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Senior Director, Sales & Marketing Salary

Salaries for Senior Directors of Sales & Marketing in the United States are generous, with average pay above six figures ($132K) per year. Total cash incomes of Senior Directors of Sales & Marketing run from $73K to $225K, depending on bonuses that can occasionally exceed $51K, profit sharing that reaches $38K, and some commissions of nearly $59K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men make up the majority of Senior Directors of Sales & Marketing (60 percent) survey respondents. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Most Senior Directors of Sales & Marketing report high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.

$69,096 - $191,478
MEDIAN: $131,573

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$69,096 - $191,478  
$5,020 - $50,522  
Profit Sharing
$198.66 - $38,442  
$0.00 - $59,180  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$73,062 - $225,252  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 235

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing who go on to become Marketing VPs may see somewhat stagnant compensation. On average, a Marketing VP, an upper-level role, pays $148K.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing report using a diverse set of skills on the job. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and Marketing Communications are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Market Research and Microsoft Excel also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Respondents with less than five years' experience take home $69K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $116K. Senior Directors of Sales & Marketing with one to two decades of relevant experience report an average salary of approximately $158K. Senior Directors of Sales & Marketing with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $170K.

Related Job Salaries

United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 23%

up arrow 54%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 4%

Strategic Marketing
up arrow 2%

Marketing Management
up arrow 2%

National Average

Marketing Communications
up arrow 6%

Microsoft Excel
up arrow 8%

Market Research
up arrow 12%

Microsoft Office
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 35 votes.


40 %
60 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 84%
vision benefits Vision: 72% employee benefits None: 8%