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Sales and Marketing Director Salary

Sales and Marketing Directors in the United States with more than 10 years of experience in their profession represent three in five of Sales and Marketing Directors. Salaries average out to around $70K annually and spread from $34K to $158K per year. In the world of Sales and Marketing Directors, final incomes generally run from $34K to $158K; this includes potential for up to $41K each from bonuses and profit sharing, with a few high performers earning commissions of $28K. Experience level is the biggest factor affecting pay for this group, followed by geography. Health benefits are not enjoyed by everyone in this line of work, and close to a fifth lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by the larger part. The majority of workers are highly satisfied with their job. Men make up a slight majority of Sales and Marketing Directors (54 percent) who responded to the survey. This report is based on answers to PayScale's salary questionnaire.

$34,547 - $132,574
(Median)
$35K
$70K
$130K
MEDIAN: $70,025
10%
50%
90%

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$9.90 - $26.98
(Median)
$9
$15
$27
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$34,547 - $132,574  
   
Bonus
$51.06 - $40,636  
Profit Sharing
$2,895 - $40,547  
Commission
$0.00 - $27,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,880 - $157,957  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 726
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.90 - $26.98  
   
Overtime
$0.00 - $22.02  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$51.06 - $40,636  
   
Commission
$0.00 - $27,500  
Profit Sharing
$2,895 - $40,547  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,880 - $157,957  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 51

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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Directors sometimes assume positions such as Presidents. That role pays $152K per year on average. A common career progression for a Sales and Marketing Director is to become a VP of Sales & Marketing or a VP of Sales. Compared to Sales and Marketing Directors, the first group earns $60K more on average, and the second group earns $69K more.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 43 percent, 42 percent, and 28 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Sales, Advertising, and Microsoft Word. The majority of those who know Marketing Management also know Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Sales and Marketing Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $72K. After working for 10 to 20 years, Sales and Marketing Directors make a median salary of $87K. Professionals with more than two decades of experience behind them enjoy a prosperous six-figure median salary of $109K.

Related Job Salaries

United States (change)

Experience Affects Sales and Marketing Director Salaries



National Average
$75,000



Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 43%

Strategic Sales
up arrow 42%





Market Research
up arrow 3%

Account Sales
up arrow 1%

Customer Relationship Management (CRM)
0%

National Average
$75,000

Microsoft Office
up arrow 3%

Microsoft Excel
up arrow 5%


Microsoft Word
up arrow 13%


up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 184 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

Less than 1 year
1%
1-4 years
17%
5-9 years
23%
10-19 years
38%
20 years or more
21%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 63%
vision benefits Vision: 48% employee benefits None: 21%