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Senior Marketing Director Salary

Average pay for a Senior Marketing Director in the United States is considerable, rounding six figures at $143K per year. Total cash compensation to Senior Marketing Directors bottoms out near $87K and approaches $227K on the high end; the biggest paychecks include approximately $50K from bonuses and almost $26K from profit sharing. Geography and experience level each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 52 percent. Most Senior Marketing Directors report high levels of job satisfaction. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. This report is based on answers to PayScale's salary questionnaire.

$82,862 - $189,968
MEDIAN: $143,090

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$82,862 - $189,968  
$5,007 - $49,553  
Profit Sharing
$964 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$87,049 - $226,860  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 472

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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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For Senior Marketing Directors, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Marketing Directors earn similar salaries to those in higher-end positions like Marketing VP.

Senior Director, Sales & Marketing Job Listings

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Popular Skills for Senior Marketing Director

Survey participants wield an impressively varied skill set on the job. Most notably, facility with Team Leadership, People Management, and Product Marketing are correlated to pay that is significantly above average, leading to increases of 59 percent, 14 percent, and 6 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Branding and Marketing Communications also typically command lower compensation. Most people who know Marketing Management also know Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Marketing Directors who reported more years of relevant experience also reported higher earnings. Individuals with less than five years' experience take home around $98K. In contrast, though, people who have been on the job for five to 10 years report a six-figure median of $124K. Senior Marketing Directors who work for 10 to 20 years in their occupation tend to earn about $165K. Senior Marketing Directors who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $172K.

Pay Difference by Location

Palo Alto offers some of the highest pay in the country for Senior Marketing Directors, 38 percent above the national average. Senior Marketing Directors will also find cushy salaries in San Jose (+34 percent), Minneapolis (+25 percent), San Francisco (+22 percent), and Boston (+20 percent). Location is a huge contributor to overall pay, with Senior Marketing Directors in Denver earning a whopping 21 percent below the national average. Two other places where employers offer below-median salaries are Chicago (17 percent less) and Washington (9 percent less).

Related Job Salaries

United States (change)

Experience Affects Senior Marketing Director Salaries

National Average

up arrow 38%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 59%

People Management
up arrow 14%

Product Marketing
up arrow 6%

Strategic Marketing
up arrow 4%

Marketing Management

National Average

Online Marketing
up arrow 3%

Strategic Planning
up arrow 8%

Social Media Marketing
up arrow 11%

up arrow 15%

Media / Public Relations
up arrow 27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 83 votes.


52 %
48 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 88%
vision benefits Vision: 78% employee benefits None: 3%