A search engine optimization (SEO) analyst is responsible for ensuring that a business' online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of the business' marketing campaign. With their technical expertise, search engine optimization analysts are able to provide insight into search engine optimization and the user experience with digital content; they are able to relate this information to marketing managers to help shape the marketing campaign to be more successful.
Search Engine Optimization (SEO) Analyst Tasks
Create, automate, and track search and traffic metrics.
Assess websites and tools to recommend keywords, link strategies, and web analytics.
Define and implement search marketing strategies and activities.