Search engine optimization (SEO) professionals (sometimes referred to as a SEO "specialists" or "experts") are responsible for implementing a variety of SEO strategies for clients, either independently or from within an organization. These professionals generally work in offices - sometimes home offices - during traditional business hours.
SEO professionals often work individually, but may also work on teams with other media professionals. Although applicants with bachelor's degrees may be preferred for this position, experience with SEO and website analysis is often held in higher regard. These professionals have a variety of responsibilities, including: preparing SEO strategies; improving a company’s search results; analyzing and preparing detailed reports; running advertisement campaigns; tracking website performance; basic programming tasks; and analyzing and evaluating various aspects of their clients' websites, such as traffic, quality of landing pages, content, web design, web security, demographics, and so on.
Those in this position must be creative and highly analytical in nature. Strong communication skills are also important, as they are often responsible for explaining highly technical functions to individuals who may not have technical knowledge.
Search Engine Optimization (SEO) Professional Tasks
Conduct keyword and market research and serve as chief subject matter expert in everything SEO.
Copy edit, check branding, and communicate needs to other writers and marketing specialists.
Implement SEO strategies with target goals in mind.
Analyze page hits and other data.