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Senior Online Marketing Manager Salary

The average Senior Online Marketing Manager in the United States earns approximately $89K per year. Overall cash earnings for Senior Online Marketing Managers stretch from $59K on the lower end to $134K near the top, and the heftiest packages can encompass around $20K from bonuses and $26K from profit sharing. Geographic location and career length each impact pay for this group, with the former having the largest influence. For the most part, Senior Online Marketing Managers enjoy their work and report high levels of job satisfaction. Female Senior Online Marketing Managers survey participants are more prevalent than men — 66 percent of professionals. Medical benefits are awarded to almost all, and a large number earn dental coverage.

$58,168 - $122,114
MEDIAN: $89,289

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$58,168 - $122,114  
$2,043 - $20,000  
Profit Sharing
$1,226 - $26,425  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$59,428 - $133,916  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 259

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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Senior Online Marketing Manager Job Listings

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Popular Skills for Senior Online Marketing Manager

Survey results suggest that Senior Online Marketing Managers use a fairly large toolkit of professional skills. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Web Analytics are correlated to pay that is above average. Project Management, on the other hand, is typically associated with much lower pay. For most people, competency in Search Engine Marketing indicates knowledge of Online Marketing.

Pay Difference by Location

San Jose is home to an above-average pay rate for Senior Online Marketing Managers, 48 percent higher than the national average. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+18 percent) and Seattle (+7 percent). Trailing the national average by 16 percent, Chicago is the market with the smallest paychecks.

Related Job Salaries

United States (change)

Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 7%

Search Engine Optimization (SEO)
up arrow 6%

Search Engine Marketing (SEM)
up arrow 3%

Social Media Marketing
up arrow 1%

Web Analytics
up arrow 1%

Online Marketing

Strategic Marketing

National Average

Email Marketing
up arrow 2%

Project Management
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 53 votes.


66 %
34 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 85%
vision benefits Vision: 74% employee benefits None: 8%