Search Engine Marketing (SEM) Manager Salary

The average Search Engine Marketing Manager in the United States earns approximately $60K annually. Location is the biggest factor affecting pay for this group, followed by years of experience. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to the greater part. For the most part, Search Engine Marketing Managers enjoy their work and report high levels of job satisfaction. There are more male Search Engine Marketing Managers than female among those who completed the questionnaire, making up 68 percent. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$38,877 - $85,434
(Median)
$39K
$60K
$85K
MEDIAN: $59,878
10%
50%
90%

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$10.30 - $43.63
(Median)
$10
$27
$44
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$38,877 - $85,434  
   
Bonus
$0.00 - $13,574  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,113 - $90,023  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 278
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.30 - $43.63  
   
Overtime
$9.00 - $38.50  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $13,574  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,113 - $90,023  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 13
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Survey takers who work as Search Engine Marketing Managers typically report just a few professional skills. Most notably, skills in Web Analytics, Search Engine Marketing, Google Ad Words, and Search Engine Optimization (SEO) are correlated to pay that is above average. At the other end of the pay range are skills like Search Engine Optimization and Google Ad Words. Most people experienced in Search Engine Marketing also know Search Engine Optimization (SEO).

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$61,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Web Analytics
0%

National Average
$61,000

Search Engine Marketing (SEM)
up arrow 2%

Google Ad Words
up arrow 5%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
32 %
Male
68 %

Years of Experience

Less than 1 year
1%
1-4 years
54%
5-9 years
37%
10-19 years
8%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 81%
vision benefits Vision: 64% employee benefits None: 7%
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