Senior Product Marketing Manager Salary

Senior Product Marketing Managers in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $119K) surpassing six figures annually. Total incomes of Senior Product Marketing Managers incorporate potential for, in a few cases, more than $25K from bonuses and close to $19K from profit sharing; these performance components cause packages to range between $91K and $165K. This group's pay is mainly influenced by geographic location, followed by the company and years of experience. Male Senior Product Marketing Managers who responded to the survey are more common than women; more than half (62 percent) are men. Medical and dental coverage is claimed by almost all, and a large number earn vision coverage. The majority of workers are highly satisfied with their job. Participants in PayScale's salary questionnaire provided the particulars of this report.

$86,454 - $148,093
MEDIAN: $118,775

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$86,454 - $148,093  
$5,112 - $24,592  
Profit Sharing
$1,039 - $19,396  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$90,825 - $165,095  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 525
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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.


Senior Product Marketing Manager Tasks

  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.
  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager

AT&T Inc., Microsoft Corp, EMC Corporation, AT&T Mobility LLC, and Blackboard, Inc. are all popular places to work. Microsoft Corp offers the largest salaries in town — $147K on average.

Popular Skills for Senior Product Marketing Manager

Senior Product Marketing Managers only report a few specific skills. Most notably, skills in Strategic Marketing, Product Development, Product Marketing, and Marketing Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Marketing Communications. The majority of those who know Product Marketing also know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

More years of relevant experience do not necessarily translate to higher paychecks. Relatively untried employees who have less than five years' experience make $100K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $126K. For Senior Product Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $136K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $140K.

Pay Difference by Location

For Senior Product Marketing Managers, Sunnyvale provides a pay rate that is 27 percent greater than the national average. Senior Product Marketing Managers will also find cushy salaries in Santa Clara (+25 percent), San Jose (+24 percent), Mountain View (+12 percent), and Palo Alto (+10 percent). Senior Product Marketing Managers' salaries are heavily influenced by location — Senior Product Marketing Managers in Atlanta bring in salaries that are 22 percent lower than the national average. Employers in Dallas and Minneapolis also lean toward paying below-median salaries (13 percent lower and 10 percent lower, respectively).

Related Job Salaries

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Experience Affects Senior Product Marketing Manager Salaries

National Average

Skills That Affect Senior Product Marketing Manager Salaries

Strategic Marketing
up arrow 3%

Product Development
up arrow 3%

Product Marketing
up arrow 1%

Marketing Management

National Average

Marketing Communications
up arrow 17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 75 votes.


38 %
62 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 96% dental benefits Dental: 92%
vision benefits Vision: 85% employee benefits None: 2%