The average salary for a Search Engine Marketing (SEM) Manager is $64,822 per year. For the first five to ten years in this position, salary increases sharply, but any additional experience does not have a big effect on pay. People in this job generally don't have more than 10 years' experience.
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$40,482 - $90,362
(Median)
$40K
$65K
$90K
MEDIAN: $64,821
10%
50%
90%

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$9.86 - $50.68
(Median)
$9
$17
$51
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$40,482 - $90,362  
   
Bonus
$1,000 - $11,613  
Profit Sharing
$2,800  
Commission
$21,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,783 - $98,357  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 226
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$9.86 - $50.68  
   
Overtime
$29.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,000 - $11,613  
   
Commission
$21,600  
Profit Sharing
$2,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,783 - $98,357  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 10
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Job Description for Search Engine Marketing (SEM) Manager

The search engine marketing (SEM) manager leads a team of marketing associates working to increase the use of the particular search engine their company has developed. There is a heated battle between different search engines such as Google, Bing, and Yahoo, so this industry is very competitive in battling for users so as to increase advertising revenue.

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Search Engine Marketing (SEM) Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Search Engine Marketing (SEM) Manager

Pay Difference by Location

National Average: $65,526

Larger city markers indicate a job is popular in that location.

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Experience Affects Search Engine Marketing (SEM) Manager Salaries



National Average
$66,000


Skills That Affect Search Engine Marketing (SEM) Manager Salaries


Search Engine Marketing (SEM)
up arrow 2%

Online Marketing
up arrow 1%

National Average
$66,000


Google Analytics
up arrow 7%


Social Media Marketing
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 26 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
1%
1-4 years
53%
5-9 years
38%
10-19 years
8%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
medical benefits
Vision: 73%
dental benefits
None: 11%
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