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Senior Product Marketing Manager Salary

Senior Product Marketing Managers enjoy a hefty income, with average pay passing six figures ($119K) annually in the United States. Total incomes of Senior Product Marketing Managers incorporate potential for, in a few cases, more than $25K from bonuses and close to $20K from profit sharing; these performance components cause packages to range between $91K and $165K. The most important factor affecting compensation for this group is residence, followed by the company and tenure. Most Senior Product Marketing Managers report high levels of job satisfaction. Almost all receive medical and dental insurance and a large number get vision insurance. Men account for the majority of Senior Product Marketing Managers who responded to the questionnaire — 63 percent to be exact. The data for this synopsis comes from respondents who took the PayScale salary survey.

$86,123 - $148,114
MEDIAN: $118,781

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$86,123 - $148,114  
$5,047 - $24,629  
Profit Sharing
$1,034 - $19,579  
$1,750 - $12,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$90,840 - $165,111  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 495

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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager

Many Senior Product Marketing Managers can be found at AT&T Inc., EMC Corporation, Microsoft Corp, AT&T Mobility LLC, and Blackboard, Inc., firms that are at the top of the field. The biggest paychecks can be found at Microsoft Corp — the median salary there is $145K.

Popular Skills for Senior Product Marketing Manager

Senior Product Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Strategic Marketing, Product Marketing, Product Development, and Marketing Management are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications. Those familiar with Product Marketing also tend to know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Product Marketing Managers do not generally earn higher incomes from more experience in the field. Survey participants with less than five years' experience pocket $103K on average, but those with five to 10 years of experience enjoy a much bigger median of $125K. People with 10 to 20 years of experience make an average of about $136K in this role. People who have worked for more than 20 years report a median income of $138K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location

For Senior Product Marketing Managers, busy Santa Clara offers a higher-than-average pay rate, 25 percent above the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+24 percent), Palo Alto (+10 percent), Mountain View (+8 percent), and Austin (+5 percent). Senior Product Marketing Managers in Washington earn salaries far below the national average by 32 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers pay around 22 percent less in Atlanta and 13 percent less in Dallas, below-median salaries for those in this field.

Related Job Salaries

United States (change)

Experience Affects Senior Product Marketing Manager Salaries

National Average

Skills That Affect Senior Product Marketing Manager Salaries

Strategic Marketing
up arrow 4%

Product Marketing
up arrow 1%

Product Development
up arrow 1%

Marketing Management

National Average

Marketing Communications
up arrow 19%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 79 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 91%
vision benefits Vision: 85% employee benefits None: 2%