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Search Engine Marketing (SEM) Manager Salary (United States)

The average Search Engine Marketing Manager in the United States can expect to rake in roughly $58K per year. Geography and tenure each impact pay for this group, with the former having the largest influence. Most people who answered the questionnaire are men; 68 percent of Search Engine Marketing Managers are male. For the most part, Search Engine Marketing Managers enjoy their work and report high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. This snapshot results from replies to PayScale's salary survey.
Search Engine Marketing (SEM) Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$37,932 - $85,567
(Median)
38K
46K
58K
74K
86K
MEDIAN: $58,120
10%
25%
50%
75%
90%
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Search Engine Marketing (SEM) Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$14.00 - $38.00
(Median)
14
23
30
38
MEDIAN: $23.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$37,932 - $85,567  
   
Bonus
$0.00 - $12,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,944 - $89,698  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 282
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$14.00 - $38.00  
   
Overtime
$18.00 - $27.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $12,101  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,944 - $89,698  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 14
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.
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Search Engine Marketing (SEM) Manager Tasks
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Marketing Manager Job Listings

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Popular Skills for Search Engine Marketing (SEM) Manager

Typical Search Engine Marketing Managers report a focused set of job skills. Most notably, skills in Google Ad Words, Search Engine Marketing, Web Analytics, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that seem to negatively impact pay include Search Engine Optimization and Web Analytics. Those familiar with Search Engine Marketing also tend to know Search Engine Optimization (SEO).

Pay Difference By Location

San Francisco
up arrow 37%
New York
up arrow 22%
Los Angeles
up arrow 22%
Chicago
up arrow 21%
Seattle
up arrow 16%
National Average
$59,000
Austin
up arrow 7%
San Diego
up arrow 17%
Portland
up arrow 30%
Larger circles over a city indicate a job is popular in that location.
For Search Engine Marketing Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Search Engine Marketing Managers will also find cushy salaries in Los Angeles (+22 percent), New York (+22 percent), Chicago (+21 percent), and Seattle (+16 percent). Place of residence plays a huge part in a Search Engine Marketing Manager's salary, with Portland Search Engine Marketing Managers earning salaries that are 30 percent less than the national average. Not at the bottom but still paying below the median are employers in San Diego and Austin (17 percent lower and 7 percent lower, respectively).

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Experience Affects Search Engine Marketing (SEM) Manager Salaries

National Average
$59,000

Skills That Affect Search Engine Marketing (SEM) Manager Salaries

Google Ad Words
up arrow 6%
National Average
$59,000
Search Engine Marketing (SEM)
up arrow 3%
Web Analytics
up arrow 4%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 62 votes.

Gender

Female
33%
female alumni
 
Male
68%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 82%
vision benefits Vision: 63% employee benefits None: 6%