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Senior Director, Sales & Marketing Salary

Senior Directors of Sales & Marketing in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $130K) surpassing six figures annually. With bonuses occasionally running north of $51K, profit sharing proceeds sometimes surpassing $38K, and a few commissions as high as $59K, total income for Senior Directors of Sales & Marketing can range between $73K and $224K according to individual performance. Career length is the biggest factor affecting pay for this group, followed by geography. Most people who answered the questionnaire are men; 61 percent of Senior Directors of Sales & Marketing are male. Medical benefits are awarded to nearly all, and most earn dental coverage. Most Senior Directors of Sales & Marketing like their work and job satisfaction is high. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$68,938 - $190,918
MEDIAN: $130,147

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$68,938 - $190,918  
$5,013 - $50,508  
Profit Sharing
$198.66 - $38,442  
$0.00 - $59,180  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$72,875 - $224,242  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 233

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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For Senior Directors of Sales & Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Directors of Sales & Marketing earn similar salaries to those in higher-end positions like Marketing VP.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing generally report applying a varied skill set to their work. Most notably, skills in Advertising, Strategic Marketing, Marketing Management, and Marketing Communications are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Market Research and Microsoft Excel also typically command lower compensation. Most people skilled in Marketing Management are similarly competent in Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Senior Directors of Sales & Marketing, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Salaries of relatively inexperienced workers fall in the neighborhood of $69K, but folks who have racked up five to 10 years see a notably higher median of $116K. On average, Senior Directors of Sales & Marketing make $156K following one to two decades on the job. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $172K.

Related Job Salaries

United States (change)

Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 23%

up arrow 54%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 5%

Strategic Marketing
up arrow 1%

National Average

Marketing Management
up arrow 2%

Marketing Communications
up arrow 6%

Microsoft Excel
up arrow 7%

Market Research
up arrow 16%

Microsoft Office
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 33 votes.


39 %
61 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 84%
vision benefits Vision: 73% employee benefits None: 8%