Senior Online Marketing Manager Salary

The average Senior Online Marketing Manager in the United States earns approximately $91K per year. Total cash earnings of Senior Online Marketing Managers range from $58K on the low end to $144K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $23K and $26K, respectively. Location and experience level each impact pay for this group, with the former having the largest influence. Female Senior Online Marketing Managers are more common than men among those who completed the survey; more than half (64 percent) are women. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage.

$56,662 - $128,593
(Median)
$57K
$91K
$130K
MEDIAN: $90,592
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$56,662 - $128,593  
   
Bonus
$2,004 - $22,719  
Profit Sharing
$1,973 - $26,179  
Commission
$17,587  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$57,622 - $144,316  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 251
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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.

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Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Senior Online Marketing Manager Job Listings

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Popular Skills for Senior Online Marketing Manager


Senior Online Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Web Marketing, Search Engine Optimization, Social Media Marketing, and Strategic Marketing are correlated to pay that is above average. Those listing Project Management and Email Marketing as skills, on the other hand, should be prepared for drastically lower pay. Those familiar with Online Marketing also tend to know Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing. Those who learned Search Engine Marketing also tend to know Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $97,256

Larger city markers indicate a job is popular in that location.

For Senior Online Marketing Managers, working in the bustling city of San Jose has its advantages, including an above-average pay rate. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+17 percent), Seattle (+7 percent), Los Angeles (+4 percent), and Dallas (+2 percent). The lowest-paying market is Chicago, which sits 2 percent below the national average.

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Experience Affects Senior Online Marketing Manager Salaries



National Average
$97,000


Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 8%

Search Engine Optimization (SEO)
up arrow 5%

Social Media Marketing
up arrow 2%

Strategic Marketing
up arrow 2%

Search Engine Marketing (SEM)
up arrow 1%

National Average
$97,000

Online Marketing
up arrow 1%

Web Analytics
up arrow 1%

Email Marketing
up arrow 3%

Project Management
up arrow 31%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

1-4 years
11%
5-9 years
47%
10-19 years
41%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 86%
medical benefits
Vision: 76%
dental benefits
None: 6%
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