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Search Engine Marketing (SEM) Analyst Salary

Average Search Engine Marketing Analysts in the United States make around $49K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Job satisfaction for Search Engine Marketing Analysts is high. The majority of Search Engine Marketing Analysts (65 percent) who took the survey are men. The data in this summary comes from the PayScale salary survey.
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$35,599 - $64,992
(Median)
$36K
$49K
$65K
MEDIAN: $48,699
10%
50%
90%

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$13.09 - $39.87
(Median)
$13
$18
$40
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,599 - $64,992  
   
Bonus
$0.00 - $7,905  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,638 - $69,625  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 196
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$13.09 - $39.87  
   
Overtime
$20.85 - $30.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,905  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,638 - $69,625  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 25
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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts who responded to the survey report just a handful of professional skills. Those who have experience with Data Analysis, Search Engine Marketing, and Microsoft Excel can expect to be compensated well for these skills. The majority of those who know Data Analysis also know Microsoft Excel.

Pay Difference by Location


Los Angeles offers some of the highest pay in the country for Search Engine Marketing Analysts, 9 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in New York (+3 percent) and San Francisco (+3 percent). Austin is home to the smallest salaries in the field, lagging the national average by 15 percent. A couple other locations with smaller-than-average paychecks include Chicago (11 percent lower) and Atlanta (1 percent lower).

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Experience Affects Search Engine Marketing (SEM) Analyst Salaries

Mid-Career
up arrow 25%

National Average
$49,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
up arrow 1%

National Average
$49,000

Search Engine Marketing (SEM)
up arrow 2%

Microsoft Excel
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
35 %
Male
65 %

Years of Experience

Less than 1 year
8%
1-4 years
77%
5-9 years
12%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 75%
vision benefits Vision: 64% employee benefits None: 12%
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