Senior Director, Sales & Marketing Salary

Earnings for Senior Directors of Sales & Marketing in the United States come in at around $137K annually on average. Total cash compensation to Senior Directors of Sales & Marketing bottoms out near $89K and approaches $216K on the high end; the biggest paychecks include approximately $40K from bonuses and almost $49K from profit sharing. Experience level is the biggest factor affecting pay for this group, followed by geography. Male Senior Directors of Sales & Marketing are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.

$80,965 - $189,562
$81K
$140K
$190K
MEDIAN: $137,422
10%
50%
90%

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$0$216K
Salary $80,965 - $189,562
Bonus $2,068 - $39,547
Profit Sharing $-0.50 - $48,936
Commission $40,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$89,138 - $216,091
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 186

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Senior Director, Sales & Marketing

Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.

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Senior Director, Sales & Marketing Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.

Common Career Paths for Senior Director, Sales & Marketing


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For Senior Directors of Sales & Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Directors of Sales & Marketing earn similar salaries to those in higher-end positions like Marketing VP. Senior Directors of Sales & Marketing most frequently advance into VP of Sales & Marketing and Business Development VP roles even though the median salaries are $19K lower and $8K lower, respectively.

Senior Director, Sales & Marketing Job Listings

Popular Skills for Senior Director, Sales & Marketing


Senior Directors of Sales & Marketing report using a diverse set of skills on the job. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Pay by Experience for a Senior Director, Sales & Marketing has a positive trend. An entry-level Senior Director, Sales & Marketing with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Director, Sales & Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $143,000 based on 25 salaries. An experienced Senior Director, Sales & Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $155,000 based on 103 salaries. A Senior Director, Sales & Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 49 salaries.

Senior Director, Sales & Marketing Advice

Q: What is it like working as a Senior Director, Sales & Marketing?

Senior Director, Sales & Marketing in Land O Lakes:
"Finding your professional "self""
Learn and do what makes you happy and compensation will come.

Related Job Salaries

Key Stats for Senior Director, Sales & Marketing

Gender

Female
43 %
Male
57 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 20 votes.
1-4 years
4%
5-9 years
9%
10-19 years
60%
20 years or more
27%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries

▲2%

▲1%

National Average
$154,000

Mid-Career
▼7%

Entry-Level
▼54%

Skills That Affect Senior Director, Sales & Marketing Salaries

Advertising
▲2%


National Average
$154,000


New Business Development
▼8%

Microsoft Excel
▼9%

Business Strategy
▼9%



Sales Management
▼23%

Microsoft Office
▼24%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 20 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

1-4 years
4%
5-9 years
9%
10-19 years
60%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 82%
vision benefits
Vision: 76%
no benefits
None: 6%
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