Senior Product Marketing Manager Salary
Senior Product Marketing Managers in the United States take home approximately $118K per year on average. Final cash compensation to Senior Product Marketing Managers varies from around $89K to approximately $167K; choice pay grades include potential for bonuses and profit sharing as high as $20K and $15K, respectively. The most important factor affecting compensation for this group is geography, followed by the company and years of experience. Women are just slightly outnumbered, with male Senior Product Marketing Managers making up 54 percent of survey respondents. Almost all have medical and dental plans, and a large number have vision insurance. Job satisfaction for Senior Product Marketing Managers is high. This snapshot results from replies to PayScale's salary survey.
|Salary||$83,212 - $151,254|
|Bonus||$4,957 - $20,475|
|Profit Sharing||$993 - $15,319|
|Total Pay (||$88,947 - $167,109|
Job Description for Senior Product Marketing Manager
Senior product marketing managers are responsible for managing the advertising and life cycle for product offerings in their organization. They are in charge of developing such related aspects as customer engagement, researching materials and costs, schedules, and analysis. One of their main responsibilities include creating effective marketing strategies that increase brand loyalty and overall sales. This includes sharing product information with other departments in their organization in accordance with company policies, as well as providing departments with user feedback that could be used in developing or upgrading current or future projects.Read More...
Senior product marketing managers are proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with clients, providers, and external partners. They generally work in an office environment and use a personal computer as one of their main tools to create product and revenue forecasting reports. Additionally, they must maintain excellent relationships with customer base and vendors, as well as with internal team members. Generally, they report their progress to the marketing president in their company.
A bachelor's degree in marketing or related field is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior product marketing managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to multitask, as well as communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency.
Senior Product Marketing Manager Tasks
- Analyze market trends and develop pricing strategies.
- Develop long-term marketing plans and set achievable marketing goals.
- Establish sales, budget and inventory goals.
- Evaluate product performance and produce reports and projections.
Senior Product Marketing Manager Job Listings
Popular Employer Salaries for Senior Product Marketing Manager
Known for taking on a considerable number of Senior Product Marketing Managers, AT&T Mobility LLC, EMC Corporation, AT&T Inc., Blackboard, Inc., and Microsoft Corp are leading firms in the industry. Heading up the field in terms of compensation, Microsoft Corp offers the most; Senior Product Marketing Managers earn $149K on average there.
Popular Skills for Senior Product Marketing Manager
Survey results show that Senior Product Marketing Managers use a fair number of skills. Most notably, skills in Product Development, Marketing Collateral, Product Management, and Product Marketing are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Market Analysis and Marketing Communications also typically command lower compensation. Those familiar with Product Marketing also tend to know Marketing Management.
Pay by Experience Level for Senior Product Marketing Manager
Pay by Experience for a Senior Product Marketing Manager has a positive trend. An entry-level Senior Product Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $117,000 based on 66 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Product Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $123,000 based on 207 salaries. An experienced Senior Product Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $134,000 based on 211 salaries. A Senior Product Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $136,000 based on 47 salaries.
Pay Difference by Location
Palo Alto is home to an above-average pay rate for Senior Product Marketing Managers, 26 percent higher than the national average. Senior Product Marketing Managers will also find cushy salaries in San Jose (+26 percent), Santa Clara (+24 percent), Sunnyvale (+24 percent), and San Francisco (+23 percent). Location is a huge contributor to overall pay, with Senior Product Marketing Managers in Denver earning a whopping 27 percent below the national average. Employers pay around 22 percent less in Atlanta and 12 percent less in New York, below-median salaries for those in this field.
Senior Product Marketing Manager Reviews
Related Job Salaries
Key Stats for Senior Product Marketing Manager
Rated 4 out of 5
based on 61 votes.