Search Engine Marketing (SEM) Analyst Salary

Pay for Search Engine Marketing Analysts in the United States sits in the ballpark of $49K annually. Location is the biggest factor affecting pay for this group, followed by tenure. Most receive medical and dental insurance and a strong majority get vision insurance. For the most part, people in this position report moderate levels of job satisfaction. Men make up a slight majority of Search Engine Marketing Analysts (57 percent) who responded to the survey. This report is based on answers to PayScale's salary questionnaire.
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$36,180 - $64,335
$36K
$49K
$64K
MEDIAN: $48,531
10%
50%
90%

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$14.75 - $27.44
$24
MEDIAN: $24.29
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$36,180 - $64,335  
   
Bonus
$0.00 - $6,843  
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,265 - $65,792  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 116
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$24.29  
   
Overtime
$25.24  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Bonus
$0.00 - $6,843  
   
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,265 - $65,792  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 8

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United States (change)

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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.
  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Survey takers who work as Search Engine Marketing Analysts usually report a few specific skills. Most notably, skills in Search Engine Marketing, Data Analysis, Google Ad Words, and Microsoft Excel are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization. Those proficient in Data Analysis are, more often than not, also skilled in Microsoft Excel.

Pay Difference by Location

National Average: $49,181

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Search Engine Marketing Analysts, San Francisco offers exceptional salaries, 14 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in Atlanta (+12 percent) and Los Angeles (+2 percent). Trailing the national average by 18 percent, Chicago is the market with the smallest paychecks. Employers also pay below the national average in Austin (15 percent lower) and New York (1 percent lower).

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Analyst

Gender

Female
43 %
Male
57 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.
Less than 1 year
7%
1-4 years
80%
5-9 years
13%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Analyst Salaries

▲18%

National Average
$49,000

▼1%

Skills That Affect Search Engine Marketing (SEM) Analyst Salaries


Data Analysis
▼0%

Google Ad Words
▼0%

National Average
$49,000


Search Engine Optimization (SEO)
▼4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
7%
1-4 years
80%
5-9 years
13%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 83%
vision benefits
Vision: 76%
no benefits
None: 13%