Six-figure salaries are the norm for Senior Online Marketing Managers in the United States, with median pay hovering around $94K per year. Residence is the biggest factor affecting pay for this group, followed by experience level. The majority of Senior Online Marketing Managers (68 percent) who took the survey are female. Nearly all enjoy medical and dental coverage in this occupation, and most get vision benefits. For the most part, people in this position report moderate levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$59,621 - $117,938
$60K
$94K
$120K
MEDIAN: $93,705
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$59,621 - $117,938  
   
Bonus
$2,936 - $19,697  
Profit Sharing
$5,000  
Commission
$19,774  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$62,919 - $133,088  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 100

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United States (change)

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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.

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Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Senior Online Marketing Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. A tool kit that includes Search Engine Marketing also typically contains Search Engine Optimization (SEO). Most people skilled in Online Marketing are similarly competent in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.

Pay Difference by Location

National Average: $100,290

Larger city markers indicate a job is popular in that location.

For Senior Online Marketing Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+14 percent) and Seattle (+2 percent). Trailing the national average by 9 percent, Atlanta is the market with the smallest paychecks. Employers pay around 8 percent less in New York and 6 percent less in Washington, below-median salaries for those in this field.

Related Job Salaries

Key Stats for Senior Online Marketing Manager

Gender

Female
68 %
Male
32 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.
055
1-4 years
8%
5-9 years
56%
10-19 years
36%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Online Marketing Manager Salaries


National Average
$100,000



Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 8%

Search Engine Optimization (SEO)
0%

National Average
$100,000

Search Engine Marketing (SEM)
up arrow 1%

Web Analytics
up arrow 4%


Strategic Marketing
up arrow 6%



Project Management
up arrow 33%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

1-4 years
8%
5-9 years
56%
10-19 years
36%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 88%
vision benefits
Vision: 82%
dental benefits
None: 7%
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