Senior Marketing Director Salary

Compensation for Senior Marketing Directors in the United States is generous, with average pay surpassing six figures annually ($140K). Cash earnings for Senior Marketing Directors — which occasionally include more than $46K from bonuses and more than $21K from profit sharing — stretch from around $85K to approximately $218K. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Medical benefits are awarded to nearly all, and most earn dental coverage. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 51 percent. The majority of Senior Marketing Directors claim high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.

$82,012 - $186,925
MEDIAN: $139,649

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$82,012 - $186,925  
$4,787 - $46,015  
Profit Sharing
$880 - $21,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$84,725 - $217,936  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 611
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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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Senior Marketing Directors' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $149K.

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Popular Skills for Senior Marketing Director

Survey participants wield an impressively varied skill set on the job. Most notably, facility with Team Leadership, Lead Generation, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 62 percent, 14 percent, and 4 percent, respectively. Skills that pay less than market rate include Media / Public Relations, Strategic Planning, and Branding. Those educated in Marketing Management tend to be well versed in Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Marketing Directors who reported more years of relevant experience also reported higher earnings. Although inexperienced employees take home approximately $93K, those who have five to 10 years under their belts benefit from a six-figure median of $121K. Senior Marketing Directors claiming one to two decades of experience make an estimated median of $162K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $165K.

Pay Difference by Location

National Average: $154,198

Larger city markers indicate a job is popular in that location.

For those looking to make money, Senior Marketing Directors in Palo Alto enjoy an exceptional pay rate, 39 percent above the national average. Senior Marketing Directors can also look forward to large paychecks in cities like San Francisco (+28 percent), Minneapolis (+27 percent), San Jose (+20 percent), and Mountain View (+12 percent). Senior Marketing Directors in Denver make 22 percent less than the national average, proving that location is a major factor in pay. A couple other locations with smaller-than-average paychecks include Los Angeles and Atlanta (13 percent lower).

Related Job Salaries

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Experience Affects Senior Marketing Director Salaries

National Average

up arrow 40%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 62%

Lead Generation
up arrow 14%

Strategic Marketing
up arrow 4%

Product Marketing
up arrow 4%

Product Management
up arrow 2%

Marketing Management
up arrow 1%

People Management

National Average

Online Marketing
up arrow 2%

Search Engine Optimization (SEO)
up arrow 5%

Social Media Marketing
up arrow 6%

up arrow 8%

Strategic Planning
up arrow 12%

Media / Public Relations
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 92 votes.


51 %
49 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 95%
dental benefits
Dental: 89%
medical benefits
Vision: 76%
dental benefits
None: 3%