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Senior Web Analyst Salary

Senior Web Analysts in the United States can expect to earn an average of $76K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Male Senior Web Analysts are just a bit more common among those who completed the questionnaire than females ones, with male workers composing 57 percent of the field. The majority of Senior Web Analysts claim high levels of job satisfaction. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$57,372 - $99,085
MEDIAN: $76,174

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$57,372 - $99,085  
$1,153 - $13,395  
Profit Sharing
$612 - $2,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,126 - $104,749  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 109

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United States (change)

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Job Description for Senior Web Analyst

  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Advise internal groups on all issues relating to the web site.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
  • Recommend website changes to improve customer experience and business results.
  • Ensure site is optimized and is cross-platform and cross-browser compatible.

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Just a handful of professional skills are reported by Senior Web Analysts who took the survey. Data Analysis and Web Analytics are considered valuable skills and can increase employee pay by 11 percent and 4 percent, respectively. Experience with Data Analysis is often linked with knowledge of Web Analytics.

Related Job Salaries

United States (change)

Experience Affects Senior Web Analyst Salaries

up arrow 6%

up arrow 4%

National Average

up arrow 6%

Skills That Affect Senior Web Analyst Salaries

Data Analysis
up arrow 11%

Web Analytics
up arrow 4%

National Average

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 20 votes.


43 %
57 %

Years of Experience

1-4 years
5-9 years
10-19 years

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 84%
vision benefits Vision: 70% employee benefits None: 5%