Senior Marketing Director Salary

Senior Marketing Directors in the United States can look forward to a sizeable six-figure salary — around $140K per year on average. Total cash compensation for Senior Marketing Directors runs from $85K to $218K depending on bonuses that can occasionally exceed $46K and profit sharing that can reach almost $21K. Residence and career duration each impact pay for this group, with the former having the largest influence. Women Senior Marketing Directors who took the survey just slightly outnumber men. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. The majority of Senior Marketing Directors claim high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$82,012 - $186,925
MEDIAN: $139,649

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$82,012 - $186,925  
$4,787 - $46,015  
Profit Sharing
$880 - $21,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$84,725 - $217,936  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 611
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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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For Senior Marketing Directors, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Marketing Directors earn similar salaries to those in higher-end positions like Marketing VP.

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Popular Skills for Senior Marketing Director

Survey results imply that Senior Marketing Directors deploy a substantial tool kit of skills at work. Most notably, facility with Team Leadership, Lead Generation, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 62 percent, 14 percent, and 4 percent, respectively. Skills that pay less than market rate include Media / Public Relations, Strategic Planning, and Branding. Those familiar with Marketing Management also tend to know Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Although inexperienced employees take home approximately $93K, those who have five to 10 years under their belts benefit from a six-figure median of $121K. After working for 10 to 20 years, Senior Marketing Directors make a median salary of $162K. Senior Marketing Directors with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $165K.

Pay Difference by Location

National Average: $154,198

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 39 percent, Senior Marketing Directors in Palo Alto receive some of the highest pay in the country. Senior Marketing Directors will also find cushy salaries in San Francisco (+28 percent), Minneapolis (+27 percent), San Jose (+20 percent), and Mountain View (+12 percent). One of the biggest compensable factors for Senior Marketing Directors is geography, with workers in Denver earning a whopping 22 percent below the national average. Two other places where employers salaries are below the median are Los Angeles and Atlanta (13 percent lower).

Related Job Salaries

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Experience Affects Senior Marketing Director Salaries

National Average

up arrow 40%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 62%

Lead Generation
up arrow 14%

Strategic Marketing
up arrow 4%

Product Marketing
up arrow 4%

Product Management
up arrow 2%

Marketing Management
up arrow 1%

People Management

National Average

Online Marketing
up arrow 2%

Search Engine Optimization (SEO)
up arrow 5%

Social Media Marketing
up arrow 6%

up arrow 8%

Strategic Planning
up arrow 12%

Media / Public Relations
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 92 votes.


51 %
49 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 95%
dental benefits
Dental: 89%
medical benefits
Vision: 76%
dental benefits
None: 3%