Sales and Marketing Director Salary

Sales and Marketing Directors in the United States tend to have a good amount of experience under their belt — three-fifths have more than 10 years in the field. While pay runs from $35K to $158K per year, median earnings come to $68K per year. Total cash incomes of Sales and Marketing Directors run from $35K to $158K, depending on bonuses that can occasionally exceed $41K, profit sharing that reaches $47K, and some commissions of nearly $29K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Not all workers are lucky enough to have benefits; in fact, just under a fourth are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the larger part. Men working as Sales and Marketing Directors who took the survey just slightly outnumber women at 51 percent. The majority of Sales and Marketing Directors claim high levels of job satisfaction. The data in this summary comes from the PayScale salary survey.

$34,559 - $134,651

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$10.00 - $28.57

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$34,559 - $134,651  
   
Bonus
$0.00 - $41,260  
Profit Sharing
$102.56 - $46,959  
Commission
$0.00 - $28,973  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,899 - $158,123  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 621
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$10.00 - $28.57  
   
Overtime
$0.00 - $26.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$0.00 - $41,260  
   
Commission
$0.00 - $28,973  
Profit Sharing
$102.56 - $46,959  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,899 - $158,123  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 44
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Directors sometimes assume positions such as Presidents. That role pays $151K per year on average. Sales and Marketing Directors most often move into positions as VPs of Sales & Marketing or VPs of Sales; those groups report median salaries that are $60K higher and $68K higher, respectively.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Sales and Marketing Directors report using a deep pool of skills on the job. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 32 percent, 31 percent, and 28 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Word, Sales, and Microsoft Excel. For most people, competency in Marketing Management indicates knowledge of Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Salaries of relatively inexperienced workers fall in the neighborhood of $50K, but folks who have racked up five to 10 years see a notably higher median of $71K. Sales and Marketing Directors bring in $85K after working for 10 to 20 years. Six-figure salaries aren't unusual for professionals who have achieved more than 20 years of experience; median compensation for this group sits in the range of $105K.

Related Job Salaries

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Experience Affects Sales and Marketing Director Salaries



National Average
$73,000



Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 32%






Market Research
up arrow 3%

National Average
$73,000

Customer Relationship Management (CRM)
up arrow 1%

Microsoft Office
up arrow 3%

Account Sales
up arrow 3%



Microsoft Excel
up arrow 13%

up arrow 15%

Microsoft Word
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 134 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
21%
10-19 years
39%
20 years or more
20%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 61%
vision benefits Vision: 48% employee benefits None: 22%
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