Earnings for Search Engine Marketing Analysts in the United States come in at around $48K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by career length. Most workers in this position report high levels of job satisfaction. Men working as Search Engine Marketing Analysts who took the survey just slightly outnumber women at 58 percent. Medical benefits are awarded to most, and a strong majority earn dental coverage. This snapshot results from replies to PayScale's salary survey.
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$35,540 - $64,431
(Median)
$36K
$48K
$64K
MEDIAN: $47,770
10%
50%
90%

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$14.02 - $29.80
(Median)
$14
$24
$30
MEDIAN: $23.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$23K$46K$69K
Salary
$35,540 - $64,431  
   
Bonus
$0.00 - $6,550  
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,738 - $66,116  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 131
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$14.02 - $29.80  
   
Overtime
$25.24  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,550  
   
Profit Sharing
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,738 - $66,116  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 10
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Job Description for Search Engine Marketing (SEM) Analyst

A search engine marketing analyst optimizes search engine results. In some cases, the analyst will have a budget to adhere to and sales goals to meet. Therefore, consistent troubleshooting regarding the most effective methods to drive customers to the website is important. The analyst should come up with new keywords that customers may use that will direct them to the company's website.

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Search Engine Marketing (SEM) Analyst Tasks

  • Seek and provide information to help companies determine new online customer markets.
  • Measure and assess customer satisfaction of website.
  • Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
  • Conduct research on online consumer trends to predict successful electronic marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Analyst


Search Engine Marketing Analysts report a narrow range of specific skills. Most notably, skills in Search Engine Marketing, Data Analysis, Search Engine Optimization, and Microsoft Excel are correlated to pay that is above average. Skills that seem to negatively impact pay include Google Ad Words and Microsoft Excel. Most people who know Data Analysis also know Microsoft Excel.

Pay Difference by Location

National Average: $48,614

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Search Engine Marketing Analysts, 15 percent above the national average. Search Engine Marketing Analysts will also find cushy salaries in Atlanta (+13 percent) and New York (+5 percent). The lowest-paying market is Chicago, which sits 19 percent below the national average. Employers pay around 14 percent less in Austin and 2 percent less in Los Angeles, below-median salaries for those in this field.

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Experience Affects Search Engine Marketing (SEM) Analyst Salaries


National Average
$49,000


Skills That Affect Search Engine Marketing (SEM) Analyst Salaries

Search Engine Marketing (SEM)
up arrow 1%

Data Analysis
up arrow 1%

National Average
$49,000

Microsoft Excel
up arrow 3%

Search Engine Optimization (SEO)
up arrow 3%

Google Ad Words
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 19 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

Less than 1 year
8%
1-4 years
79%
5-9 years
12%
10-19 years
1%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 78%
medical benefits
Vision: 69%
dental benefits
None: 13%
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