The average salary for a Social Media Director is $72,439 per year. Most people move on to other jobs if they have more than 20 years' experience in this field. A skill in Online Marketing is associated with high pay for this job.

$33,331 - $127,991
(Median)
$33K
$72K
$130K
MEDIAN: $72,438
10%
50%
90%

Add this chart to your site: 640px    300px

$9.82 - $28.19
(Median)
$9
$15
$28
MEDIAN: $14.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$33,331 - $127,991  
   
Bonus
$996 - $28,672  
Profit Sharing
$1,977  
Commission
$6,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,418 - $137,817  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 320
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$9.82 - $28.19  
   
Hourly Tips
$3.25  
Overtime
$18.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$996 - $28,672  
   
Commission
$6,250  
Profit Sharing
$1,977  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,418 - $137,817  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 36
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

Read More...

Social Media Director Tasks

  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.
  • Train and mentor across the organization to improve social media integration and usage.
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.

Social Media Director Job Listings

Search for more jobs:

Popular Skills for Social Media Director

Pay by Experience Level for Social Media Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $69,444

Larger city markers indicate a job is popular in that location.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Employers: Start Here »

Experience Affects Social Media Director Salaries


Late-Career
up arrow 44%


National Average
$69,000


Skills That Affect Social Media Director Salaries

Online Marketing
up arrow 22%


Social Media Marketing
up arrow 3%

Marketing Communications
up arrow 2%

National Average
$69,000

Social Media Optimization
up arrow 3%

People Management
up arrow 6%


Copywriting
up arrow 17%

Graphic Design
up arrow 47%

Web Content Management
up arrow 58%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 48 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
2%
1-4 years
35%
5-9 years
44%
10-19 years
16%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 68%
medical benefits
Vision: 57%
dental benefits
None: 19%
ADVERTISEMENT