Senior Web Analyst Salary

Earnings for Senior Web Analysts in the United States come in at around $77K annually on average. Career length is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to nearly all, and most earn dental coverage. Job satisfaction is high and work is enjoyable for most Senior Web Analysts. Men make up a slight majority of Senior Web Analysts (54 percent) who responded to the survey. This overview is based on answers to PayScale's salary questionnaire.
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$58,050 - $99,712
MEDIAN: $76,721

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$58,050 - $99,712  
$1,153 - $13,395  
Profit Sharing
$612 - $2,875  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$58,568 - $105,586  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 107
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Job Description for Senior Web Analyst

  • Use web analytics and other tools to derive business decisions from click-stream data.
  • Advise internal groups on all issues relating to the web site.
  • Analyze website design, usability, structure, and effectiveness using behavioral analysis, data mining, customer segmentation, performance measurements, monitoring, and other statistical methods.
  • Recommend website changes to improve customer experience and business results.
  • Ensure site is optimized and is cross-platform and cross-browser compatible.

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Just a handful of professional skills are reported by Senior Web Analysts who took the survey. Data Analysis and Web Analytics are considered valuable skills and can increase employee pay by 9 percent and 5 percent, respectively. It is not unusual for someone who knows Data Analysis to be familiar with Web Analytics as well.

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Experience Affects Senior Web Analyst Salaries

up arrow 5%

up arrow 4%

National Average

up arrow 6%

Skills That Affect Senior Web Analyst Salaries

Data Analysis
up arrow 9%

Web Analytics
up arrow 5%

National Average

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.


46 %
54 %

Years of Experience

1-4 years
5-9 years
10-19 years

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 5%