Senior Director, Sales & Marketing Salary
Senior Directors of Sales & Marketing in the United States take home an average $133K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men make up a slight majority of Senior Directors of Sales & Marketing (57 percent) who responded to the survey. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. This report is based on answers to PayScale's salary questionnaire.
Job Description for Senior Director, Sales & Marketing
Senior directors of sales and marketing work in a variety of corporate fields and are responsible for the overall sales efforts of a company or particular department. They also oversee daily sales operations and the work of team members to ensure that all sales goals are met on a daily, quarterly, and annual basis.Read More...
A college degree and years of experience in the field are usually necessary for this position, and communication skills are essential to work well with a variety of clients. They should be able to make cold calls to reveal potential clients and follow up on current leads, and are generally responsible for ensuring client satisfaction and that sales leads are answered in a timely manner. They should also be able to oversee team members underneath them and their training.
These senior directors may oversee the company’s social media campaigns and ensure that content is generated regularly to engage the company's client bases. They typically serve as the face of the company alongside the sales and marketing staff.
Senior Director, Sales & Marketing Tasks
- Plan and set the marketing and sales direction and strategy.
- Develop objectives and policies for the sales and marketing department, including lower level directors.
- Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
- Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
- Oversee the competitive positioning of the organization; including the analysis and collection of market data.
Common Career Paths for Senior Director, Sales & Marketing
For Senior Directors of Sales & Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Directors of Sales & Marketing earn similar salaries to those in higher-end positions like Marketing VP. It is not unusual for a Senior Director of Sales & Marketing to become a VP of Sales & Marketing or a Business Development VP.
Senior Director, Sales & Marketing Job Listings
Search for more jobs:
Popular Skills for Senior Director, Sales & Marketing
Senior Directors of Sales & Marketing report using a pretty varied skill set on the job. Most notably, skills in Advertising, Strategic Marketing, New Business Development, and Market Research are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Marketing Communications also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.
Pay by Experience Level for Senior Director, Sales & Marketing
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Salaries of relatively inexperienced workers fall in the neighborhood of $70K, but folks who have racked up five to 10 years see a notably higher median of $144K. Senior Directors of Sales & Marketing see a median salary of $155K after reaching one to two decades on the job. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $153K.
Related Job Salaries
Key Stats for Senior Director, Sales & Marketing
Rated 4 out of 5
based on 13 votes.