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Search Engine Marketing (SEM) Manager Salary

For Search Engine Marketing Managers, yearly average wages total $59K annually. Residence is the biggest factor affecting pay for this group, followed by tenure. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a majority. Men make up the majority of Search Engine Marketing Managers (69 percent) survey respondents. Job satisfaction for Search Engine Marketing Managers is high. The numbers in this rundown were provided by PayScale's salary survey participants.
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$37,955 - $86,051
(Median)
$38K
$59K
$86K
MEDIAN: $59,221
10%
50%
90%

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$12.26 - $44.04
(Median)
$12
$26
$44
MEDIAN: $26.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$37,955 - $86,051  
   
Bonus
$0.00 - $12,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,553 - $91,038  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 280
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$12.26 - $44.04  
   
Overtime
$9.00 - $36.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $12,101  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,553 - $91,038  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 12

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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Search Engine Marketing Managers report a focused set of job skills. Most notably, skills in Web Analytics, Search Engine Marketing, Google Ad Words, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that seem to negatively impact pay include Search Engine Optimization and Google Ad Words. Those familiar with Search Engine Marketing also tend to know Search Engine Optimization (SEO).

Related Job Salaries

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$60,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Web Analytics
0%

National Average
$60,000

Search Engine Marketing (SEM)
up arrow 2%

Google Ad Words
up arrow 7%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 57 votes.

Gender

Female
31 %
Male
69 %

Years of Experience

Less than 1 year
1%
1-4 years
54%
5-9 years
38%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 82%
vision benefits Vision: 64% employee benefits None: 7%