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Senior Marketing Director Salary

Senior Marketing Directors receive generous compensation in the United States — earning an average of $156K per year, their standard salaries shoot well into the six-figure range. With some bonuses approaching $50K and certain profit sharing proceeds approaching $35K, overall incomes of Senior Marketing Directors spread between $88K and $229K depending on individual performance. Residence and experience level each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. Women Senior Marketing Directors who took the survey just slightly outnumber men. The data in this summary comes from the PayScale salary survey.
$82,889 - $191,827
MEDIAN: $141,914

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$82,889 - $191,827  
$5,055 - $49,794  
Profit Sharing
$1,000 - $35,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$87,544 - $229,366  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 418
United States (change)

Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.


Senior Marketing Director Tasks

  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.
  • Oversee research and interpretation of customer and audience information.
  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.

Common Career Paths for Senior Marketing Director

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Senior Marketing Directors who transition into an upper level Marketing VP position will not necessarily make much more than they do in their current role. The average Marketing VP makes $148K a year.

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Popular Skills for Senior Marketing Director

Survey results imply that Senior Marketing Directors put a diverse skill set to use. Most notably, facility with Team Leadership, Product Marketing, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 60 percent, 4 percent, and 3 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Social Media Marketing and Marketing Communications also typically command lower compensation. Those educated in Marketing Management tend to be well versed in Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Senior Marketing Directors. Salaries can reach six figures almost right off the bat; beginning workers who have less than five years' experience bring in a median of $101K per year. Senior Marketing Directors bring in $163K after working for 10 to 20 years. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $166K.

Pay Difference by Location

Senior Marketing Directors will find that Palo Alto offers an impressive pay rate, one which exceeds the national average by 43 percent. Senior Marketing Directors will also find cushy salaries in Minneapolis (+28 percent), San Francisco (+26 percent), San Jose (+25 percent), and Boston (+15 percent). Senior Marketing Directors in Denver report much lower salaries than the rest of the country — 25 percent below the national average — proving that residence is a major factor in overall pay. Employers in Atlanta and Chicago also lean toward paying below-median salaries (18 percent lower and 14 percent lower, respectively).

Related Job Salaries

Experience Affects Senior Marketing Director Salaries

National Average

up arrow 35%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
up arrow 60%

Product Marketing
up arrow 4%

Strategic Marketing
up arrow 3%

Marketing Management
up arrow 3%

National Average

Online Marketing
up arrow 3%

up arrow 13%

Social Media Marketing
up arrow 22%

Media / Public Relations
up arrow 26%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 77 votes.


51 %
49 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 88%
vision benefits Vision: 78% employee benefits None: 3%