Search Engine Marketing (SEM) Manager Salary
|Salary||$40,468 - $89,836|
|Bonus||$980 - $11,547|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$40,807 - $97,476|
|Hourly Rate||$9.86 - $50.68|
|Bonus||$980 - $11,547|
|Total Pay (||$40,807 - $97,476|
Job Description for Search Engine Marketing (SEM) Manager
The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.Read More...
Companies that deal with search engines do not make their money from their actual search engine, but rather from companies that advertise on it. The more people use their search engine, the more companies pay for advertising. The SEM manager does not actually work to develop the search engine they work with, although for a search engine to be used a lot, it must be programmed to find the best and most numerous search results. This position involves presenting the search engine to the public and spreading information about it so that people use it. The SEM manager is like the marketing manager for any other company, except he or she deals solely with a search engine as the product. The SEM manager wants to develop and implement the best marketing ideas in order to make their product the most attractive to consumers. As a manager, these workers preside over a team of marketing associates, and they collect these associates' ideas, put them together, and improve them when needed.
The working environment for an SEM manager is an office building where they have an office and spend a lot of time in a conference room. Their working hours are the general business hours of 8 a.m. to 4 p.m. SEM managers work with common office supplies such as a computer, telephone, and pen and paper. They generally report to the vice president or the general manager. Requirements for this position include a minimum of a bachelor's degree in marketing, computer science, business, statistics, or related fields. SEM managers must also have strong leadership abilities and several years of experience in marketing, preferably in a leadership role.
SEM managers must be both creative and great team leaders in making use of the ideas of their employees. They must be proficient in developing strategies to present their product's visibility in a positive light. Their basic function is to increase the amount of money their company receives by increasing the use of their product on the market.
Search Engine Marketing (SEM) Manager Tasks
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
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Popular Skills for Search Engine Marketing (SEM) Manager
Search Engine Marketing Managers report using a pretty varied skill set on the job. Most notably, skills in Web Analytics, Online Marketing, Search Engine Marketing, and Google Ad Words are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Google Analytics and Search Engine Optimization also typically command lower compensation. Most people familiar with Search Engine Marketing also know Search Engine Optimization (SEO).
Pay Difference by Location
With a pay rate for Search Engine Marketing Managers that is 57 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Search Engine Marketing Managers can also look forward to large paychecks in cities like San Francisco (+24 percent), New York (+22 percent), Chicago (+11 percent), and Boston (+1 percent). One of the biggest compensable factors for Search Engine Marketing Managers is geography, with workers in Portland earning a whopping 36 percent below the national average. A couple other locations with smaller-than-average paychecks include Austin (15 percent lower) and San Diego (4 percent lower).
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Key Stats for Search Engine Marketing (SEM) Manager
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