Social Media Director Salary (United States)

The average salary for a Social Media Director is $54,121 per year. Pay for this job rises steadily for more experienced workers, but goes down significantly for the few employees with more than 20 years' experience. Most people move on to other jobs if they have more than 20 years' experience in this field.
Social Media Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,523 - $103,252
(Median)
31K
40K
54K
79K
100K
MEDIAN: $54,120
10%
25%
50%
75%
90%
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Social Media Director Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.57 - $26.15
(Median)
9
15
20
26
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$30,523 - $103,252  
   
Bonus
$0.00 - $17,114  
Profit Sharing
$507 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,194 - $109,787  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 422
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.57 - $26.15  
   
Overtime
$8.86 - $36.21  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $17,114  
   
Profit Sharing
$507 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,194 - $109,787  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 422
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Job Description for Social Media Director
Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.
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Social Media Director Tasks
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.
  • Train and mentor across the organization to improve social media integration and usage.
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.

Social Media Director Job Listings

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Popular Skills for Social Media Director
Pay by Experience Level for Social Media Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Atlanta
up arrow 48%
Washington
up arrow 48%
Minneapolis
up arrow 47%
up arrow 32%
Los Angeles
up arrow 10%
National Average
$51,000
Chicago
up arrow 2%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Social Media Director Salaries

Late-Career
up arrow 19%
National Average
$51,000

Skills That Affect Social Media Director Salaries

National Average
$51,000
Marketing Communications
up arrow 1%
Media / Public Relations
up arrow 2%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 99 votes.
Gender
Female
59%
female alumni
 
Male
41%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
50%
5-9 years
32%
10-19 years
15%
20 years or more
2%
Common Health Benefits
medical benefits Medical: 75% dental benefits Dental: 62%
vision benefits Vision: 49% employee benefits None: 24%
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