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Senior Product Marketing Manager Salary

On average, Senior Product Marketing Managers in the United States earn six-figure salaries ($119K) annually, making for a very well-paid profession. In the world of Senior Product Marketing Managers, overall income ranges from $91K near the bottom to $165K at the top; this can include more than $25K from bonuses and more than $17K from profit sharing in exceptional cases. While the company and tenure impact pay for this group, geography is the most influential factor. Almost all have medical and dental plans, and a large number have vision insurance. Men make up the majority of Senior Product Marketing Managers (63 percent) survey respondents. Most workers in this position report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.

$86,625 - $147,664
MEDIAN: $118,818

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$86,625 - $147,664  
$5,155 - $24,527  
Profit Sharing
$1,039 - $17,452  
$1,750 - $12,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$91,499 - $164,636  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 477

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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager

Known for taking on a considerable number of Senior Product Marketing Managers, AT&T Inc., EMC Corporation, Microsoft Corp, AT&T Mobility LLC, and Blackboard, Inc. are leading firms in the industry. Those at Microsoft Corp can expect to make the most, with the company offering a median salary of $145K.

Popular Skills for Senior Product Marketing Manager

Survey takers who work as Senior Product Marketing Managers report a focused set of job skills. Most notably, skills in Strategic Marketing, Marketing Management, Product Marketing, and Product Development are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Communications. For most people, competency in Product Marketing indicates knowledge of Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For Senior Product Marketing Managers, experience does not seem to be a major factor in determining pay. The average worker who claims fewer than five years of experience earns around $109K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $126K. Senior Product Marketing Managers bring in $136K after working for 10 to 20 years. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $138K.

Pay Difference by Location

Santa Clara is home to an above-average pay rate for Senior Product Marketing Managers, 24 percent higher than the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+23 percent), Palo Alto (+10 percent), Minneapolis (+9 percent), and Mountain View (+8 percent). Senior Product Marketing Managers in Washington make 32 percent less than the national average, proving that location is a major factor in pay. Two other places where employers offer below-median salaries are Atlanta (23 percent less) and Dallas (13 percent less).

Related Job Salaries

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Experience Affects Senior Product Marketing Manager Salaries

National Average

Skills That Affect Senior Product Marketing Manager Salaries

Strategic Marketing
up arrow 3%

Product Marketing
up arrow 1%

Marketing Management
up arrow 1%

National Average

Product Development
up arrow 1%

Marketing Communications
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 91%
vision benefits Vision: 85% employee benefits None: 2%