Senior Online Marketing Manager Salary

Average Senior Online Marketing Managers in the United States make around $94K annually. Geography is the biggest factor affecting pay for this group, followed by tenure. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a large number. Senior Online Marketing Managers survey participants are largely women, dominating at 64 percent. Most Senior Online Marketing Managers report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$61,204 - $118,110
$61K
$94K
$120K
MEDIAN: $93,695
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$61,204 - $118,110  
   
Bonus
$2,500 - $19,866  
Profit Sharing
$3,000  
Commission
$19,774  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$69,375 - $134,049  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 84

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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.

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Senior Online Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

Senior Online Marketing Manager Job Listings

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Popular Skills for Senior Online Marketing Manager


Senior Online Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Web Marketing, Search Engine Marketing, Search Engine Optimization, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. Those who learned Search Engine Marketing also tend to know Search Engine Optimization (SEO). It is often found that people who know Online Marketing are also skilled in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.

Pay Difference by Location

National Average: $100,999

Larger city markers indicate a job is popular in that location.

With a pay rate for Senior Online Marketing Managers that is 36 percent greater than the national average, San Jose offers a comfortable salary for those in this profession. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+12 percent) and Seattle (+3 percent). Atlanta is home to the smallest salaries in the field, lagging the national average by 9 percent. Employers also pay below the national average in New York (9 percent lower) and Washington (6 percent lower).

Related Job Salaries

Key Stats for Senior Online Marketing Manager

Gender

Female
64 %
Male
36 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.
1-4 years
8%
5-9 years
54%
10-19 years
38%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Online Marketing Manager Salaries

▲3%

▲2%

National Average
$101,000

▼11%

Skills That Affect Senior Online Marketing Manager Salaries


Search Engine Marketing (SEM)
▼0%

National Average
$101,000


Web Analytics
▼4%





Project Management
▼34%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

1-4 years
8%
5-9 years
54%
10-19 years
38%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 86%
vision benefits
Vision: 82%
no benefits
None: 7%