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Senior Product Marketing Manager Salary

Median pay for Senior Product Marketing Managers in the United States is around $118K per year, but employers in Santa Clara offer the biggest paychecks; average compensation in that city is approximately $160K. Senior Product Marketing Managers will also find cushy salaries in San Jose (+23 percent), Palo Alto (+13 percent), Minneapolis (+11 percent), and Mountain View (+5 percent). The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
$87,119 - $146,924
MEDIAN: $117,805

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$87,119 - $146,924  
$5,210 - $24,871  
Profit Sharing
$1,024 - $16,301  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$92,126 - $165,137  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 422
United States (change)

Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager

Well-known firms with a reputation for hiring numerous Senior Product Marketing Managers include AT&T Inc., EMC Corporation, AT&T Mobility LLC, Microsoft Corp, and Kla-Tencor Corporation. Microsoft Corp attracts talent by shelling out the biggest paychecks in the area — the median in that office is $142K.

Not only do salaries lack room to grow — pay ranges from $98K to just $123K — but AT&T Inc. offers the lowest pay in town to boot, with a median paycheck of $109K.

Popular Skills for Senior Product Marketing Manager

Senior Product Marketing Managers typically list a handful of skills they use on the job. Most notably, skills in Strategic Marketing, Product Development, Marketing Management, and Product Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Marketing Communications. It is often found that people who know Product Marketing are also skilled in Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Product Marketing Managers with more experience do not necessarily bring home bigger paychecks. In fact, experience in this field tends to impact compensation minimally. Workers in their first five years can expect to earn $110K, but people who have been around for five to 10 years earn a noticeably bigger sum of $125K. On average, Senior Product Marketing Managers make $135K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $137K, but it's not much more than what less experienced people make.

Pay Difference by Location

Related Job Salaries

Experience Affects Senior Product Marketing Manager Salaries

National Average

Skills That Affect Senior Product Marketing Manager Salaries

Product Development
up arrow 3%

Product Marketing
up arrow 2%

Marketing Management
up arrow 2%

National Average

Marketing Communications
up arrow 17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 74 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 96% dental benefits Dental: 93%
vision benefits Vision: 86% employee benefits None: 2%