Senior Product Marketing Manager Salary

Senior Product Marketing Managers receive generous compensation in the United States — earning an average of $118K per year, their standard salaries shoot well into the six-figure range. Overall incomes of Senior Product Marketing Managers generally bottom out at around $89K and peak near $167K; the final number can, in exceptional cases, include upwards of $21K each for bonuses and profit sharing proceeds. Compensation for this group is mainly affected by location, but the company and tenure are influential factors as well. Most Senior Product Marketing Managers like their work and job satisfaction is high. Women are just slightly outnumbered, with male Senior Product Marketing Managers making up 54 percent of survey respondents. Almost all receive medical and dental insurance and a large number get vision insurance. The data in this summary comes from the PayScale salary survey.

$82,944 - $152,620
$83K
$120K
$150K
MEDIAN: $118,401
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$82,944 - $152,620  
   
Bonus
$4,900 - $20,575  
Profit Sharing
$-0.49 - $20,069  
Commission
$15,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$88,801 - $166,974  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 392

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United States (change)

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Job Description for Senior Product Marketing Manager

Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.

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Senior Product Marketing Manager Tasks

  • Analyze market trends and develop pricing strategies.
  • Develop long-term marketing plans and set achievable marketing goals.
  • Establish sales, budget and inventory goals.
  • Evaluate product performance and produce reports and projections.

Common Career Paths for Senior Product Marketing Manager


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Senior Product Marketing Managers may enjoy increased earnings if they become Product Marketing Directors. This seems to be a popular career move, and Product Marketing Director earn a slightly higher median of $145K annually.

Senior Product Marketing Manager Job Listings

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Popular Employer Salaries for Senior Product Marketing Manager


AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are leaders in the field that employ a large number of Senior Product Marketing Managers. For Senior Product Marketing Managers, comfortable salaries can be found at Microsoft Corp; in fact, median earnings sit around $149K, the highest in the area.

Popular Skills for Senior Product Marketing Manager


Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. The majority of those who know Product Marketing also know Marketing Management.

Pay by Experience Level for Senior Product Marketing Manager

Pay by Experience for a Senior Product Marketing Manager has a positive trend. An entry-level Senior Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $117,000 based on 66 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $123,000 based on 207 salaries. An experienced Senior Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $134,000 based on 211 salaries. A Senior Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $136,000 based on 47 salaries.

Pay Difference by Location

National Average: $128,801

Larger city markers indicate a job is popular in that location.

Palo Alto offers some of the highest pay in the country for Senior Product Marketing Managers, 24 percent above the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+24 percent), Santa Clara (+23 percent), Sunnyvale (+22 percent), and San Francisco (+21 percent). Senior Product Marketing Managers' salaries are heavily influenced by location — Senior Product Marketing Managers in Denver bring in salaries that are 28 percent lower than the national average. Atlanta and New York are a couple other places where companies are known to pay below the median — salaries are 23 percent lower and 13 percent lower, respectively.

Related Job Salaries

Key Stats for Senior Product Marketing Manager

Gender

Female
46 %
Male
54 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 58 votes.
1-4 years
6%
5-9 years
34%
10-19 years
48%
20 years or more
12%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Product Marketing Manager Salaries

▲5%

▲4%

National Average
$129,000

▼4%

▼10%

Skills That Affect Senior Product Marketing Manager Salaries


Marketing Collateral
▲2%

Product Marketing
▼0%

Product Management
▼0%

National Average
$129,000




Market Analysis
▼16%

Project Management
▼28%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 58 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

1-4 years
6%
5-9 years
34%
10-19 years
48%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 92%
vision benefits
Vision: 85%
no benefits
None: 4%