Social Media Director Salary

The average pay for a Social Media Director is $61,394 per year. Experience has a moderate effect on salary for this job. Most people with this job move on to other positions after 20 years in this career. Skills that are associated with high pay for this job are Strategic Marketing and Marketing Communications.

$30,017 - $122,365
(Median)
$30K
$61K
$120K
MEDIAN: $61,393
10%
50%
90%

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$9.55 - $25.59
(Median)
$9
$14
$26
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$30,017 - $122,365  
   
Bonus
$0.00 - $19,983  
Profit Sharing
$715 - $22,510  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,827 - $127,020  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 383
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.55 - $25.59  
   
Overtime
$8.79 - $35.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $19,983  
   
Profit Sharing
$715 - $22,510  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,827 - $127,020  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 70
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Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

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Social Media Director Tasks

  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.
  • Train and mentor across the organization to improve social media integration and usage.
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.

Social Media Director Job Listings

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Popular Skills for Social Media Director

Pay by Experience Level for Social Media Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

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Experience Affects Social Media Director Salaries

Late-Career
up arrow 119%



National Average
$53,000


Skills That Affect Social Media Director Salaries



Social Media Optimization
up arrow 1%

National Average
$53,000

Social Media Marketing
up arrow 2%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
2%
1-4 years
45%
5-9 years
35%
10-19 years
16%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 61%
vision benefits Vision: 49% employee benefits None: 25%
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