Senior Marketing Director Salary

On average, Senior Marketing Directors in the United States earn six-figure salaries ($138K) annually, making for a very well-paid profession. Final cash compensation to Senior Marketing Directors varies from around $85K to approximately $218K; choice pay grades include potential for bonuses and profit sharing as high as $46K and $25K, respectively. Geography is the biggest factor affecting pay for this group, followed by career duration. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 51 percent. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Most Senior Marketing Directors report high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.

$81,605 - $186,371
MEDIAN: $137,879

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$81,605 - $186,371  
$4,125 - $45,921  
Profit Sharing
$765 - $24,832  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$84,687 - $217,599  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 488
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Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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Senior Marketing Directors' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $148K.

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Popular Skills for Senior Marketing Director

Senior Marketing Directors seem to exploit a large range of skills on the job. Most notably, facility with Team Leadership, People Management, and Product Marketing are correlated to pay that is significantly above average, leading to increases of 64 percent, 22 percent, and 5 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Branding and Marketing Communications also typically command lower compensation. For most people, competency in Marketing Management indicates knowledge of Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Marketing Directors generally obtain higher compensation for more plentiful past experience. Professionals with less than five years' experience earn a median of $98K annually, but folks with five to 10 years under their belts report a weighty six-figure median of $124K. Senior Marketing Directors see a median salary of $159K after reaching one to two decades on the job. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $162K on average.

Pay Difference by Location

Senior Marketing Directors can earn above-average salaries when they head west to California. Specifically, Palo Alto, San Jose, and San Francisco represent the three top-paying cities for Senior Marketing Directors in the United States. The lowest-paying market is Denver, which sits 21 percent below the national average, proving that location is a significant contributor to overall pay. Employers also pay below the national average in Chicago (15 percent lower) and Atlanta (8 percent lower).

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Experience Affects Senior Marketing Director Salaries

National Average

up arrow 36%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 64%

People Management
up arrow 22%

Strategic Marketing
up arrow 3%

National Average

Marketing Management
up arrow 1%

Online Marketing
up arrow 3%

Strategic Planning
up arrow 5%

Social Media Marketing
up arrow 8%

up arrow 12%

Media / Public Relations
up arrow 23%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.


51 %
49 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 87%
vision benefits Vision: 77% employee benefits None: 4%