Senior Product Marketing Manager Salary

Senior Product Marketing Managers receive generous compensation in the United States — earning an average of $119K per year, their standard salaries shoot well into the six-figure range. Total cash compensation to Senior Product Marketing Managers approaches anywhere from $91K on the lower end to $168K on the higher end; in exceptional cases, this can include more than $24K from bonuses and upwards of $30K from profit sharing. Compensation for this group is mainly affected by the specific employer, but geography and years of experience are influential factors as well. Nearly all have medical and dental plans, and most have vision insurance. Most Senior Product Marketing Managers like their work and job satisfaction is high. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$85,992 - $150,344
MEDIAN: $119,449

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$85,992 - $150,344  
$5,137 - $24,464  
Profit Sharing
$1,014 - $29,739  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$91,030 - $167,744  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 623
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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for

AT&T Inc., Microsoft Corp, EMC Corporation, AT&T Mobility LLC, and Blackboard, Inc. are leaders in the field that employ a large number of Senior Product Marketing Managers. Although the highest salaries can be found at Microsoft Corp where median pay is $149K, there is little variation in compensation; paychecks are spread only between $131K and $182K.

Popular Skills for

Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Strategic Marketing, Product Development, Product Marketing, and Marketing Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Communications. Most people skilled in Product Marketing are similarly competent in Marketing Management.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Senior Product Marketing Managers do not generally earn higher incomes from more experience in the field. Salaries can reach six figures almost right off the bat; beginning workers who have less than five years' experience bring in a median of $104K per year. Senior Product Marketing Managers with one to two decades of relevant experience report an average salary of approximately $136K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $138K.

Pay Difference by Location

Senior Product Marketing Managers will find that Santa Clara offers an impressive pay rate, one which exceeds the national average by 23 percent. Senior Product Marketing Managers can also look forward to large paychecks in cities like San Jose (+23 percent), Mountain View (+10 percent), Palo Alto (+9 percent), and Austin (+4 percent). One of the biggest compensable factors for Senior Product Marketing Managers is geography, with workers in Atlanta earning a whopping 21 percent below the national average. Below-median salaries also turn up in New York and Dallas (15 percent lower and 12 percent lower, respectively).

Related Job Salaries

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Experience Affects Salaries

National Average

Skills That Affect Salaries

Strategic Marketing
up arrow 2%

Product Development
up arrow 2%

Product Marketing

National Average

Marketing Management
up arrow 1%

Product Management
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.


40 %
60 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 92%
vision benefits Vision: 86% employee benefits None: 2%