Senior Director, Sales & Marketing Salary
For Senior Directors of Sales & Marketing, annual average wages total $135K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Among folks in this role, job satisfaction levels approximately match the national average. Men make up a slight majority of Senior Directors of Sales & Marketing (56 percent) who responded to the survey. Medical benefits are awarded to a large number, and most earn dental coverage. This overview is based on answers to PayScale's salary questionnaire.
|Salary||$77,862 - $193,505|
|Bonus||$1,970 - $40,406|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$81,113 - $217,424|
Job Description for Senior Director, Sales & Marketing
Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.Read More...
A college degree and years of experience in the field are usually necessary for this position, and communication skills are essential to work well with a variety of clients. They should be able to make cold calls to reveal potential clients and follow up on current leads, and are generally responsible for ensuring client satisfaction and that sales leads are answered in a timely manner. They should also be able to oversee team members underneath them and their training.
These senior directors may oversee the company’s social media campaigns and ensure that content is generated regularly to engage the company's client bases. They typically serve as the face of the company alongside the sales and marketing staff.
Senior Director, Sales & Marketing Tasks
- Plan and set the marketing and sales direction and strategy.
- Develop objectives and policies for the sales and marketing department, including lower level directors.
- Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
Common Career Paths for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Many Senior Directors of Sales & Marketing choose to become VP of Sales & Marketings and Business Development VPs as their careers advance. However, folks in those positions report median salaries of $15K less and $3K less, respectively.
Senior Director, Sales & Marketing Job Listings
Popular Skills for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing report using a wide range of professional skills. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications.
Pay by Experience Level for Senior Director, Sales & Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Senior Directors of Sales & Marketing generally obtain higher compensation for more plentiful past experience. Individuals with fewer than five years of experience earn $70K on average, but those in the five-to-10 year group see a six-figure median of $143K. Senior Directors of Sales & Marketing see a median salary of $155K after reaching one to two decades on the job. People who have worked for more than 20 years report a median income of $158K, which is barely higher than the median for folks with 10 to 20 years of experience.
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Key Stats for Senior Director, Sales & Marketing
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