Senior Director, Sales & Marketing Salary
Senior Directors of Sales & Marketing in the United States pull down an average of $136K annually. Final cash compensation to Senior Directors of Sales & Marketing varies from around $83K to approximately $216K; choice pay grades include potential for bonuses and profit sharing as high as $40K and $49K, respectively. Geography is the biggest factor affecting pay for this group, followed by years of experience. Work is reasonably fulfilling for most Senior Directors of Sales & Marketing — the majority report average levels of job satisfaction. Most enjoy medical while a large number get dental coverage. Vision coverage is also available to a strong majority. Men make up a slight majority of Senior Directors of Sales & Marketing (55 percent) who responded to the survey. This report is based on responses to the PayScale salary survey.
|Salary||$78,905 - $193,505|
|Bonus||$2,013 - $40,406|
|Profit Sharing||$5,068 - $49,316|
|Total Pay (||$82,902 - $216,141|
Job Description for Senior Director, Sales & Marketing
Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.Read More...
A college degree and years of experience in the field are usually necessary for this position, and communication skills are essential to work well with a variety of clients. They should be able to make cold calls to reveal potential clients and follow up on current leads, and are generally responsible for ensuring client satisfaction and that sales leads are answered in a timely manner. They should also be able to oversee team members underneath them and their training.
These senior directors may oversee the company’s social media campaigns and ensure that content is generated regularly to engage the company's client bases. They typically serve as the face of the company alongside the sales and marketing staff.
Senior Director, Sales & Marketing Tasks
- Plan and set the marketing and sales direction and strategy.
- Develop objectives and policies for the sales and marketing department, including lower level directors.
- Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
Common Career Paths for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Senior Directors of Sales & Marketing most frequently advance into VP of Sales & Marketing and Business Development VP roles even though the median salaries are $17K lower and $5K lower, respectively.
Senior Director, Sales & Marketing Job Listings
Search for more jobs:
Popular Skills for Senior Director, Sales & Marketing
Survey results suggest that Senior Directors of Sales & Marketing put a wide range of professional skills to use. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Marketing Communications also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications.
Pay by Experience Level for Senior Director, Sales & Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Senior Directors of Sales & Marketing with a rich background of experience are typically rewarded with larger paychecks. Whereas the median salary for inexperienced employees is approximately $88K, incomes in the five-to-10 year group are significantly higher, averaging to the comfortable six-figure sum of $151K. Senior Directors of Sales & Marketing who work for 10 to 20 years in their occupation tend to earn about $156K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $158K.
Related Job Salaries
Key Stats for Senior Director, Sales & Marketing
Rated 4 out of 5
based on 14 votes.