Senior Directors of Sales & Marketing in the United States pull down an average of $136K annually. Final cash compensation to Senior Directors of Sales & Marketing varies from around $83K to approximately $216K; choice pay grades include potential for bonuses and profit sharing as high as $40K and $49K, respectively. Geography is the biggest factor affecting pay for this group, followed by years of experience. Work is reasonably fulfilling for most Senior Directors of Sales & Marketing — the majority report average levels of job satisfaction. Most enjoy medical while a large number get dental coverage. Vision coverage is also available to a strong majority. Men make up a slight majority of Senior Directors of Sales & Marketing (55 percent) who responded to the survey. This report is based on responses to the PayScale salary survey.

$78,905 - $193,505
$79K
$140K
$190K
MEDIAN: $135,639
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$78,905 - $193,505  
   
Bonus
$2,013 - $40,406  
Profit Sharing
$5,068 - $49,316  
Commission
$25,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$82,902 - $216,141  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 150

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United States (change)

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Job Description for Senior Director, Sales & Marketing

Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.

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Senior Director, Sales & Marketing Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.

Common Career Paths for Senior Director, Sales & Marketing


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Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Senior Directors of Sales & Marketing most frequently advance into VP of Sales & Marketing and Business Development VP roles even though the median salaries are $17K lower and $5K lower, respectively.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing


Survey results suggest that Senior Directors of Sales & Marketing put a wide range of professional skills to use. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Marketing Communications also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Senior Directors of Sales & Marketing with a rich background of experience are typically rewarded with larger paychecks. Whereas the median salary for inexperienced employees is approximately $88K, incomes in the five-to-10 year group are significantly higher, averaging to the comfortable six-figure sum of $151K. Senior Directors of Sales & Marketing who work for 10 to 20 years in their occupation tend to earn about $156K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $158K.

Related Job Salaries

Key Stats for Senior Director, Sales & Marketing

Gender

Female
45 %
Male
55 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.
052
1-4 years
4%
5-9 years
8%
10-19 years
53%
20 years or more
35%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries



National Average
$152,000

Mid-Career
up arrow 1%

Entry-Level
up arrow 42%

Skills That Affect Senior Director, Sales & Marketing Salaries

Advertising
up arrow 4%


National Average
$152,000

Marketing Management
up arrow 1%

New Business Development
up arrow 6%

Market Research
up arrow 7%

Microsoft Excel
up arrow 8%

Business Strategy
up arrow 8%

Marketing Communications
up arrow 13%

Sales Management
up arrow 21%

Microsoft Office
up arrow 23%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

1-4 years
4%
5-9 years
8%
10-19 years
53%
20 years or more
35%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 82%
vision benefits
Vision: 75%
dental benefits
None: 6%
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