Senior Director, Sales & Marketing Salary

Senior Directors of Sales & Marketing enjoy a hefty income, with average pay passing six figures ($131K) annually in the United States. Including potential for bonuses, profit sharing and commission — peaking near $51K, $38K, and $59K, respectively — total cash payment to Senior Directors of Sales & Marketing can bottom out near $74K or top out at around $225K. Career length and the particular city each impact pay for this group, with the former having the largest influence. Most Senior Directors of Sales & Marketing report high levels of job satisfaction. Senior Directors of Sales & Marketing who participated in the survey are largely men, dominating at 60 percent. Medical benefits are awarded to almost all, and a large number earn dental coverage. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$69,733 - $190,452
MEDIAN: $131,175

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$69,733 - $190,452  
$5,036 - $50,779  
Profit Sharing
$198.66 - $38,442  
$0.00 - $59,180  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$74,004 - $225,380  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 234

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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing who go on to become Marketing VPs may see somewhat stagnant compensation. On average, a Marketing VP, an upper-level role, pays $148K.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing seem to require a number of specific skills. Most notably, skills in Marketing Management, Strategic Marketing, Advertising, and Marketing Communications are correlated to pay that is above average, with boosts between 4 percent and 7 percent. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Market Research and Microsoft Excel also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Directors of Sales & Marketing generally obtain higher compensation for more plentiful past experience. Although inexperienced employees take home approximately $69K, those who have five to 10 years under their belts benefit from a six-figure median of $116K. People with 10 to 20 years of experience make an average of about $158K in this role. Senior Directors of Sales & Marketing who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $167K.

Related Job Salaries

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Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 23%

up arrow 54%

Skills That Affect Senior Director, Sales & Marketing Salaries

Marketing Management
up arrow 7%

Strategic Marketing
up arrow 5%

up arrow 4%

National Average

Marketing Communications
up arrow 4%

Microsoft Excel
up arrow 7%

Market Research
up arrow 9%

Microsoft Office
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 36 votes.


40 %
60 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 84%
vision benefits Vision: 72% employee benefits None: 8%