Search Engine Marketing (SEM) Manager Salary

An average Search Engine Marketing Manager in the United States can expect to take home roughly $60K per year. Residence and tenure each impact pay for this group, with the former having the largest influence. The majority of Search Engine Marketing Managers (68 percent) survey respondents are male. Medical benefits are awarded to almost all, and a large number earn dental coverage. For the most part, Search Engine Marketing Managers enjoy their work and report high levels of job satisfaction. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$38,896 - $85,137

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$10.21 - $44.04

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$38,896 - $85,137  
   
Bonus
$0.00 - $13,574  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,368 - $90,023  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 279
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.21 - $44.04  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $13,574  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,368 - $90,023  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 12
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager


Survey results show that Search Engine Marketing Managers typically report just a few professional skills. Most notably, skills in Web Analytics, Search Engine Marketing, Google Ad Words, and Search Engine Optimization (SEO) are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Search Engine Optimization and Google Ad Words. For most people, competency in Search Engine Marketing indicates knowledge of Search Engine Optimization (SEO).

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$61,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries

National Average
$61,000

Web Analytics
up arrow 1%

Search Engine Marketing (SEM)
up arrow 3%

Google Ad Words
up arrow 5%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
32 %
Male
68 %

Years of Experience

Less than 1 year
1%
1-4 years
54%
5-9 years
37%
10-19 years
7%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 82%
vision benefits Vision: 65% employee benefits None: 7%
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