Senior Vice President (SVP), Marketing Salary

Salaries for Senior Vice Presidents of Marketing in the United States are generous, with average pay above six figures ($178K) per year. Overall cash earnings for Senior Vice Presidents of Marketing stretch from $109K on the lower end to $304K near the top, and the heftiest packages can encompass around $78K from bonuses and $70K from profit sharing. Geographic location and career duration each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to almost all, and a large number earn dental coverage. Most people who answered the questionnaire are men; 63 percent of Senior Vice Presidents of Marketing are male. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. The information for this snapshot was generated by responses to the PayScale salary survey.

$99,915 - $249,441
MEDIAN: $177,933

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$99,915 - $249,441  
$5,182 - $78,217  
Profit Sharing
$0.00 - $69,531  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$108,626 - $304,483  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 598
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Many Senior Vice Presidents of Marketing move into Chief Marketing Officer roles. Chief Marketing Officers seem to make a little less than Senior Vice Presidents of Marketing as their salaries average out to $179K a year. Many Senior Vice Presidents of Marketing advance into roles as Executive VPs of Marketing or Top Marketing Officers, but the median salaries are $33K lower and $35K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Survey participants wield an impressively varied skill set on the job. Most notably, skills in Product Marketing, Web Marketing, Leadership, and Lead Generation are correlated to pay that is above average. Those listing Online Marketing as a skill should be prepared for drastically lower pay. Business Strategy and Market Research also typically command lower compensation. Employees educated in Marketing Communications are typically practiced in Strategic Marketing, too.

Pay by Experience Level for Senior Vice President (SVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

People who have worked for fewer than five years bring home $176K on average. It is reported that median compensation in the five-to-10 year group declines to approximately $149K. Senior Vice Presidents of Marketing see a median salary of $206K after reaching one to two decades on the job. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $213K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location

National Average: $205,334

Larger city markers indicate a job is popular in that location.

For those looking to make money, Senior Vice Presidents of Marketing in San Francisco enjoy an exceptional pay rate, 23 percent above the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+15 percent), Los Angeles (+11 percent), Chicago (+11 percent), and Denver (+10 percent). Senior Vice Presidents of Marketing in Washington take home the lowest salaries, earning a whopping 30 percent less than the national average. Below-median salaries also turn up in Charlotte and Atlanta (10 percent lower and 5 percent lower, respectively).

Senior Vice President (SVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Senior Vice President (SVP), Marketing in Orlando:
"Relationships matter."
Build relationships with peers from all areas of the company. You will need them to get your ideas implemented. Don't forget yo ask them how you can help them.

Related Job Salaries

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Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

up arrow 14%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 14%

Web Marketing
up arrow 4%

up arrow 3%

Strategic Marketing
up arrow 2%

Lead Generation
up arrow 2%

Media / Public Relations
up arrow 2%

Marketing Management
up arrow 1%

up arrow 1%


National Average

Marketing Communications
up arrow 2%

Market Research
up arrow 3%

Business Strategy
up arrow 10%

Online Marketing
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 88 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 82%
medical benefits
Vision: 71%
dental benefits
None: 6%