Search Engine Marketing (SEM) Analyst Salary

Earnings for Search Engine Marketing Analysts in the United States come in at around $49K annually on average. Residence is the biggest factor affecting pay for this group, followed by experience level. Most workers in this position report high levels of job satisfaction. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to a fair number. Men make up a slight majority of Search Engine Marketing Analysts (56 percent) who responded to the survey. This overview is based on answers to PayScale's salary questionnaire.
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$37,425 - $65,773
$37K
$49K
$66K
MEDIAN: $49,269
10%
50%
90%

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$24.07 - $29.17
$27
MEDIAN: $27.13
50%

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$0$68K
Salary $37,425 - $65,773
Bonus $0.00 - $6,471
Profit Sharing $4,250
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,634 - $68,125
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 119
Hourly Data $0$39
Hourly Rate $27.13
Overtime $30.52
Annual Data $0$68K
Bonus $0.00 - $6,471
Profit Sharing $4,250
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,634 - $68,125
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 6

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United States (change)

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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.
  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.

Search Engine Marketing (SEM) Analyst Job Listings

Popular Skills for Search Engine Marketing (SEM) Analyst


Job skills reported by Search Engine Marketing Analysts are limited. Most notably, skills in Search Engine Marketing, Data Analysis, Google Ad Words, and Microsoft Excel are correlated to pay that is above average. Skills that seem to negatively impact pay include Search Engine Optimization. Those familiar with Data Analysis also tend to know Microsoft Excel.

Pay Difference by Location

National Average: $49,834

Larger city markers indicate a job is popular in that location.

For Search Engine Marketing Analysts, San Francisco provides a pay rate that is 12 percent greater than the national average. Search Engine Marketing Analysts will also find cushy salaries in Atlanta (+10 percent). The lowest-paying market is Chicago, which sits 19 percent below the national average. A couple other locations with smaller-than-average paychecks include Austin (16 percent lower) and New York (3 percent lower).

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Analyst

Gender

Female
44 %
Male
56 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.
Less than 1 year
10%
1-4 years
76%
5-9 years
12%
10-19 years
2%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Analyst Salaries

▲16%

National Average
$50,000

▼3%

Skills That Affect Search Engine Marketing (SEM) Analyst Salaries


National Average
$50,000

Data Analysis
▼1%

Google Ad Words
▼1%


Search Engine Optimization (SEO)
▼5%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
10%
1-4 years
76%
5-9 years
12%
10-19 years
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 80%
vision benefits
Vision: 74%
no benefits
None: 14%
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