Sales and Marketing Director Salary (United States)

Sales and Marketing Directors with more than 10 years of experience in their profession represent about two-thirds of Sales and Marketing Directors in the United States. Salaries average out to around $78,726 annually and spread from $35,498 to $159,233 per year. Overall compensation packages to Sales and Marketing Directors range from $36,125 on the low end to $132,922 on the high end; this includes bonuses that peak near $38K and profit sharing that approaches $35K, with some high rollers snagging commissions as high as $36K. Experience level is the biggest factor affecting pay for this group, followed by geography. The vast majority of folks in this line of work enjoy health insurance benefits; most receive both medical and dental insurance and about half get vision plans. Men just barely outnumber women in the field at 56 percent. Job satisfaction for Sales and Marketing Directors is high. This synopsis is derived from the responses of individuals who took PayScale's salary survey.
Sales and Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$36,125 - $132,922
(Median)
36K
49K
72K
100K
130K
MEDIAN: $72,127
10%
25%
50%
75%
90%
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Sales and Marketing Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.96 - $23.25
(Median)
10
14
17
23
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$36,125 - $132,922  
   
Bonus
$502 - $37,608  
Profit Sharing
$2,000 - $35,000  
Commission
$0.00 - $36,374  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,498 - $159,233  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,238
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.96 - $23.25  
   
Overtime
$0.00 - $31.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$502 - $37,608  
   
Commission
$0.00 - $36,374  
Profit Sharing
$2,000 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,498 - $159,233  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 74
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.
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Sales and Marketing Director Tasks
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director

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As Sales and Marketing Directors transition into upper-level roles, they may see a strong upturn in salary. For instance, a President may earn an extra $77K per year than his or her lower-level colleagues. Sales and Marketing Directors most often move into positions as VP of Sales & Marketings or Sales VPs, where they can expect an extra $56K or $63K per year.

Sales and Marketing Director Job Listings

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Popular Skills for Sales and Marketing Director

Sales and Marketing Directors report using a deep pool of skills on the job. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 49 percent, 25 percent, and 25 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Advertising and Microsoft Word also typically command lower compensation. The majority of those who know Marketing Management also know Sales Management and Customer Relationship Management (CRM).

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Sales and Marketing Directors generally obtain higher salaries for more plentiful past experience. Starting out, salaries are typically $51K, which grows to $77K after five to 10 years. After 10 to 20 years, salary hovers around $100K. As Sales and Marketing Directors reach 20 years on the job, salary increases slow down a bit, averaging $109K. The majority of Sales and Marketing Directors have only one to 10 years of practice in the field. Workers with 10 to 20 years make up the second biggest group followed by those with more than 20 years under their belt.

Pay Difference By Location

San Francisco
up arrow 58%
Los Angeles
up arrow 45%
Chicago
up arrow 33%
New York
up arrow 31%
Miami
up arrow 31%
Atlanta
up arrow 25%
National Average
$79,000
Larger circles over a city indicate a job is popular in that location.
San Francisco is home to an above-average pay rate for Sales and Marketing Directors, 58 percent higher than the national average. Los Angeles, Chicago, Miami, and New York also offer top salaries for Sales and Marketing Directors. Workers in these cities can expect to earn about 45 percent, 33 percent, 31 percent, and 31 percent more, respectively.

Related Job Salaries

Experience Affects Sales and Marketing Director Salaries

National Average
$79,000

Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 49%
Strategic Sales
up arrow 25%
Business Development
up arrow 4%
Marketing Management
up arrow 3%
Market Research
0%
National Average
$79,000
Microsoft Office
up arrow 7%
Marketing Communications
up arrow 11%
Microsoft Excel
up arrow 12%
Microsoft Word
up arrow 15%
up arrow 25%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 389 votes.

Gender

Female
44%
female alumni
 
Male
56%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
18%
5-9 years
21%
10-19 years
37%
20 years or more
23%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 63%
vision benefits Vision: 47% employee benefits None: 19%
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