Senior Director, Sales & Marketing Salary
Senior Directors of Sales & Marketing in the United States take home an average $133K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Senior Directors of Sales & Marketing (57 percent) who responded to the survey. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. This report is based on answers to PayScale's salary questionnaire.
Job Description for Senior Director, Sales & Marketing
Senior directors of sales and marketing hold a position of responsibility, supervision, and management, and spend most of their time in an office directing and monitoring a team of employees, while some time is spent in meetings with suppliers, customers, and other departments of the company.Read More...
Senior directors of sales and marketing are involved in the development of the company's trade policies to increase sales, net margins, and market shares and optimize the results of various distribution networks while meeting the company's imaging and brand criteria. After analyzing and evaluating the markets, these directors must be able to define strategic trends and determine the best measures to be taken.
Together with the sales team, senior directors of sales and marketing must supervise and motivate their teams, and they often work alongside their colleagues to stay informed on market trends. They also attend trade fairs and trade shows and help create distribution networks for the company's products or services. They work regularly with the departments of production and marketing, as this collaboration is crucial to understand product specifications and be able to explain and manage customers' orders and plans.
Senior directors of sales and marketing must be comfortable working in all areas of the company’s operation, including renewable energy. This work also combines work in an office and in the field to identify future scenarios and meet with current and prospective customers and suppliers.
Senior Director, Sales & Marketing Tasks
- Plan and set the marketing and sales direction and strategy.
- Develop objectives and policies for the sales and marketing department, including lower level directors.
- Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
Common Career Paths for Senior Director, Sales & Marketing
For Senior Directors of Sales & Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Directors of Sales & Marketing earn similar salaries to those in higher-end positions like Marketing VP. It is not unusual for a Senior Director of Sales & Marketing to become a VP of Sales & Marketing or a Business Development VP.
Senior Director, Sales & Marketing Job Listings
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Popular Skills for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing report using a pretty varied skill set on the job. Most notably, skills in Advertising, Strategic Marketing, New Business Development, and Market Research are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Marketing Communications also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.
Pay by Experience Level for Senior Director, Sales & Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries of relatively inexperienced workers fall in the neighborhood of $70K, but folks who have racked up five to 10 years see a notably higher median of $144K. Senior Directors of Sales & Marketing see a median salary of $155K after reaching one to two decades on the job. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $153K.