Senior Online Marketing Manager Salary
For Senior Online Marketing Managers, yearly average wages total $95K annually. Residence is the biggest factor affecting pay for this group, followed by career duration. Senior Online Marketing Managers survey participants are largely women, dominating at 60 percent. The majority of workers are highly satisfied with their job. Nearly all report receiving medical coverage from their employers and most collect dental insurance. This snapshot results from replies to PayScale's salary survey.
|Salary||$65,952 - $118,683|
|Bonus||$3,010 - $19,614|
|Total Pay (||$71,534 - $133,601|
Job Description for Senior Online Marketing Manager
Senior online marketing manager positions are commonly available within companies that conduct e-commerce and/or market online. The basic duties performed by senior online marketing managers include performing market research and analysis, working within the company to develop product goals and brand initiatives, analyzing and detailing e-commerce requirements, and generating reports for proposed and existing advertising campaigns. These professionals may also solicit and collect feedback from customers through mediums such as email campaigns or surveys as well.Read More...
Work hours for this position are typically limited to standard business hours, although overtime may occasionally be required. Work is generally done with a small team of web specialists in an indoor environment such as an office. Physical requirements are typically limited to long hours working on computers and interacting with colleagues in the office.
The educational requirements for senior online marketing manager positions generally include at least a bachelor’s degree in a related field, but preference in some companies may be given to individuals with advanced degrees. Experience requirements may vary, but as a senior position, this job often requires at least five to 10 years of experience in a related position. In some cases, it may also be necessary for this manager to work directly with website technology, so knowledge of HTML, CSS, and other languages may be required; knowledge of reporting tools such as Google Analytics and SiteCatalyst may be needed as well.
Senior Online Marketing Manager Tasks
- Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
- Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
- Build and implement online strategies and goals through web marketing.
- Manage budget and resources for online services.
Senior Online Marketing Manager Job Listings
Popular Skills for Senior Online Marketing Manager
Senior Online Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Web Marketing, Search Engine Marketing, Search Engine Optimization, and Web Analytics are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Social Media Marketing and Email Marketing also typically command lower compensation. Those familiar with Search Engine Marketing tend to be well versed in Search Engine Optimization (SEO). Those proficient in Online Marketing are, more often than not, also skilled in Social Media Marketing, Search Engine Optimization (SEO), and Web Marketing.
Pay Difference by Location
For Senior Online Marketing Managers, busy San Jose offers a higher-than-average pay rate, 33 percent above the national average. Senior Online Marketing Managers will also find cushy salaries in San Francisco (+10 percent) and Seattle (+1 percent). The lowest-paying market is Atlanta, which sits 11 percent below the national average. Workers in New York and Washington earn salaries that trail the national average for those in this profession (11 percent less and 8 percent less, respectively).
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Key Stats for Senior Online Marketing Manager
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