Senior Vice President (SVP), Marketing Salary

Average Senior Vice Presidents of Marketing in the United States make around $174K per year. With some bonuses approaching $78K and certain profit sharing proceeds approaching $89K, overall incomes of Senior Vice Presidents of Marketing spread between $110K and $299K depending on individual performance. Geography and career length each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 53 percent. Medical benefits are awarded to almost all, and a large number earn dental coverage. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$102,670 - $239,962
$100K
$170K
$240K
MEDIAN: $173,938
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Salary
$102,670 - $239,962  
   
Bonus
$6,183 - $77,912  
Profit Sharing
$0.00 - $89,396  
Commission
$20,347  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$109,893 - $299,241  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 271

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United States (change)

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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.

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Senior Vice President (SVP), Marketing Tasks

  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.

Common Career Paths for Senior Vice President (SVP), Marketing


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For Senior Vice Presidents of Marketing, career advancements do not tend to correlate with a rise in salary. On average, lower-level Senior Vice Presidents of Marketing earn similar salaries to those in higher-end positions like Chief Marketing Officer. Senior Vice Presidents of Marketing most often move into positions as Executive VPs of Marketing or Presidents. Executive VPs of Marketing actually earn $21K less on average, however, and Presidents earn $41K less per year than Senior Vice Presidents of Marketing do.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing


Survey results imply that Senior Vice Presidents of Marketing deploy a substantial tool kit of skills at work. Most notably, facility with Business Strategy, Product Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 22 percent, 21 percent, and 14 percent, respectively. Skills that pay less than market rate include Online Marketing. Most people familiar with Strategic Marketing also know Marketing Communications and Branding. Most people familiar with Leadership also know Branding and Marketing Communications.

Pay by Experience Level for Senior Vice President (SVP), Marketing

Pay by Experience for a Senior Vice President (SVP), Marketing has a positive trend. An entry-level Senior Vice President (SVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $176,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Vice President (SVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $175,000 based on 23 salaries. An experienced Senior Vice President (SVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $195,000 based on 177 salaries. A Senior Vice President (SVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $200,000 based on 146 salaries.

Pay Difference by Location

National Average: $193,686

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 27 percent, Senior Vice Presidents of Marketing in San Francisco receive some of the highest pay in the country. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+25 percent), Denver (+16 percent), Miami (+12 percent), and Boston (+11 percent). Those in the field find the lowest salaries in Chicago, 9 percent below the national average. Employers also pay below the national average in Los Angeles and Charlotte (4 percent lower).

Senior Vice President (SVP), Marketing Advice

Q: What is it like working as a Senior Vice President (SVP), Marketing?

Senior Vice President (SVP), Marketing in Orlando:
"Relationships matter."
Build relationships with peers from all areas of the company. You will need them to get your ideas implemented. Don't forget yo ask them how you can help them.

Related Job Salaries

Key Stats for Senior Vice President (SVP), Marketing

Gender

Female
53 %
Male
47 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 36 votes.
1-4 years
1%
5-9 years
4%
10-19 years
41%
20 years or more
54%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Vice President (SVP), Marketing Salaries

▲3%

▲1%

National Average
$194,000

Entry-Level
▼9%

▼10%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Business Strategy
▲22%

Product Marketing
▲21%


Lead Generation
▲8%

▲4%

▲3%


▲3%

Media / Public Relations
▲2%


National Average
$194,000



Online Marketing
▼17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 36 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

1-4 years
1%
5-9 years
4%
10-19 years
41%
20 years or more
54%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 85%
vision benefits
Vision: 73%
no benefits
None: 6%
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