Senior Marketing Director Salary

Senior Marketing Directors enjoy a hefty income, with average pay passing six figures ($139K) annually in the United States. In the world of Senior Marketing Directors, overall income ranges from $86K near the bottom to $217K at the top; this can include more than $46K from bonuses and more than $25K from profit sharing in exceptional cases. Residence and years of experience each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Women make up a slight majority of Senior Marketing Directors (50 percent) survey respondents. Men working as Senior Marketing Directors who took the survey just slightly outnumber women at 50 percent. For the most part, Senior Marketing Directors enjoy their work and report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.

$82,755 - $186,089

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$82,755 - $186,089  
$4,142 - $45,830  
Profit Sharing
$770 - $24,658  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$86,412 - $217,430  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 509
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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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Many Senior Marketing Directors move into a Marketing VP role, which does not lead to a big boost in pay. Marketing VPs on average bring in a similar salary to Senior Marketing Directors.

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Popular Skills for Senior Marketing Director

Survey respondents exploit a significant toolbox of skills in their work. Lucky workers who know Team Leadership can expect a significant pay bump, scoring salaries 63 percent above average. Product Marketing and People Management are also correlated to pay that is above average, with increases between 4 percent and 63 percent. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Branding and Marketing Communications also typically command lower compensation. Most people familiar with Marketing Management also know Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many Senior Marketing Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Individuals with less than five years' experience take home around $98K. In contrast, though, people who have been on the job for five to 10 years report a six-figure median of $125K. Senior Marketing Directors see a median salary of $160K after reaching one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $163K, but it's not much more than what less experienced people make.

Pay Difference by Location

Relative to Senior Marketing Directors in the rest of the country, Senior Marketing Directors in Palo Alto, San Jose, and San Francisco see salaries beyond the national average. In fact, these California cities offer more pay than any other American city. Senior Marketing Directors in Denver report much lower salaries than the rest of the country — 22 percent below the national average — proving that residence is a major factor in overall pay. Below-median salaries also turn up in Los Angeles and Atlanta (13 percent lower and 12 percent lower, respectively).

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Experience Affects Senior Marketing Director Salaries

National Average

up arrow 36%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 63%

Product Marketing
up arrow 4%

People Management
up arrow 4%

Strategic Marketing
up arrow 3%

National Average

Marketing Management
up arrow 1%

Online Marketing
up arrow 2%

Strategic Planning
up arrow 5%

Social Media Marketing
up arrow 8%

up arrow 11%

Media / Public Relations
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.


50 %
50 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 88%
vision benefits Vision: 77% employee benefits None: 4%