A senior copywriter works in an company to generate original written content, usually to advertise, promote, or educated a consumer base about that organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. The copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.
Senior Copywriter Tasks
Develop, write, and deliver marketing copy for print, web, and other applications.
Work with Art Director and designers to ensure copy tone and style are consistent with visual tone and style.
Collaborate with design departments, product managers and business owners to create copy for advertising initiatives.