Senior Vice President (SVP), Marketing Salary

Salaries for Senior Vice Presidents of Marketing in the United States are generous, with average pay above six figures ($178K) per year. In the world of Senior Vice Presidents of Marketing, overall income ranges from $111K near the bottom to $303K at the top; this can include more than $81K from bonuses and more than $71K from profit sharing in exceptional cases. Geographic location and career length each impact pay for this group, with the former having the largest influence. Job satisfaction for Senior Vice Presidents of Marketing is high. Medical benefits are awarded to almost all, and a large number earn dental coverage. There are more male Senior Vice Presidents of Marketing than female among those who completed the questionnaire, making up 64 percent. This report is based on responses to the PayScale salary survey.

$101,165 - $248,896

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$101,165 - $248,896  
$5,219 - $80,540  
Profit Sharing
$0.00 - $71,490  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$110,998 - $303,476  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 615
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing who take on a higher-level position such as Chief Marketing Officer may get paid a little bit less in that new role, as Chief Marketing Officers on average bring home $179K. Many Senior Vice Presidents of Marketing go on to become Executive VPs of Marketing or Top Marketing Officers despite the fact that median compensation in those roles is reportedly $36K lower and $35K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Senior Vice Presidents of Marketing report using a large range of skills on the job. Most notably, skills in Product Marketing, Leadership, Web Marketing, and Strategic Marketing are correlated to pay that is above average, with boosts between 4 percent and 14 percent. At the other end of the pay range are skills like Business Strategy, Market Research, and Online Marketing. People who know Strategic Marketing usually also know Marketing Management, Leadership, and Branding. Most people experienced in Marketing Communications also know Leadership.

Pay Difference by Location

For Senior Vice Presidents of Marketing, San Francisco provides a pay rate that is 22 percent greater than the national average. Senior Vice Presidents of Marketing will also find cushy salaries in Dallas (+14 percent), Chicago (+13 percent), Los Angeles (+11 percent), and Denver (+9 percent). Senior Vice Presidents of Marketing in Washington earn salaries far below the national average by 37 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers also pay below the national average in Charlotte (11 percent lower) and Atlanta (3 percent lower).

Related Job Salaries

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Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 14%

up arrow 4%

Web Marketing
up arrow 4%

Strategic Marketing
up arrow 3%

up arrow 3%

Lead Generation
up arrow 2%

Media / Public Relations
up arrow 1%

Marketing Management

National Average

Marketing Communications
up arrow 3%

up arrow 3%

Online Marketing
up arrow 3%

Market Research
up arrow 4%

Business Strategy
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 94 votes.


36 %
64 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 83%
vision benefits Vision: 70% employee benefits None: 5%