The average salary for a Senior Marketing Director is $141,543 per year. Most people in this job have more than five years' experience in related jobs. The highest paying skills associated with this job are Product Marketing and Strategic Marketing.
Senior Marketing Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$84,905 - $193,927
(Median)
85K
110K
140K
170K
190K
MEDIAN: $141,543
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$80K$160K$240K
Salary
$84,905 - $193,927  
   
Bonus
$5,960 - $50,434  
Profit Sharing
$3,109 - $43,631  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$89,837 - $239,127  
PayScale
Country: United States | Currency: USD | Updated: 17 Apr 2014 | Individuals Reporting: 246
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Job Description for Senior Marketing Director
A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.
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Senior Marketing Director Tasks
  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.
Popular Skills for Senior Marketing Director
Pay Difference By Location
Boston
up arrow 22%
San Francisco
up arrow 21%
San Jose
up arrow 19%
Los Angeles
up arrow 10%
Dallas
up arrow 2%
Seattle
up arrow 1%
National Average
$160,000
Chicago
up arrow 7%
Washington
up arrow 11%
New York
up arrow 12%
Denver
up arrow 40%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Senior Marketing Director Salaries

National Average
$160,000
Mid-Career
up arrow 20%

Skills That Affect Senior Marketing Director Salaries

Product Marketing
up arrow 15%
Branding
up arrow 1%
National Average
$160,000
Online Marketing
up arrow 10%
Marketing Communications
up arrow 27%
Media / Public Relations
up arrow 28%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 53 votes.
Gender
Female
54%
female alumni
 
Male
46%
male alumni
Years of Experience
1-4 years
2%
5-9 years
15%
10-19 years
50%
20 years or more
33%
Common Health Benefits
medical benefits Medical: 96% dental benefits Dental: 88%
vision benefits Vision: 76% employee benefits None: 3%
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