Senior Online Marketing Managers in the United States can expect to earn an average of $93K per year. Residence and career duration each impact pay for this group, with the former having the largest influence. The majority of Senior Online Marketing Managers claim high levels of job satisfaction. Men are in the minority of survey respondents, with female Senior Online Marketing Managers making up 71 percent. Almost all report receiving medical and dental coverage from their employers and a large number collect vision insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$56,692 - $117,736
MEDIAN: $93,003

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$56,692 - $117,736  
$2,987 - $19,702  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,097 - $132,798  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 113

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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

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Popular Skills for Senior Online Marketing Manager

Survey results imply that Senior Online Marketing Managers put a diverse skill set to use. Most notably, skills in Web Marketing, Search Engine Optimization, Web Analytics, and Online Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Email Marketing and Social Media Marketing also typically command lower compensation. Most people skilled in Online Marketing are similarly competent in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing. Most people skilled in Search Engine Marketing are similarly competent in Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $99,309

Larger city markers indicate a job is popular in that location.

With a pay rate for Senior Online Marketing Managers that is 38 percent greater than the national average, San Jose offers a comfortable salary for those in this profession. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+16 percent) and Seattle (+5 percent). In New York, salaries are 13 percent below the national average and represent the lowest-paying market. A couple other locations with smaller-than-average paychecks include Atlanta (8 percent lower) and Washington (5 percent lower).

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 5%

Search Engine Optimization (SEO)
up arrow 4%

National Average

Web Analytics
up arrow 3%

Online Marketing
up arrow 4%

Search Engine Marketing (SEM)
up arrow 5%

Strategic Marketing
up arrow 5%

Project Management
up arrow 33%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 21 votes.


71 %
29 %

Years of Experience

1-4 years
5-9 years
10-19 years

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 88%
medical benefits
Vision: 81%
dental benefits
None: 7%