Senior Online Marketing Manager Salary

Senior Online Marketing Managers in the United States pull down an average of $91K per year. Total incomes of Senior Online Marketing Managers incorporate potential for, in a few cases, more than $23K from bonuses and close to $26K from profit sharing; these performance components cause packages to range between $58K and $144K. Location and tenure each impact pay for this group, with the former having the largest influence. More than half of Senior Online Marketing Managers (64 percent) survey participants are women. The majority of Senior Online Marketing Managers claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance.

$56,662 - $128,593
MEDIAN: $90,592

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$56,662 - $128,593  
$2,004 - $22,719  
Profit Sharing
$1,973 - $26,179  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$57,622 - $144,316  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 251
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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Senior Online Marketing Manager

Survey results suggest that Senior Online Marketing Managers use a fairly large toolkit of professional skills. Most notably, skills in Web Marketing, Search Engine Optimization, Social Media Marketing, and Strategic Marketing are correlated to pay that is above average. Those listing Project Management and Email Marketing as skills, on the other hand, should be prepared for drastically lower pay. A tool kit that includes Search Engine Marketing also typically contains Search Engine Optimization (SEO). Most people experienced in Online Marketing also know Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.

Pay Difference by Location

National Average: $97,256

Larger city markers indicate a job is popular in that location.

For those looking to make money, Senior Online Marketing Managers in San Jose enjoy an exceptional pay rate, 41 percent above the national average. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+17 percent), Seattle (+7 percent), Los Angeles (+4 percent), and Dallas (+2 percent). Those in the field find the lowest salaries in Chicago, 2 percent below the national average.

Related Job Salaries

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Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 8%

Search Engine Optimization (SEO)
up arrow 5%

Social Media Marketing
up arrow 2%

Strategic Marketing
up arrow 2%

Search Engine Marketing (SEM)
up arrow 1%

National Average

Online Marketing
up arrow 1%

Web Analytics
up arrow 1%

Email Marketing
up arrow 3%

Project Management
up arrow 31%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.


64 %
36 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 86%
medical benefits
Vision: 76%
dental benefits
None: 6%