Senior Marketing Director Salary

Generous salaries abound for Senior Marketing Directors in the United States, with average pay above six figures ($138K) per year. In the world of Senior Marketing Directors, overall income ranges from $85K near the bottom to $217K at the top; this can include more than $46K from bonuses and more than $25K from profit sharing in exceptional cases. Location is the biggest factor affecting pay for this group, followed by tenure. Job satisfaction for Senior Marketing Directors is high. Women are just slightly outnumbered, with male Senior Marketing Directors making up 50 percent of survey respondents. Medical benefits are awarded to nearly all, and most earn dental coverage. The numbers in this rundown were provided by PayScale's salary survey participants.

$81,913 - $186,135
MEDIAN: $138,462

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$81,913 - $186,135  
$4,106 - $45,741  
Profit Sharing
$765 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$85,128 - $217,189  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 496
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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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Senior Marketing Directors' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $148K.

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Popular Skills for Senior Marketing Director

Senior Marketing Directors report using a large range of skills on the job. Most notably, facility with Team Leadership, People Management, and Product Marketing are correlated to pay that is significantly above average, leading to increases of 64 percent, 21 percent, and 5 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Branding and Marketing Communications also typically command lower compensation. Those familiar with Marketing Management also tend to know Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Marketing Directors generally obtain higher compensation for more plentiful past experience. Professionals with less than five years' experience earn a median of $98K annually, but folks with five to 10 years under their belts report a weighty six-figure median of $124K. After working for 10 to 20 years, Senior Marketing Directors make a median salary of $160K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $164K.

Pay Difference by Location

For Senior Marketing Directors, top-notch salaries can be found in California: Palo Alto, San Jose, and San Francisco offer exceptional salaries — better than the national average for those in this field and higher than any other city in the United States. Compared to the national average, Denver Senior Marketing Directors have considerably lower salaries, 21 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Below-median salaries also turn up in Chicago and Atlanta (15 percent lower and 11 percent lower, respectively).

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Experience Affects Senior Marketing Director Salaries

National Average

up arrow 36%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 64%

People Management
up arrow 21%

Strategic Marketing
up arrow 3%

National Average

Marketing Management
up arrow 1%

Online Marketing
up arrow 2%

Strategic Planning
up arrow 5%

Social Media Marketing
up arrow 9%

up arrow 12%

Media / Public Relations
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.


50 %
50 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 88%
vision benefits Vision: 77% employee benefits None: 4%