Sales and Marketing Director Salary

Sales and Marketing Directors in the United States tend to have a good amount of experience under their belt — close to three-fifths have more than 10 years in the field. While pay runs from $35K to $158K per year, median earnings come to $67K per year. Total cash compensation for Sales and Marketing Directors runs from $35K to $158K depending on bonuses that can occasionally exceed $41K and profit sharing that can reach almost $46K. Career length and the particular city each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Sales and Marketing Directors (51 percent) who responded to the survey. Unfortunately, some people in this line of work are without benefits — close to one-fifth lack coverage. On the flip side, a fair number have medical insurance and a majority receive dental plans. The majority of workers are highly satisfied with their job. The numbers in this rundown were provided by PayScale's salary survey participants.

$34,695 - $133,531
(Median)
$35K
$67K
$130K
MEDIAN: $67,090
10%
50%
90%

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$9.96 - $27.85
(Median)
$10
$16
$28
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$34,695 - $133,531  
   
Bonus
$0.00 - $40,922  
Profit Sharing
$103.65 - $46,162  
Commission
$0.00 - $25,434  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,866 - $158,058  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 648
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.96 - $27.85  
   
Overtime
$0.00 - $27.63  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$0.00 - $40,922  
   
Commission
$0.00 - $25,434  
Profit Sharing
$103.65 - $46,162  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,866 - $158,058  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 46
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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Directors do not often transition into President roles. The role averages $151K per year. The most common next step for a Sales and Marketing Director is to become a VP of Sales & Marketing or a VP of Sales. The former position pays an additional $60K per year on average, and the latter position pays $68K more per year.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Survey takers working as Sales and Marketing Directors report using a large range of professional skills. Most notably, facility with Leadership, Strategic Sales, and Sales Management are correlated to pay that is significantly above average, leading to increases of 33 percent, 31 percent, and 28 percent, respectively. At the other end of the pay range are skills like Microsoft Word, Sales, and Microsoft Excel. Those educated in Marketing Management tend to be well versed in Sales Management.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Sales and Marketing Directors, more experience generally translates to higher pay. Although individuals who have less than five years' experience earn $50K on average, people with five to 10 years benefit from a notably larger average of $70K. Sales and Marketing Directors bring in $86K after working for 10 to 20 years. Sales and Marketing Directors who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $102K on average.

Related Job Salaries

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Experience Affects Sales and Marketing Director Salaries



National Average
$73,000



Skills That Affect Sales and Marketing Director Salaries

Leadership
up arrow 33%






Market Research
up arrow 6%

Customer Relationship Management (CRM)
0%

National Average
$73,000

Account Sales
up arrow 3%

Microsoft Office
up arrow 5%



up arrow 14%

Microsoft Excel
up arrow 14%

Microsoft Word
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 149 votes.

Gender

Female
49 %
Male
51 %

Years of Experience

Less than 1 year
1%
1-4 years
19%
5-9 years
22%
10-19 years
38%
20 years or more
20%

Common Health Benefits

medical benefits Medical: 77% dental benefits Dental: 62%
vision benefits Vision: 48% employee benefits None: 21%
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