Senior Director, Sales & Marketing Salary

Pay for Senior Directors of Sales & Marketing in the United States sits in the ballpark of $128K per year. Overall compensation packages to Senior Directors of Sales & Marketing range from $77K on the low end to $221K on the high end; this includes bonuses that peak near $50K and profit sharing that approaches $39K, with some high rollers snagging commissions as high as $60K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and most earn dental coverage. Male Senior Directors of Sales & Marketing are more prevalent than women among those who took the survey — 63 percent of professionals. Most workers in this position report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$70,723 - $193,571
MEDIAN: $127,656

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$70,723 - $193,571  
$4,815 - $49,767  
Profit Sharing
$203.47 - $38,638  
$0.00 - $60,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$77,227 - $221,059  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 231
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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Senior Directors of Sales & Marketing most frequently become Business Development VPs and VPs of Sales & Marketing even though median compensation is $1K lower and $13K lower, respectively.

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing seem to require a number of specific skills. Most notably, skills in Advertising, Strategic Marketing, New Business Development, and Marketing Management are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Most people who know Marketing Management also know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Senior Directors of Sales & Marketing. Those in the early stages of their career can expect to make around $69K; however, individuals with five to 10 years of experience bring in $116K on average — a distinctly larger sum. Senior Directors of Sales & Marketing claiming one to two decades of experience make an estimated median of $153K. More than 20 years of experience mean a somewhat bigger median paycheck of $154K, but it's not much more than what less experienced people make.

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Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 21%

up arrow 53%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 6%

Strategic Marketing
up arrow 3%

National Average

New Business Development
up arrow 2%

Marketing Management
up arrow 3%

Microsoft Excel
up arrow 5%

Marketing Communications
up arrow 6%

Market Research
up arrow 18%

Sales Management
up arrow 19%

Microsoft Office
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 29 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 81%
medical benefits
Vision: 73%
dental benefits
None: 9%