Sales and Marketing Director Salary

Sales and Marketing Directors who are practiced in their profession and carry more than 10 years of experience make up close to three-fifths of Sales and Marketing Directors. Pay fluctuates from $39K to $160K per year, but expected earnings average $69K annually. Final cash compensation to Sales and Marketing Directors varies from around $39K to approximately $160K; choice pay grades include potential for bonuses and profit sharing as high as $44K and $46K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Work is enjoyable for Sales and Marketing Directors, who typically claim high levels of job satisfaction. Women make up a slight majority of Sales and Marketing Directors (51 percent) survey respondents. While some workers in this profession — slightly less than a fourth — do not have any health coverage, a strong majority do receive medical benefits and the larger part have dental insurance. Respondents to the PayScale salary survey provided the data for this report.

$36,347 - $139,240
(Median)
$36K
$69K
$140K
MEDIAN: $68,809
10%
50%
90%

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$10.36 - $33.94
(Median)
$10
$19
$34
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$36,347 - $139,240  
   
Bonus
$0.00 - $43,781  
Profit Sharing
$412.17 - $46,162  
Commission
$0.00 - $22,301  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,070 - $159,909  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 579
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$10.36 - $33.94  
   
Overtime
$0.00 - $32.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$0.00 - $43,781  
   
Commission
$0.00 - $22,301  
Profit Sharing
$412.17 - $46,162  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,070 - $159,909  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 43
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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While Sales and Marketing Directors do not often become Presidents, the job pays $152K per year on average. VPs of Sales & Marketing or VPs of Sales are common next-step roles for Sales and Marketing Directors moving up in their careers; annual pay for VPs of Sales & Marketing is $59K higher on average, and it's $67K higher for VPs of Sales.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Sales and Marketing Directors report using a deep pool of skills on the job. Most notably, facility with Strategic Sales, Leadership, and Sales Management are correlated to pay that is significantly above average, leading to increases of 34 percent, 29 percent, and 19 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Marketing Communications and Advertising also typically command lower compensation. The majority of those who know Marketing Management also know Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Sales and Marketing Directors. The median compensation for relatively untried workers is $54K; in the five-to-10 year group, it's higher at around $70K. After working for 10 to 20 years, Sales and Marketing Directors make a median salary of $87K. Old hands who claim more than two decades on the job enjoy average earnings of $120K.

Sales and Marketing Director Reviews

What is it like working as a Sales and Marketing Director?

Sales and Marketing Director in Greenbrae:
"Club Director."
Pros: Work flexibility, interactive environment, working with kids, company establishment, community involvement, creativity, company growth, great founder, team environment, good communication, vacation time.
Cons: Commute cost, bridge tolls,

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Experience Affects Sales and Marketing Director Salaries



National Average
$75,000



Skills That Affect Sales and Marketing Director Salaries





Microsoft Word
up arrow 8%




Business Development
up arrow 4%

National Average
$75,000

Account Sales
up arrow 2%

Microsoft Excel
up arrow 9%




up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 107 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
20%
10-19 years
40%
20 years or more
20%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 63%
medical benefits
Vision: 52%
dental benefits
None: 22%
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