Senior Online Marketing Manager Salary

Senior Online Marketing Managers in the United States can expect wages of $89K per year on average. Cash earnings for Senior Online Marketing Managers — which occasionally include more than $22K from bonuses and more than $19K from profit sharing — stretch from around $58K to approximately $140K. Geography and career duration each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. The majority of Senior Online Marketing Managers (64 percent) who took the survey are women. The majority of Senior Online Marketing Managers claim high levels of job satisfaction. This report is based on answers to PayScale's salary questionnaire.

$56,550 - $125,713
MEDIAN: $89,135

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$56,550 - $125,713  
$1,430 - $21,532  
Profit Sharing
$1,600 - $18,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$57,985 - $140,241  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 257
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Job Description for Senior Online Marketing Manager

Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.


Senior Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for

Survey results suggest that Senior Online Marketing Managers use a fairly large toolkit of professional skills. Most notably, skills in Web Marketing, Search Engine Optimization, Social Media Marketing, and Search Engine Marketing (SEM) are correlated to pay that is above average. Project Management, on the other hand, is typically associated with much lower pay. Those familiar with Search Engine Marketing also tend to know Online Marketing.

Pay Difference by Location

Senior Online Marketing Managers will find that San Jose offers an impressive pay rate, one which exceeds the national average by 48 percent. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+19 percent), Seattle (+8 percent), Los Angeles (+6 percent), and Dallas (+4 percent).

Related Job Salaries

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Experience Affects Salaries

National Average

Skills That Affect Salaries

Web Marketing
up arrow 9%

Search Engine Optimization (SEO)
up arrow 6%

Social Media Marketing
up arrow 3%

Search Engine Marketing (SEM)
up arrow 2%

Strategic Marketing
up arrow 1%

Web Analytics
up arrow 1%

Online Marketing

National Average

Email Marketing
up arrow 2%

Project Management
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 43 votes.


64 %
36 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 86%
vision benefits Vision: 76% employee benefits None: 7%