Senior Vice President (SVP), Marketing Salary
Average Senior Vice Presidents of Marketing in the United States make around $174K per year. With some bonuses approaching $78K and certain profit sharing proceeds approaching $89K, overall incomes of Senior Vice Presidents of Marketing spread between $110K and $299K depending on individual performance. Geography and career length each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 53 percent. Medical benefits are awarded to almost all, and a large number earn dental coverage. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.
|Salary||$102,670 - $239,962|
|Bonus||$6,183 - $77,912|
|Profit Sharing||$0.00 - $89,396|
|Total Pay (||$109,893 - $299,241|
Job Description for Senior Vice President (SVP), Marketing
The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.Read More...
Senior vice president of marketing positions typically require a minimum of a bachelor's degree in business or a related field, with a master's of business administration (MBA) preferred. Previous experience in marketing roles at the senior management level is needed as well. Senior vice presidents of marketing must excellent communication skills, as well as the ability to articulate a vision and strategy in a way that motivates a team to achieve business goals. They must have excellent leadership skills, as well as the ability to thrive in changing, fast-paced work environment and the ability to reprioritize tasks as needed.
Senior Vice President (SVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the SVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Senior Vice President (SVP), Marketing
For Senior Vice Presidents of Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Vice Presidents of Marketing earn similar salaries to those in higher-end positions like Chief Marketing Officer. Senior Vice Presidents of Marketing most often move into positions as Executive VPs of Marketing or Presidents. Executive VPs of Marketing actually earn $21K less on average, however, and Presidents earn $41K less per year than Senior Vice Presidents of Marketing do.
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Popular Skills for Senior Vice President (SVP), Marketing
Survey results imply that Senior Vice Presidents of Marketing deploy a substantial tool kit of skills at work. Most notably, facility with Business Strategy, Product Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 22 percent, 21 percent, and 14 percent, respectively. Skills that pay less than market rate include Online Marketing. Most people familiar with Strategic Marketing also know Marketing Communications and Branding. Most people familiar with Leadership also know Branding and Marketing Communications.
Pay by Experience Level for Senior Vice President (SVP), Marketing
Pay by Experience for a Senior Vice President (SVP), Marketing has a positive trend. An entry-level Senior Vice President (SVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $176,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Vice President (SVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $175,000 based on 23 salaries. An experienced Senior Vice President (SVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $195,000 based on 177 salaries. A Senior Vice President (SVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $200,000 based on 146 salaries.
Pay Difference by Location
Surpassing the national average by 27 percent, Senior Vice Presidents of Marketing in San Francisco receive some of the highest pay in the country. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+25 percent), Denver (+16 percent), Miami (+12 percent), and Boston (+11 percent). Those in the field find the lowest salaries in Chicago, 9 percent below the national average. Employers also pay below the national average in Los Angeles and Charlotte (4 percent lower).
Senior Vice President (SVP), Marketing Advice
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