Senior Media Planner / Buyer Salary

A Senior Media Planner / Buyer earns an average salary of $54,490 per year. For the first five to ten years in this position, pay increases somewhat, but any additional experience does not have a big effect on pay.

$41,853 - $70,822
MEDIAN: $54,489

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$41,853 - $70,822  
$0.00 - $7,796  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$42,464 - $76,243  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 130
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Job Description for Senior Media Planner / Buyer

The main responsibility of a social media planner is to manage campaigns, social media budgeting, buying, and planning. This planner also executes big media events related to the company.


Senior Media Planner / Buyer Tasks

  • Review invoices from media companies and resolve any discrepancies.
  • Negotiate advertising contracts with media companies to determine pricing and schedules.
  • Buy media advertising space for clients, and provide estimates of audience and costs.
  • Make sure clients receive compensation for advertisements that do not run when planned.

Common Career Paths for Senior Media Planner / Buyer

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Pay by Experience Level for Senior Media Planner / Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

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Experience Affects Senior Media Planner / Buyer Salaries

up arrow 5%

up arrow 3%

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National Average

up arrow 4%

Skills That Affect Senior Media Planner / Buyer Salaries

Strategic Planning
up arrow 4%

National Average

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Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 28 votes.


69 %
31 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 70%
vision benefits Vision: 59% employee benefits None: 15%