Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.
Senior Online Marketing Manager Tasks
Build and implement online strategies and goals through web marketing.
Manage budget and resources for online services.
Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.