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Senior Vice President (SVP), Marketing Salary

Generous salaries abound for Senior Vice Presidents of Marketing in the United States, with average pay above six figures ($178K) per year. In the world of Senior Vice Presidents of Marketing, total cash compensation can vary between $111K and $302K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $78K and $51K, respectively. Location is the biggest factor affecting pay for this group, followed by career length. For the most part, Senior Vice Presidents of Marketing enjoy their work and report high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Most people who answered the questionnaire are men; 64 percent of Senior Vice Presidents of Marketing are male. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$100,928 - $247,534
MEDIAN: $178,363

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$100,928 - $247,534  
$5,217 - $77,964  
Profit Sharing
$1,014 - $50,932  
$4,913 - $76,302  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$110,993 - $302,061  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 595

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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing who transition into a Senior Vice President of Sales & Marketing position may see pay fall slightly. Median compensation for Senior Vice Presidents of Sales & Marketing sits around the $178K per year mark. Senior Vice Presidents of Marketing most frequently become Chief Marketing Officers and Executive VPs of Marketing even though median compensation is $32K lower and $39K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Senior Vice Presidents of Marketing seem to wield many skills on the job. Most notably, skills in Product Marketing, Leadership, Branding, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 14 percent. Those listing Business Strategy as a skill should be prepared for drastically lower pay. Media / Public Relations and Advertising also typically command lower compensation. Those proficient in Marketing Management are, more often than not, also skilled in Marketing Communications.

Pay Difference by Location

For those looking to make money, Senior Vice Presidents of Marketing in San Francisco enjoy an exceptional pay rate, 18 percent above the national average. Senior Vice Presidents of Marketing can also look forward to large paychecks in cities like Chicago (+16 percent), Dallas (+14 percent), Los Angeles (+12 percent), and Denver (+8 percent). The lowest-paying market is Washington, which sits 38 percent below the national average, proving that location is a significant contributor to overall pay. Below-median salaries also turn up in Charlotte and Atlanta (33 percent lower and 7 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 14%

Web Marketing
up arrow 3%

Lead Generation
up arrow 2%

National Average

Marketing Management
up arrow 2%

Market Research
up arrow 2%

Marketing Communications
up arrow 3%

up arrow 3%

Media / Public Relations
up arrow 19%

Business Strategy
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 114 votes.


36 %
64 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 5%