The average Search Engine Marketing Specialist in the United States can expect to rake in roughly $45K per year. Residence and years of experience each impact pay for this group, with the former having the largest influence. A large number enjoy medical while the greater part get dental coverage. Vision coverage is also available to a majority. Male Search Engine Marketing Specialists are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 56 percent of the field. For the most part, Search Engine Marketing Specialists enjoy their work and report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$32,742 - $64,467
(Median)
$33K
$45K
$64K
MEDIAN: $45,255
10%
50%
90%

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$13.28 - $26.17
(Median)
$13
$18
$26
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$32,742 - $64,467  
   
Bonus
$143.91 - $6,832  
Profit Sharing
$1,250  
Commission
$9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,717 - $65,730  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 243
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$13.28 - $26.17  
   
Overtime
$2.14 - $44.38  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$143.91 - $6,832  
   
Commission
$9,000  
Profit Sharing
$1,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,717 - $65,730  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 32
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Job Description for Search Engine Marketing (SEM) Specialist

Search engine marketing (SEM) specialists work in a variety of settings, ranging from smaller websites to large firms. Job duties include planning strategies and goals for optimization results, conducting keyword research, and producing marketing campaigns. They are also in charge of auditing content and content delivery, generating detailed reports, and keeping up to date with the latest trends and concepts in search engine marketing. SEM specialists' work requires excellent communication skills, as they must regularly communicate with other departments about potential improvements and techniques. Although individuals in this position report to management, the ability to work independently is also needed. In some large firms or websites, the SEM specialist may be required to working with a team of other marketing specialists.

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Search Engine Marketing (SEM) Specialist Tasks

  • Coordinate transfer of incoming and outgoing internet information.
  • Compile and organize website traffic data using tracking tools.
  • Assist in the development and implementation of banner advertising, email and online marketing strategies.

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Popular Skills for Search Engine Marketing (SEM) Specialist


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Social Media Optimization, Data Analysis, Google Analytics, and Google Ad Words are correlated to pay that is above average. For most people, competency in Search Engine Marketing indicates knowledge of Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $45,055

Larger city markers indicate a job is popular in that location.

For Search Engine Marketing Specialists, San Francisco provides a pay rate that is 50 percent greater than the national average. Search Engine Marketing Specialists will also find cushy salaries in Seattle (+29 percent), Orlando (+17 percent), Boston (+16 percent), and Chicago (+15 percent). Location significantly influences compensation, with Norfolk Search Engine Marketing Specialists earning much less — 21 percent less — than the national average. Miami and Milwaukee are a couple other places where companies are known to pay below the median — salaries are 17 percent lower and 11 percent lower, respectively.

Search Engine Marketing (SEM) Specialist Reviews

What is it like working as a Search Engine Marketing (SEM) Specialist?

Search Engine Marketing (SEM) Specialist in Bend:
"Add resources for increased efficiency."
Pros: I love the people on my team, benefits at work are pretty good and we have an opportunity to really help out the company in a financial way where most other departments are not able to do that.
Cons: We're still pursuing more resources and higher scale-ability, since a lot of our processes are still manual, and other teams who depend on our services aren't trained very well in regards to our abilities and best practices, which also affects our efficiency.

Search Engine Marketing (SEM) Specialist in St. Paul:
"Resident SEM Queen."
Pros: Challenging. Creative. Interacting with reps. Campaign analysis. Campaign optimization. Contributing to revenue. Training. Campaign management. Paid parking. 7.5 hour work day.
Cons: No support from managers. No advancement opportunities. No recognition from immediate managers. Minimal annual increases. Minimal employee appreciation. No team building. Tense working environment.

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Experience Affects Search Engine Marketing (SEM) Specialist Salaries

Experienced
up arrow 33%


National Average
$45,000


Skills That Affect Search Engine Marketing (SEM) Specialist Salaries

Social Media Optimization
up arrow 15%

Data Analysis
up arrow 8%

Google Ad Words
up arrow 2%

Google Analytics
up arrow 2%

Microsoft Excel
up arrow 1%

Social Media Marketing
up arrow 1%

Search Engine Marketing (SEM)
0%

National Average
$45,000

Web Analytics
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 36 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

Less than 1 year
8%
1-4 years
81%
5-9 years
9%
10-19 years
2%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 69%
medical benefits
Vision: 60%
dental benefits
None: 15%
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