What do you wish you knew about your job when you first started out?
Social Media Manager in Salt Lake City:
"Gain as much experience as possible, before you start."
Learn everything you can about social media. If you aren't coordinating that role yet, find ways to support your organization's efforts, or reach out to a local non-profit organization to see if you can help coordinate some of their social media elements. Be up-to-date on traditional media as well, since the two are very closely tied together.
Social Media Manager in Atlanta:
"I Wish I Had A Marketing And Journalism Degree."
Be well rounded with full marketing background - not just social media - be well versed in web design and development, email marketing, etc...