Sales and Marketing Director Salary

Roughly three in five of Sales and Marketing Directors in the United States are seasoned employees who have more than 10 years of experience in the field. Pay ranges from $41K to $178K per year, and the average comes out to $78K annually. With bonuses occasionally running north of $46K, profit sharing proceeds sometimes surpassing $26K, and a few commissions as high as $40K, total income for Sales and Marketing Directors can range between $41K and $178K according to individual performance. Geography is the biggest factor affecting pay for this group, followed by tenure. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. While some workers in this profession — approximately one-fifth — do not have any health coverage, a strong majority do receive medical benefits and the larger part have dental insurance. Job satisfaction for Sales and Marketing Directors is high. This overview is based on answers to PayScale's salary questionnaire.

$41,055 - $152,802
$41K
$78K
$150K
MEDIAN: $77,648
10%
50%
90%

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$11.88 - $27.82
$12
$19
$28
MEDIAN: $19.04
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$41,055 - $152,802  
   
Bonus
$1,562 - $45,628  
Profit Sharing
$402.68 - $25,532  
Commission
$2,424 - $39,866  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,757 - $178,068  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 481
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$11.88 - $27.82  
   
Overtime
$0.00 - $34.43  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,562 - $45,628  
   
Commission
$2,424 - $39,866  
Profit Sharing
$402.68 - $25,532  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,757 - $178,068  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 41

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Sales and Marketing Director

A sales and marketing director is responsible for the planning and implementing of sales, marketing and product development programs. Responsibilities include developing and managing sales and marketing budgets, creating strategic marketing plans, ensuring proper product positioning, packaging and pricing, and creating periodical sales reports. The goal of the sales and marketing director is to maintain a satisfactory profit-loss ratio, have control of marketing results, and create and maintain relationships with key strategic planners and industrial influences. As the market changes, the sales and marketing director needs to adjust strategies to keep up with trends and stay ahead of the competition.

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Sales and Marketing Director Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Act as subject matter expert to senior leadership on issues relating to sales and marketing.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Develop objectives and policies for the sales and marketing department, and measurements.

Common Career Paths for Sales and Marketing Director


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Sales and Marketing Directors sometimes assume positions such as Presidents. That role pays $153K per year on average. Sales and Marketing Directors most often move into positions as VPs of Sales & Marketing or Marketing VPs; those groups report median salaries that are $53K higher and $66K higher, respectively.

Marketing and Sales Director Job Listings

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Popular Skills for Sales and Marketing Director


Sales and Marketing Directors seem to exploit a large range of skills on the job. Lucky workers who know Strategic Sales can expect a significant pay bump, scoring salaries 24 percent above average. Leadership and Strategic Marketing are also correlated to pay that is above average, with increases between 16 percent and 24 percent. Those listing Advertising as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. The majority of those who know Sales Management also know Marketing Management and Strategic Marketing. It is often found that people who know Business Development are also skilled in Customer Relationship Management (CRM) and Strategic Marketing.

Pay by Experience Level for Sales and Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Those who have worked for fewer than five years take home a median salary of $57K, and workers with five to 10 years of experience earn a higher $75K on average. Experienced professionals who have spent one to two decades on the job can score lucrative paychecks that average out to $103K. Sales and Marketing Directors who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $122K on average.

Pay Difference by Location

National Average: $82,557

Larger city markers indicate a job is popular in that location.

For Sales and Marketing Directors, busy Detroit offers a higher-than-average pay rate, 87 percent above the national average. Sales and Marketing Directors can also look forward to large paychecks in cities like Boston (+70 percent), Miami (+63 percent), Philadelphia (+62 percent), and Portland (+61 percent). Seattle is home to the smallest salaries in the field, lagging the national average by 3 percent.

Sales and Marketing Director Reviews

Q: What is it like working as a Sales and Marketing Director?

Sales and Marketing Director in Greenbrae:
"Club Director."
Pros: Work flexibility, interactive environment, working with kids, company establishment, community involvement, creativity, company growth, great founder, team environment, good communication, vacation time.
Cons: Commute cost, bridge tolls,

Related Job Salaries

Key Stats for Sales and Marketing Director

Gender

Female
57 %
Male
43 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.
Less than 1 year
1%
1-4 years
20%
5-9 years
19%
10-19 years
36%
20 years or more
24%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales and Marketing Director Salaries

▲47%

▲25%

National Average
$83,000

▼9%

▼32%

Skills That Affect Sales and Marketing Director Salaries



▲16%



National Average
$83,000




Microsoft Word
▼15%

Microsoft Excel
▼15%

▼21%




▼27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

Less than 1 year
1%
1-4 years
20%
5-9 years
19%
10-19 years
36%
20 years or more
24%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 62%
vision benefits
Vision: 51%
dental benefits
None: 20%
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