Senior Communications Specialist Salary
Job Description for Senior Communications Specialist
A senior communications specialist works to promote an organization and its products, services, and message in a consistent, targeted manner. Persons with this job title may work as the head of the marketing, advertising, or media relations departments within a company. Dedicated public relations firms and ad companies also typically employ senior communications specialists as well.Read More...
A senior-level executive, the communications specialist typically manages a communications department and assists in developing a consistent branding image. The specialist and his or her direct reports interact with marketing and advertising departments to help ensure that initiatives stay on message. They also write and edit press release, ensuring that the information released is presented accurately and as intended. The senior communications specialist may act as a point person for the media, and they may prepare other employees to serve as spokespeople as well. In any event, the senior communications specialist facilitates this interaction for actively seeking out and directing TV, radio, print, and web-based communication.
The senior communications specialist is also the main contact facilitator in cases of negative events or crisis management. They handles related media inquiries and work with other senior management to formulate responses. The specialist often develops talking points and related strategies to work through the detrimental events and best represent the organization in a positive light.
A bachelor’s degree in marketing, communications, or a related field is required for this position. To be considered for this senior position, a candidate must typically have five to 10 years of marketing communications, media relations, or public relations experience as well. The senior communications specialist should typically expect to work in an office environment during standard business hours, although overtime and travel may be required.
Senior Communications Specialist Tasks
- Create and drive the internal social media strategy.
- Track, monitor, and report on metrics for blogs, videos, and websites.
- Coordinate the employee intranet page and video assignments across the division.
- Design and deliver internal communication plans for driving education and awareness within the company.
Senior Communications Specialist Job Listings
Search for more jobs:
Popular Skills for Senior Communications Specialist
Senior Communications Specialists report using a large range of skills on the job. Most notably, skills in Event Planning, Social Media Marketing, Media / Public Relations, and Corporate Communications are correlated to pay that is above average. Those listing Copywriting as a skill should be prepared for drastically lower pay. Strategic Planning and Video Editing also typically command lower compensation. Most people who know Corporate Communications also know Project Management and Media / Public Relations.
Pay by Experience Level for Senior Communications Specialist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and pay tend to be weakly linked for Senior Communications Specialists — those with more experience do not necessarily bring in higher earnings. Relatively untried employees who have less than five years' experience have a median salary of $62K. Those who have been around for five to 10 years can expect to take home more — $66K on average. Senior Communications Specialists bring in $68K after working for 10 to 20 years. Old hands boasting more than twenty years of relevant experience report pay that is more or less commensurate with that extensive experience; average earnings for this group come out to approximately $74K.
Pay Difference by Location
New York is home to an above-average pay rate for Senior Communications Specialists, 18 percent higher than the national average. Senior Communications Specialists will also find cushy salaries in San Francisco (+16 percent), Minneapolis (+14 percent), Dallas (+12 percent), and Chicago (+10 percent). The lowest-paying market is Phoenix, which sits 14 percent below the national average. Pittsburgh and Houston are a couple other places where companies are known to pay below the median — salaries are 12 percent lower and 11 percent lower, respectively.