Social Media Director Salary

The average pay for a Social Media Director is $71,142 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience. People in this job generally don't have more than 20 years' experience. A skill in Online Marketing is associated with high pay for this job.

$36,181 - $126,770
$36K
$72K
$130K
MEDIAN: $71,677
10%
50%
90%

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$9.96 - $28.38
$10
$16
$28
MEDIAN: $15.55
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$36,181 - $126,770  
   
Bonus
$1,024 - $23,750  
Profit Sharing
$2,023  
Commission
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,853 - $132,267  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 327
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.96 - $28.38  
   
Hourly Tips
$2.13  
Overtime
$21.72  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,024 - $23,750  
   
Commission
$5,000  
Profit Sharing
$2,023  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,853 - $132,267  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 46

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United States (change)

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Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

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Social Media Director Tasks

  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.
  • Train and mentor across the organization to improve social media integration and usage.
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.

Social Media Director Job Listings

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Popular Skills for Social Media Director

Pay by Experience Level for Social Media Director

Pay by Experience for a Social Media Director has a positive trend. An entry-level Social Media Director with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 184 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $78,000 based on 180 salaries. An experienced Social Media Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $93,000 based on 64 salaries. A Social Media Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $80,000 based on 13 salaries.

Pay Difference by Location

National Average: $66,143

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Director

Gender

Female
68 %
Male
32 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 57 votes.
Less than 1 year
2%
1-4 years
35%
5-9 years
44%
10-19 years
16%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Director Salaries

▲40%

Late-Career
▲21%

▲18%

National Average
$66,000

▼24%

Skills That Affect Social Media Director Salaries

Online Marketing
▲28%



National Average
$66,000


People Management
▼6%



▼27%


Web Content Management
▼55%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 57 votes.

Gender

Female
68 %
Male
32 %

Years of Experience

Less than 1 year
2%
1-4 years
35%
5-9 years
44%
10-19 years
16%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 68%
vision benefits
Vision: 58%
no benefits
None: 20%
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