Search Engine Marketing (SEM) Manager Salary

The average Search Engine Marketing Manager in the United States can expect to rake in roughly $62K annually. Location is the biggest factor affecting pay for this group, followed by experience level. There are more male Search Engine Marketing Managers than female among those who completed the questionnaire, making up 69 percent. For the most part, Search Engine Marketing Managers enjoy their work and report high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Read More
$40,629 - $91,400
(Median)
$41K
$62K
$91K
MEDIAN: $62,441
10%
50%
90%

Add this chart to your site: 640px    300px

$10.07 - $31.05
(Median)
$10
$24
$31
MEDIAN: $24.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$40,629 - $91,400  
   
Bonus
$0.00 - $13,906  
Profit Sharing
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,493 - $97,527  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 303
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$10.07 - $31.05  
   
Overtime
$27.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $13,906  
   
Profit Sharing
$3,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,493 - $97,527  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 10
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

Read More...

Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Marketing Manager Job Listings

Search for more jobs:

Popular Skills for Search Engine Marketing (SEM) Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Online Marketing, Web Analytics, Search Engine Marketing, and Google Ad Words are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Google Analytics, Search Engine Optimization, and Google Ad Words. The majority of those who know Search Engine Marketing also know Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $64,006

Larger city markers indicate a job is popular in that location.

For Search Engine Marketing Managers, San Francisco provides a pay rate that is 22 percent greater than the national average. Search Engine Marketing Managers will also find cushy salaries in Chicago (+19 percent) and Seattle (+15 percent). Search Engine Marketing Managers' salaries are heavily influenced by location — Search Engine Marketing Managers in Portland bring in salaries that are 36 percent lower than the national average. Two other places where employers offer below-median salaries are San Diego (17 percent less) and Boston (16 percent less).

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$64,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Online Marketing
up arrow 3%

Web Analytics
up arrow 1%

National Average
$64,000

Search Engine Marketing (SEM)
up arrow 2%

Google Ad Words
up arrow 5%


Google Analytics
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 48 votes.

Gender

Female
31 %
Male
69 %

Years of Experience

Less than 1 year
1%
1-4 years
56%
5-9 years
36%
10-19 years
8%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 84%
medical benefits
Vision: 69%
dental benefits
None: 6%
ADVERTISEMENT