Senior Vice President (SVP), Marketing Salary

For Senior Vice Presidents of Marketing, annual average wages total $176K per year. Cash earnings for Senior Vice Presidents of Marketing — which occasionally include more than $81K from bonuses and more than $52K from profit sharing — stretch from around $114K to approximately $301K. Geography and career duration each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Job satisfaction is high and work is enjoyable for most Senior Vice Presidents of Marketing. Medical benefits are awarded to almost all, and a large number earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$105,551 - $241,136
$110K
$180K
$240K
MEDIAN: $175,545
10%
50%
90%

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$0$301K
Salary $105,551 - $241,136
Bonus $5,113 - $81,123
Profit Sharing $30.41 - $51,521
Commission $25,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$113,777 - $301,084
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 281

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United States (change)

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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.

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Senior Vice President (SVP), Marketing Tasks

  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.

Common Career Paths for Senior Vice President (SVP), Marketing


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Senior Vice Presidents of Marketing who transition into an upper level Chief Marketing Officer position will not necessarily make much more than they do in their current role. The average Chief Marketing Officer makes $178K a year. Many Senior Vice Presidents of Marketing go on to become Executive VPs of Marketing or Presidents despite the fact that median compensation in those roles is reportedly $22K lower and $42K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

Popular Skills for Senior Vice President (SVP), Marketing


Survey results imply that Senior Vice Presidents of Marketing deploy a substantial tool kit of skills at work. Most notably, facility with Business Strategy, Product Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 21 percent, 20 percent, and 13 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Online Marketing. Those familiar with Strategic Marketing tend to be well versed in Marketing Communications and Branding. Those educated in Leadership tend to be well versed in Branding and Marketing Communications.

Pay by Experience Level for Senior Vice President (SVP), Marketing

Pay by Experience for a Senior Vice President (SVP), Marketing has a positive trend. An entry-level Senior Vice President (SVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $176,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Vice President (SVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $175,000 based on 23 salaries. An experienced Senior Vice President (SVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $195,000 based on 177 salaries. A Senior Vice President (SVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $200,000 based on 146 salaries.

Pay Difference by Location

National Average: $194,974

Larger city markers indicate a job is popular in that location.

For Senior Vice Presidents of Marketing, San Francisco provides a pay rate that is 26 percent greater than the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+24 percent), Denver (+15 percent), Miami (+12 percent), and Boston (+10 percent). Those in the field find the lowest salaries in Chicago, 10 percent below the national average. On the whole, employers pay 5 percent below the median salary for those in this field in Los Angeles and Charlotte.

Senior Vice President (SVP), Marketing Advice

Q: What is it like working as a Senior Vice President (SVP), Marketing?

Senior Vice President (SVP), Marketing in Louisville:
"Don't trust other credit unions, or even your own SEGs."
It can be foolish and detrimental to business to rely on gentleman's agreements forged with competing credit unions.

Senior Vice President (SVP), Marketing in Orlando:
"Relationships matter."
Build relationships with peers from all areas of the company. You will need them to get your ideas implemented. Don't forget yo ask them how you can help them.

Related Job Salaries

Key Stats for Senior Vice President (SVP), Marketing

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 44 votes.
1-4 years
2%
5-9 years
4%
10-19 years
44%
20 years or more
50%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Vice President (SVP), Marketing Salaries

▲3%

▼0%

National Average
$195,000

▼10%

Entry-Level
▼10%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Business Strategy
▲21%

Product Marketing
▲20%


Lead Generation
▲8%

▲4%

▲3%


▲2%

Media / Public Relations
▲1%


National Average
$195,000



Online Marketing
▼18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 44 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

1-4 years
2%
5-9 years
4%
10-19 years
44%
20 years or more
50%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 83%
vision benefits
Vision: 74%
no benefits
None: 7%
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