Senior Online Marketing Manager Salary
Senior Online Marketing Managers in the United States can expect to earn an average of $93K per year. Residence and career duration each impact pay for this group, with the former having the largest influence. The majority of Senior Online Marketing Managers claim high levels of job satisfaction. Men are in the minority of survey respondents, with female Senior Online Marketing Managers making up 71 percent. Almost all report receiving medical and dental coverage from their employers and a large number collect vision insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Job Description for Senior Online Marketing Manager
Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.Read More...
Work hours for this position are typically limited to standard business hours, although overtime may occasionally be required. Work is generally done with a small team of web specialists in an indoor environment such as an office. Physical requirements are typically limited to long hours working on computers and interacting with colleagues in the office.
The educational requirements for senior online marketing manager positions generally include at least a bachelor’s degree in a related field, but preference in some companies may be given to individuals with advanced degrees. Experience requirements may vary, but as a senior position, this job often requires at least five to 10 years of experience in a related position. In some cases, it may also be necessary for this manager to work directly with website technology, so knowledge of HTML, CSS, and other languages may be required; knowledge of reporting tools such as Google Analytics and SiteCatalyst may be needed as well.
Senior Online Marketing Manager Tasks
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
Senior Online Marketing Manager Job Listings
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Popular Skills for Senior Online Marketing Manager
Survey results imply that Senior Online Marketing Managers put a diverse skill set to use. Most notably, skills in Web Marketing, Search Engine Optimization, Web Analytics, and Online Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Email Marketing and Social Media Marketing also typically command lower compensation. Most people skilled in Online Marketing are similarly competent in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing. Most people skilled in Search Engine Marketing are similarly competent in Search Engine Optimization (SEO).
Pay Difference by Location
With a pay rate for Senior Online Marketing Managers that is 38 percent greater than the national average, San Jose offers a comfortable salary for those in this profession. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+16 percent) and Seattle (+5 percent). In New York, salaries are 13 percent below the national average and represent the lowest-paying market. A couple other locations with smaller-than-average paychecks include Atlanta (8 percent lower) and Washington (5 percent lower).