Senior Product Marketing Manager Salary
Senior Product Marketing Managers receive generous compensation in the United States — earning an average of $118K per year, their standard salaries shoot well into the six-figure range. Overall incomes of Senior Product Marketing Managers generally bottom out at around $89K and peak near $167K; the final number can, in exceptional cases, include upwards of $21K each for bonuses and profit sharing proceeds. Compensation for this group is mainly affected by location, but the company and tenure are influential factors as well. Most Senior Product Marketing Managers like their work and job satisfaction is high. Women are just slightly outnumbered, with male Senior Product Marketing Managers making up 54 percent of survey respondents. Almost all receive medical and dental insurance and a large number get vision insurance. The data in this summary comes from the PayScale salary survey.
|Salary||$82,944 - $152,620|
|Bonus||$4,900 - $20,575|
|Profit Sharing||$-0.49 - $20,069|
|Total Pay (||$88,801 - $166,974|
Job Description for Senior Product Marketing Manager
Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.Read More...
Senior product marketing managers are proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with clients, providers, and external partners. They generally work in an office environment and use a personal computer as one of their main tools to create product and revenue forecasting reports. Additionally, they must maintain excellent relationships with customer base and vendors, as well as with internal team members. Generally, they report their progress to the marketing president in their company.
A bachelor's degree in marketing or related field is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior product marketing managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to multitask, as well as communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency.
Senior Product Marketing Manager Tasks
- Analyze market trends and develop pricing strategies.
- Develop long-term marketing plans and set achievable marketing goals.
- Establish sales, budget and inventory goals.
- Evaluate product performance and produce reports and projections.
Common Career Paths for Senior Product Marketing Manager
Popular Employer Salaries for Senior Product Marketing Manager
AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are leaders in the field that employ a large number of Senior Product Marketing Managers. For Senior Product Marketing Managers, comfortable salaries can be found at Microsoft Corp; in fact, median earnings sit around $149K, the highest in the area.
Popular Skills for Senior Product Marketing Manager
Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. The majority of those who know Product Marketing also know Marketing Management.
Pay by Experience Level for Senior Product Marketing Manager
Pay by Experience for a Senior Product Marketing Manager has a positive trend. An entry-level Senior Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $117,000 based on 66 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $123,000 based on 207 salaries. An experienced Senior Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $134,000 based on 211 salaries. A Senior Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $136,000 based on 47 salaries.
Pay Difference by Location
Palo Alto offers some of the highest pay in the country for Senior Product Marketing Managers, 24 percent above the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+24 percent), Santa Clara (+23 percent), Sunnyvale (+22 percent), and San Francisco (+21 percent). Senior Product Marketing Managers' salaries are heavily influenced by location — Senior Product Marketing Managers in Denver bring in salaries that are 28 percent lower than the national average. Atlanta and New York are a couple other places where companies are known to pay below the median — salaries are 23 percent lower and 13 percent lower, respectively.
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Key Stats for Senior Product Marketing Manager
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