Search Engine Marketing (SEM) Analyst Salary

The average Search Engine Marketing Analyst in the United States can expect to rake in roughly $49K annually. Geographic location is the biggest factor affecting pay for this group, followed by career duration. More than half of Search Engine Marketing Analysts (66 percent) survey respondents are men. Job satisfaction for Search Engine Marketing Analysts is high. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$35,560 - $66,322
(Median)
$36K
$49K
$66K
MEDIAN: $49,035
10%
50%
90%

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$13.31 - $39.59
(Median)
$13
$18
$40
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Salary
$35,560 - $66,322  
   
Bonus
$0.00 - $7,946  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,428 - $70,221  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 190
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$13.31 - $39.59  
   
Overtime
$20.91 - $27.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,946  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,428 - $70,221  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 27
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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts report a focused set of job skills. Those who have experience with Data Analysis, Search Engine Marketing, and Microsoft Excel can expect to be compensated well for these skills. Skills that seem to negatively impact pay include Microsoft Excel. Most people familiar with Data Analysis also know Microsoft Excel.

Pay Difference by Location


For Search Engine Marketing Analysts, busy San Francisco offers a higher-than-average pay rate, 16 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in Los Angeles (+15 percent) and New York (+3 percent). Trailing the national average by 16 percent, Austin is the market with the smallest paychecks.

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Experience Affects Search Engine Marketing (SEM) Analyst Salaries

Mid-Career
up arrow 24%

National Average
$50,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Data Analysis
up arrow 1%

National Average
$50,000

Search Engine Marketing (SEM)
up arrow 2%

Microsoft Excel
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 33 votes.

Gender

Female
34 %
Male
66 %

Years of Experience

Less than 1 year
7%
1-4 years
77%
5-9 years
12%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 75%
vision benefits Vision: 63% employee benefits None: 13%
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