Senior Product Marketing Manager Salary

Senior Product Marketing Managers in the United States see excellent average salaries — about $119K annually. Cash earnings of Senior Product Marketing Managers can occasionally include $21K each in bonuses and profit sharing proceeds; this strong performance component causes pay grades to stretch from approximately $88K to almost $166K. Residence is the biggest factor affecting pay for this group, followed by the specific employer and tenure. Men make up a slight majority of Senior Product Marketing Managers (55 percent) who responded to the survey. Job satisfaction is reported as high by the vast majority of workers. Medical and dental coverage is claimed by nearly all, and most earn vision coverage. The data in this summary comes from the PayScale salary survey.

$82,739 - $152,130
$83K
$120K
$150K
MEDIAN: $118,752
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$82,739 - $152,130  
   
Bonus
$4,923 - $20,509  
Profit Sharing
$1,664 - $20,611  
Commission
$3,584  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$88,460 - $166,261  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 424

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

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Senior Product Marketing Manager Tasks

  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.
  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.

Common Career Paths for Senior Product Marketing Manager


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Moving into a Product Marketing Director position seems to be a popular career progression. Median pay for this job is $145K annually.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager


AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are some prominent firms with considerable interest in employing a large team of Senior Product Marketing Managers. Microsoft Corp leads the field in terms of pay, with a median salary of $149K.

Popular Skills for Senior Product Marketing Manager


Senior Product Marketing Managers report using a diverse set of skills on the job. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. For most people, competency in Product Marketing indicates knowledge of Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


More years of relevant experience do not necessarily translate to higher paychecks. Large paychecks, which sit comfortably in the six-figure range, are handed out almost immediately; professionals who have less than five years' experience report earning a median of $111K per year. The average pay reported by folks with 10 to 20 years of experience is around $135K. Senior Product Marketing Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $137K.

Pay Difference by Location

National Average: $128,810

Larger city markers indicate a job is popular in that location.

For Senior Product Marketing Managers, working in the bustling city of Palo Alto has its advantages, including an above-average pay rate. Senior Product Marketing Managers can also look forward to large paychecks in cities like San Jose (+24 percent), Santa Clara (+23 percent), San Francisco (+23 percent), and Sunnyvale (+20 percent). Senior Product Marketing Managers in Denver make 27 percent less than the national average, proving that location is a major factor in pay. Employers also pay below the national average in Boston (22 percent lower) and Atlanta (11 percent lower).

Related Job Salaries

Key Stats for Senior Product Marketing Manager

Gender

Female
45 %
Male
55 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 63 votes.
1-4 years
7%
5-9 years
33%
10-19 years
46%
20 years or more
13%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Product Marketing Manager Salaries

▲6%

▲5%

National Average
$129,000

▼5%

▼14%

Skills That Affect Senior Product Marketing Manager Salaries


Marketing Collateral
▲2%

Product Marketing
▼0%

Product Management
▼0%

National Average
$129,000




Market Analysis
▼16%

Project Management
▼28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 63 votes.

Gender

Female
45 %
Male
55 %

Years of Experience

1-4 years
7%
5-9 years
33%
10-19 years
46%
20 years or more
13%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 90%
vision benefits
Vision: 83%
dental benefits
None: 4%
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