Senior Vice President (SVP), Marketing Salary

Average pay for Senior Vice Presidents of Marketing in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($178K). Total cash earnings of Senior Vice Presidents of Marketing range from $109K on the low end to $304K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $78K and $70K, respectively. Geography is the biggest factor affecting pay for this group, followed by tenure. Senior Vice Presidents of Marketing who participated in the survey are largely men, dominating at 63 percent. The majority of workers are highly satisfied with their job. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Respondents to the PayScale salary survey provided the data for this report.

$99,915 - $249,441
MEDIAN: $177,933

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$99,915 - $249,441  
$5,182 - $78,217  
Profit Sharing
$0.00 - $69,531  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$108,626 - $304,483  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 598
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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing who take on a higher-level position such as Chief Marketing Officer may get paid a little bit less in that new role, as Chief Marketing Officers on average bring home $179K. Senior Vice Presidents of Marketing most often move into Executive Vice President of Marketing or Top Marketing Officer roles. However, the former pays $33K less on average, and the latter pays $35K less.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Senior Vice Presidents of Marketing report using a deep pool of skills on the job. Most notably, skills in Product Marketing, Web Marketing, Leadership, and Lead Generation are correlated to pay that is above average. Those listing Online Marketing as a skill should be prepared for drastically lower pay. Business Strategy and Market Research also typically command lower compensation. Strategic Marketing is a skill commonly found among those who know Marketing Communications.

Pay by Experience Level for Senior Vice President (SVP), Marketing

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Folks with fewer than five years of experience take home $176K on average. Interestingly, those who have worked for five to 10 years report receiving a smaller median salary of $149K. The average pay reported by folks with 10 to 20 years of experience is around $206K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $213K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location

National Average: $205,334

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 23 percent, Senior Vice Presidents of Marketing in San Francisco receive some of the highest pay in the country. Senior Vice Presidents of Marketing can also look forward to large paychecks in cities like Dallas (+15 percent), Los Angeles (+11 percent), Chicago (+11 percent), and Denver (+10 percent). Location significantly influences compensation, with Washington Senior Vice Presidents of Marketing earning much less — 30 percent less — than the national average. Employers in Charlotte and Atlanta also lean toward paying below-median salaries (10 percent lower and 5 percent lower, respectively).

Senior Vice President (SVP), Marketing Advice

What do you wish you knew about your job when you first started out?

Senior Vice President (SVP), Marketing in Orlando:
"Relationships matter."
Build relationships with peers from all areas of the company. You will need them to get your ideas implemented. Don't forget yo ask them how you can help them.

Related Job Salaries

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Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

up arrow 14%

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 14%

Web Marketing
up arrow 4%

up arrow 3%

Strategic Marketing
up arrow 2%

Lead Generation
up arrow 2%

Media / Public Relations
up arrow 2%

Marketing Management
up arrow 1%

up arrow 1%


National Average

Marketing Communications
up arrow 2%

Market Research
up arrow 3%

Business Strategy
up arrow 10%

Online Marketing
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 88 votes.


37 %
63 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 82%
medical benefits
Vision: 71%
dental benefits
None: 6%