Senior Copywriter Salary
Senior Copywriters in the United States pull down an average of $72K per year. Location and tenure each impact pay for this group, with the former having the largest influence. For the most part, Senior Copywriters enjoy their work and report high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Women make up the majority of Senior Copywriters (63 percent) who completed the questionnaire. The data in this summary comes from the PayScale salary survey.
Job Description for Senior Copywriter
A senior copywriter works in an company to generate original written content, usually to advertise, promote, or educated a consumer base about that organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. The copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.Read More...
The senior copywriter is expected to analyze the needs of his or her company (or, if working for an outside agency, the needs of clients) for the goods or services being promoted. They are then expected to generate extensive amounts of original, concise, and memorable written copy to advertise these goods and services. They must be able to tailor their copy by client, expected audience, and format. Their work usually must also take advantage of standard search engine optimization techniques in the advertising field.
A senior copywriter usually must have extensive prior experience in the field as a junior copywriter with smaller responsibilities. The senior copywriter’s education requirements normally include a bachelor's degree in English, creative writing, communications, or a related field.
Persons in this position normally work regular office hours. They must be able to think quickly and have excellent written communication skills, as well as a comprehensive knowledge ofvarious style guidelines. Strong computer familiarity and fast typing skills are a must for persons in this position.
Senior Copywriter Tasks
- Collaborate with design departments, product managers and business owners to create copy for advertising initiatives.
- Work with Art Director and designers to ensure copy tone and style are consistent with visual tone and style.
- Develop, write, and deliver marketing copy for print, web, and other applications.
Common Career Paths for Senior Copywriter
Senior Copywriters often transition into Associate Director of Creative Services positions, for which compensation tends to be much higher. On average, Associate Directors of Creative Services earn $91K per year. The most common next step for a Senior Copywriter is to become a Creative Director or a Creative Director of Advertising. The former position pays an additional $9K per year on average, and the latter position pays $15K more per year.
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Popular Skills for Senior Copywriter
Survey takers working as Senior Copywriters report using a large range of professional skills. Most notably, skills in Technical Writing, Advertising, Microsoft Word, and Adobe Acrobat are correlated to pay that is above average. Those listing Proofreading as a skill should be prepared for drastically lower pay. HTML and Windows Operating System General Use also typically command lower compensation. It is often found that people who know Advertising are also skilled in Editing.
Pay by Experience Level for Senior Copywriter
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. The average worker who claims fewer than five years of experience earns around $66K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $73K. Senior Copywriters see a median salary of $79K after reaching one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $84K, but it's not much more than what less experienced people make.
Pay Difference by Location
San Francisco offers some of the highest pay in the country for Senior Copywriters, 29 percent above the national average. Senior Copywriters will also find cushy salaries in Boston (+15 percent), New York (+14 percent), Los Angeles (+13 percent), and Houston (+13 percent). One of the biggest compensable factors for Senior Copywriters is geography, with workers in St. Louis earning a whopping 21 percent below the national average. Employers pay around 11 percent less in Portland and 9 percent less in Tampa, below-median salaries for those in this field.
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Key Stats for Senior Copywriter
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