Senior Marketing Director Salary

Average pay for a Senior Marketing Director in the United States is considerable, rounding six figures at $140K per year. Total cash compensation for Senior Marketing Directors runs from $84K to $219K depending on bonuses that can occasionally exceed $46K and profit sharing that can reach almost $26K. Location and career length each impact pay for this group, with the former having the largest influence. Women are just slightly outnumbered, with male Senior Marketing Directors making up 51 percent of survey respondents. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Job satisfaction for Senior Marketing Directors is high. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$81,555 - $187,163

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$81,555 - $187,163  
$4,129 - $46,332  
Profit Sharing
$964 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$84,030 - $219,383  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 576
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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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Senior Marketing Directors' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $149K.

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Popular Skills for Senior Marketing Director

Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Team Leadership, Lead Generation, and People Management are correlated to pay that is significantly above average, leading to increases of 62 percent, 16 percent, and 10 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Marketing Communications and Branding also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Marketing Directors who reported more years of relevant experience also reported higher earnings. Although individuals who have less than five years' experience earn $89K on average, people with five to 10 years benefit from a notably larger average of $122K. After working for 10 to 20 years, Senior Marketing Directors make a median salary of $162K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $165K.

Pay Difference by Location

For Senior Marketing Directors, location is an influential factor in determining pay. Three cities in California — Palo Alto, San Francisco, and San Jose — not only offer salaries upward of the national average, but are the highest-paid American cities for those in the field. The lowest-paying market is Denver, which sits 23 percent below the national average, proving that location is a significant contributor to overall pay. A couple other locations with smaller-than-average paychecks include Los Angeles and Atlanta (13 percent lower).

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Experience Affects Senior Marketing Director Salaries

National Average

up arrow 42%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 62%

Lead Generation
up arrow 16%

People Management
up arrow 10%

Product Marketing
up arrow 4%

Product Management
up arrow 2%

Marketing Management

National Average

Online Marketing
up arrow 1%

Social Media Marketing
up arrow 6%

Strategic Planning
up arrow 6%

up arrow 8%

Media / Public Relations
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 87 votes.


49 %
51 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 88%
vision benefits Vision: 76% employee benefits None: 3%