Senior Director, Sales & Marketing Salary

An average Senior Director of Sales & Marketing in the United States can expect to take home roughly $127K annually. With bonuses occasionally running north of $50K, profit sharing proceeds sometimes surpassing $39K, and a few commissions as high as $59K, total income for Senior Directors of Sales & Marketing can range between $74K and $221K according to individual performance. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Senior Directors of Sales & Marketing is high. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The data in this summary comes from the PayScale salary survey.

$67,959 - $189,933
MEDIAN: $127,049

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$67,959 - $189,933  
$4,952 - $49,720  
Profit Sharing
$203.47 - $38,987  
$0.00 - $58,723  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$73,577 - $220,808  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 221
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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $148K.

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing seem to require a number of specific skills. Most notably, skills in Advertising, Marketing Management, Strategic Marketing, and Microsoft Excel are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Market Research, and Marketing Communications. Most people who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Directors of Sales & Marketing with a lot of experience tend to enjoy higher earnings. Individuals with less than five years' experience take home around $71K. In contrast, though, people who have been on the job for five to 10 years report a six-figure median of $116K. Senior Directors of Sales & Marketing see a median salary of $153K after reaching one to two decades on the job. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $165K on average.

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Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 21%

up arrow 52%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 6%

National Average

Marketing Management
up arrow 2%

Strategic Marketing
up arrow 4%

Marketing Communications
up arrow 5%

Microsoft Excel
up arrow 5%

Market Research
up arrow 16%

Microsoft Office
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.


40 %
60 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 73% employee benefits None: 9%