Senior Product Marketing Manager Salary

Senior Product Marketing Managers in the United States take home approximately $118K per year on average. Final cash compensation to Senior Product Marketing Managers varies from around $89K to approximately $167K; choice pay grades include potential for bonuses and profit sharing as high as $20K and $15K, respectively. The most important factor affecting compensation for this group is geography, followed by the company and years of experience. Women are just slightly outnumbered, with male Senior Product Marketing Managers making up 54 percent of survey respondents. Almost all have medical and dental plans, and a large number have vision insurance. Job satisfaction for Senior Product Marketing Managers is high. This snapshot results from replies to PayScale's salary survey.

$83,212 - $151,254
$83K
$120K
$150K
MEDIAN: $118,297
10%
50%
90%

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$0$167K
Salary $83,212 - $151,254
Bonus $4,957 - $20,475
Profit Sharing $993 - $15,319
Commission $15,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$88,947 - $167,109
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 395

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

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Senior Product Marketing Manager Tasks

  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.
  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.

Common Career Paths for Senior Product Marketing Manager


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Many Senior Product Marketing Managers advance their careers by becoming Product Marketing Directors, who report a slightly higher median income of $145K.

Senior Product Marketing Manager Job Listings

Popular Employer Salaries for Senior Product Marketing Manager


Known for taking on a considerable number of Senior Product Marketing Managers, AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are leading firms in the industry. Heading up the field in terms of compensation, Microsoft Corp offers the most; Senior Product Marketing Managers earn $149K on average there.

Popular Skills for Senior Product Marketing Manager


Survey results show that Senior Product Marketing Managers use a fair number of skills. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. Those familiar with Product Marketing also tend to know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Pay by Experience for a Senior Product Marketing Manager has a positive trend. An entry-level Senior Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $117,000 based on 66 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $123,000 based on 207 salaries. An experienced Senior Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $134,000 based on 211 salaries. A Senior Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $136,000 based on 47 salaries.

Pay Difference by Location

National Average: $127,310

Larger city markers indicate a job is popular in that location.

Palo Alto is home to an above-average pay rate for Senior Product Marketing Managers, 26 percent higher than the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+26 percent), Santa Clara (+24 percent), Sunnyvale (+24 percent), and San Francisco (+23 percent). Location is a huge contributor to overall pay, with Senior Product Marketing Managers in Denver earning a whopping 27 percent below the national average. Employers pay around 22 percent less in Atlanta and 12 percent less in New York, below-median salaries for those in this field.

Senior Product Marketing Manager Reviews

Q: What is it like working as a Senior Product Marketing Manager?

Senior Product Marketing Manager in Atlanta:
"AT&T Mobility."
Pros: The benefits are decent, and the casual dress/atmosphere helps with the stress level.
Cons: There's no way to get a decent raise; based on where you hire in, you're basically stuck. There's no negotiation at annual review time, you're just given a number and told to 'look elsewhere' if you're not satisfied.

Related Job Salaries

Key Stats for Senior Product Marketing Manager

Gender

Female
46 %
Male
54 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 61 votes.
Less than 1 year
0%
1-4 years
7%
5-9 years
35%
10-19 years
47%
20 years or more
11%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Product Marketing Manager Salaries

▲7%

▲5%

National Average
$127,000

▼3%

▼8%

Skills That Affect Senior Product Marketing Manager Salaries


Marketing Collateral
▲3%

Product Marketing
▲1%

Product Management
▲1%

National Average
$127,000




Market Analysis
▼15%

Project Management
▼27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 61 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

Less than 1 year
0%
1-4 years
7%
5-9 years
35%
10-19 years
47%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 92%
vision benefits
Vision: 85%
no benefits
None: 4%
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