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Search Engine Marketing (SEM) Manager Salary

The average Search Engine Marketing Manager in the United States can expect to rake in roughly $58K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. Most people who answered the questionnaire are men; 68 percent of Search Engine Marketing Managers are male. For the most part, Search Engine Marketing Managers enjoy their work and report high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. This snapshot results from replies to PayScale's salary survey.
$37,932 - $85,567
(Median)
38K
46K
58K
74K
86K
MEDIAN: $58,120
10%
25%
50%
75%
90%

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$14.00 - $38.00
(Median)
14
23
30
38
MEDIAN: $23.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$37,932 - $85,567  
   
Bonus
$0.00 - $12,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,944 - $89,698  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 282
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$14.00 - $38.00  
   
Overtime
$18.00 - $27.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $12,101  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,944 - $89,698  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 14
United States (change)

Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Typical Search Engine Marketing Managers report a focused set of job skills. Most notably, skills in Google Ad Words, Search Engine Marketing, Web Analytics, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that seem to negatively impact pay include Search Engine Optimization and Web Analytics. Those familiar with Search Engine Marketing also tend to know Search Engine Optimization (SEO).

Related Job Salaries

Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$59,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Google Ad Words
up arrow 6%

National Average
$59,000

Search Engine Marketing (SEM)
up arrow 3%

Web Analytics
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 62 votes.

Gender

Female
33 %
Male
68 %

Years of Experience

Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 82%
vision benefits Vision: 63% employee benefits None: 6%