A senior copywriter works in an company to generate original written content, usually to advertise, promote, or educated a consumer base about that organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. The copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.
The senior copywriter is expected to analyze the needs of his or her company (or, if working for an outside agency, the needs of clients) for the goods or services being promoted. They are then expected to generate extensive amounts of original, concise, and memorable written copy to advertise these goods and services. They must be able to tailor their copy by client, expected audience, and format. Their work usually must also take advantage of standard search engine optimization techniques in the advertising field.
A senior copywriter usually must have extensive prior experience in the field as a junior copywriter with smaller responsibilities. The senior copywriter’s education requirements normally include a bachelor's degree in English, creative writing, communications, or a related field.
Persons in this position normally work regular office hours. They must be able to think quickly and have excellent written communication skills, as well as a comprehensive knowledge ofvarious style guidelines. Strong computer familiarity and fast typing skills are a must for persons in this position.
Senior Copywriter Tasks
- Develop, write, and deliver marketing copy for print, web, and other applications.
- Work with Art Director and designers to ensure copy tone and style are consistent with visual tone and style.
- Collaborate with design departments, product managers and business owners to create copy for advertising initiatives.