Senior Product Marketing Manager Salary
Salaries for Senior Product Marketing Managers in the United States are generous, with average pay above six figures ($120K) per year. Total incomes of Senior Product Marketing Managers incorporate potential for, in a few cases, more than $21K from bonuses and close to $23K from profit sharing; these performance components cause packages to range between $88K and $167K. Compensation for this group is mainly affected by geographic location, but the company and years of experience are influential factors as well. Almost all report receiving medical and dental coverage from their employers and a large number collect vision insurance. Job satisfaction is reported as high by the vast majority of workers. Men make up a slight majority of Senior Product Marketing Managers (58 percent) who responded to the survey. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Senior Product Marketing Manager
Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.Read More...
Senior product marketing managers are proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with clients, providers, and external partners. They generally work in an office environment and use a personal computer as one of their main tools to create product and revenue forecasting reports. Additionally, they must maintain excellent relationships with customer base and vendors, as well as with internal team members. Generally, they report their progress to the marketing president in their company.
A bachelor's degree in marketing or related field is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior product marketing managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to multitask, as well as communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency.
Senior Product Marketing Manager Tasks
- Analyze market trends and develop pricing strategies.
- Develop long-term marketing plans and set achievable marketing goals.
- Establish sales, budget and inventory goals.
- Evaluate product performance and produce reports and projections.
Senior Product Marketing Manager Job Listings
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Popular Employer Salaries for Senior Product Marketing Manager
Dominating the field, AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are top firms with a reputation for hiring a great number of Senior Product Marketing Managers. For Senior Product Marketing Managers, comfortable salaries can be found at Microsoft Corp; in fact, median earnings sit around $148K, the highest in the area.
Popular Skills for Senior Product Marketing Manager
Survey results suggest that Senior Product Marketing Managers use a fairly large toolkit of professional skills. Most notably, skills in Product Development, Product Management, Product Marketing, and Strategic Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. The majority of those who know Product Marketing also know Marketing Management.
Pay by Experience Level for Senior Product Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and pay tend to be weakly linked for Senior Product Marketing Managers — those with more experience do not necessarily bring in higher earnings. Even the relatively untried can take home bulky six-figure salaries; employees who have worked for fewer than five years report earning $109K on average. On average, Senior Product Marketing Managers make $137K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $138K, but it's not much more than what less experienced people make.
Pay Difference by Location
For Senior Product Marketing Managers, Santa Clara provides a pay rate that is 25 percent greater than the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+23 percent), Palo Alto (+23 percent), San Francisco (+21 percent), and Sunnyvale (+19 percent). The lowest-paying market is Denver, which sits 26 percent below the national average, proving that location is a significant contributor to overall pay. Boston and New York are a couple other places where companies are known to pay below the median — salaries are 22 percent lower and 14 percent lower, respectively.
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Key Stats for Senior Product Marketing Manager
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