Senior Product Marketing Manager Salary

The average Senior Product Marketing Manager in the United States can expect to rake in roughly $119K annually. Total cash earnings of Senior Product Marketing Managers range from $88K on the low end to $169K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $21K and $15K, respectively. Compensation for this group is mainly affected by geographic location, but the specific employer and tenure are influential factors as well. Nearly all receive medical and dental insurance and most get vision insurance. The majority of workers are highly satisfied with their job. Men working as Senior Product Marketing Managers who took the survey just slightly outnumber women at 56 percent. This report is based on answers to PayScale's salary questionnaire.

$82,929 - $155,111
$83K
$120K
$160K
MEDIAN: $119,468
10%
50%
90%

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$0$172K
Salary $82,929 - $155,111
Bonus $4,942 - $21,204
Profit Sharing $2,402 - $15,232
Commission $24,250
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$87,834 - $172,262
  • Country: United States
  • Currency: USD
  • Updated: 14 Sep 2017
  • Individuals Reporting: 428

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

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Senior Product Marketing Manager Tasks

  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.
  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.

Common Career Paths for Senior Product Marketing Manager


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Many Senior Product Marketing Managers transition into upper-level Product Marketing Director positions. Product Marketing Directors earn a median of $145K per year.

Senior Product Marketing Manager Job Listings

Popular Employer Salaries for Senior Product Marketing Manager


Many Senior Product Marketing Managers can be found at AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp, firms that are at the top of the field. For Senior Product Marketing Managers, comfortable salaries can be found at Microsoft Corp; in fact, median earnings sit around $149K, the highest in the area.

Popular Skills for Senior Product Marketing Manager


Senior Product Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. Those proficient in Product Marketing are, more often than not, also skilled in Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Pay by Experience for a Senior Product Marketing Manager has a positive trend. An entry-level Senior Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $117,000 based on 66 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $123,000 based on 207 salaries. An experienced Senior Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $134,000 based on 211 salaries. A Senior Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $136,000 based on 47 salaries.

Pay Difference by Location

National Average: $128,197

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 25 percent, Senior Product Marketing Managers in Palo Alto receive some of the highest pay in the country. Senior Product Marketing Managers can also look forward to large paychecks in cities like San Jose (+25 percent), Santa Clara (+24 percent), Sunnyvale (+23 percent), and San Francisco (+22 percent). Compared to the national average, Denver Senior Product Marketing Managers have considerably lower salaries, 28 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Workers in Atlanta and New York earn salaries that trail the national average for those in this profession (22 percent less and 12 percent less, respectively).

Senior Product Marketing Manager Reviews

Q: What is it like working as a Senior Product Marketing Manager?

Senior Product Marketing Manager in Atlanta:
"AT&T Mobility."
Pros: The benefits are decent, and the casual dress/atmosphere helps with the stress level.
Cons: There's no way to get a decent raise; based on where you hire in, you're basically stuck. There's no negotiation at annual review time, you're just given a number and told to 'look elsewhere' if you're not satisfied.

Related Job Salaries

Key Stats for Senior Product Marketing Manager

Gender

Female
43 %
Male
57 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.
Less than 1 year
0%
1-4 years
7%
5-9 years
33%
10-19 years
47%
20 years or more
12%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Product Marketing Manager Salaries

▲6%

▲5%

National Average
$128,000

▼4%

▼9%

Skills That Affect Senior Product Marketing Manager Salaries


Marketing Collateral
▲2%

Product Management
▲1%

Product Marketing
▼0%

National Average
$128,000




Market Analysis
▼15%

Project Management
▼28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.

Gender

Female
43 %
Male
57 %

Years of Experience

Less than 1 year
0%
1-4 years
7%
5-9 years
33%
10-19 years
47%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 93%
vision benefits
Vision: 86%
no benefits
None: 4%
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