Senior Director, Sales & Marketing Salary

For Senior Directors of Sales & Marketing, annual average wages total $135K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Among folks in this role, job satisfaction levels approximately match the national average. Men make up a slight majority of Senior Directors of Sales & Marketing (56 percent) who responded to the survey. Medical benefits are awarded to a large number, and most earn dental coverage. This overview is based on answers to PayScale's salary questionnaire.

$77,862 - $193,505
$78K
$130K
$190K
MEDIAN: $134,810
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$77,862 - $193,505  
   
Bonus
$1,970 - $40,406  
Profit Sharing
$13,226  
Commission
$30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$81,113 - $217,424  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 150

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United States (change)

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Job Description for Senior Director, Sales & Marketing

Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.

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Senior Director, Sales & Marketing Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.

Common Career Paths for Senior Director, Sales & Marketing


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Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Many Senior Directors of Sales & Marketing choose to become VP of Sales & Marketings and Business Development VPs as their careers advance. However, folks in those positions report median salaries of $15K less and $3K less, respectively.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing


Senior Directors of Sales & Marketing report using a wide range of professional skills. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Senior Directors of Sales & Marketing generally obtain higher compensation for more plentiful past experience. Individuals with fewer than five years of experience earn $70K on average, but those in the five-to-10 year group see a six-figure median of $143K. Senior Directors of Sales & Marketing see a median salary of $155K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income of $158K, which is barely higher than the median for folks with 10 to 20 years of experience.

Related Job Salaries

Key Stats for Senior Director, Sales & Marketing

Gender

Female
44 %
Male
56 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.
1-4 years
3%
5-9 years
9%
10-19 years
55%
20 years or more
33%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries

▲5%

▲4%

National Average
$150,000

Mid-Career
▼4%

Entry-Level
▼53%

Skills That Affect Senior Director, Sales & Marketing Salaries

Advertising
▲5%


National Average
$150,000


New Business Development
▼5%

Microsoft Excel
▼7%

Business Strategy
▼7%



Sales Management
▼20%

Microsoft Office
▼22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.

Gender

Female
44 %
Male
56 %

Years of Experience

1-4 years
3%
5-9 years
9%
10-19 years
55%
20 years or more
33%

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 82%
vision benefits
Vision: 76%
dental benefits
None: 6%
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