Senior Product Marketing Manager Salary

Senior Product Marketing Managers in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $119K) surpassing six figures annually. In the world of Senior Product Marketing Managers, overall cash allowance can occasionally include more than $25K from bonuses and, in some exceptional cases, $20K from profit sharing, causing incomes to vary widely between $91K and $165K. While the specific employer and experience level impact pay for this group, geography is the most influential factor. More than half of Senior Product Marketing Managers (62 percent) survey respondents are men. Medical and dental benefits are awarded to nearly all, and most earn vision coverage. Job satisfaction is high and work is enjoyable for most Senior Product Marketing Managers. The numbers in this rundown were provided by PayScale's salary survey participants.

$86,630 - $148,193
MEDIAN: $118,951

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$86,630 - $148,193  
$5,118 - $24,647  
Profit Sharing
$1,034 - $19,579  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$91,036 - $165,108  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 518
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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager

Known for taking on a considerable number of Senior Product Marketing Managers, AT&T Inc., Microsoft Corp, EMC Corporation, AT&T Mobility LLC, and Blackboard, Inc. are leading firms in the industry. Microsoft Corp offers the largest salaries in town — $147K on average.

Popular Skills for Senior Product Marketing Manager

Survey takers who work as Senior Product Marketing Managers usually report a few specific skills. Most notably, skills in Strategic Marketing, Product Development, Product Marketing, and Marketing Management are correlated to pay that is above average. Skills that pay less than market rate include Marketing Communications. Most people experienced in Product Marketing also know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

More years of relevant experience do not necessarily translate to higher paychecks. Individuals who have worked for fewer than five years report earning $101K on average, a generous six-figure sum for those just starting out. Senior Product Marketing Managers who work for 10 to 20 years in their occupation tend to earn about $136K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $140K.

Pay Difference by Location

Sunnyvale offers some of the highest pay in the country for Senior Product Marketing Managers, 27 percent above the national average. Senior Product Marketing Managers can also look forward to large paychecks in cities like Santa Clara (+24 percent), San Jose (+24 percent), Mountain View (+12 percent), and Palo Alto (+10 percent). Location significantly influences compensation, with Washington Senior Product Marketing Managers earning much less — 33 percent less — than the national average. Not at the bottom but still paying below the median are employers in Atlanta and Dallas (22 percent lower and 13 percent lower, respectively).

Related Job Salaries

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Experience Affects Senior Product Marketing Manager Salaries

National Average

Skills That Affect Senior Product Marketing Manager Salaries

Strategic Marketing
up arrow 3%

Product Development
up arrow 2%

Product Marketing
up arrow 1%

Marketing Management

National Average

Marketing Communications
up arrow 16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 76 votes.


38 %
62 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 96% dental benefits Dental: 92%
vision benefits Vision: 85% employee benefits None: 2%