Senior Online Marketing Manager Salary

The three top-paying cities for Senior Online Marketing Managers in the United States — San Jose, San Francisco, and Los Angeles — are all in California. With some bonuses approaching $20K and certain profit sharing proceeds approaching $26K, overall incomes of Senior Online Marketing Managers spread between $58K and $133K depending on individual performance. Location is the biggest factor affecting pay for this group, followed by experience level. Senior Online Marketing Managers survey participants are largely women, dominating at 66 percent. For the most part, Senior Online Marketing Managers enjoy their work and report high levels of job satisfaction. Most report receiving medical coverage from their employers and a large number collect dental insurance. This report is based on responses to the PayScale salary survey.

$56,978 - $121,204
(Median)
$57K
$89K
$120K
MEDIAN: $88,951
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$56,978 - $121,204  
   
Bonus
$1,984 - $20,022  
Profit Sharing
$1,237 - $26,179  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$58,482 - $133,193  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 258
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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.

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Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Senior Online Marketing Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Strategic Marketing are correlated to pay that is above average. Those listing Project Management and Email Marketing as skills, on the other hand, should be prepared for drastically lower pay. Those educated in Search Engine Marketing tend to be well versed in Online Marketing.

Pay Difference by Location


California is a land of opportunity for Senior Online Marketing Managers. The state is home to the top three paying cities in the field, with San Jose, San Francisco, and Los Angeles all offering salaries above the national rate. Those in the field find the lowest salaries in Chicago, 12 percent below the national average.

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Experience Affects Senior Online Marketing Manager Salaries



National Average
$95,000


Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 7%

Search Engine Optimization (SEO)
up arrow 7%

Search Engine Marketing (SEM)
up arrow 3%

Strategic Marketing
up arrow 2%

Online Marketing
up arrow 1%

Social Media Marketing
up arrow 1%

Web Analytics
up arrow 1%

National Average
$95,000

Email Marketing
up arrow 4%

Project Management
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 51 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

1-4 years
11%
5-9 years
50%
10-19 years
37%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 85%
vision benefits Vision: 74% employee benefits None: 8%
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