Senior Vice President (SVP), Marketing Salary

Generous salaries abound for Senior Vice Presidents of Marketing in the United States, with average pay above six figures ($177K) per year. Total cash compensation to Senior Vice Presidents of Marketing approaches anywhere from $110K on the lower end to $298K on the higher end; in exceptional cases, this can include more than $75K from bonuses and upwards of $50K from profit sharing. Residence and experience level each impact pay for this group, with the former having the largest influence. Most Senior Vice Presidents of Marketing report high levels of job satisfaction. Senior Vice Presidents of Marketing who participated in the survey are largely men, dominating at 64 percent. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to more than half. This snapshot results from replies to PayScale's salary survey.

$100,653 - $245,892
MEDIAN: $177,328

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$100,653 - $245,892  
$5,085 - $75,250  
Profit Sharing
$0.00 - $50,000  
$2,500 - $120,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$110,010 - $297,866  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 585
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing who transition into a Senior Vice President of Sales & Marketing position may see pay fall slightly. Median compensation for Senior Vice Presidents of Sales & Marketing sits around the $178K per year mark. Many Senior Vice Presidents of Marketing choose to become Executive Vice President of Marketings and Chief Marketing Officers as their careers advance. However, folks in those positions report median salaries of $36K less and $30K less, respectively.

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Popular Skills for Senior Vice President (SVP), Marketing

Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Product Marketing, Leadership, Branding, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 15 percent. At the other end of the pay range are skills like Business Strategy and Media / Public Relations. It is often found that people who know Marketing Management are also skilled in Marketing Communications.

Pay Difference by Location

San Francisco is home to an above-average pay rate for Senior Vice Presidents of Marketing, 21 percent higher than the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+16 percent), Chicago (+14 percent), Los Angeles (+12 percent), and Denver (+9 percent). One of the biggest compensable factors for Senior Vice Presidents of Marketing is geography, with workers in Washington earning a whopping 38 percent below the national average. A couple other locations with smaller-than-average paychecks include Charlotte (20 percent lower) and Atlanta (4 percent lower).

Related Job Salaries

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Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 15%

Strategic Marketing
up arrow 4%

Lead Generation
up arrow 3%

Web Marketing
up arrow 1%

National Average

Marketing Management
up arrow 1%

Marketing Communications
up arrow 2%

Market Research
up arrow 2%

up arrow 3%

Media / Public Relations
up arrow 18%

Business Strategy
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 106 votes.


36 %
64 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 83%
vision benefits Vision: 69% employee benefits None: 5%