Senior Marketing Director Salary
Senior Marketing Directors receive generous compensation in the United States — earning an average of $139K per year, their standard salaries shoot well into the six-figure range. In the world of Senior Marketing Directors, total cash compensation can vary between $81K and $206K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $40K and $15K, respectively. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. Women Senior Marketing Directors who took the survey just slightly outnumber men. The data for this snapshot was collected from individuals who took PayScale's salary survey.
|Salary||$82,160 - $183,572|
|Bonus||$4,869 - $40,368|
|Profit Sharing||$-0.50 - $14,899|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$81,262 - $206,169|
Job Description for Senior Marketing Director
A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.Read More...
Most senior marketing directors work full time in an office setting. Often, they meet with clients in their business locations to determine their needs and develop an understanding of how to best achieve the goals necessary to ensure a product’s success.
Those in senior marketing director positions have generally received a minimum of a bachelor’s degree in business management, administration, marketing, or a related field; often, they have additional education as well. Previous marketing experience is required for this position as well. Many senior marketing directors have been promoted from subordinate marketing positions in their company. These directors must demonstrate strong communication skills, the ability to motivate employees, strong problem-solving abilities, and excellent organizational skills.
Senior Marketing Director Tasks
- Evaluate and set goals for marketing promotions across media channels.
- Oversee a team of marketing professionals.
- Oversee research and interpretation of customer and audience information.
- Support and provide content to other departments for a variety of purposes.
- Develop and implement strategies for increasing and targeting reach.
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Popular Skills for Senior Marketing Director
Senior Marketing Directors seem to wield many skills on the job. Most notably, facility with Team Leadership, Strategic Marketing, and Lead Generation are correlated to pay that is significantly above average, leading to increases of 64 percent, 6 percent, and 5 percent, respectively. At the other end of the pay range are skills like Strategic Planning, Branding, and Media / Public Relations. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications and Online Marketing.
Pay by Experience Level for Senior Marketing Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Senior Marketing Directors with a lot of experience tend to enjoy higher earnings. In this occupation, salaries for the relatively untested average out to $79K, but folks in the five-to-10 year range enjoy a much heftier median of $113K. The average pay reported by folks with 10 to 20 years of experience is around $161K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $167K.
Pay Difference by Location
Senior Marketing Directors earn a generous sum in the state of California: In particular, San Francisco, Palo Alto, and San Jose have higher pay rates than anywhere else in the country, each offering salaries above the national average. Senior Marketing Directors in Phoenix make 32 percent less than the national average, proving that location is a major factor in pay. Employers also pay below the national average in Philadelphia (21 percent lower) and Seattle (18 percent lower).
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Key Stats for Senior Marketing Director
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