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Search Engine Marketing (SEM) Manager Salary (United States)

Over one-half of Search Engine Marketing Managers report fewer than five years in the field, and the median pay in this field is about $59K annually. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Medical benefits are awarded to nearly all, and a solid majority earn dental coverage. In a profession dominated by men, 66 percent of Search Engine Marketing Managers are male. Job satisfaction for Search Engine Marketing Managers is high. The numbers for this synopsis were furnished by individuals who completed PayScale's salary questionnaire.
Search Engine Marketing (SEM) Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$38,326 - $84,893
(Median)
38K
46K
59K
74K
85K
MEDIAN: $58,749
10%
25%
50%
75%
90%
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Search Engine Marketing (SEM) Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$12.37 - $43.63
(Median)
12
16
21
30
44
MEDIAN: $21.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$38,326 - $84,893  
   
Bonus
$0.00 - $12,048  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,463 - $88,958  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 289
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$12.37 - $43.63  
   
Overtime
$18.00 - $27.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $12,048  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,463 - $88,958  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 13
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.
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Search Engine Marketing (SEM) Manager Tasks
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Marketing Manager Job Listings

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Popular Skills for Search Engine Marketing (SEM) Manager

Typical Search Engine Marketing Managers report a focused set of job skills. Most notably, skills in Google Ad Words, Search Engine Marketing , Web Analytics, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that pay less than market rate include Search Engine Optimization , Web Analytics, and Search Engine Marketing. Those familiar with Search Engine Marketing also tend to know Search Engine Optimization (SEO).

Pay Difference By Location

San Francisco
up arrow 26%
Los Angeles
up arrow 21%
New York
up arrow 18%
Chicago
up arrow 16%
Seattle
up arrow 9%
National Average
$60,000
Austin
up arrow 8%
San Diego
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
For Search Engine Marketing Managers, busy San Francisco offers a higher-than-average pay rate, 26 percent above the national average. Also paying near the top of the field are Los Angeles, New York, Chicago, and Seattle, where Search Engine Marketing Managers annually earn 21 percent, 18 percent, 16 percent, and 9 percent more than the national average. In San Diego, salaries are 12 percent below the national average and represent the lowest-paying market.

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Experience Affects Search Engine Marketing (SEM) Manager Salaries

National Average
$60,000

Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Google Ad Words
up arrow 4%
National Average
$60,000
Search Engine Marketing (SEM)
up arrow 4%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 70 votes.

Gender

Female
34%
female alumni
 
Male
66%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 83%
vision benefits Vision: 64% employee benefits None: 5%