Senior Marketing Director Salary
Salaries for Senior Marketing Directors in the United States are generous, with average pay above six figures ($139K) per year. Total cash compensation to Senior Marketing Directors approaches anywhere from $80K on the lower end to $210K on the higher end; in exceptional cases, this can include more than $41K from bonuses and upwards of $19K from profit sharing. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Job satisfaction is reported as high by the vast majority of workers. In this profession, nearly all enjoy medical and dental coverage, and a strong majority have vision insurance, as well. Women Senior Marketing Directors who took the survey just slightly outnumber men. This snapshot results from replies to PayScale's salary survey.
Job Description for Senior Marketing Director
A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.Read More...
Most senior marketing directors work full time in an office setting. Often, they meet with clients in their business locations to determine their needs and develop an understanding of how to best achieve the goals necessary to ensure a product’s success.
Those in senior marketing director positions have generally received a minimum of a bachelor’s degree in business management, administration, marketing, or a related field; often, they have additional education as well. Previous marketing experience is required for this position as well. Many senior marketing directors have been promoted from subordinate marketing positions in their company. These directors must demonstrate strong communication skills, the ability to motivate employees, strong problem-solving abilities, and excellent organizational skills.
Senior Marketing Director Tasks
- Evaluate and set goals for marketing promotions across media channels.
- Oversee a team of marketing professionals.
- Oversee research and interpretation of customer and audience information.
- Support and provide content to other departments for a variety of purposes.
- Develop and implement strategies for increasing and targeting reach.
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Popular Skills for Senior Marketing Director
Survey results imply that Senior Marketing Directors deploy a substantial tool kit of skills at work. Most notably, facility with Team Leadership, Lead Generation, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 64 percent, 7 percent, and 5 percent, respectively. Skills that seem to negatively impact pay include Strategic Planning, People Management, and Branding. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Online Marketing.
Pay by Experience Level for Senior Marketing Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Senior Marketing Directors generally obtain higher compensation for more plentiful past experience. Individuals with less than five years' experience take home around $81K. In contrast, though, people who have been on the job for five to 10 years report a six-figure median of $110K. The average pay reported by folks with 10 to 20 years of experience is around $162K. Senior Marketing Directors with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $172K.
Pay Difference by Location
Surpassing the national average by 41 percent, Senior Marketing Directors in Palo Alto receive some of the highest pay in the country. Senior Marketing Directors can also look forward to large paychecks in cities like San Francisco (+38 percent), Minneapolis (+27 percent), San Jose (+18 percent), and Mountain View (+13 percent). Compared to the national average, Seattle Senior Marketing Directors have considerably lower salaries, 40 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Philadelphia and San Diego (21 percent lower and 16 percent lower, respectively).