Senior Search Engine Optimization (SEO) Manager Salary
The average pay for a Senior Search Engine Optimization (SEO) Manager is $75,354 per year. People in this job generally don't have more than 20 years' experience.
Job Description for Senior Search Engine Optimization (SEO) Manager
Senior search engine optimization (SEO) managers lead teams of SEO staff, create projects, and delegate tasks, and must determine how certain content can be optimized for search engines so that both paid and organic search results are highly visible. These managers also work with other departments within the company, such as graphic design, marketing, programming, and client services.Read More...
In-depth knowledge of SEO and ranking factors is essential in this position, and relevant prior experience may be required by employers. These senior managers must be able to multitask and manage various projects, and problem-solving and troubleshooting skills are also helpful. They must constantly analyze the outcomes of different SEO campaigns and make changes to improve success, and they may also determine which techniques draw more customers to websites and what entices them to follow through with purchases. Record-keeping skills are important in this position to track the success of certain projects and determine which strategies should be used next, and they may also be responsible for hiring, firing, training, and evaluating employees.
Prior leadership experience and many years of experience in SEO are generally required for this position, and senior SEO managers must ensure that the team is always on-time and within budget. A bachelor's degree or higher in a computer science-related field may also be required.
Senior Search Engine Optimization (SEO) Manager Tasks
- Collaborate with product teams and project managers to implement best practices that improve organic traffic.
- Review websites to identify and improve site architecture, new page designs, content development, and linking.
- Develop tools, best practices and strategies to increase organic web-traffic.
- Conduct keyword and market research and serve as chief subject matter expert in everything SEO.