Senior Product Marketing Manager Salary
Senior Product Marketing Managers in the United States see excellent average salaries — about $119K annually. Cash earnings of Senior Product Marketing Managers can occasionally include $21K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $88K to almost $166K. Residence is the biggest factor affecting pay for this group, followed by the specific employer and tenure. Men make up a slight majority of Senior Product Marketing Managers (55 percent) who responded to the survey. Job satisfaction is reported as high by the vast majority of workers. Medical and dental coverage is claimed by nearly all, and most earn vision coverage. The data in this summary comes from the PayScale salary survey.
|Salary||$82,739 - $152,130|
|Bonus||$4,923 - $20,509|
|Profit Sharing||$1,664 - $20,611|
|Total Pay (||$88,460 - $166,261|
Job Description for Senior Product Marketing Manager
Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.Read More...
Senior product marketing managers are proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with clients, providers, and external partners. They generally work in an office environment and use a personal computer as one of their main tools to create product and revenue forecasting reports. Additionally, they must maintain excellent relationships with customer base and vendors, as well as with internal team members. Generally, they report their progress to the marketing president in their company.
A bachelor's degree in marketing or related field is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior product marketing managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to multitask, as well as communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency.
Senior Product Marketing Manager Tasks
- Analyze market trends and develop pricing strategies.
- Develop long-term marketing plans and set achievable marketing goals.
- Establish sales, budget and inventory goals.
- Evaluate product performance and produce reports and projections.
Popular Employer Salaries for Senior Product Marketing Manager
AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are some prominent firms with considerable interest in employing a large team of Senior Product Marketing Managers. Microsoft Corp leads the field in terms of pay, with a median salary of $149K.
Popular Skills for Senior Product Marketing Manager
Senior Product Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. For most people, competency in Product Marketing indicates knowledge of Marketing Management.
Pay by Experience Level for Senior Product Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
More years of relevant experience do not necessarily translate to higher paychecks. Large paychecks, which sit comfortably in the six-figure range, are handed out almost immediately; professionals who have less than five years' experience report earning a median of $111K per year. The average pay reported by folks with 10 to 20 years of experience is around $135K. Senior Product Marketing Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $137K.
Pay Difference by Location
For Senior Product Marketing Managers, working in the bustling city of Palo Alto has its advantages, including an above-average pay rate. Senior Product Marketing Managers can also look forward to large paychecks in cities like San Jose (+24 percent), Santa Clara (+23 percent), San Francisco (+23 percent), and Sunnyvale (+20 percent). Senior Product Marketing Managers in Denver make 27 percent less than the national average, proving that location is a major factor in pay. Employers also pay below the national average in Boston (22 percent lower) and Atlanta (11 percent lower).
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Key Stats for Senior Product Marketing Manager
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