An average Social Media Manager in the United States can expect to take home roughly $47K per year. Overall compensation packages to Social Media Managers range from $27K on the low end to $74K on the high end; this includes bonuses that peak near $9K and profit sharing that approaches $8K, with some high rollers snagging commissions as high as $12K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Social Media Managers, who typically claim high levels of job satisfaction. Although just under one in three lack health benefits of any kind, the greater part do enjoy medical insurance, and a little more than half get dental coverage, too. This overview is based on answers to PayScale's salary questionnaire.

$30,886 - $75,048
(Median)
$31K
$47K
$75K
MEDIAN: $46,984
10%
50%
90%

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$10.15 - $29.14
(Median)
$10
$15
$29
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$30,886 - $75,048  
   
Bonus
$0.00 - $8,913  
Profit Sharing
$0.00 - $8,170  
Commission
$96.96 - $12,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,887 - $74,195  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 1,629
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.15 - $29.14  
   
Hourly Tips
$0.63  
Overtime
$14.83 - $38.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $8,913  
   
Commission
$96.96 - $12,365  
Profit Sharing
$0.00 - $8,170  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,887 - $74,195  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 570
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Job Description for Social Media Manager

Social media managers are responsible for facilitating social media tasks and communicating with customers and vendors to manage social media pages, profiles, and sites. They also use personal computers to write company statements and respond to questions, concerns, and inquiries.

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Social Media Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Common Career Paths for Social Media Manager


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Social Media Managers who advance into the role of a Marketing Director are fairly uncommon. Marketing Directors on average earn $80K per year. Social Media Managers typically move into roles as Social Media Directors or Digital Marketing Managers, and those positions pay $11K more and $20K more, respectively.

Social Media Manager Job Listings

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Popular Skills for Social Media Manager


Survey results imply that Social Media Managers deploy a substantial tool kit of skills at work. Most notably, skills in Strategy, Strategic Planning, Strategic Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 5 percent and 13 percent. Skills that pay less than market rate include Graphic Design, Web Content Management, and Editing. It is often found that people who know Social Media Optimization are also skilled in Blogging and Marketing Communications. Those educated in Social Media Marketing tend to be well versed in Marketing Communications and Blogging.

Pay by Experience Level for Social Media Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Those in the early stages of their career can expect to make around $42K; however, individuals with five to 10 years of experience bring in $57K on average — a distinctly larger sum. People with 10 to 20 years of experience make an average of about $61K in this role. Seasoned veterans with 20 years under their belts enjoy a median income of $72K.

Pay Difference by Location

National Average: $44,176

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Social Media Managers, San Francisco offers exceptional salaries, 54 percent above the national average. Social Media Managers will also find cushy salaries in Washington (+25 percent), Chicago (+22 percent), New York (+21 percent), and Seattle (+16 percent). The smallest paychecks in the market, 9 percent south of the national average, can be found in Atlanta. Employers in Austin and Orlando also lean toward paying below-median salaries (6 percent less).

Social Media Manager Reviews

What is it like working as a Social Media Manager?

Social Media Manager in Houghton:
"Dynamic, creative, exciting work."
Pros: The creative side, finding fresh ways to tell our story while staying true to the brand and the style. Remaining relevant, clever and fun.
Cons: Supervisor is volatile and rude.

Social Media Manager in Oklahoma City:
"Corporate culture, work flexibility, creative process."
Pros: Leadership opportunities, creative opportunities, scale, possibility, customer service, social evolution, marketing strategy, flexible schedule, client communication.
Cons: Stress, unrealistic expectations with managing too many clients at once,

Social Media Manager in Atlanta:
"Fantastic work flexibility, ability to use creativity."
Pros: I really enjoy that I get to flex my creative muscles for a strategic purpose. The best part of working in a higher ed social media capacity is getting to be involved in a thriving academic environment. There are so many stories to be told on a college campus, and different audiences to work with. The days are never the same, and I really appreciate that.
Cons: Bureaucracy can make doing things that are considered ground breaking or creative difficult. Endless meetings.

Social Media Manager in Miami:
"Multiple Personalities And Many Hats."
Pros: Creating engaging original content, talking to people in online communities, flexibility, freedom.
Cons: The internet never sleeps. I spend a lot of time sitting.

Related Job Salaries

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Experience Affects Social Media Manager Salaries

Late-Career
up arrow 62%



National Average
$44,000


Skills That Affect Social Media Manager Salaries

up arrow 13%



Web Analytics
up arrow 2%

Social Media Optimization
up arrow 1%

Project Management
up arrow 1%

Social Media Marketing
0%

National Average
$44,000

Content Management
up arrow 1%

Copywriting
up arrow 1%

Marketing Communications
up arrow 1%


up arrow 6%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 286 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
64%
5-9 years
25%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 67%
dental benefits
Dental: 55%
medical benefits
Vision: 48%
dental benefits
None: 31%
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