Search Engine Marketing (SEM) Manager Salary

Earnings for Search Engine Marketing Managers in the United States come in at around $59K annually on average. Location is the biggest factor affecting pay for this group, followed by career length. Nearly all report receiving medical coverage from their employers and most collect dental insurance. More than half of Search Engine Marketing Managers (68 percent) survey respondents are men. The majority of workers are highly satisfied with their job. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$38,414 - $84,717
(Median)
$38K
$59K
$85K
MEDIAN: $59,488
10%
50%
90%

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$10.21 - $44.04
(Median)
$10
$24
$44
MEDIAN: $24.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$38,414 - $84,717  
   
Bonus
$0.00 - $12,487  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,646 - $89,626  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 282
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.21 - $44.04  
   
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $12,487  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,646 - $89,626  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 12
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Search Engine Marketing Managers who responded to the survey indicated only a few skills that they use on the job. Most notably, skills in Web Analytics, Search Engine Marketing, Google Ad Words, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization and Google Ad Words. Those familiar with Search Engine Marketing also tend to know Search Engine Optimization (SEO).

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$60,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Web Analytics
0%

National Average
$60,000

Search Engine Marketing (SEM)
up arrow 2%

Google Ad Words
up arrow 4%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 53 votes.

Gender

Female
33 %
Male
68 %

Years of Experience

Less than 1 year
1%
1-4 years
54%
5-9 years
37%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 81%
vision benefits Vision: 64% employee benefits None: 7%
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