Sales and Marketing Director Salary

Sales and Marketing Directors in the United States are often veterans in their line of work, with approximately three-fifths bringing more than 10 years of experience to the table. Salaries slide in at $78K annually on average but can range from $41K to $179K per year. Including potential for bonuses, profit sharing and commission — peaking near $47K, $25K, and $40K, respectively — total cash payment to Sales and Marketing Directors can bottom out near $41K or top out at around $179K. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Job satisfaction for Sales and Marketing Directors is high. Women make up a slight majority of Sales and Marketing Directors (55 percent) survey respondents. Medical benefits are awarded to a strong majority, and more than half earn dental coverage. The data in this summary comes from the PayScale salary survey.

$41,723 - $152,906
$42K
$78K
$150K
MEDIAN: $78,401
10%
50%
90%

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$12.12 - $27.05
$12
$19
$27
MEDIAN: $18.52
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$41,723 - $152,906  
   
Bonus
$1,700 - $46,685  
Profit Sharing
$103.04 - $25,466  
Commission
$1,039 - $40,134  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,958 - $178,742  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 479
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$12.12 - $27.05  
   
Overtime
$0.30 - $34.90  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,700 - $46,685  
   
Commission
$1,039 - $40,134  
Profit Sharing
$103.04 - $25,466  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,958 - $178,742  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 38
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Directors do not often transition into President roles. The role averages $153K per year. VPs of Sales & Marketing or Marketing VPs are common next-step roles for Sales and Marketing Directors moving up in their careers; annual pay for VPs of Sales & Marketing is $51K higher on average, and it's $65K higher for Marketing VPs.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Sales and Marketing Directors report using a large range of skills on the job. Most notably, facility with Strategic Sales, Leadership, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 24 percent, 15 percent, and 11 percent, respectively. Those listing Advertising as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. Those familiar with Sales Management tend to be well versed in Marketing Management and Strategic Marketing. Most people skilled in Business Development are similarly competent in Customer Relationship Management (CRM) and Strategic Marketing.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Sales and Marketing Directors with a lot of experience tend to enjoy higher earnings. Those who have worked for fewer than five years take home a median salary of $56K, and workers with five to 10 years of experience earn a higher $75K on average. After 10 to 20 years, professionals can make it pretty big; the median salary sits in the six-figure neighborhood of $106K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $124K on average.

Pay Difference by Location

National Average: $83,611

Larger city markers indicate a job is popular in that location.

For Sales and Marketing Directors, working in the bustling city of Detroit has its advantages, including an above-average pay rate. Sales and Marketing Directors can also look forward to large paychecks in cities like Boston (+68 percent), San Francisco (+64 percent), Miami (+61 percent), and Portland (+59 percent). The lowest-paying market is Seattle, which sits 4 percent below the national average.

Sales and Marketing Director Reviews

Q: What is it like working as a Sales and Marketing Director?

Sales and Marketing Director in Greenbrae:
`"$Club Director."`
Pros: Work flexibility, interactive environment, working with kids, company establishment, community involvement, creativity, company growth, great founder, team environment, good communication, vacation time.
Cons: Commute cost, bridge tolls,

Related Job Salaries

Key Stats for Sales and Marketing Director

Gender

Female
55 %
Male
45 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 79 votes.
Less than 1 year
1%
1-4 years
20%
5-9 years
20%
10-19 years
36%
20 years or more
23%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales and Marketing Director Salaries

▲48%

▲27%

National Average
$84,000

▼11%

▼33%

Skills That Affect Sales and Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 79 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
20%
5-9 years
20%
10-19 years
36%
20 years or more
23%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 63%
vision benefits
Vision: 51%
dental benefits
None: 19%
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