The average pay for a Social Media Director is $71,255 per year. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience. People in this job generally don't have more than 20 years' experience. A skill in Online Marketing is associated with high pay for this job.

$34,862 - $127,394
$35K
$71K
$130K
MEDIAN: $71,255
10%
50%
90%

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$9.86 - $28.77
$9
$15
$29
MEDIAN: $14.79
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$34,862 - $127,394  
   
Bonus
$1,023 - $24,240  
Profit Sharing
$1,977  
Commission
$6,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,861 - $133,605  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 327
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.86 - $28.77  
   
Hourly Tips
$3.25  
Overtime
$21.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$1,023 - $24,240  
   
Commission
$6,250  
Profit Sharing
$1,977  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,861 - $133,605  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 39

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Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

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Social Media Director Tasks

  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.
  • Train and mentor across the organization to improve social media integration and usage.
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.

Social Media Director Job Listings

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Popular Skills for Social Media Director

Pay by Experience Level for Social Media Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $67,388

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Director

Gender

Female
63 %
Male
37 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 50 votes.
043
Less than 1 year
2%
1-4 years
34%
5-9 years
44%
10-19 years
16%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Director Salaries



Late-Career
up arrow 17%

National Average
$67,000


Skills That Affect Social Media Director Salaries

Online Marketing
up arrow 25%



National Average
$67,000


People Management
up arrow 6%


Copywriting
up arrow 21%


Graphic Design
up arrow 44%

Web Content Management
up arrow 57%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 50 votes.

Gender

Female
63 %
Male
37 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
44%
10-19 years
16%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 71%
vision benefits
Vision: 59%
dental benefits
None: 18%
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