Senior Copywriter Salary

About one-half of Senior Copywriters in the United States have been in the field for more than 10 years. Pay can fall anywhere from $48K to $105K per year, but median earnings come to around $71K per year. Total cash compensation to Senior Copywriters bottoms out near $48K and approaches $105K on the high end; the biggest paychecks include approximately $10K from bonuses and almost $7K from profit sharing. Geographic location and tenure each impact pay for this group, with the former having the largest influence. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Most workers in this position report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$48,110 - $96,331
(Median)
$48K
$71K
$96K
MEDIAN: $70,645
10%
50%
90%

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$21.37 - $97.87
(Median)
$21
$50
$98
MEDIAN: $49.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$48,110 - $96,331  
   
Bonus
$0.00 - $9,987  
Profit Sharing
$498.89 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,427 - $105,139  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 771
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33$66$99
Hourly Rate
$21.37 - $97.87  
   
Overtime
$0.00 - $97.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Bonus
$0.00 - $9,987  
   
Profit Sharing
$498.89 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,427 - $105,139  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 84
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Job Description for Senior Copywriter

A senior copywriter works in an company to generate original written content, usually to advertise, promote, or educated a consumer base about that organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. The copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.

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Senior Copywriter Tasks

  • Develop, write, and deliver marketing copy for print, web, and other applications.
  • Work with Art Director and designers to ensure copy tone and style are consistent with visual tone and style.
  • Collaborate with design departments, product managers and business owners to create copy for advertising initiatives.

Common Career Paths for Senior Copywriter


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Advancing into an Associate Director of Creative Services role seems to be a popular career move for Senior Copywriters, and folks who currently work in the latter position report a notably larger median income of $90K per year. When Senior Copywriters are ready for the next step in their careers, they often become Creative Directors or Creative Directors of Advertising. Those roles pay an additional $10K and $17K, respectively.

Senior Copywriter Job Listings

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Popular Skills for Senior Copywriter


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Technical Writing, Adobe Acrobat, Advertising, and Social Media Marketing are correlated to pay that is above average. At the other end of the pay range are skills like HTML, Windows Operating System General Use, and Search Engine Optimization. Most people who know Advertising also know Editing.

Pay by Experience Level for Senior Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Senior Copywriters, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Although individuals who have less than five years' experience earn $62K on average, people with five to 10 years benefit from a notably larger average of $71K. Senior Copywriters who work for 10 to 20 years in their occupation tend to earn about $77K. Veterans who have surpassed the 20-year mark may make no more than those who are navigating the mid-career stage.

Pay Difference by Location

National Average: $72,399

Larger city markers indicate a job is popular in that location.

With a pay rate for Senior Copywriters that is 25 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Senior Copywriters will also find cushy salaries in New York (+13 percent), Seattle (+10 percent), Boston (+10 percent), and Houston (+8 percent). The lowest-paying market is St. Louis, which sits 10 percent below the national average. Workers in Denver and Dallas earn salaries that trail the national average for those in this profession (9 percent less and 8 percent less, respectively).

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Experience Affects Senior Copywriter Salaries



National Average
$72,000



Skills That Affect Senior Copywriter Salaries


Adobe Acrobat
up arrow 3%

Advertising
up arrow 2%

Social Media Marketing
up arrow 1%

Copywriting
0%

Marketing Communications
0%

National Average
$72,000

Microsoft Word
up arrow 1%

Editing
up arrow 3%

Project Management
up arrow 3%

Adobe Photoshop
up arrow 4%



Windows Operating System General Use
up arrow 13%

HTML
up arrow 16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 96 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

1-4 years
13%
5-9 years
36%
10-19 years
33%
20 years or more
18%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 74%
medical benefits
Vision: 58%
dental benefits
None: 13%
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