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Search Engine Marketing (SEM) Analyst Salary (United States)

Earnings for Search Engine Marketing Analysts in the United States come in at around $48K per year on average. Geography and career duration each impact pay for this group, with the former having the largest influence. The majority of Search Engine Marketing Analysts claim high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. More than half of Search Engine Marketing Analysts (63 percent) survey respondents are men. This overview is based on answers to PayScale's salary questionnaire.
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Search Engine Marketing (SEM) Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,114 - $64,910
(Median)
35K
48K
57K
65K
MEDIAN: $48,483
10%
50%
75%
90%
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Search Engine Marketing (SEM) Analyst Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.09 - $39.87
(Median)
13
18
27
40
MEDIAN: $18.00
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,114 - $64,910  
   
Bonus
$0.00 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,997 - $69,470  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 202
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$13.09 - $39.87  
   
Overtime
$21.00 - $30.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,047  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,997 - $69,470  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 25
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Location:
Years in Field/Career:
United States (change)

Job Description for Search Engine Marketing (SEM) Analyst

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

Online Marketing Data Analyst Job Listings

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Popular Skills for Search Engine Marketing (SEM) Analyst

Search Engine Marketing Analysts typically list a handful of skills they use on the job. Those who have experience with Data Analysis, Search Engine Marketing, and Microsoft Excel can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Microsoft Excel. Those familiar with Data Analysis also tend to know Microsoft Excel.

Pay Difference By Location

Los Angeles
up arrow 21%
San Francisco
up arrow 9%
Atlanta
up arrow 6%
New York
up arrow 3%
National Average
$49,000
Chicago
up arrow 11%
Austin
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
For those looking to make money, Search Engine Marketing Analysts in Los Angeles enjoy an exceptional pay rate, 21 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in San Francisco (+9 percent) and Atlanta (+6 percent). Austin ranks last in the field for pay, reporting salaries 16 percent below the national average.

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Experience Affects Search Engine Marketing (SEM) Analyst Salaries

Mid-Career
up arrow 26%
National Average
$49,000

Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
0%
National Average
$49,000
Search Engine Marketing (SEM)
up arrow 2%
Microsoft Excel
up arrow 3%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 40 votes.

Gender

Female
37%
female alumni
 
Male
63%
male alumni

Years of Experience

Less than 1 year
8%
1-4 years
76%
5-9 years
12%
10-19 years
4%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 76%
vision benefits Vision: 63% employee benefits None: 12%