The average pay for a Senior Research Analyst, Marketing is $72,425 per year.

$51,299 - $96,359
(Median)
$51K
$72K
$96K
MEDIAN: $72,425
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$51,299 - $96,359  
   
Bonus
$970 - $9,977  
Profit Sharing
$17,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$52,082 - $98,934  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 51
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Job Description for Senior Research Analyst, Marketing

The overall job of a senior marketing research analyst is to work with market-related data to determine the potential of a service or product. This means that they must collect data on existing and potential markets, changes in relevant industries, and market conditions. Then they will organize, analyze and report on that data.

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Senior Research Analyst, Marketing Tasks

  • Conduct research market conditions in specific areas, and analyze customer preferences to determine potential sales of a product or service.
  • Gather data on competitors and past sales to analyze prices and methods of marketing and distribution.
  • Assist in the development of marketing plans.
  • Track and analyze marketing and sales trends, forecasts and prepare reports in order to measure the effectiveness of programs.

Common Career Paths for Senior Research Analyst, Marketing


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Senior Marketing Analyst Job Listings

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Popular Skills for Senior Research Analyst, Marketing

Pay by Experience Level for Senior Research Analyst, Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

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Experience Affects Senior Research Analyst, Marketing Salaries

Late-Career
up arrow 25%

Experienced
up arrow 10%


National Average
$76,000


Skills That Affect Senior Research Analyst, Marketing Salaries

Market Research
0%

National Average
$76,000

Data Analysis
up arrow 1%

Microsoft Office
up arrow 8%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

1-4 years
54%
5-9 years
19%
10-19 years
21%
20 years or more
6%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 79%
medical benefits
Vision: 69%
dental benefits
None: 2%
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