The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.
Search Engine Marketing (SEM) Manager Tasks
Build and implement online strategies and goals through web marketing.
Manage budget and resources for online services.
Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.