Senior Vice President (SVP), Marketing Salary

Generous salaries abound for Senior Vice Presidents of Marketing in the United States, with average pay above six figures ($177K) per year. Total cash compensation to Senior Vice Presidents of Marketing bottoms out near $110K and approaches $298K on the high end; the biggest paychecks include approximately $75K from bonuses and almost $50K from profit sharing. Residence is the biggest factor affecting pay for this group, followed by career duration. Men account for the majority of Senior Vice Presidents of Marketing who responded to the questionnaire — 63 percent to be exact. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to the greater part. Work is enjoyable for Senior Vice Presidents of Marketing, who typically claim high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$100,950 - $246,030

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$100,950 - $246,030  
$5,076 - $75,314  
Profit Sharing
$0.00 - $50,000  
$2,500 - $120,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$110,488 - $298,038  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 582
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing may see a slight downturn in earnings as they move into roles like Senior Vice President of Sales & Marketing, where pay is $175K on average. Senior Vice Presidents of Marketing most frequently become Executive VPs of Marketing and Chief Marketing Officers even though median compensation is $36K lower and $31K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Senior Vice Presidents of Marketing seem to wield many skills on the job. Most notably, skills in Product Marketing, Leadership, Branding, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 15 percent. Skills that seem to negatively impact pay include Business Strategy and Media / Public Relations. Most people experienced in Marketing Management also know Marketing Communications.

Pay Difference by Location

For Senior Vice Presidents of Marketing, San Francisco provides a pay rate that is 19 percent greater than the national average. Senior Vice Presidents of Marketing can also look forward to large paychecks in cities like Dallas (+16 percent), Chicago (+14 percent), Los Angeles (+12 percent), and Denver (+9 percent). Place of residence plays a huge part in a Senior Vice President of Marketing's salary, with Washington Senior Vice Presidents of Marketing earning salaries that are 38 percent less than the national average. Workers in Charlotte and Atlanta earn salaries that trail the national average for those in this profession (20 percent less and 4 percent less, respectively).

Related Job Salaries

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Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 15%

Strategic Marketing
up arrow 4%

Lead Generation
up arrow 3%

Web Marketing
up arrow 1%

Marketing Management

National Average

Marketing Communications
up arrow 2%

up arrow 2%

Market Research
up arrow 2%

Media / Public Relations
up arrow 18%

Business Strategy
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 102 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 83%
vision benefits Vision: 69% employee benefits None: 5%