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Search Engine Marketing (SEM) Analyst Salary

Median pay for Search Engine Marketing Analysts in the United States lies in the neighborhood of $49K per year. Residence and career duration each impact pay for this group, with the former having the largest influence. Male Search Engine Marketing Analysts who responded to the survey are more common than women; more than half (65 percent) are men. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Work is enjoyable for Search Engine Marketing Analysts, who typically claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$35,578 - $65,131
(Median)
$36K
$49K
$65K
MEDIAN: $48,822
10%
50%
90%

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$13.09 - $39.87
(Median)
$13
$18
$40
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,578 - $65,131  
   
Bonus
$0.00 - $7,919  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,615 - $69,768  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 194
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$13.09 - $39.87  
   
Overtime
$20.85 - $30.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,919  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,615 - $69,768  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 25

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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts report a focused set of job skills. Those who have experience with Data Analysis, Search Engine Marketing, and Microsoft Excel can expect to be compensated well for these skills. Those familiar with Data Analysis also tend to know Microsoft Excel.

Pay Difference by Location


Search Engine Marketing Analysts will find that Los Angeles offers an impressive pay rate, one which exceeds the national average by 11 percent. Search Engine Marketing Analysts will also find cushy salaries in New York (+3 percent) and San Francisco (+3 percent). In Austin, salaries are 15 percent below the national average and represent the lowest-paying market. Employers in Chicago and Atlanta also lean toward paying below-median salaries (10 percent lower and 1 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Search Engine Marketing (SEM) Analyst Salaries

Mid-Career
up arrow 24%

National Average
$50,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
up arrow 1%

National Average
$50,000

Search Engine Marketing (SEM)
up arrow 2%

Microsoft Excel
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.

Gender

Female
35 %
Male
65 %

Years of Experience

Less than 1 year
8%
1-4 years
77%
5-9 years
12%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 75%
vision benefits Vision: 64% employee benefits None: 11%
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