Senior Director, Sales & Marketing Salary

For Senior Directors of Sales & Marketing, annual average wages total $127K per year. In the world of Senior Directors of Sales & Marketing, total cash compensation can vary between $74K and $221K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $50K and $39K, respectively. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Most people who answered the questionnaire are men; 60 percent of Senior Directors of Sales & Marketing are male. Medical benefits are awarded to almost all, and a large number earn dental coverage. Most Senior Directors of Sales & Marketing like their work and job satisfaction is high. Participants in PayScale's salary questionnaire provided the particulars of this report.

$67,959 - $189,933
(Median)
$68K
$130K
$190K
MEDIAN: $127,049
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$67,959 - $189,933  
   
Bonus
$4,976 - $49,720  
Profit Sharing
$204.26 - $38,825  
Commission
$0.00 - $58,723  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$73,577 - $220,808  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 221
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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing


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Many Senior Directors of Sales & Marketing move into a Marketing VP role, which does not lead to a big boost in pay. Marketing VPs on average bring in a similar salary to Senior Directors of Sales & Marketing.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing


Survey results imply that Senior Directors of Sales & Marketing put a diverse skill set to use. Most notably, skills in Advertising, Marketing Management, Strategic Marketing, and Microsoft Excel are correlated to pay that is above average. At the other end of the pay range are skills like Microsoft Office, Market Research, and Marketing Communications. Most people experienced in Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Senior Directors of Sales & Marketing with a lot of experience tend to enjoy higher earnings. Survey participants with less than five years' experience pocket $69K on average, but those with five to 10 years of experience enjoy a much bigger median of $116K. Senior Directors of Sales & Marketing claiming one to two decades of experience make an estimated median of $153K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $165K.

Related Job Salaries

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Experience Affects Senior Director, Sales & Marketing Salaries



National Average
$147,000

Mid-Career
up arrow 21%

Entry-Level
up arrow 53%

Skills That Affect Senior Director, Sales & Marketing Salaries

Advertising
up arrow 6%

National Average
$147,000

Strategic Marketing
up arrow 3%

Marketing Management
up arrow 3%

Marketing Communications
up arrow 5%

Microsoft Excel
up arrow 5%

Market Research
up arrow 15%

Microsoft Office
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 31 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
0%
1-4 years
4%
5-9 years
8%
10-19 years
54%
20 years or more
34%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 73% employee benefits None: 9%
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