Senior Online Marketing Manager Salary

Senior Online Marketing Managers command the highest salaries in California; the three top-paying cities are San Jose, San Francisco, and Los Angeles. Total incomes of Senior Online Marketing Managers incorporate potential for, in a few cases, more than $20K from bonuses and close to $26K from profit sharing; these performance components cause packages to range between $59K and $133K. Residence and tenure each impact pay for this group, with the former having the largest influence. Women account for the majority of Senior Online Marketing Managers who responded to the questionnaire — 66 percent to be exact. Job satisfaction is high and work is enjoyable for most Senior Online Marketing Managers. A large number report receiving medical coverage from their employers and most collect dental insurance.

$57,059 - $121,025
MEDIAN: $88,544

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,059 - $121,025  
$1,973 - $19,956  
Profit Sharing
$1,237 - $26,179  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,666 - $132,994  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 260
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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Senior Online Marketing Manager

Survey results show that Senior Online Marketing Managers use a fair number of skills. Most notably, skills in Web Marketing, Search Engine Optimization, Search Engine Marketing, and Strategic Marketing are correlated to pay that is above average. Project Management and Email Marketing as skills, however, tend to be associated with significantly smaller paychecks. Most people experienced in Search Engine Marketing also know Online Marketing.

Pay Difference by Location

For Senior Online Marketing Managers, top-notch salaries can be found in California: San Jose, San Francisco, and Los Angeles offer exceptional salaries — better than the national average for those in this field and higher than any other city in the United States. In Chicago, salaries are 12 percent below the national average and represent the lowest-paying market.

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Experience Affects Senior Online Marketing Manager Salaries

National Average

Skills That Affect Senior Online Marketing Manager Salaries

Web Marketing
up arrow 8%

Search Engine Optimization (SEO)
up arrow 5%

Search Engine Marketing (SEM)
up arrow 3%

Strategic Marketing
up arrow 2%

Online Marketing
up arrow 1%

Social Media Marketing
up arrow 1%

Web Analytics
up arrow 1%

National Average

Email Marketing
up arrow 4%

Project Management
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 49 votes.


66 %
34 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 85%
vision benefits Vision: 75% employee benefits None: 8%