Senior Vice President (SVP), Marketing Salary

Median pay for Senior Vice Presidents of Marketing in the United States lies in the neighborhood of $172K annually. Total incomes of Senior Vice Presidents of Marketing incorporate potential for, in a few cases, more than $78K from bonuses and close to $89K from profit sharing; these performance components cause packages to range between $109K and $303K. Geographic location is the biggest factor affecting pay for this group, followed by career length. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Women Senior Vice Presidents of Marketing who took the survey just slightly outnumber men. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. This snapshot results from replies to PayScale's salary survey.

$102,136 - $243,148
$100K
$170K
$240K
MEDIAN: $171,833
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$110K$220K$330K
Salary
$102,136 - $243,148  
   
Bonus
$5,896 - $78,261  
Profit Sharing
$0.00 - $88,769  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$109,226 - $302,791  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 285

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United States (change)

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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.

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Senior Vice President (SVP), Marketing Tasks

  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.

Common Career Paths for Senior Vice President (SVP), Marketing


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Many Senior Vice Presidents of Marketing move into a Chief Marketing Officer role, which does not lead to a big boost in pay. Chief Marketing Officers on average bring in a similar salary to Senior Vice Presidents of Marketing. Senior Vice Presidents of Marketing most frequently become Executive VPs of Marketing and Presidents even though median compensation is $19K lower and $40K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing


Survey results imply that Senior Vice Presidents of Marketing deploy a substantial tool kit of skills at work. Lucky workers who know Market Research can expect a significant pay bump, scoring salaries 23 percent above average. Business Strategy and Product Marketing are also correlated to pay that is above average, looking at an increase of 23 percent. Skills that seem to negatively impact pay include Online Marketing and Marketing Communications. Most people experienced in Leadership also know Branding and Marketing Communications. It is often found that people who know Strategic Marketing are also skilled in Marketing Communications and Branding.

Pay by Experience Level for Senior Vice President (SVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Substantial, six-figure paychecks show up early in this area; folks who have worked for fewer than five years report earning a median of $176K. On average, Senior Vice Presidents of Marketing make $193K following one to two decades on the job. Senior Vice Presidents of Marketing who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $200K.

Pay Difference by Location

National Average: $192,510

Larger city markers indicate a job is popular in that location.

For Senior Vice Presidents of Marketing, Dallas provides a pay rate that is 68 percent greater than the national average. Senior Vice Presidents of Marketing can also look forward to large paychecks in cities like San Francisco (+28 percent), Denver (+17 percent), Miami (+13 percent), and Los Angeles (+12 percent). In Chicago, salaries are 12 percent below the national average and represent the lowest-paying market. On the whole, employers pay 4 percent below the median salary for those in this field in Charlotte and Washington.

Senior Vice President (SVP), Marketing Advice

Q: What is it like working as a Senior Vice President (SVP), Marketing?

Senior Vice President (SVP), Marketing in Orlando:
"Relationships matter."
Build relationships with peers from all areas of the company. You will need them to get your ideas implemented. Don't forget yo ask them how you can help them.

Related Job Salaries

Key Stats for Senior Vice President (SVP), Marketing

Gender

Female
53 %
Male
47 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.
1-4 years
1%
5-9 years
4%
10-19 years
41%
20 years or more
54%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Vice President (SVP), Marketing Salaries

▲4%

▼0%

National Average
$193,000

Entry-Level
▼9%

▼11%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Market Research
▲23%

Business Strategy
▲23%

Product Marketing
▲22%

Lead Generation
▲9%


▲5%

▲5%

▲4%

Web Marketing
▲2%

Media / Public Relations
▲2%


National Average
$193,000


Online Marketing
▼17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

1-4 years
1%
5-9 years
4%
10-19 years
41%
20 years or more
54%

Common Health Benefits

medical benefits
Medical: 94%
dental benefits
Dental: 85%
vision benefits
Vision: 73%
dental benefits
None: 5%
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