Senior Online Marketing Manager Salary

For Senior Online Marketing Managers, yearly average wages total $95K annually. Residence is the biggest factor affecting pay for this group, followed by career duration. Senior Online Marketing Managers survey participants are largely women, dominating at 60 percent. The majority of workers are highly satisfied with their job. Nearly all report receiving medical coverage from their employers and most collect dental insurance. This snapshot results from replies to PayScale's salary survey.

$65,952 - $118,683
$66K
$95K
$120K
MEDIAN: $94,956
10%
50%
90%

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$0$133K
Salary $65,952 - $118,683
Bonus $3,010 - $19,614
Profit Sharing $8,500
Commission $20,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,534 - $133,601
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 75

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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.

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Senior Online Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

Senior Online Marketing Manager Job Listings

Popular Skills for Senior Online Marketing Manager


Senior Online Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Web Marketing, Search Engine Marketing, Search Engine Optimization, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. Those familiar with Search Engine Marketing tend to be well versed in Search Engine Optimization (SEO). Those proficient in Online Marketing are, more often than not, also skilled in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.

Pay Difference by Location

National Average: $102,805

Larger city markers indicate a job is popular in that location.

For Senior Online Marketing Managers, busy San Jose offers a higher-than-average pay rate, 33 percent above the national average. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+10 percent) and Seattle (+1 percent). The lowest-paying market is Atlanta, which sits 11 percent below the national average. Workers in New York and Washington earn salaries that trail the national average for those in this profession (11 percent less and 8 percent less, respectively).

Related Job Salaries

Key Stats for Senior Online Marketing Manager

Gender

Female
60 %
Male
40 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.
1-4 years
7%
5-9 years
49%
10-19 years
44%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Online Marketing Manager Salaries

▲1%

▼0%

National Average
$103,000

▼12%

Skills That Affect Senior Online Marketing Manager Salaries


National Average
$103,000

Search Engine Marketing (SEM)
▼2%



Web Analytics
▼6%




Project Management
▼35%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

1-4 years
7%
5-9 years
49%
10-19 years
44%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 83%
vision benefits
Vision: 79%
no benefits
None: 8%
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