Senior Copywriter Salary
For Senior Copywriters, annual average wages total $72K per year. Geography and career duration each impact pay for this group, with the former having the largest influence. Most Senior Copywriters like their work and job satisfaction is high. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. The majority of Senior Copywriters (63 percent) who took the survey are women. Respondents to the PayScale salary survey provided the data for this report.
Job Description for Senior Copywriter
A senior copywriter works in an company to generate original written content, usually to advertise, promote, or educated a consumer base about that organization’s goods or services. Normally, this position exists inside an established creative department, and the copywriter generates written promotional copy to be used in advertisements across a variety of media. The copywriter may work at an outside advertising agency that requires constant original copy generation across a variety of fields for different clients.Read More...
The senior copywriter is expected to analyze the needs of his or her company (or, if working for an outside agency, the needs of clients) for the goods or services being promoted. They are then expected to generate extensive amounts of original, concise, and memorable written copy to advertise these goods and services. They must be able to tailor their copy by client, expected audience, and format. Their work usually must also take advantage of standard search engine optimization techniques in the advertising field.
A senior copywriter usually must have extensive prior experience in the field as a junior copywriter with smaller responsibilities. The senior copywriter’s education requirements normally include a bachelor's degree in English, creative writing, communications, or a related field.
Persons in this position normally work regular office hours. They must be able to think quickly and have excellent written communication skills, as well as a comprehensive knowledge ofvarious style guidelines. Strong computer familiarity and fast typing skills are a must for persons in this position.
Senior Copywriter Tasks
- Collaborate with design departments, product managers and business owners to create copy for advertising initiatives.
- Work with Art Director and designers to ensure copy tone and style are consistent with visual tone and style.
- Develop, write, and deliver marketing copy for print, web, and other applications.
Common Career Paths for Senior Copywriter
Senior Copywriters often transition into Associate Director of Creative Services positions, for which compensation tends to be much higher. On average, Associate Directors of Creative Services earn $91K per year. Senior Copywriters moving up in their careers tend to step into positions as Creative Directors or Creative Directors of Advertising. The median paychecks in those roles are $9K higher and $16K higher, respectively.
Senior Copywriter Job Listings
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Popular Skills for Senior Copywriter
Senior Copywriters report using a deep pool of skills on the job. Most notably, skills in Technical Writing, Advertising, Copywriting, and Adobe Acrobat are correlated to pay that is above average. Those listing Proofreading as a skill should be prepared for drastically lower pay. HTML and Windows Operating System General Use also typically command lower compensation. Those proficient in Advertising are, more often than not, also skilled in Editing.
Pay by Experience Level for Senior Copywriter
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Senior Copywriters, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Although individuals who have less than five years' experience earn $65K on average, people with five to 10 years benefit from a notably larger average of $73K. After working for 10 to 20 years, Senior Copywriters make a median salary of $79K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $84K.
Pay Difference by Location
Senior Copywriters will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 29 percent. Senior Copywriters will also find cushy salaries in New York (+16 percent), Houston (+14 percent), Boston (+12 percent), and Los Angeles (+8 percent). Location significantly influences compensation, with St. Louis Senior Copywriters earning much less — 20 percent less — than the national average. Two other places where employers offer below-median salaries are Portland (16 percent less) and Tampa (8 percent less).