Sales and Marketing Director Salary
Sales and Marketing Directors in the United States are often veterans in their line of work, with approximately three in five bringing more than 10 years of experience to the table. Salaries slide in at $78K annually on average but can range from $41K to $178K per year. Overall cash earnings for Sales and Marketing Directors stretch from $41K on the lower end to $178K near the top, and the heftiest packages can encompass around $45K from bonuses and $25K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by career length. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. Most Sales and Marketing Directors report high levels of job satisfaction. A strong majority report receiving medical coverage from their employers and more than half collect dental insurance. This snapshot results from replies to PayScale's salary survey.
Job Description for Sales and Marketing Director
A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.Read More...
This job requires constant attention to detail; even when sales and marketing programs run smoothly, changing consumer trends create a need for the entire marketing program to be revised and adjusted.
Sales and marketing directors works for a range of companies, generally retail or wholesale-based businesses. Education and experience requirements generally include a bachelor’s degree in sales, marketing, business, or a related field, as well as at least five years' business management experience. The sales and marketing director must be able to communicate effectively, demonstrate the ability to solve complex problems, and have the ability to motivate and manage a team effectively.
Sales and Marketing Director Tasks
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
- Develop objectives and policies for the sales and marketing department, and measurements.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Plan and set the marketing and sales direction and strategy.
- Act as subject matter expert to senior leadership on issues relating to sales and marketing.
Common Career Paths for Sales and Marketing Director
While Sales and Marketing Directors do not often become Presidents, the job pays $153K per year on average. It is quite typical for Sales and Marketing Directors to transition into roles as VPs of Sales & Marketing or Marketing VPs, where reported median earnings are $52K and $65K higher per year.
Marketing and Sales Director Job Listings
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Popular Skills for Sales and Marketing Director
Sales and Marketing Directors report using a large range of skills on the job. Most notably, facility with Microsoft Excel, Strategic Sales, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 28 percent, 26 percent, and 21 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Advertising and Market Research also typically command lower compensation. It is often found that people who know Business Development are also skilled in Customer Relationship Management (CRM) and Strategic Marketing. People who know Sales Management usually also know Marketing Management and Strategic Marketing.
Pay by Experience Level for Sales and Marketing Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Sales and Marketing Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Respondents with less than five years' experience take home $54K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $77K. Between one and two decades on the job, average salaries pass the six-figure mark at around $104K. People who have worked for more than 20 years report a median income of $129K, which is barely higher than the median for folks with 10 to 20 years of experience.
Pay Difference by Location
San Diego offers some of the highest pay in the country for Sales and Marketing Directors, 98 percent above the national average. Sales and Marketing Directors can also look forward to large paychecks in cities like Detroit (+89 percent), Boston (+69 percent), Miami (+62 percent), and Portland (+60 percent). The smallest paychecks in the market, 9 percent south of the national average, can be found in New York.