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Sales and Marketing Director Salary (United States)

Sales and Marketing Directors in the United States with more than 10 years of experience in their profession represent close to three-fifths of Sales and Marketing Directors. Salaries average out to around $71K annually and spread from $35K to $156K per year. Overall incomes of Sales and Marketing Directors generally bottom out at around $35K and peak near $156K; the final number can, in exceptional cases, include upwards of $40K each for bonuses and profit sharing proceeds. Career duration is the biggest factor affecting pay for this group, followed by geography. Men working as Sales and Marketing Directors who took the survey just slightly outnumber women at 56 percent. The majority of workers are highly satisfied with their job. A strong majority report receiving medical coverage from their employers and the greater part collect dental insurance. This snapshot results from replies to PayScale's salary survey.
Sales and Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,274 - $132,650
(Median)
35K
49K
71K
100K
130K
MEDIAN: $70,640
10%
25%
50%
75%
90%
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Sales and Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.97 - $24.42
(Median)
10
15
19
24
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$35,274 - $132,650  
   
Bonus
$496.87 - $39,685  
Profit Sharing
$1,946 - $39,453  
Commission
$0.00 - $30,878  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,872 - $156,446  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 945
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.97 - $24.42  
   
Overtime
$0.00 - $26.79  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$496.87 - $39,685  
   
Commission
$0.00 - $30,878  
Profit Sharing
$1,946 - $39,453  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,872 - $156,446  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 56
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.
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Sales and Marketing Director Tasks
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director

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There are some Sales and Marketing Directors — though it's uncommon — that transition into Presidents, where earnings are an average $152K annually. Sales and Marketing Directors typically move into roles as VPs of Sales & Marketing or VPs of Sales, and those positions pay $57K more and $65K more, respectively.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director

Sales and Marketing Directors seem to wield many skills on the job. Most notably, facility with Leadership, Sales Management, and Strategic Sales are correlated to pay that is significantly above average, leading to increases of 41 percent, 25 percent, and 23 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Advertising and Customer Relationship Management also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience is an important factor influencing the compensation of Sales and Marketing Directors. Respondents with less than five years' experience take home $51K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $73K. Sales and Marketing Directors with one to two decades of relevant experience report an average salary of approximately $90K. Sales and Marketing Directors who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $107K.

Pay Difference By Location

Los Angeles
up arrow 67%
San Francisco
up arrow 53%
Miami
up arrow 36%
Chicago
up arrow 34%
New York
up arrow 32%
Atlanta
up arrow 26%
Las Vegas
up arrow 21%
Seattle
up arrow 4%
National Average
$78,000
Larger circles over a city indicate a job is popular in that location.
With a pay rate for Sales and Marketing Directors that is 67 percent greater than the national average, Los Angeles offers a comfortable salary for those in this profession. Sales and Marketing Directors can also look forward to large paychecks in cities like San Francisco (+53 percent), Miami (+36 percent), Chicago (+34 percent), and New York (+32 percent).

Related Job Salaries

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Experience Affects Sales and Marketing Director Salaries

National Average
$78,000

Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 41%
Strategic Sales
up arrow 23%
Market Research
up arrow 3%
Business Development
up arrow 3%
National Average
$78,000
Microsoft Office
up arrow 4%
Microsoft Excel
up arrow 6%
Microsoft Word
up arrow 9%
up arrow 21%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 268 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
16%
5-9 years
22%
10-19 years
39%
20 years or more
22%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 63%
vision benefits Vision: 48% employee benefits None: 19%