Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.
Senior Product Marketing Manager Tasks
Establish sales, budget and inventory goals.
Evaluate product performance and produce reports and projections.
Analyze market trends and develop pricing strategies.
Develop long-term marketing plans and set achievable marketing goals.