(Median)
$35K
$67K
$130K
MEDIAN: $67,093
10%
50%
90%

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$9.93 - $28.57
(Median)
$9
$16
$29
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$34,611 - $133,661  
   
Bonus
$0.00 - $41,260  
Profit Sharing
$103.04 - $46,597  
Commission
$0.00 - $25,532  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,987 - $158,287  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 636
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.93 - $28.57  
   
Overtime
$0.00 - $26.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $41,260  
   
Commission
$0.00 - $25,532  
Profit Sharing
$103.04 - $46,597  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,987 - $158,287  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 44
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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It's not very common for Sales and Marketing Directors to move on to become Presidents. Average pay for a President is $151K annually. Sales and Marketing Directors moving up in their careers tend to step into positions as VPs of Sales & Marketing or VPs of Sales. The median paychecks in those roles are $60K higher and $68K higher, respectively.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Survey results imply that Sales and Marketing Directors deploy a substantial tool kit of skills at work. Most notably, facility with Strategic Sales, Leadership, and Sales Management are correlated to pay that is significantly above average, leading to increases of 32 percent, 31 percent, and 27 percent, respectively. Skills that pay less than market rate include Microsoft Word, Sales, and Microsoft Excel. It is often found that people who know Marketing Management are also skilled in Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Sales and Marketing Directors with a rich background of experience are typically rewarded with larger paychecks. The average worker who claims fewer than five years of experience earns around $50K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. Sales and Marketing Directors see a median salary of $85K after reaching one to two decades on the job. Professionals who boast more than 20 years of experience reap the fruits of their labor to the six-figure tune of $104K — the plum median salary in this group.

Related Job Salaries

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Experience Affects Sales and Marketing Director Salaries



National Average
$73,000



Skills That Affect Sales and Marketing Director Salaries


Leadership
up arrow 31%





Market Research
up arrow 5%

Customer Relationship Management (CRM)
0%

National Average
$73,000

Account Sales
up arrow 3%

Microsoft Office
up arrow 7%



Microsoft Excel
up arrow 15%

up arrow 16%

Microsoft Word
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 143 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
22%
10-19 years
39%
20 years or more
20%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 21%
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