An average Search Engine Marketing Manager in the United States can expect to take home roughly $64K annually. Location is the biggest factor affecting pay for this group, followed by career length. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is high and work is enjoyable for most Search Engine Marketing Managers. More than half of Search Engine Marketing Managers (64 percent) survey respondents are men. This report is based on responses to the PayScale salary survey.
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$40,468 - $89,836
$40K
$64K
$90K
MEDIAN: $64,187
10%
50%
90%

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$9.86 - $50.68
$9
$17
$51
MEDIAN: $16.65
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$40,468 - $89,836  
   
Bonus
$980 - $11,547  
Profit Sharing
$2,549  
Commission
$19,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,807 - $97,476  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 236
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$9.86 - $50.68  
   
Overtime
$29.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$980 - $11,547  
   
Commission
$19,200  
Profit Sharing
$2,549  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,807 - $97,476  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 10

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United States (change)

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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

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Popular Skills for Search Engine Marketing (SEM) Manager


Search Engine Marketing Managers report using a pretty varied skill set on the job. Most notably, skills in Web Analytics, Online Marketing, Search Engine Marketing, and Google Ad Words are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Google Analytics and Search Engine Optimization also typically command lower compensation. Most people familiar with Search Engine Marketing also know Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $64,954

Larger city markers indicate a job is popular in that location.

With a pay rate for Search Engine Marketing Managers that is 57 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Search Engine Marketing Managers can also look forward to large paychecks in cities like San Francisco (+24 percent), New York (+22 percent), Chicago (+11 percent), and Boston (+1 percent). One of the biggest compensable factors for Search Engine Marketing Managers is geography, with workers in Portland earning a whopping 36 percent below the national average. A couple other locations with smaller-than-average paychecks include Austin (15 percent lower) and San Diego (4 percent lower).

Related Job Salaries

Key Stats for Search Engine Marketing (SEM) Manager

Gender

Female
36 %
Male
64 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.
052
Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
8%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$65,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries


Online Marketing
up arrow 2%

Search Engine Marketing (SEM)
0%

National Average
$65,000



Google Analytics
up arrow 8%

Social Media Marketing
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
8%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 79%
vision benefits
Vision: 73%
dental benefits
None: 10%
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