Senior Director, Sales & Marketing Salary
The average Senior Director of Sales & Marketing in the United States earns approximately $135K per year. Including potential for bonuses and profit sharing — peaking near $39K and $49K, respectively — total cash payment to Senior Directors of Sales & Marketing can bottom out near $83K or peak near $214K depending on individual performance. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Senior Directors of Sales & Marketing, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Male Senior Directors of Sales & Marketing are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. This report is based on answers to PayScale's salary questionnaire.
|Salary||$79,345 - $187,787|
|Bonus||$2,022 - $38,627|
|Profit Sharing||$5,106 - $48,936|
|Total Pay (||$82,733 - $213,548|
Job Description for Senior Director, Sales & Marketing
Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.Read More...
A college degree and years of experience in the field are usually necessary for this position, and communication skills are essential to work well with a variety of clients. They should be able to make cold calls to reveal potential clients and follow up on current leads, and are generally responsible for ensuring client satisfaction and that sales leads are answered in a timely manner. They should also be able to oversee team members underneath them and their training.
These senior directors may oversee the company’s social media campaigns and ensure that content is generated regularly to engage the company's client bases. They typically serve as the face of the company alongside the sales and marketing staff.
Senior Director, Sales & Marketing Tasks
- Plan and set the marketing and sales direction and strategy.
- Develop objectives and policies for the sales and marketing department, including lower level directors.
- Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
Common Career Paths for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Many Senior Directors of Sales & Marketing go on to become VPs of Sales & Marketing or Business Development VPs despite the fact that median compensation in those roles is reportedly $15K lower and $3K lower, respectively.
Senior Director, Sales & Marketing Job Listings
Popular Skills for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing report using a wide range of professional skills. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and New Business Development are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Most people familiar with Marketing Management also know Marketing Communications.
Pay by Experience Level for Senior Director, Sales & Marketing
Pay by Experience for a Senior Director, Sales & Marketing has a positive trend. An entry-level Senior Director, Sales & Marketing with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 9 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Director, Sales & Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $143,000 based on 25 salaries. An experienced Senior Director, Sales & Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $155,000 based on 103 salaries. A Senior Director, Sales & Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 49 salaries.
Related Job Salaries
Key Stats for Senior Director, Sales & Marketing
Rated 4 out of 5
based on 16 votes.