Median pay for Search Engine Marketing Analysts in the United States is around $48K annually. Location is the biggest factor affecting pay for this group, followed by career duration. Medical benefits are awarded to most, and a strong majority earn dental coverage. Most workers in this position report moderate levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.
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$35,632 - $63,896
$36K
$48K
$64K
MEDIAN: $48,233
10%
50%
90%

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$14.02 - $29.80
$14
$24
$30
MEDIAN: $23.94
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$35,632 - $63,896  
   
Bonus
$0.00 - $6,699  
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,806 - $65,157  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 122
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$14.02 - $29.80  
   
Overtime
$25.24  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $6,699  
   
Profit Sharing
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,806 - $65,157  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 10

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United States (change)

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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.
  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.

Online Marketing Data Analyst Job Listings

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts seem to require a number of specific skills. Most notably, skills in Search Engine Marketing, Data Analysis, Google Ad Words, and Microsoft Excel are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization. It is often found that people who know Data Analysis are also skilled in Microsoft Excel.

Pay Difference by Location

National Average: $48,905

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Search Engine Marketing Analysts, 13 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in Atlanta (+12 percent) and Los Angeles (+1 percent). The lowest-paying market is Chicago, which sits 17 percent below the national average.

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Analyst

Gender

Female
41 %
Male
59 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.
080
Less than 1 year
8%
1-4 years
80%
5-9 years
11%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Analyst Salaries


National Average
$49,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries



Google Ad Words
0%

National Average
$49,000


Search Engine Optimization (SEO)
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.

Gender

Female
41 %
Male
59 %

Years of Experience

Less than 1 year
8%
1-4 years
80%
5-9 years
11%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 79%
vision benefits
Vision: 72%
dental benefits
None: 14%
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