Senior Vice President (SVP), Marketing Salary
For Senior Vice Presidents of Marketing, annual average wages total $176K per year. Cash earnings for Senior Vice Presidents of Marketing — which occasionally include more than $81K from bonuses and more than $52K from profit sharing — stretch from around $114K to approximately $301K. Geography and career duration each impact pay for this group, with the former having the largest influence. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 54 percent. Job satisfaction is high and work is enjoyable for most Senior Vice Presidents of Marketing. Medical benefits are awarded to almost all, and a large number earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
|Salary||$105,551 - $241,136|
|Bonus||$5,113 - $81,123|
|Profit Sharing||$30.41 - $51,521|
|Total Pay (||$113,777 - $301,084|
Job Description for Senior Vice President (SVP), Marketing
The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.Read More...
Senior vice president of marketing positions typically require a minimum of a bachelor's degree in business or a related field, with a master's of business administration (MBA) preferred. Previous experience in marketing roles at the senior management level is needed as well. Senior vice presidents of marketing must excellent communication skills, as well as the ability to articulate a vision and strategy in a way that motivates a team to achieve business goals. They must have excellent leadership skills, as well as the ability to thrive in changing, fast-paced work environment and the ability to reprioritize tasks as needed.
Senior Vice President (SVP), Marketing Tasks
- Oversee staff operations, develop policies and business plans.
- As the SVP, plan, direct and set the strategic direction of marketing program for an organization.
- Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
- Develop pricing strategies to balance company objectives and customer satisfaction.
- Use sales forecasting and strategic planning to ensure the sale of products or services.
Common Career Paths for Senior Vice President (SVP), Marketing
Senior Vice Presidents of Marketing who transition into an upper level Chief Marketing Officer position will not necessarily make much more than they do in their current role. The average Chief Marketing Officer makes $178K a year. Many Senior Vice Presidents of Marketing go on to become Executive VPs of Marketing or Presidents despite the fact that median compensation in those roles is reportedly $22K lower and $42K lower, respectively.
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Popular Skills for Senior Vice President (SVP), Marketing
Survey results imply that Senior Vice Presidents of Marketing deploy a substantial tool kit of skills at work. Most notably, facility with Business Strategy, Product Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 21 percent, 20 percent, and 13 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Online Marketing. Those familiar with Strategic Marketing tend to be well versed in Marketing Communications and Branding. Those educated in Leadership tend to be well versed in Branding and Marketing Communications.
Pay by Experience Level for Senior Vice President (SVP), Marketing
Pay by Experience for a Senior Vice President (SVP), Marketing has a positive trend. An entry-level Senior Vice President (SVP), Marketing with less than 5 years of experience can expect to earn an average total compensation of $176,000 based on 14 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Vice President (SVP), Marketing with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $175,000 based on 23 salaries. An experienced Senior Vice President (SVP), Marketing which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $195,000 based on 177 salaries. A Senior Vice President (SVP), Marketing with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $200,000 based on 146 salaries.
Pay Difference by Location
For Senior Vice Presidents of Marketing, San Francisco provides a pay rate that is 26 percent greater than the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+24 percent), Denver (+15 percent), Miami (+12 percent), and Boston (+10 percent). Those in the field find the lowest salaries in Chicago, 10 percent below the national average. On the whole, employers pay 5 percent below the median salary for those in this field in Los Angeles and Charlotte.
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