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Senior Media Planner / Buyer Salary

A Senior Media Planner / Buyer earns an average salary of $54,447 per year. Pay for this job does not change much by experience, with the most experienced earning only a bit more than the least.

$41,421 - $70,396
MEDIAN: $54,446

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$41,421 - $70,396  
$0.00 - $7,796  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$41,757 - $75,936  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 136

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Job Description for Senior Media Planner / Buyer

The main responsibility of a social media planner is to manage campaigns, social media budgeting, buying, and planning. This planner also executes big media events related to the company.


Senior Media Planner / Buyer Tasks

  • Review invoices from media companies and resolve any discrepancies.
  • Negotiate advertising contracts with media companies to determine pricing and schedules.
  • Buy media advertising space for clients, and provide estimates of audience and costs.
  • Make sure clients receive compensation for advertisements that do not run when planned.

Common Career Paths for Senior Media Planner / Buyer

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Senior Media Buyer Job Listings

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Pay by Experience Level for Senior Media Planner / Buyer

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

United States (change)

Experience Affects Senior Media Planner / Buyer Salaries

up arrow 5%

up arrow 3%

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National Average

up arrow 4%

Skills That Affect Senior Media Planner / Buyer Salaries

Strategic Planning
up arrow 4%

National Average

up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 30 votes.


69 %
31 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 74%
vision benefits Vision: 60% employee benefits None: 14%