Sales and Marketing Director Salary

Sales and Marketing Directors in the United States with more than 10 years of experience in their profession represent nearly three in five of Sales and Marketing Directors. Salaries average out to around $77K per year and spread from $42K to $178K per year. Total incomes of Sales and Marketing Directors incorporate potential for, in a few cases, more than $46K from bonuses and close to $25K from profit sharing; these performance components cause packages to range between $42K and $178K. Geography and career length each impact pay for this group, with the former having the largest influence. A fair number enjoy medical while the larger part get dental coverage. Vision coverage is also available to roughly one-half. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. For the most part, Sales and Marketing Directors enjoy their work and report high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.

$42,123 - $152,024
$42K
$77K
$150K
MEDIAN: $77,245
10%
50%
90%

Add this chart to your site: 640px    300px

$12.06 - $27.28
$12
$19
$27
MEDIAN: $18.56
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$42,123 - $152,024  
   
Bonus
$1,723 - $45,965  
Profit Sharing
$103.91 - $25,342  
Commission
$3,120 - $44,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,533 - $178,378  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 511
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$12.06 - $27.28  
   
Overtime
$13.59 - $35.76  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,723 - $45,965  
   
Commission
$3,120 - $44,000  
Profit Sharing
$103.91 - $25,342  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,533 - $178,378  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 36

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

Read More...

Sales and Marketing Director Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.

Common Career Paths for Sales and Marketing Director


Add this chart to your site:   640px 640px    300px 300px


Though it's uncommon, some Sales and Marketing Directors move into roles as Presidents, where pay is an average $153K per year. Typical career progression for a Sales and Marketing Director involves becoming a VP of Sales & Marketing or a Marketing VP, roles that pay $52K more and $66K more on average.

Marketing and Sales Director Job Listings

Search for more jobs:

Popular Skills for Sales and Marketing Director


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Strategic Sales, Leadership, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 26 percent, 16 percent, and 12 percent, respectively. Those listing Advertising as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. It is often found that people who know Business Development are also skilled in Customer Relationship Management (CRM) and Strategic Marketing. The majority of those who know Sales Management also know Marketing Management and Strategic Marketing.

Pay by Experience Level for Sales and Marketing Director

Pay by Experience for a Sales and Marketing Director has a positive trend. An entry-level Sales and Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $56,000 based on 146 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sales and Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $75,000 based on 161 salaries. An experienced Sales and Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $106,000 based on 246 salaries. A Sales and Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $124,000 based on 120 salaries.

Pay Difference by Location

National Average: $82,570

Larger city markers indicate a job is popular in that location.

Sales and Marketing Directors will find that Detroit offers an impressive pay rate, one which exceeds the national average by 91 percent. Sales and Marketing Directors will also find cushy salaries in Boston (+70 percent), San Francisco (+67 percent), Miami (+63 percent), and Portland (+61 percent). With compensation 3 percent below the national average, Seattle is not known for hefty paychecks and actually represents the lowest-paying market.

Sales and Marketing Director Reviews

Q: What is it like working as a Sales and Marketing Director?

Sales and Marketing Director in Greenbrae:
"Club Director."
Pros: Work flexibility, interactive environment, working with kids, company establishment, community involvement, creativity, company growth, great founder, team environment, good communication, vacation time.
Cons: Commute cost, bridge tolls,

Related Job Salaries

Key Stats for Sales and Marketing Director

Gender

Female
55 %
Male
45 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.
Less than 1 year
1%
1-4 years
19%
5-9 years
20%
10-19 years
36%
20 years or more
23%
ADVERTISEMENT
Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales and Marketing Director Salaries

▲50%

▲28%

National Average
$83,000

▼10%

▼32%

Skills That Affect Sales and Marketing Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
20%
10-19 years
36%
20 years or more
23%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 62%
vision benefits
Vision: 51%
no benefits
None: 20%
ADVERTISEMENT