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Sales and Marketing Director Salary

With slightly less than three-fifths of Sales and Marketing Directors in the United States reporting more than 10 years of experience, the field is heavily weighted toward experienced professionals. Average pay for Sales and Marketing Directors is $68K per year and can range from $34K on the lower end to $158K per year near the higher end. In the world of Sales and Marketing Directors, final incomes generally run from $34K to $158K; this includes potential for up to $41K each from bonuses and profit sharing, with a few high performers earning commissions of $26K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. While some workers in this profession — just under a fourth — do not have any health coverage, a fair number do receive medical benefits and a majority have dental insurance. Most workers in this position report high levels of job satisfaction. Men make up a slight majority of Sales and Marketing Directors (52 percent) who responded to the survey. Respondents to the PayScale salary survey provided the data for this report.

$34,240 - $132,758
(Median)
$34K
$68K
$130K
MEDIAN: $67,510
10%
50%
90%

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$9.84 - $27.64
(Median)
$9
$15
$28
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$34,240 - $132,758  
   
Bonus
$0.45 - $41,353  
Profit Sharing
$979 - $40,851  
Commission
$0.00 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,868 - $158,183  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 684
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.84 - $27.64  
   
Overtime
$0.00 - $27.89  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.45 - $41,353  
   
Commission
$0.00 - $25,760  
Profit Sharing
$979 - $40,851  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,868 - $158,183  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 47
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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It's not very common for Sales and Marketing Directors to move on to become Presidents. Average pay for a President is $152K annually. Sales and Marketing Directors most often move into positions as VPs of Sales & Marketing or VPs of Sales; those groups report median salaries that are $62K higher and $71K higher, respectively.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Sales and Marketing Directors seem to require a rather large skill set. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 35 percent, 32 percent, and 31 percent, respectively. At the other end of the pay range are skills like Microsoft Word, Sales, and Microsoft Excel. Those familiar with Marketing Management also tend to know Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Sales and Marketing Directors who reported more years of relevant experience also reported higher earnings. Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $70K. On average, Sales and Marketing Directors make $86K following one to two decades on the job. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $104K.

Related Job Salaries

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Experience Affects Sales and Marketing Director Salaries



National Average
$73,000



Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 35%





Market Research
up arrow 9%


National Average
$73,000

Customer Relationship Management (CRM)
up arrow 1%

Account Sales
up arrow 3%

Microsoft Office
up arrow 9%



Microsoft Excel
up arrow 13%

up arrow 14%

Microsoft Word
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 161 votes.

Gender

Female
48 %
Male
52 %

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
23%
10-19 years
38%
20 years or more
20%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 61%
vision benefits Vision: 46% employee benefits None: 22%
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