Senior Copywriter Salary

The majority of Senior Copywriters in the United States — just over a half — boast more than 10 years of experience in their profession. Salaries stretch from $47K to $105K per year, and the median is $70K annually. Total cash compensation to Senior Copywriters approaches anywhere from $47K on the lower end to $105K on the higher end; in exceptional cases, this can include more than $10K from bonuses and upwards of $7K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by career duration. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction for Senior Copywriters is high. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. Respondents to the PayScale salary survey provided the data for this report.

$46,328 - $96,217
(Median)
$46K
$70K
$96K
MEDIAN: $70,184
10%
50%
90%

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$22.04 - $97.87
(Median)
$22
$49
$98
MEDIAN: $48.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$46,328 - $96,217  
   
Bonus
$0.00 - $9,924  
Profit Sharing
$498.89 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,038 - $105,116  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 727
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33$66$99
Hourly Rate
$22.04 - $97.87  
   
Overtime
$0.00 - $96.17  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Bonus
$0.00 - $9,924  
   
Profit Sharing
$498.89 - $7,047  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,038 - $105,116  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 76
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Job Description for Senior Copywriter

A senior copywriter works in an company to generate original written content, usually to advertise, promote, or educated a consumer base about that organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. The copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.

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Senior Copywriter Tasks

  • Develop, write, and deliver marketing copy for print, web, and other applications.
  • Work with Art Director and designers to ensure copy tone and style are consistent with visual tone and style.
  • Collaborate with design departments, product managers and business owners to create copy for advertising initiatives.

Common Career Paths for Senior Copywriter


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Senior Copywriters who go on to become Creative Directors of Advertising may see their salaries climb quite a bit. Median pay for Creative Directors of Advertising is $90K annually. Associate Directors of Creative Services or Creative Directors are common next-step roles for Senior Copywriters moving up in their careers; annual pay for Associate Directors of Creative Services is $17K higher on average, and it's $10K higher for Creative Directors.

Senior Copywriter Job Listings

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Popular Skills for Senior Copywriter


Senior Copywriters report using a deep pool of skills on the job. Most notably, skills in Adobe Acrobat, Project Management, Technical Writing, and Advertising are correlated to pay that is above average, with boosts in pay of 4 percent. Skills that pay less than market rate include HTML, Windows Operating System General Use, and Microsoft Office. Most people familiar with Advertising also know Editing.

Pay by Experience Level for Senior Copywriter

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Senior Copywriters, experience does not seem to be a major factor in determining pay. The average worker who claims fewer than five years of experience earns around $61K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. Senior Copywriters see a median salary of $76K after reaching one to two decades on the job. Senior Copywriters who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $77K on average.

Pay Difference by Location


Senior Copywriters will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 22 percent. Senior Copywriters can also look forward to large paychecks in cities like Seattle (+12 percent), New York (+12 percent), Austin (+9 percent), and Portland (+8 percent). With compensation 6 percent below the national average, Dallas is not known for hefty paychecks and actually represents the lowest-paying market. Below-median salaries also turn up in Denver and Philadelphia (6 percent lower and 3 percent lower, respectively).

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Experience Affects Senior Copywriter Salaries



National Average
$72,000



Skills That Affect Senior Copywriter Salaries

Technical Writing
up arrow 4%

Adobe Acrobat
up arrow 4%

Project Management
up arrow 4%

Advertising
up arrow 3%

Copywriting
up arrow 1%

Marketing Communications
up arrow 1%

National Average
$72,000

Microsoft Word
up arrow 1%

Editing
up arrow 2%

Adobe Photoshop
up arrow 4%



Windows Operating System General Use
up arrow 13%

HTML
up arrow 16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 114 votes.

Gender

Female
57 %
Male
43 %

Years of Experience

1-4 years
12%
5-9 years
35%
10-19 years
34%
20 years or more
18%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 72%
vision benefits Vision: 55% employee benefits None: 14%
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