Senior Director, Sales & Marketing Salary

Senior Directors of Sales & Marketing in the United States pull down an average of $127K per year. In the world of Senior Directors of Sales & Marketing, total cash compensation can vary between $77K and $224K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $51K and $39K, respectively. Career length and the particular city each impact pay for this group, with the former having the largest influence. Male Senior Directors of Sales & Marketing who responded to the survey are more common than women; more than half (60 percent) are men. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. The data in this summary comes from the PayScale salary survey.

$71,258 - $193,918

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$71,258 - $193,918  
$4,910 - $50,527  
Profit Sharing
$204.26 - $39,453  
$0.00 - $60,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$76,979 - $224,213  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 227
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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year.

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Popular Skills for Senior Director, Sales & Marketing

Survey results imply that Senior Directors of Sales & Marketing put a diverse skill set to use. Most notably, skills in Advertising, Marketing Management, Strategic Marketing, and Microsoft Excel are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Market Research and Marketing Communications also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Workers in their first five years can expect to earn $72K, but people who have been around for five to 10 years earn a noticeably bigger sum of $116K. Senior Directors of Sales & Marketing who work for 10 to 20 years in their occupation tend to earn about $154K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $159K.

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Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 21%

up arrow 51%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 6%

Marketing Management
up arrow 3%

National Average

Strategic Marketing
up arrow 1%

Marketing Communications
up arrow 6%

Microsoft Excel
up arrow 6%

Market Research
up arrow 16%

Microsoft Office
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 27 votes.


40 %
60 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 74% employee benefits None: 9%