Commissions constitute a big slice (close to one-third on average) of overall compensation for Search Engine Marketing Managers, and the median take-home for this group lies near $66K. Location and tenure each impact pay for this group, with the former having the largest influence. Men make up the majority of Search Engine Marketing Managers (64 percent) survey respondents. Most Search Engine Marketing Managers like their work and job satisfaction is high. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$40,482 - $90,362
(Median)
$40K
$65K
$90K
MEDIAN: $64,821
10%
50%
90%

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$9.86 - $50.68
(Median)
$9
$17
$51
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$40,482 - $90,362  
   
Bonus
$1,000 - $11,613  
Profit Sharing
$2,800  
Commission
$21,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,783 - $98,357  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 226
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$9.86 - $50.68  
   
Overtime
$29.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,000 - $11,613  
   
Commission
$21,600  
Profit Sharing
$2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,783 - $98,357  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 10
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Web Analytics, Search Engine Marketing, Online Marketing, and Google Ad Words are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Google Analytics and Search Engine Optimization also typically command lower compensation. Most people skilled in Search Engine Marketing are similarly competent in Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $65,526

Larger city markers indicate a job is popular in that location.

Seattle is home to an above-average pay rate for Search Engine Marketing Managers, 56 percent higher than the national average. Search Engine Marketing Managers will also find cushy salaries in New York (+21 percent), San Francisco (+21 percent), Chicago (+10 percent), and San Diego (+5 percent). Location significantly influences compensation, with Portland Search Engine Marketing Managers earning much less — 37 percent less — than the national average. Employers in Austin and Philadelphia also lean toward paying below-median salaries (15 percent lower and 4 percent lower, respectively).

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$66,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries


Search Engine Marketing (SEM)
up arrow 2%

Online Marketing
up arrow 1%

National Average
$66,000


Google Analytics
up arrow 7%


Social Media Marketing
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
8%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
medical benefits
Vision: 73%
dental benefits
None: 11%
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