Search Engine Marketing (SEM) Analyst Salary

Earnings for Search Engine Marketing Analysts in the United States come in at around $49K per year on average. Location and tenure each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Search Engine Marketing Analysts who participated in the survey are largely men, dominating at 65 percent. Most Search Engine Marketing Analysts like their work and job satisfaction is high. This report is based on responses to the PayScale salary survey.
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$35,411 - $64,416
(Median)
$35K
$49K
$64K
MEDIAN: $48,776
10%
50%
90%

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$12.60 - $40.13
(Median)
$13
$18
$40
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,411 - $64,416  
   
Bonus
$0.00 - $7,450  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,442 - $69,381  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 195
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.60 - $40.13  
   
Overtime
$20.64 - $30.52  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,450  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,442 - $69,381  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 23

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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts who responded to the survey indicated only a few skills that they use on the job. Those who have experience with Data Analysis, Search Engine Marketing, and Microsoft Excel can expect to be compensated well for these skills. Most people skilled in Data Analysis are similarly competent in Microsoft Excel.

Related Job Salaries

United States (change)

Experience Affects Search Engine Marketing (SEM) Analyst Salaries

Mid-Career
up arrow 25%

National Average
$49,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
up arrow 1%

National Average
$49,000

Search Engine Marketing (SEM)
up arrow 2%

Microsoft Excel
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
35 %
Male
65 %

Years of Experience

Less than 1 year
8%
1-4 years
78%
5-9 years
11%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 75%
vision benefits Vision: 62% employee benefits None: 11%