The advertising senior project manager oversees a team of advertising professionals in a variety of tasks, including creating campaigns. brainstorming ideas, implementing campaigns, and adjusting marketing plans based upon the programs' successes and failures. They oversee projects from start to finish, and they must be able to provide guidance, instructions, and correction as necessary. They must ensure advertising projects fit within the company's goals, aesthetic, and existing image, as well as present pitches for advertising campaigns and materials to internal managers and external clients. The project director must maintain an in-depth knowledge of all products and services being advertised by their company and/or clients to ensure that advertising strategies make sense and are properly introduced within the company.
The advertising senior project manager generally works full time during regular business hours, although overtime and alternative hours may be required depending on the needs of the business. Travel may be required as well to meet with clients and perform other job-related tasks.
The advertising senior project manager is generally required to have at least a bachelor's degree or equivalent in a related field, as well as extensive previous experience in advertising. These managers must have excellent leadership skills, work well as the member of a team, and work well on their own with minimal supervision. They should also have strong communication skills and the creativity to create unique, effective advertising projects. The advertising senior project manager needs to be proficient in basic computer software such as the Microsoft Office suite and able to create presentation materials to customers and internal managers.
Senior Project Manager, Advertising Tasks
Develop and implement programs and strategies to form advertising campaigns for clients' products or services.
Look for ways to further develop the account and fulfill future needs.
Serve as a technical expert and mentor during the production process.
Communicate expectations of project to team and ensure that results meet the clients' expectations.
Manage project lifecycle to ensure a timely completion of deliverables within clients' budgets.