Salaries for Senior Product Marketing Managers in the United States are generous, with average pay above six figures ($120K) per year. Total incomes of Senior Product Marketing Managers incorporate potential for, in a few cases, more than $21K from bonuses and close to $23K from profit sharing; these performance components cause packages to range between $88K and $167K. Compensation for this group is mainly affected by geographic location, but the company and years of experience are influential factors as well. Almost all report receiving medical and dental coverage from their employers and a large number collect vision insurance. Job satisfaction is reported as high by the vast majority of workers. Men make up a slight majority of Senior Product Marketing Managers (58 percent) who responded to the survey. The data for this synopsis comes from respondents who took the PayScale salary survey.

$82,481 - $151,454
$82K
$120K
$150K
MEDIAN: $119,643
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$82,481 - $151,454  
   
Bonus
$4,963 - $20,595  
Profit Sharing
$-0.49 - $23,489  
Commission
$3,584  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$88,378 - $166,799  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 420

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United States (change)

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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

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Senior Product Marketing Manager Tasks

  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.
  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.

Common Career Paths for Senior Product Marketing Manager


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Senior Product Marketing Managers often end up in upper-level roles like Product Marketing Director. Product Marketing Directors bring home $145K annually on average.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager


Dominating the field, AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are top firms with a reputation for hiring a great number of Senior Product Marketing Managers. For Senior Product Marketing Managers, comfortable salaries can be found at Microsoft Corp; in fact, median earnings sit around $148K, the highest in the area.

Popular Skills for Senior Product Marketing Manager


Survey results suggest that Senior Product Marketing Managers use a fairly large toolkit of professional skills. Most notably, skills in Product Development, Product Management, Product Marketing, and Strategic Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. The majority of those who know Product Marketing also know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and pay tend to be weakly linked for Senior Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. Even the relatively untried can take home bulky six-figure salaries; employees who have worked for fewer than five years report earning $109K on average. On average, Senior Product Marketing Managers make $137K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $138K, but it's not much more than what less experienced people make.

Pay Difference by Location

National Average: $129,716

Larger city markers indicate a job is popular in that location.

For Senior Product Marketing Managers, Santa Clara provides a pay rate that is 25 percent greater than the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+23 percent), Palo Alto (+23 percent), San Francisco (+21 percent), and Sunnyvale (+19 percent). The lowest-paying market is Denver, which sits 26 percent below the national average, proving that location is a significant contributor to overall pay. Boston and New York are a couple other places where companies are known to pay below the median — salaries are 22 percent lower and 14 percent lower, respectively.

Related Job Salaries

Key Stats for Senior Product Marketing Manager

Gender

Female
42 %
Male
58 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.
1-4 years
9%
5-9 years
32%
10-19 years
45%
20 years or more
14%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Product Marketing Manager Salaries



National Average
$130,000



Skills That Affect Senior Product Marketing Manager Salaries

Product Development
up arrow 1%

Product Marketing
0%

Product Management
0%

National Average
$130,000

Strategic Marketing
up arrow 3%



Market Analysis
up arrow 16%

Project Management
up arrow 28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 61 votes.

Gender

Female
42 %
Male
58 %

Years of Experience

1-4 years
9%
5-9 years
32%
10-19 years
45%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 89%
vision benefits
Vision: 83%
dental benefits
None: 5%
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