Senior Director, Sales & Marketing Salary

The average Senior Director of Sales & Marketing in the United States earns approximately $135K per year. Including potential for bonuses and profit sharing — peaking near $39K and $49K, respectively — total cash payment to Senior Directors of Sales & Marketing can bottom out near $83K or peak near $214K depending on individual performance. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Senior Directors of Sales & Marketing, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Male Senior Directors of Sales & Marketing are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. This report is based on answers to PayScale's salary questionnaire.

$79,345 - $187,787
$79K
$130K
$190K
MEDIAN: $134,786
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$79,345 - $187,787  
   
Bonus
$2,022 - $38,627  
Profit Sharing
$5,106 - $48,936  
Commission
$35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$82,733 - $213,548  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 179

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United States (change)

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Job Description for Senior Director, Sales & Marketing

Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.

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Senior Director, Sales & Marketing Tasks

  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.

Common Career Paths for Senior Director, Sales & Marketing


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Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Many Senior Directors of Sales & Marketing go on to become VPs of Sales & Marketing or Business Development VPs despite the fact that median compensation in those roles is reportedly $15K lower and $3K lower, respectively.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing


Senior Directors of Sales & Marketing report using a wide range of professional skills. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Most people familiar with Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Pay by Experience for a Senior Director, Sales & Marketing has a positive trend. An entry-level Senior Director, Sales & Marketing with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Director, Sales & Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $143,000 based on 25 salaries. An experienced Senior Director, Sales & Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $155,000 based on 103 salaries. A Senior Director, Sales & Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 49 salaries.

Related Job Salaries

Key Stats for Senior Director, Sales & Marketing

Gender

Female
43 %
Male
57 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.
1-4 years
4%
5-9 years
10%
10-19 years
57%
20 years or more
29%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries

▲5%

▲4%

National Average
$150,000

Mid-Career
▼4%

Entry-Level
▼53%

Skills That Affect Senior Director, Sales & Marketing Salaries

Advertising
▲5%


National Average
$150,000


New Business Development
▼5%

Microsoft Excel
▼7%

Business Strategy
▼7%



Sales Management
▼20%

Microsoft Office
▼22%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 16 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

1-4 years
4%
5-9 years
10%
10-19 years
57%
20 years or more
29%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 83%
vision benefits
Vision: 77%
no benefits
None: 6%
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