Entry-Level Social Media Specialists are not likely to strike it rich; they only make around $40K per year on average. Job satisfaction is reported as high by the vast majority of workers. Although roughly a fourth lack health benefits of any kind, a fair number do enjoy medical insurance, and the larger part get dental coverage, too. Men are in the minority of survey respondents, with female Entry-Level Social Media Specialists making up 73 percent. This report is based on answers to PayScale's salary questionnaire.
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$29,979 - $54,041
(Median)
$30K
$40K
$54K
MEDIAN: $40,247
10%
50%
90%

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$10.22 - $25.13
(Median)
$10
$16
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$29,979 - $54,041  
   
Bonus
$-0.48 - $5,206  
Profit Sharing
$1,200  
Commission
$200.00  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,757 - $54,889  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 564
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.22 - $25.13  
   
Overtime
$19.44 - $39.09  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$-0.48 - $5,206  
   
Commission
$200.00  
Profit Sharing
$1,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,757 - $54,889  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 216
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Social Media Specialist Job Listings

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Pay Difference by Location

National Average: $39,238

Larger city markers indicate a job is popular in that location.

For Entry-Level Social Media Specialists, San Francisco provides a pay rate that is 30 percent greater than the national average. Entry-Level Social Media Specialists will also find cushy salaries in New York (+27 percent), Seattle (+24 percent), Washington (+22 percent), and Boston (+18 percent). Those in the field find the lowest salaries in Baltimore, 19 percent below the national average. Employers also pay below the national average in Phoenix (13 percent lower) and Irvine (10 percent lower).

Social Media Specialist Advice

What do you wish you knew about your job when you first started out?

Social Media Specialist in Louisville:
"Social Media Analyst."
After years of having a quiet presence in the growth and development of small and large corporations around the World. "Social Media Management" has finally became accepted into the world of IT. I look forward to crafting my skills and expertise on a daily basis. Studying new applications and additions to existing platforms, I am honored to be a part of this new niche industry.

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Skills That Affect Social Media Specialist Salaries

Customer Relations
up arrow 9%

Customer Relationship Management (CRM)
up arrow 8%

Social Media Optimization
up arrow 3%

Copywriting
up arrow 2%

Social Media Marketing
0%

Content Management
0%

Marketing Communications
0%

National Average
$39,000

Media / Public Relations
up arrow 1%

Customer Service
up arrow 2%

Web Content Management
up arrow 3%

Online Marketing
up arrow 6%

Graphic Design
up arrow 7%

Web Analytics
up arrow 9%

Blogging
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 92 votes.

Gender

Female
73 %
Male
27 %

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 64%
medical benefits
Vision: 54%
dental benefits
None: 25%
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