Senior Online Marketing Manager Salary

The market for Senior Online Marketing Managers is most competitive in California, where the three top-paying cities can be found: San Jose, San Francisco, and Los Angeles. In the world of Senior Online Marketing Managers, total cash compensation can vary between $58K and $134K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $20K and $26K, respectively. Location and experience level each impact pay for this group, with the former having the largest influence. Female Senior Online Marketing Managers are more common than men among those who completed the survey; more than half (66 percent) are women. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Job satisfaction is high and work is enjoyable for most Senior Online Marketing Managers.

$56,779 - $121,664

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$56,779 - $121,664  
$1,963 - $20,067  
Profit Sharing
$1,237 - $26,179  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,295 - $133,561  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 253
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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Senior Online Marketing Manager

Senior Online Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Strategic Marketing are correlated to pay that is above average, with boosts between 3 percent and 8 percent. Those listing Project Management and Email Marketing as skills, on the other hand, should be prepared for drastically lower pay. For most people, competency in Search Engine Marketing indicates knowledge of Online Marketing.

Pay Difference by Location

For Senior Online Marketing Managers, San Jose, San Francisco, and Los Angeles, three California cities, are home to the highest salaries in the United States, all offering a rate above the national average. Those in the field find the lowest salaries in Chicago, 6 percent below the national average.

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Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 8%

Search Engine Optimization (SEO)
up arrow 4%

Search Engine Marketing (SEM)
up arrow 3%

Strategic Marketing
up arrow 2%

Social Media Marketing
up arrow 1%

Web Analytics
up arrow 1%

Online Marketing

National Average

Email Marketing
up arrow 3%

Project Management
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 47 votes.


66 %
34 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 86%
vision benefits Vision: 76% employee benefits None: 7%