Search Engine Marketing (SEM) Analyst Salary

The average Search Engine Marketing Analyst in the United States earns approximately $50K per year. Location and career length each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Men account for the majority of Search Engine Marketing Analysts who responded to the questionnaire — 60 percent to be exact. Most workers in this position report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
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$35,851 - $65,751
(Median)
$36K
$50K
$66K
MEDIAN: $49,691
10%
50%
90%

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$12.60 - $40.27
(Median)
$13
$18
$40
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$35,851 - $65,751  
   
Bonus
$0.00 - $7,891  
Profit Sharing
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,858 - $69,994  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 202
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.60 - $40.27  
   
Overtime
$23.16  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,891  
   
Profit Sharing
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,858 - $69,994  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 22
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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts usually report a few specific skills. Most notably, skills in Data Analysis, Search Engine Marketing, Microsoft Excel, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization and Microsoft Excel. Most people skilled in Data Analysis are similarly competent in Microsoft Excel.

Pay Difference by Location

National Average: $50,108

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Search Engine Marketing Analysts, 13 percent higher than the national average. Search Engine Marketing Analysts will also find cushy salaries in New York (+7 percent) and Los Angeles (+3 percent). Austin is home to the smallest salaries in the field, lagging the national average by 16 percent.

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Experience Affects Search Engine Marketing (SEM) Analyst Salaries


National Average
$50,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
0%

National Average
$50,000

Search Engine Marketing (SEM)
up arrow 1%

Microsoft Excel
up arrow 3%

Search Engine Optimization (SEO)
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
7%
1-4 years
78%
5-9 years
12%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 77%
medical benefits
Vision: 67%
dental benefits
None: 11%
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