Senior Online Marketing Manager Salary
Six-figure salaries are the norm for Senior Online Marketing Managers in the United States, with median pay hovering around $94K per year. Residence is the biggest factor affecting pay for this group, followed by experience level. The majority of Senior Online Marketing Managers (68 percent) who took the survey are female. Nearly all enjoy medical and dental coverage in this occupation, and most get vision benefits. For the most part, people in this position report moderate levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
|Salary||$59,621 - $117,938|
|Bonus||$2,936 - $19,697|
|Total Pay (||$62,919 - $133,088|
Job Description for Senior Online Marketing Manager
Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.Read More...
Work hours for this position are typically limited to standard business hours, although overtime may occasionally be required. Work is generally done with a small team of web specialists in an indoor environment such as an office. Physical requirements are typically limited to long hours working on computers and interacting with colleagues in the office.
The educational requirements for senior online marketing manager positions generally include at least a bachelor’s degree in a related field, but preference in some companies may be given to individuals with advanced degrees. Experience requirements may vary, but as a senior position, this job often requires at least five to 10 years of experience in a related position. In some cases, it may also be necessary for this manager to work directly with website technology, so knowledge of HTML, CSS, and other languages may be required; knowledge of reporting tools such as Google Analytics and SiteCatalyst may be needed as well.
Senior Online Marketing Manager Tasks
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
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Popular Skills for Senior Online Marketing Manager
Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. A tool kit that includes Search Engine Marketing also typically contains Search Engine Optimization (SEO). Most people skilled in Online Marketing are similarly competent in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.
Pay Difference by Location
For Senior Online Marketing Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+14 percent) and Seattle (+2 percent). Trailing the national average by 9 percent, Atlanta is the market with the smallest paychecks. Employers pay around 8 percent less in New York and 6 percent less in Washington, below-median salaries for those in this field.
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Key Stats for Senior Online Marketing Manager
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