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Social Media Director Salary (United States)

A Social Media Director earns an average salary of $53,926 per year. Most people move on to other jobs if they have more than 20 years' experience in this field.
Social Media Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$30,549 - $102,628
(Median)
31K
40K
54K
80K
100K
MEDIAN: $53,925
10%
25%
50%
75%
90%
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Social Media Director Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.59 - $29.36
(Median)
9
15
20
29
MEDIAN: $14.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$30,549 - $102,628  
   
Bonus
$0.00 - $17,208  
Profit Sharing
$710 - $22,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,265 - $107,429  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 354
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.59 - $29.36  
   
Overtime
$8.81 - $36.39  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $17,208  
   
Profit Sharing
$710 - $22,685  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,265 - $107,429  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 72
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Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.
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Social Media Director Tasks
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.
  • Train and mentor across the organization to improve social media integration and usage.
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.

Social Media Director Job Listings

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Popular Skills for Social Media Director

Pay by Experience Level for Social Media Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Washington
up arrow 48%
Minneapolis
up arrow 47%
up arrow 34%
Atlanta
up arrow 30%
San Francisco
up arrow 23%
Los Angeles
up arrow 14%
Chicago
up arrow 2%
National Average
$51,000
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

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Experience Affects Social Media Director Salaries

Late-Career
up arrow 73%
National Average
$51,000

Skills That Affect Social Media Director Salaries

Strategic Marketing
up arrow 2%
National Average
$51,000
Marketing Communications
up arrow 1%
Media / Public Relations
up arrow 5%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 99 votes.

Gender

Female
60%
female alumni
 
Male
40%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
49%
5-9 years
33%
10-19 years
15%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 74% dental benefits Dental: 61%
vision benefits Vision: 48% employee benefits None: 25%