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Senior Online Marketing Manager Salary

Senior Online Marketing Managers in the United States take home an average $89K annually. Total cash compensation to Senior Online Marketing Managers approaches anywhere from $59K on the lower end to $133K on the higher end; in exceptional cases, this can include more than $20K from bonuses and upwards of $26K from profit sharing. Residence is the biggest factor affecting pay for this group, followed by years of experience. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of Senior Online Marketing Managers (64 percent) who took the survey are women. Most Senior Online Marketing Managers like their work and job satisfaction is high. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$57,568 - $121,099
MEDIAN: $88,913

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,568 - $121,099  
$2,049 - $19,735  
Profit Sharing
$1,226 - $26,425  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$59,045 - $132,838  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 262

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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Senior Online Marketing Manager Job Listings

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Popular Skills for Senior Online Marketing Manager

Survey results show that Senior Online Marketing Managers use a fair number of skills. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Social Media Marketing are correlated to pay that is above average, with boosts between 3 percent and 7 percent. Those listing Project Management as a skill should be prepared for drastically lower pay. Those familiar with Search Engine Marketing also tend to know Online Marketing.

Pay Difference by Location

San Francisco is home to an above-average pay rate for Senior Online Marketing Managers, 19 percent higher than the national average. Senior Online Marketing Managers will also find cushy salaries in Los Angeles (+7 percent) and Seattle (+3 percent). Chicago is home to the smallest salaries in the field, lagging the national average by 16 percent.

Related Job Salaries

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Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 7%

Search Engine Optimization (SEO)
up arrow 7%

Search Engine Marketing (SEM)
up arrow 3%

Social Media Marketing
up arrow 2%

Web Analytics
up arrow 2%

Online Marketing
up arrow 1%

Strategic Marketing
up arrow 1%

National Average

Email Marketing
up arrow 1%

Project Management
up arrow 25%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 56 votes.


64 %
36 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 85%
vision benefits Vision: 73% employee benefits None: 8%