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Senior Online Marketing Manager Salary

Senior Online Marketing Managers in the United States pull down an average of $88K annually. Overall cash earnings for Senior Online Marketing Managers stretch from $60K on the lower end to $133K near the top, and the heftiest packages can encompass around $20K from bonuses and $10K from profit sharing. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Most Senior Online Marketing Managers like their work and job satisfaction is high. Women Senior Online Marketing Managers who took the survey just slightly outnumber men. This report is based on responses to the PayScale salary survey.
$58,505 - $120,537
MEDIAN: $87,624

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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$58,505 - $120,537  
$2,019 - $20,180  
Profit Sharing
$1,021 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$60,075 - $133,315  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 271
United States (change)

Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Senior Online Marketing Manager Job Listings

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Popular Skills for Senior Online Marketing Manager

Senior Online Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Social Media Marketing are correlated to pay that is above average, with boosts between 6 percent and 8 percent. At the other end of the pay range are skills like Project Management and Strategic Marketing. Those educated in Search Engine Marketing tend to be well versed in Online Marketing.

Pay Difference by Location

Senior Online Marketing Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 19 percent. Senior Online Marketing Managers will also find cushy salaries in Seattle (+7 percent). Chicago is home to the smallest salaries in the field, lagging the national average by 11 percent. Employers in New York and Los Angeles also lean toward paying below-median salaries (3 percent lower and 1 percent lower, respectively).

Related Job Salaries

Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 8%

Search Engine Optimization (SEO)
up arrow 7%

Search Engine Marketing (SEM)
up arrow 6%

Social Media Marketing
up arrow 4%

Web Analytics
up arrow 3%

Online Marketing
up arrow 2%

Email Marketing
up arrow 1%

National Average

Strategic Marketing
up arrow 10%

Project Management
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 65 votes.


58 %
42 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 84%
vision benefits Vision: 72% employee benefits None: 8%