Senior Directors of Sales & Marketing in the United States take home an average $133K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Senior Directors of Sales & Marketing (57 percent) who responded to the survey. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. This report is based on answers to PayScale's salary questionnaire.

$77,707 - $191,135
MEDIAN: $132,756

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$77,707 - $191,135  
$2,007 - $44,180  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$80,662 - $216,549  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 136

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Job Description for Senior Director, Sales & Marketing

Senior directors of sales and marketing hold a position of responsibility, supervision, and management, and spend most of their time in an office directing and monitoring a team of employees, while some time is spent in meetings with suppliers, customers, and other departments of the company.


Senior Director, Sales & Marketing Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.

Common Career Paths for Senior Director, Sales & Marketing

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For Senior Directors of Sales & Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Directors of Sales & Marketing earn similar salaries to those in higher-end positions like Marketing VP. It is not unusual for a Senior Director of Sales & Marketing to become a VP of Sales & Marketing or a Business Development VP.

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing report using a pretty varied skill set on the job. Most notably, skills in Advertising, Strategic Marketing, New Business Development, and Market Research are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Marketing Communications also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Salaries of relatively inexperienced workers fall in the neighborhood of $70K, but folks who have racked up five to 10 years see a notably higher median of $144K. Senior Directors of Sales & Marketing see a median salary of $155K after reaching one to two decades on the job. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $153K.

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 2%

up arrow 52%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 7%

Strategic Marketing
up arrow 2%

National Average

New Business Development
up arrow 3%

Market Research
up arrow 4%

Microsoft Excel
up arrow 5%

Business Strategy
up arrow 5%

Marketing Management
up arrow 7%

Marketing Communications
up arrow 12%

Microsoft Office
up arrow 20%

Sales Management
up arrow 20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 13 votes.


43 %
57 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 81%
medical benefits
Vision: 74%
dental benefits
None: 6%