Senior Director, Sales & Marketing Salary

Senior Directors of Sales & Marketing in the United States can expect to earn an average of $127K per year. Total cash earnings of Senior Directors of Sales & Marketing range from $75K on the low end to $221K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $50K and $39K, respectively. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Senior Directors of Sales & Marketing who participated in the survey are largely men, dominating at 61 percent. Most Senior Directors of Sales & Marketing like their work and job satisfaction is high. This report is based on responses to the PayScale salary survey.

$69,547 - $190,459

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$69,547 - $190,459  
$4,949 - $49,749  
Profit Sharing
$202.73 - $39,138  
$0.00 - $59,180  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$75,287 - $221,379  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 217
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Job Description for Senior Director, Sales & Marketing

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $148K.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing seem to require a number of specific skills. Most notably, skills in Advertising, Marketing Management, Strategic Marketing, and Microsoft Excel are correlated to pay that is above average. Skills that pay less than market rate include Microsoft Office, Market Research, and Marketing Communications. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Salaries of relatively inexperienced workers fall in the neighborhood of $71K, but folks who have racked up five to 10 years see a notably higher median of $116K. After working for 10 to 20 years, Senior Directors of Sales & Marketing make a median salary of $153K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $165K.

Related Job Salaries

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Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 21%

up arrow 52%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 6%

National Average

Marketing Management
up arrow 2%

Strategic Marketing
up arrow 3%

Microsoft Excel
up arrow 5%

Marketing Communications
up arrow 6%

Market Research
up arrow 16%

Microsoft Office
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 28 votes.


39 %
61 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 73% employee benefits None: 9%