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Senior Director, Sales & Marketing Salary

Senior Directors of Sales & Marketing in the United States take home an average $129K annually. Including potential for bonuses, profit sharing and commission — peaking near $50K, $38K, and $60K, respectively — total cash payment to Senior Directors of Sales & Marketing can bottom out near $78K or top out at around $226K. Career duration is the biggest factor affecting pay for this group, followed by geography. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. Medical benefits are awarded to nearly all, and most earn dental coverage. This overview is based on answers to PayScale's salary questionnaire.
$71,338 - $191,188
MEDIAN: $129,497

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$71,338 - $191,188  
$5,007 - $49,732  
Profit Sharing
$199.33 - $38,172  
$0.00 - $59,598  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$77,963 - $226,232  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 246
United States (change)

Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Many Senior Directors of Sales & Marketing move into a Marketing VP role, which does not lead to a big boost in pay. Marketing VPs on average bring in a similar salary to Senior Directors of Sales & Marketing.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing

Survey results suggest that Senior Directors of Sales & Marketing use a fairly large toolkit of professional skills. Most notably, skills in Marketing Management, Strategic Marketing, Marketing Communications, and Advertising are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Market Research and Microsoft Excel also typically command lower compensation. It is often found that people who know Marketing Management are also skilled in Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Directors of Sales & Marketing who reported more years of relevant experience also reported higher earnings. Individuals with less than five years' experience take home around $67K. In contrast, though, people who have been on the job for five to 10 years report a six-figure median of $116K. People with 10 to 20 years of experience make an average of about $156K in this role. Senior Directors of Sales & Marketing with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $173K.

Related Job Salaries

Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 22%

up arrow 55%

Skills That Affect Senior Director, Sales & Marketing Salaries

Marketing Management
up arrow 8%

Strategic Marketing
up arrow 4%

National Average

Marketing Communications
up arrow 2%

up arrow 2%

Microsoft Excel
up arrow 6%

Market Research
up arrow 10%

Microsoft Office
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.


41 %
59 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 85%
vision benefits Vision: 73% employee benefits None: 7%