Senior Marketing Director Salary
Senior Marketing Directors enjoy a hefty income, with average pay passing six figures ($136K) annually in the United States. Location and experience level each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
|Salary||$79,270 - $181,163|
|Bonus||$4,791 - $39,149|
|Total Pay (||$78,874 - $197,200|
Job Description for Senior Marketing Director
A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.Read More...
Most senior marketing directors work full time in an office setting. Often, they meet with clients in their business locations to determine their needs and develop an understanding of how to best achieve the goals necessary to ensure a product’s success.
Those in senior marketing director positions have generally received a minimum of a bachelor’s degree in business management, administration, marketing, or a related field; often, they have additional education as well. Previous marketing experience is required for this position as well. Many senior marketing directors have been promoted from subordinate marketing positions in their company. These directors must demonstrate strong communication skills, the ability to motivate employees, strong problem-solving abilities, and excellent organizational skills.
Senior Marketing Director Tasks
- Evaluate and set goals for marketing promotions across media channels.
- Oversee a team of marketing professionals.
- Oversee research and interpretation of customer and audience information.
- Support and provide content to other departments for a variety of purposes.
- Develop and implement strategies for increasing and targeting reach.
Senior Director, Sales & Marketing Job Listings
Popular Skills for Senior Marketing Director
Senior Marketing Directors seem to exploit a large range of skills on the job. Most notably, facility with Team Leadership, Lead Generation, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 68 percent, 9 percent, and 7 percent, respectively. At the other end of the pay range are skills like Strategic Planning, Media / Public Relations, and Branding. Those educated in Marketing Management tend to be well versed in Marketing Communications and Online Marketing.
Pay by Experience Level for Senior Marketing Director
Pay by Experience for a Senior Marketing Director has a positive trend. An entry-level Senior Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $79,000 based on 17 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $111,000 based on 63 salaries. An experienced Senior Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $159,000 based on 171 salaries. A Senior Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $162,000 based on 68 salaries.
Pay Difference by Location
There's tons of opportunity for Senior Marketing Directors in California, which is home to the top three paying cities in the field. Palo Alto, San Francisco, and San Jose all offer salaries above the national rate. In Philadelphia, salaries are 19 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in San Diego and Seattle (16 percent lower).
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Key Stats for Senior Marketing Director
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