Search Engine Marketing (SEM) Analyst Salary

Search Engine Marketing Analysts in the United States pull down an average of $50K per year. Geographic location and career length each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. The majority of Search Engine Marketing Analysts (60 percent) who took the survey are men. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. This report is based on responses to the PayScale salary survey.
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$35,851 - $65,751
(Median)
$36K
$50K
$66K
MEDIAN: $49,691
10%
50%
90%

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$12.60 - $40.27
(Median)
$13
$18
$40
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Salary
$35,851 - $65,751  
   
Bonus
$0.00 - $7,891  
Profit Sharing
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,858 - $69,994  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 202
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.60 - $40.27  
   
Overtime
$23.16  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,891  
   
Profit Sharing
$7,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,858 - $69,994  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 22
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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts who responded to the survey report just a handful of professional skills. Most notably, skills in Data Analysis, Search Engine Marketing, Microsoft Excel, and Search Engine Optimization (SEO) are correlated to pay that is above average. At the other end of the pay range are skills like Search Engine Optimization and Microsoft Excel. Most people skilled in Data Analysis are similarly competent in Microsoft Excel.

Pay Difference by Location

National Average: $50,108

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Search Engine Marketing Analysts, San Francisco offers exceptional salaries, 13 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in New York (+7 percent) and Los Angeles (+3 percent). Austin is the lowest-paying area, 16 percent south of the national average.

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United States (change)

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Experience Affects Search Engine Marketing (SEM) Analyst Salaries


National Average
$50,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
0%

National Average
$50,000

Search Engine Marketing (SEM)
up arrow 1%

Microsoft Excel
up arrow 3%

Search Engine Optimization (SEO)
up arrow 6%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 27 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
7%
1-4 years
78%
5-9 years
12%
10-19 years
3%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 77%
medical benefits
Vision: 67%
dental benefits
None: 11%
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