Senior Vice President (SVP), Marketing Salary (United States)

The average pay for a Senior Vice President (SVP), Marketing is $176,556 per year. Most people in this job have more than five years' experience in related jobs. The skills that increase pay for this job the most are Leadership and Branding.
Senior Vice President (SVP), Marketing Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$102,536 - $245,248
(Median)
100K
130K
180K
210K
250K
MEDIAN: $176,556
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$110K$220K$330K
Salary
$102,536 - $245,248  
   
Bonus
$6,387 - $81,185  
Profit Sharing
$2,915 - $48,645  
Commission
$-0.50 - $163,893  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$115,185 - $303,513  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 597
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.
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Senior Vice President (SVP), Marketing Tasks
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Pay Difference By Location

San Francisco
up arrow 20%
up arrow 18%
Boston
up arrow 16%
Dallas
up arrow 16%
Seattle
up arrow 11%
Denver
up arrow 9%
Miami
0%
National Average
$203,000
Atlanta
up arrow 7%
Charlotte
up arrow 20%
Washington
up arrow 35%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average
$203,000
Mid-Career
up arrow 27%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

up arrow 11%
Marketing Management
up arrow 1%
Market Research
up arrow 1%
Advertising
0%
National Average
$203,000
Marketing Communications
up arrow 1%
Web Marketing
up arrow 1%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 147 votes.

Gender

Female
34%
female alumni
 
Male
66%
male alumni

Years of Experience

1-4 years
1%
5-9 years
4%
10-19 years
46%
20 years or more
49%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 81%
vision benefits Vision: 66% employee benefits None: 5%
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