Senior Online Marketing Manager Salary
Average Senior Online Marketing Managers in the United States make around $94K annually. Geography is the biggest factor affecting pay for this group, followed by tenure. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a large number. Senior Online Marketing Managers survey participants are largely women, dominating at 64 percent. Most Senior Online Marketing Managers report high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
|Salary||$61,204 - $118,110|
|Bonus||$2,500 - $19,866|
|Total Pay (||$69,375 - $134,049|
Job Description for Senior Online Marketing Manager
Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.Read More...
Work hours for this position are typically limited to standard business hours, although overtime may occasionally be required. Work is generally done with a small team of web specialists in an indoor environment such as an office. Physical requirements are typically limited to long hours working on computers and interacting with colleagues in the office.
The educational requirements for senior online marketing manager positions generally include at least a bachelor’s degree in a related field, but preference in some companies may be given to individuals with advanced degrees. Experience requirements may vary, but as a senior position, this job often requires at least five to 10 years of experience in a related position. In some cases, it may also be necessary for this manager to work directly with website technology, so knowledge of HTML, CSS, and other languages may be required; knowledge of reporting tools such as Google Analytics and SiteCatalyst may be needed as well.
Senior Online Marketing Manager Tasks
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
Popular Skills for Senior Online Marketing Manager
Senior Online Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Web Marketing, Search Engine Marketing, Search Engine Optimization, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. Those who learned Search Engine Marketing also tend to know Search Engine Optimization (SEO). It is often found that people who know Online Marketing are also skilled in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.
Pay Difference by Location
With a pay rate for Senior Online Marketing Managers that is 36 percent greater than the national average, San Jose offers a comfortable salary for those in this profession. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+12 percent) and Seattle (+3 percent). Atlanta is home to the smallest salaries in the field, lagging the national average by 9 percent. Employers also pay below the national average in New York (9 percent lower) and Washington (6 percent lower).
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Key Stats for Senior Online Marketing Manager
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