Search Engine Marketing (SEM) Manager Salary

Search Engine Marketing Managers in the United States can expect to earn an average of $62K per year. Geography and career duration each impact pay for this group, with the former having the largest influence. The majority of Search Engine Marketing Managers claim high levels of job satisfaction. Men account for the majority of Search Engine Marketing Managers who responded to the questionnaire — 69 percent to be exact. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$40,629 - $91,400
(Median)
$41K
$62K
$91K
MEDIAN: $62,441
10%
50%
90%

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$10.07 - $31.05
(Median)
$10
$24
$31
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$40,629 - $91,400  
   
Bonus
$0.00 - $13,906  
Profit Sharing
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,493 - $97,527  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 303
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.07 - $31.05  
   
Overtime
$27.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $13,906  
   
Profit Sharing
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,493 - $97,527  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 10
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Online Marketing, Web Analytics, Search Engine Marketing, and Google Ad Words are correlated to pay that is above average. At the other end of the pay range are skills like Google Analytics, Search Engine Optimization, and Google Ad Words. Most people skilled in Search Engine Marketing are similarly competent in Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $64,006

Larger city markers indicate a job is popular in that location.

Search Engine Marketing Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 22 percent. Search Engine Marketing Managers will also find cushy salaries in Chicago (+19 percent) and Seattle (+15 percent). One of the biggest compensable factors for Search Engine Marketing Managers is geography, with workers in Portland earning a whopping 36 percent below the national average. Employers also pay below the national average in San Diego (17 percent lower) and Boston (16 percent lower).

Related Job Salaries

United States (change)

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$64,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Online Marketing
up arrow 3%

Web Analytics
up arrow 1%

National Average
$64,000

Search Engine Marketing (SEM)
up arrow 2%

Google Ad Words
up arrow 5%


Google Analytics
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 48 votes.

Gender

Female
31 %
Male
69 %

Years of Experience

Less than 1 year
1%
1-4 years
56%
5-9 years
36%
10-19 years
8%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 84%
medical benefits
Vision: 69%
dental benefits
None: 6%
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