Senior Director, Sales & Marketing Salary

The average Senior Director of Sales & Marketing in the United States earns approximately $128K per year. Including potential for bonuses and profit sharing — peaking near $50K and $39K, respectively — total cash payment to Senior Directors of Sales & Marketing can bottom out near $77K or peak near $221K depending on individual performance. Career length and the particular city each impact pay for this group, with the former having the largest influence. Male Senior Directors of Sales & Marketing are more prevalent than women among those who took the survey — 63 percent of professionals. A large number enjoy medical while most get dental coverage. Vision coverage is also available to a fair number. The majority of Senior Directors of Sales & Marketing claim high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$70,723 - $193,571
MEDIAN: $127,656

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$70,723 - $193,571  
$4,815 - $49,767  
Profit Sharing
$203.47 - $38,638  
$0.00 - $60,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$77,227 - $221,059  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 231
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Job Description for Senior Director, Sales & Marketing

Senior directors of sales and marketing hold a position of responsibility, supervision, and management, and spend most of their time in an office directing and monitoring a team of employees, while some time is spent in meetings with suppliers, customers, and other departments of the company.


Senior Director, Sales & Marketing Tasks

  • Oversee staff operations, business planning, budget development and expenditures toward achievement of objectives.
  • Oversee the competitive positioning of the organization; including the analysis and collection of market data.
  • Manage and own delivery against significant revenue and customer goals; provide timely status updates on key drivers and necessary contingencies of these goals.
  • Plan and set the marketing and sales direction and strategy.
  • Develop objectives and policies for the sales and marketing department, including lower level directors.

Common Career Paths for Senior Director, Sales & Marketing

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Senior Directors of Sales & Marketing who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $149K a year. Senior Directors of Sales & Marketing most frequently advance into Business Development VP and VP of Sales & Marketing roles even though the median salaries are $1K lower and $13K lower, respectively.

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Popular Skills for Senior Director, Sales & Marketing

Senior Directors of Sales & Marketing report using a pretty varied skill set on the job. Most notably, skills in Advertising, Strategic Marketing, New Business Development, and Marketing Management are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Sales Management and Market Research also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications.

Pay by Experience Level for Senior Director, Sales & Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Directors of Sales & Marketing who reported more years of relevant experience also reported higher earnings. The average beginner in this position makes around $69K, but folks who have been around for five to 10 years see a markedly higher median salary of $116K. Senior Directors of Sales & Marketing with one to two decades of relevant experience report an average salary of approximately $153K. More than 20 years of experience mean a somewhat bigger median paycheck of $154K, but it's not much more than what less experienced people make.

Related Job Salaries

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Experience Affects Senior Director, Sales & Marketing Salaries

National Average

up arrow 21%

up arrow 53%

Skills That Affect Senior Director, Sales & Marketing Salaries

up arrow 6%

Strategic Marketing
up arrow 3%

National Average

New Business Development
up arrow 2%

Marketing Management
up arrow 3%

Microsoft Excel
up arrow 5%

Marketing Communications
up arrow 6%

Market Research
up arrow 18%

Sales Management
up arrow 19%

Microsoft Office
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 29 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 81%
medical benefits
Vision: 73%
dental benefits
None: 9%