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Sales and Marketing Director Salary (United States)

Sales and Marketing Directors in the United States are often veterans in their line of work, with about three-fifths bringing more than 10 years of experience to the table. Salaries slide in at $72K per year on average but can range from $35K to $159K per year. Including potential for bonuses, profit sharing and commission — peaking near $38K, $35K, and $36K, respectively — total cash payment to Sales and Marketing Directors can bottom out near $35K or top out at around $159K. Career length and the particular city each impact pay for this group, with the former having the largest influence. A fair portion enjoy medical while more than half get dental coverage. Vision coverage is also available to slightly less than half. Men make up a slight majority of Sales and Marketing Directors (56 percent). For the most part, Sales and Marketing Directors enjoy their work and report high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
Sales and Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$36,125 - $132,922
(Median)
36K
49K
72K
100K
130K
MEDIAN: $72,127
10%
25%
50%
75%
90%
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Sales and Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.96 - $23.25
(Median)
10
14
17
23
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$36,125 - $132,922  
   
Bonus
$502 - $37,608  
Profit Sharing
$2,000 - $35,000  
Commission
$0.00 - $36,374  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,498 - $159,233  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,238
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.96 - $23.25  
   
Overtime
$0.00 - $31.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$502 - $37,608  
   
Commission
$0.00 - $36,374  
Profit Sharing
$2,000 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,498 - $159,233  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 74
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Location:
Years in Field/Career:
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.
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Sales and Marketing Director Tasks
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director

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Sales and Marketing Directors may go on to top-notch roles like President, where median pay is $152K annually. Typical career progression for a Sales and Marketing Director involves becoming a VP of Sales & Marketing or a VP of Sales, roles that pay $56K more and $63K more on average.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director

Survey participants wield an impressively varied skill set on the job. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 49 percent, 25 percent, and 25 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Advertising and Microsoft Word also typically command lower compensation. Those educated in Marketing Management tend to be well versed in Sales Management and Customer Relationship Management (CRM).

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Sales and Marketing Directors who reported more years of relevant experience also reported higher earnings. Relatively untried employees who have less than five years' experience make $51K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $74K. On average, Sales and Marketing Directors make $94K following one to two decades on the job. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $109K. Sales and Marketing Directors with one to 10 years of experience are most common in the field, followed by those with 10 to 20 years and more than 20 years.

Pay Difference By Location

San Francisco
up arrow 58%
Los Angeles
up arrow 45%
Chicago
up arrow 33%
New York
up arrow 31%
Miami
up arrow 31%
Atlanta
up arrow 25%
National Average
$79,000
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Sales and Marketing Directors, San Francisco offers exceptional salaries, 58 percent above the national average. Those in search of high salaries should also consider checking out cities like Los Angeles, Chicago, Miami, and New York, top-paying markets where Sales and Marketing Directors rake in more than the national norm (+45 percent, +33 percent, +31 percent, and +31 percent).

Related Job Salaries

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Experience Affects Sales and Marketing Director Salaries

National Average
$79,000

Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 49%
Strategic Sales
up arrow 25%
Business Development
up arrow 4%
Marketing Management
up arrow 3%
Market Research
0%
National Average
$79,000
Microsoft Office
up arrow 7%
Marketing Communications
up arrow 11%
Microsoft Excel
up arrow 12%
Microsoft Word
up arrow 15%
up arrow 25%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 389 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
21%
10-19 years
37%
20 years or more
23%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 63%
vision benefits Vision: 47% employee benefits None: 19%