It's impossible to make it big as a Entry-Level Social Media Specialists ; the average employee scrapes together only around $40K annually. Men are in the minority of survey respondents, with female Entry-Level Social Media Specialists making up 73 percent. The majority of Entry-Level Social Media Specialists claim high levels of job satisfaction. Some workers in this field — close to one-fourth — are not awarded benefits. Medical coverage is reported by a strong majority and dental plans are enjoyed by the greater part. This report is based on responses to the PayScale salary survey.
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$29,778 - $54,710
$30K
$40K
$55K
MEDIAN: $40,198
10%
50%
90%

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$10.34 - $24.08
$10
$16
$24
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$29,778 - $54,710  
   
Bonus
$0.00 - $5,141  
Profit Sharing
$1,000  
Commission
$200.00  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,578 - $54,734  
Country: United States | Currency: USD | Updated: 19 Jan 2017 | Individuals Reporting: 578
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.34 - $24.08  
   
Overtime
$19.87 - $38.11  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,141  
   
Commission
$200.00  
Profit Sharing
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,578 - $54,734  
Country: United States | Currency: USD | Updated: 19 Jan 2017 | Individuals Reporting: 233

Find Out Exactly What You Should Be Paid

United States (change)

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Pay Difference by Location

National Average: $39,059

Larger city markers indicate a job is popular in that location.

For Entry-Level Social Media Specialists, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Entry-Level Social Media Specialists can also look forward to large paychecks in cities like Washington (+30 percent), New York (+29 percent), Seattle (+23 percent), and Atlanta (+15 percent). The lowest-paying market is Irvine, which sits 10 percent below the national average. Employers in Austin and Los Angeles also lean toward paying below-median salaries (7 percent lower and 5 percent lower, respectively).

Social Media Specialist Advice

Q: What do you wish you knew about your job when you first started out?

Social Media Specialist in Denver:
"Data is key."
Defining success through hard data is the most important part of your job. No matter how creative you are with your content you have to demonstrate the merit of your strategy.

Social Media Specialist in Louisville:
"Social Media Analyst."
After years of having a quiet presence in the growth and development of small and large corporations around the World. "Social Media Management" has finally became accepted into the world of IT. I look forward to crafting my skills and expertise on a daily basis. Studying new applications and additions to existing platforms, I am honored to be a part of this new niche industry.

Key Stats for Social Media Specialist

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 98 votes.
Less than 1 year
5%
1-4 years
83%
5-9 years
12%
Location:
Years in Fields/Career:
United States (change)

Skills That Affect Social Media Specialist Salaries

Customer Relations
up arrow 10%

Customer Relationship Management (CRM)
up arrow 9%


Copywriting
up arrow 2%


Marketing Communications
0%

Media / Public Relations
0%

National Average
$39,000


Web Content Management
up arrow 3%

Online Marketing
up arrow 5%

Graphic Design
up arrow 6%

Blogging
up arrow 8%

Customer Service
up arrow 8%

Web Analytics
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 98 votes.

Gender

Female
73 %
Male
27 %

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 64%
vision benefits
Vision: 53%
dental benefits
None: 26%
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