Senior Account Executive Salary
Commissions form a big slice (around two in five) of total compensation for Senior Account Executives. The median income in this area hovers around $69K. In the world of Senior Account Executives, overall cash allowance can occasionally include more than $40K from bonuses and, in some exceptional cases, $20K from profit sharing, causing incomes to vary widely between $46K and $133K. The company is the biggest factor affecting pay for this group, followed by experience level and geographic location. For the most part, Senior Account Executives enjoy their work and report high levels of job satisfaction. Nearly all enjoy medical while a strong majority get dental coverage. Vision coverage is also available to more than half. The numbers in this rundown were provided by PayScale's salary survey participants.
Job Description for Senior Account Executive
Senior account executives are typically responsible for sales and marketing projects. They are expected to achieve sales targets by acquiring new clients or accounts, as well as identify opportunities for marketing to prospective clients. Senior account executives also develop proposals for new clients and oversee the process of establishing new contracts.Read More...
Senior account executives typically are expected to have at least five years of prior experience in their field. Many hold bachelor’s degrees in communications, marketing, or a related field; master’s degrees are often preferred by companies looking to hire. When a senior account executive’s main target is marketing, they are required to have experience with qualitative and quantitative research methods. Since sales and new client relations are often the goal of a senior account executive, many corporations look to candidates with extensive industry contacts. They typically also need advanced skills in the areas of marketing, sales, and business.
Another typical expectation in this role is travel. Senior account executives often travel to meet with prospective clients or catch up with old clients. Senior account executives must maintain superior communication and relations with a company’s clients. They are responsible for constantly being on the lookout for new clients, but they must also stay focused on building and maintaining the professional relationships with clients they have already landed. Since senior account executives are often experienced and knowledgeable in their industry, they may occasionally take on the role of a mentor to an account executive.
Senior Account Executive Tasks
- Contact prospective customers to develop new business opportunities.
- Research trends in the industry that impact your customer base.
- Lead account team to insure customer satisfaction.
- Develop and implement sales plans for customer accounts.
Common Career Paths for Senior Account Executive
For Senior Account Executives, progressing to a Marketing VP role may result in a significant raise. On average, a Marketing VP can earn $149K annually. It is not uncommon for a Senior Account Executive to continue on to become an Account Director or an Account Supervisor.
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Popular Employer Salaries for Senior Account Executive
Known for taking on a considerable number of Senior Account Executives, Edelman Public Relations Worldwide, Weber Shandwick, Edelman Worldwide, Edelman Public Relations Company, and The Travelers Companies, Inc. are leading firms in the industry. Senior Account Executives seeking a sizable paycheck can earn the most at The Travelers Companies, Inc., where the average salary comes to $109K. CenturyLink, Windstream Communications, Inc., and Edelman Worldwide are a few other companies that offer generous salaries, with Senior Account Executives earning around $103K, $89K, or $56K at each firm, respectively.
Edelman Public Relations Worldwide reports the lowest median salary in the area by far — it's only $52K, less than half of the top paying company's rate. Weber Shandwick, Edelman Public Relations Company, and Edelman Worldwide also scrape the bottom of the pay scale, with median earnings hovering around $53K, $55K, and $56K.
Popular Skills for Senior Account Executive
Senior Account Executives seem to exploit a large range of skills on the job. Most notably, facility with Technical Sales, Strategic Sales, and Field Sales are correlated to pay that is significantly above average, leading to increases of 48 percent, 39 percent, and 29 percent, respectively. Skills that pay less than market rate include Social Media Marketing, Media / Public Relations, and Marketing Communications. Most people familiar with Account Management also know Business Development and Account Sales.
Pay by Experience Level for Senior Account Executive
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Senior Account Executives with a lot of experience tend to enjoy higher earnings. During the first five years of their careers, Senior Account Executives see a median income of $59K. Survey respondents with five to 10 years of experience report an only modestly higher median of $68K. People with 10 to 20 years of experience make an average of about $86K in this role. Professionals with deep experience (more than 20 years) report prosperous salaries in six-figure territory; the median for this crowd is approximately $104K.
Pay Difference by Location
San Francisco is home to an above-average pay rate for Senior Account Executives, 17 percent higher than the national average. Senior Account Executives can also look forward to large paychecks in cities like Denver (+16 percent), Boston (+12 percent), Philadelphia (+9 percent), and Seattle (+5 percent). Washington ranks last in the field for pay, reporting salaries 14 percent below the national average. A couple other locations with smaller-than-average paychecks include Miami (7 percent lower) and Cleveland (6 percent lower).
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