Senior Product Marketing Manager Salary
The average Senior Product Marketing Manager in the United States can expect to rake in roughly $119K annually. Total cash earnings of Senior Product Marketing Managers range from $88K on the low end to $169K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $21K and $15K, respectively. Compensation for this group is mainly affected by geographic location, but the specific employer and tenure are influential factors as well. Nearly all receive medical and dental insurance and most get vision insurance. The majority of workers are highly satisfied with their job. Men working as Senior Product Marketing Managers who took the survey just slightly outnumber women at 56 percent. This report is based on answers to PayScale's salary questionnaire.
|Salary||$82,929 - $155,111|
|Bonus||$4,942 - $21,204|
|Profit Sharing||$2,402 - $15,232|
|Total Pay (||$87,834 - $172,262|
Job Description for Senior Product Marketing Manager
Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.Read More...
Senior product marketing managers are proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with clients, providers, and external partners. They generally work in an office environment and use a personal computer as one of their main tools to create product and revenue forecasting reports. Additionally, they must maintain excellent relationships with customer base and vendors, as well as with internal team members. Generally, they report their progress to the marketing president in their company.
A bachelor's degree in marketing or related field is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior product marketing managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to multitask, as well as communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency. (Copyright 2017 PayScale.com)
Senior Product Marketing Manager Tasks
- Analyze market trends and develop pricing strategies.
- Develop long-term marketing plans and set achievable marketing goals.
- Establish sales, budget and inventory goals.
- Evaluate product performance and produce reports and projections.
Senior Product Marketing Manager Job Listings
Popular Employer Salaries for Senior Product Marketing Manager
Many Senior Product Marketing Managers can be found at AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp, firms that are at the top of the field. For Senior Product Marketing Managers, comfortable salaries can be found at Microsoft Corp; in fact, median earnings sit around $149K, the highest in the area.
Popular Skills for Senior Product Marketing Manager
Senior Product Marketing Managers generally report applying a varied skill set to their work. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. Those proficient in Product Marketing are, more often than not, also skilled in Marketing Management.
Pay by Experience Level for Senior Product Marketing Manager
Pay by Experience for a Senior Product Marketing Manager has a positive trend. An entry-level Senior Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $117,000 based on 66 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $123,000 based on 207 salaries. An experienced Senior Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $134,000 based on 211 salaries. A Senior Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $136,000 based on 47 salaries.
Pay Difference by Location
Surpassing the national average by 25 percent, Senior Product Marketing Managers in Palo Alto receive some of the highest pay in the country. Senior Product Marketing Managers can also look forward to large paychecks in cities like San Jose (+25 percent), Santa Clara (+24 percent), Sunnyvale (+23 percent), and San Francisco (+22 percent). Compared to the national average, Denver Senior Product Marketing Managers have considerably lower salaries, 28 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Workers in Atlanta and New York earn salaries that trail the national average for those in this profession (22 percent less and 12 percent less, respectively).
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