Senior Vice President (SVP), Marketing Salary

Senior Vice Presidents of Marketing receive generous compensation in the United States — earning an average of $177K per year, their standard salaries shoot well into the six-figure range. With some bonuses approaching $75K and certain profit sharing proceeds approaching $50K, overall incomes of Senior Vice Presidents of Marketing spread between $111K and $298K depending on individual performance. Residence and years of experience each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. Men account for the majority of Senior Vice Presidents of Marketing who responded to the questionnaire — 64 percent to be exact. This snapshot results from replies to PayScale's salary survey.

$100,996 - $245,939
(Median)
$100K
$180K
$250K
MEDIAN: $177,420
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Salary
$100,996 - $245,939  
   
Bonus
$5,081 - $75,282  
Profit Sharing
$0.00 - $50,000  
Commission
$2,500 - $120,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$110,567 - $297,926  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 584
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.

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Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing


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Senior Vice Presidents of Marketing may see a slight downturn in earnings as they move into roles like Senior Vice President of Sales & Marketing, where pay is $175K on average. A lot of Senior Vice Presidents of Marketing advance their careers by becoming Executive VPs of Marketing and Chief Marketing Officers. However, those positions offer $37K less and $31K less per year on average.

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Popular Skills for Senior Vice President (SVP), Marketing


Senior Vice Presidents of Marketing report using a large range of skills on the job. Most notably, skills in Product Marketing, Leadership, Branding, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 15 percent. Skills that seem to negatively impact pay include Business Strategy and Media / Public Relations. Most people familiar with Marketing Management also know Marketing Communications.

Pay Difference by Location


For Senior Vice Presidents of Marketing, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+15 percent), Chicago (+14 percent), Los Angeles (+12 percent), and Denver (+9 percent). Compared to the national average, Washington Senior Vice Presidents of Marketing have considerably lower salaries, 38 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Not at the bottom but still paying below the median are employers in Charlotte and Atlanta (20 percent lower and 4 percent lower, respectively).

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Experience Affects Senior Vice President (SVP), Marketing Salaries


National Average
$204,000



Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 15%



Strategic Marketing
up arrow 4%

Lead Generation
up arrow 3%

Web Marketing
up arrow 1%

National Average
$204,000

Marketing Management
up arrow 1%

Marketing Communications
up arrow 2%

Advertising
up arrow 2%

Market Research
up arrow 2%

Media / Public Relations
up arrow 18%

Business Strategy
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 106 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

1-4 years
1%
5-9 years
5%
10-19 years
44%
20 years or more
50%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 83%
vision benefits Vision: 68% employee benefits None: 5%
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