Entry-Level Social Media Specialist Salary

Entry-Level Social Media Specialists may have to scrimp and save; the median compensation is $40K per year. Men are in the minority of survey respondents, with female Entry-Level Social Media Specialists making up 75 percent. Most Entry-Level Social Media Specialists report high levels of job satisfaction. Health benefits are not claimed by all — nearly one in four lack any form of coverage — but a fair number have medical insurance, and the greater part have dental, too. The information for this snapshot was generated by responses to the PayScale salary survey.
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$29,651 - $56,001
$30K
$40K
$56K
MEDIAN: $40,260
10%
50%
90%

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$11.00 - $24.48
$11
$16
$24
MEDIAN: $16.47
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$19K$38K$57K
Salary
$29,651 - $56,001  
   
Bonus
$0.00 - $5,140  
Profit Sharing
$950  
Commission
$2,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,704 - $56,005  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 585
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.00 - $24.48  
   
Overtime
$20.26 - $37.86  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,140  
   
Commission
$2,600  
Profit Sharing
$950  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,704 - $56,005  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 246

Find Out Exactly What You Should Be Paid

United States (change)

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Pay Difference by Location

National Average: $39,194

Larger city markers indicate a job is popular in that location.

Entry-Level Social Media Specialists will find that New York offers an impressive pay rate, one which exceeds the national average by 33 percent. Entry-Level Social Media Specialists will also find cushy salaries in San Francisco (+31 percent), Seattle (+25 percent), Washington (+22 percent), and Atlanta (+12 percent). In Phoenix, salaries are 13 percent below the national average and represent the lowest-paying market. Employers in Austin and Los Angeles also lean toward paying below-median salaries (9 percent lower and 7 percent lower, respectively).

Social Media Specialist Advice

Q: What do you wish you knew about your job when you first started out?

Social Media Specialist in Denver:
"Data is key."
Defining success through hard data is the most important part of your job. No matter how creative you are with your content you have to demonstrate the merit of your strategy.

Social Media Specialist in Louisville:
"Social Media Analyst."
After years of having a quiet presence in the growth and development of small and large corporations around the World. "Social Media Management" has finally became accepted into the world of IT. I look forward to crafting my skills and expertise on a daily basis. Studying new applications and additions to existing platforms, I am honored to be a part of this new niche industry.

Key Stats for Social Media Specialist

Gender

Female
75 %
Male
25 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 119 votes.
Less than 1 year
5%
1-4 years
82%
5-9 years
13%
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Location:
Years in Fields/Career:
United States (change)

Skills That Affect Social Media Specialist Salaries

Customer Relationship Management (CRM)
▲15%

Customer Relations
▲9%


Social Media Marketing
▼0%

▼0%

National Average
$39,000




Web Content Management
▼3%

Online Marketing
▼5%

Blogging
▼7%

Graphic Design
▼8%

Web Analytics
▼8%

Customer Service
▼9%

Adobe Photoshop
▼10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 119 votes.

Gender

Female
75 %
Male
25 %

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 63%
vision benefits
Vision: 52%
no benefits
None: 26%
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