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Senior Vice President (SVP), Marketing Salary

Generous salaries abound for Senior Vice Presidents of Marketing in the United States, with average pay above six figures ($204K) per year. Total cash compensation to Senior Vice Presidents of Marketing bottoms out near $112K and approaches $301K on the high end; the biggest paychecks include approximately $78K from bonuses and almost $50K from profit sharing. Location and experience level each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. The majority of Senior Vice Presidents of Marketing claim high levels of job satisfaction. Male Senior Vice Presidents of Marketing who responded to the survey are more common than women; more than half (65 percent) are men. The numbers in this rundown were provided by PayScale's salary survey participants.
$101,342 - $245,070
MEDIAN: $177,504

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$101,342 - $245,070  
$5,215 - $78,114  
Profit Sharing
$1,003 - $50,449  
$4,913 - $76,302  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$112,372 - $301,034  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 587
United States (change)

Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing who assume a higher-end position such as a Senior Vice President of Sales & Marketing may get paid a little bit less. Average pay for Senior Vice Presidents of Sales & Marketing is $177K a year. Many Senior Vice Presidents of Marketing advance into roles as Chief Marketing Officers or Executive VPs of Marketing, but the median salaries are $33K lower and $36K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Survey results suggest that Senior Vice Presidents of Marketing put a wide range of professional skills to use. Most notably, skills in Leadership, Branding, Strategic Marketing, and Web Marketing are correlated to pay that is above average, with boosts between 8 percent and 11 percent. Most people skilled in Marketing Management are similarly competent in Marketing Communications.

Pay Difference by Location

Senior Vice Presidents of Marketing will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 20 percent. Senior Vice Presidents of Marketing will also find cushy salaries in Chicago (+15 percent), Dallas (+15 percent), Los Angeles (+12 percent), and Boston (+10 percent). One of the biggest compensable factors for Senior Vice Presidents of Marketing is geography, with workers in Washington earning a whopping 35 percent below the national average. Workers in Charlotte and Atlanta earn salaries that trail the national average for those in this profession (32 percent less and 5 percent less, respectively).

Related Job Salaries

Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

up arrow 30%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

up arrow 10%

Web Marketing
up arrow 2%

Market Research

National Average

Marketing Communications
up arrow 1%

Marketing Management
up arrow 2%

up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 131 votes.


35 %
65 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 81%
vision benefits Vision: 67% employee benefits None: 5%