Senior Product Marketing Manager Salary

Salaries for Senior Product Marketing Managers in the United States are generous, with average pay above six figures ($119K) per year. Total cash compensation to Senior Product Marketing Managers varies from $91K to $167K; higher pay grades include potential for bonuses and profit sharing as high as $24K each. The most important factor affecting compensation for this group is geography, followed by the specific employer and experience level. Nearly all get medical and dental insurance, and most get vision plans, too. Work is enjoyable for Senior Product Marketing Managers, who typically claim high levels of job satisfaction. Senior Product Marketing Managers who participated in the survey are largely men, dominating at 61 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$86,136 - $150,144
(Median)
$86K
$120K
$150K
MEDIAN: $119,463
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$86,136 - $150,144  
   
Bonus
$5,084 - $24,270  
Profit Sharing
$998 - $25,168  
Commission
$6,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$90,869 - $166,984  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 674
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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

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Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Common Career Paths for Senior Product Marketing Manager


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Many Senior Product Marketing Managers move into a Product Marketing Director role, which does not lead to a big boost in pay. Product Marketing Directors on average bring in a similar salary to Senior Product Marketing Managers.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager


AT&T Inc., Microsoft Corp, AT&T Mobility LLC, EMC Corporation, and Blackboard, Inc. are some prominent firms with considerable interest in employing a large team of Senior Product Marketing Managers. Pay for Senior Product Marketing Managers is best at Microsoft Corp, which offers a median salary of $149K. However, the highest reported salaries don't seem to be much higher than the lowest ones; the pay range here runs from $131K to $182K.

Popular Skills for Senior Product Marketing Manager


Senior Product Marketing Managers report using a wide range of professional skills. Most notably, skills in Product Development, Product Management, Strategic Marketing, and Product Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Communications. It is often found that people who know Product Marketing are also skilled in Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Senior Product Marketing Managers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Substantial, six-figure paychecks show up early in this area; folks who have worked for fewer than five years report earning a median of $108K. Senior Product Marketing Managers who work for 10 to 20 years in their occupation tend to earn about $136K. Senior Product Marketing Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $137K on average.

Pay Difference by Location

National Average: $130,865

Larger city markers indicate a job is popular in that location.

Sunnyvale is home to an above-average pay rate for Senior Product Marketing Managers, 25 percent higher than the national average. Senior Product Marketing Managers can also look forward to large paychecks in cities like San Jose (+23 percent), Santa Clara (+23 percent), Palo Alto (+11 percent), and Mountain View (+11 percent). Senior Product Marketing Managers in Atlanta earn salaries far below the national average by 22 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Dallas and Minneapolis are a couple other places where companies are known to pay below the median — salaries are 10 percent lower and 9 percent lower, respectively.

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Experience Affects Senior Product Marketing Manager Salaries



National Average
$131,000



Skills That Affect Senior Product Marketing Manager Salaries

Product Development
up arrow 3%

Strategic Marketing
up arrow 2%

Product Management
up arrow 2%

Product Marketing
0%

Marketing Management
0%

National Average
$131,000


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 92 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

1-4 years
8%
5-9 years
30%
10-19 years
48%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 95%
dental benefits
Dental: 92%
medical benefits
Vision: 85%
dental benefits
None: 3%
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