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Senior Vice President (SVP), Marketing Salary

Compensation for Senior Vice Presidents of Marketing in the United States is generous, with average pay surpassing six figures annually ($178K). In the world of Senior Vice Presidents of Marketing, overall income ranges from $112K near the bottom to $302K at the top; this can include more than $79K from bonuses and more than $51K from profit sharing in exceptional cases. Location is the biggest factor affecting pay for this group, followed by experience level. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of Senior Vice Presidents of Marketing claim high levels of job satisfaction. Most people who answered the questionnaire are men; 64 percent of Senior Vice Presidents of Marketing are male. The information for this snapshot was generated by responses to the PayScale salary survey.

$101,309 - $247,466
MEDIAN: $177,805

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$101,309 - $247,466  
$5,217 - $78,521  
Profit Sharing
$1,021 - $50,806  
$4,913 - $76,302  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$111,570 - $302,284  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 591

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Job Description for Senior Vice President (SVP), Marketing

The senior vice president (SVP) of marketing is responsible for developing and executing a defined marketing and communications strategy that supports business growth and enhances brand awareness. This individual is also typically responsible for planning, organizing, training, staffing, and managing all marketing functions to help achieve the company’s objectives related to sales, growth, and profitability. Senior vice presidents of marketing must ensure their company projects a consistent marketing message that is in line with the company's needs. These professionals generally work in an office setting during regular business hours, and they typically report to the executive vice president and/or the chief marketing officer.


Senior Vice President (SVP), Marketing Tasks

  • Develop pricing strategies to balance company objectives and customer satisfaction.
  • Use sales forecasting and strategic planning to ensure the sale of products or services.
  • Conduct market research and monitor market trends in order to remain competitive and meet overall objectives.
  • Oversee staff operations, develop policies and business plans.
  • As the SVP, plan, direct and set the strategic direction of marketing program for an organization.

Common Career Paths for Senior Vice President (SVP), Marketing

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Senior Vice Presidents of Marketing may see a slight downturn in earnings as they move into roles like Senior Vice President of Sales & Marketing, where pay is $177K on average. Many Senior Vice Presidents of Marketing advance into roles as Chief Marketing Officers or Executive VPs of Marketing, but the median salaries are $33K lower and $39K lower, respectively.

Senior Vice President (SVP), Marketing Job Listings

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Popular Skills for Senior Vice President (SVP), Marketing

Survey participants wield an impressively varied skill set on the job. Most notably, skills in Product Marketing, Leadership, Branding, and Strategic Marketing are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Skills that pay less than market rate include Business Strategy, Media / Public Relations, and Marketing Communications. It is often found that people who know Marketing Management are also skilled in Marketing Communications.

Pay Difference by Location

Surpassing the national average by 17 percent, Senior Vice Presidents of Marketing in Chicago receive some of the highest pay in the country. Senior Vice Presidents of Marketing can also look forward to large paychecks in cities like Dallas (+15 percent), San Francisco (+13 percent), Los Angeles (+12 percent), and Seattle (+9 percent). Senior Vice Presidents of Marketing in Washington earn salaries far below the national average by 37 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Workers in Charlotte and Atlanta earn salaries that trail the national average for those in this profession (33 percent less and 6 percent less, respectively).

Related Job Salaries

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Experience Affects Senior Vice President (SVP), Marketing Salaries

National Average

Skills That Affect Senior Vice President (SVP), Marketing Salaries

Product Marketing
up arrow 12%

Web Marketing
up arrow 1%

National Average

Marketing Management
up arrow 2%

Market Research
up arrow 2%

up arrow 3%

Marketing Communications
up arrow 4%

Media / Public Relations
up arrow 19%

Business Strategy
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 115 votes.


36 %
64 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 82%
vision benefits Vision: 67% employee benefits None: 5%