Senior Product Marketing Manager Salary

Senior Product Marketing Managers in the United States can look forward to a sizeable six-figure salary — around $119K per year on average. Final cash compensation to Senior Product Marketing Managers varies from around $91K to approximately $165K; choice pay grades include potential for bonuses and profit sharing as high as $25K and $19K, respectively. Earnings for this group are mostly affected by location, followed by the company and experience level. Almost all report receiving medical and dental coverage from their employers and a large number collect vision insurance. The majority of Senior Product Marketing Managers (62 percent) who took the survey are men. Job satisfaction is high and work is enjoyable for most Senior Product Marketing Managers. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$86,271 - $147,974

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$86,271 - $147,974  
$5,120 - $24,656  
Profit Sharing
$1,500 - $19,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$90,879 - $164,715  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 541
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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

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Popular Employer Salaries for Senior Product Marketing Manager

AT&T Inc., Microsoft Corp, AT&T Mobility LLC, EMC Corporation, and Blackboard, Inc. are leaders in the field that employ a large number of Senior Product Marketing Managers. Microsoft Corp pays the most with a median salary of $148K, though there is little variation overall ($130K to $158K).

Popular Skills for Senior Product Marketing Manager

Senior Product Marketing Managers report a focused set of job skills. Most notably, skills in Strategic Marketing, Product Development, Product Marketing, and Marketing Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Communications. Most people experienced in Product Marketing also know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For Senior Product Marketing Managers, experience does not seem to be a major factor in determining pay. Although individuals who have less than five years' experience earn $102K on average, people with five to 10 years benefit from a notably larger average of $126K. The average pay reported by folks with 10 to 20 years of experience is around $136K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $139K.

Pay Difference by Location

Surpassing the national average by 27 percent, Senior Product Marketing Managers in Sunnyvale receive some of the highest pay in the country. Senior Product Marketing Managers will also find cushy salaries in Santa Clara (+24 percent), San Jose (+23 percent), Mountain View (+12 percent), and Palo Alto (+10 percent). Location is a huge contributor to overall pay, with Senior Product Marketing Managers in Atlanta earning a whopping 22 percent below the national average. Not at the bottom but still paying below the median are employers in Dallas and Boston (12 percent lower and 10 percent lower, respectively).

Related Job Salaries

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Experience Affects Senior Product Marketing Manager Salaries

National Average

Skills That Affect Senior Product Marketing Manager Salaries

Strategic Marketing
up arrow 3%

Product Development
up arrow 2%

Product Marketing
up arrow 1%

Marketing Management

National Average

Marketing Communications
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 76 votes.


38 %
62 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 92%
vision benefits Vision: 85% employee benefits None: 2%