The average Senior Web Analyst in the United States earns approximately $82K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. Women are just slightly outnumbered, with male Senior Web Analysts making up 54 percent of survey respondents. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$54,387 - $110,135
(Median)
$54K
$82K
$110K
MEDIAN: $81,930
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$54,387 - $110,135  
   
Bonus
$1,237 - $12,782  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$53,803 - $112,340  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 59
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Job Description for Senior Web Analyst

Senior web analysts are responsible for creating procedures related to data management to ensure that their organization's computer security is reliable and dependable. They also manage data integrity, perform data analysis, and serve as experts on web computational analysis of data. They must work to continuously improve the effectiveness and efficiency of their company's website and must be familiar with various web analytics tools, as well as interactions between users and website structures.

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Senior Web Analyst Tasks

  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Advise internal groups on all issues relating to the web site.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
  • Recommend website changes to improve customer experience and business results.
  • Ensure site is optimized and is cross-platform and cross-browser compatible.

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Popular Skills for Senior Web Analyst


Professional skills reported by Senior Web Analysts are few in number. Those who have experience with Web Analytics, Data Analysis, and Google Analytics can expect to be compensated well for these skills. Skills that pay less than market rate include Google Analytics and Data Analysis. Employees educated in Data Analysis are typically practiced in Web Analytics, too.

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Experience Affects Senior Web Analyst Salaries

Experienced
up arrow 17%

Mid-Career
up arrow 3%

National Average
$85,000

Entry-Level
up arrow 18%

Skills That Affect Senior Web Analyst Salaries

Web Analytics
up arrow 1%

National Average
$85,000

Data Analysis
up arrow 6%

Google Analytics
up arrow 20%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 5 votes.

Gender

Female
46 %
Male
54 %

Years of Experience

1-4 years
31%
5-9 years
46%
10-19 years
21%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 76%
medical benefits
Vision: 76%
dental benefits
None: 13%
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